The Six Sells Podcast

• Pete Markey on The Six Sells Podcast

  In this episode of The Six Sells Podcast, Mike Nicholson welcomes Pete Markey into the studio.We discussed what his first 90 days as a CMO looks like, Answer Engine Optimisation, Brand building, AI's role in creativity and much more.

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• Maria Cadbury on The Six Sells Podcast

  In this episode of The Six Sells Podcast, Maria Cadbury, CRO, at Wult spoke to Mike Nicholson about data compliance.Maria explains how data compliance has become the new brand safety issue in adtech, with publishers, SSPs, DSPs, agencies and even advertisers all potentially liable for fines. You’ll learn how dark patterns, cookie consent theatre, and supply chain blind spots can put campaigns at risk - and how compliance scanning can protect both performance and reputation.#datacompliance #media #adtech

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• Shazia Ginai on The Six Sells Podcast

  In this episode of The Six Sells Podcast, Shazia Ginai from Lumen Research joins Mike Nicholson in the studio to talk about how attention, when measured and understood properly, drives meaningful outcomes for brands through the interplay of media, creative, and human behaviour.Shazia also talked about:Why marketers should revisit whether their metrics are giving them the right answers.Storytelling as a driver of attention, memory, and action.Balancing media and creative effectiveness as a “marriage made in heaven.”The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for).All previous episodes of The Six Sells Podcast can be found at www.sixsells.co.uk/blog

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  36:15

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  36:15
• Alex Powell on The Six Sells Podcast

  In this episode, Mike Nicholson talks to Alex Powell, CEO, at Pixels.ai about the power of vertical video on the open web.#marketing #media #advertising #adtech

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• Bill Swanson on The Six Sells Podcast

  In this episode of The Six Sells Podcast, Bill Swanson talked to Mike Nicholson about a number of topics including:• Bill Swanson’s career journey – from the dot-com boom to leadership roles at PubMatic, Magnite, Iris.TV, and Kinetics.• The rise of video – CTV, FAST, streaming and walled gardens are where eyeballs (and brand budgets) are moving.• Contextual relevance matters – brand safety risks remain, but contextual targeting is regaining importance for video.• Measurement remains messy – fragmentation between linear TV, digital, and streaming makes cross-channel comparison tough.• Leadership & growth – hiring for attitude as much as experience, motivating teams, and treating jobs like service provision.

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