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The Plant Movement Podcast

Hosted by: Willie Rodriguez, Produced by: Eddie Gonzalez
The Plant Movement Podcast
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  • EP79 - Building Belmontscape & the Reality of Immigration and Labor Challenges with Saul Belmontes
    Send us a textOn this heartfelt episode of The Plant Movement Podcast, we sit down with Saul Belmontes, the owner of Belmontscapes, a local lawn maintenance and landscaping company in South Florida. Saul’s story is one of faith, sacrifice, and resilience, a journey that began in his father’s nursery and grew into a thriving landscaping business built with determination and heart.Saul opens up about his second-generation Mexican American roots, growing up working alongside his family, and how life’s unexpected challenges including losing his plumbing job during Hurricane Irma pushed him to lean on prayer, hard work, and sacrifice to build his dream. Today, Belmontscapes proudly serves Miami-Dade and the Keys, maintaining over 60 residential and commercial clients.This episode dives deep into:- Saul’s powerful testimony of overcoming financial hardships and setbacks.- The realities of immigration and labor challenges in the Green Industry.- Why community, collaboration, and faith are more important now than ever.- The future of landscaping, rising labor costs, and how professionals must adapt to thrive.Saul’s journey is a reminder that success is never linear—behind the polished lawns and social media highlights lies a story of grit, persistence, and belief in God’s plan. His honesty about the struggles of hiring, labor shortages, and industry changes will resonate with every listener who’s been tested but refuses to give up.Tune in to hear Saul’s story, the lessons he’s learned, and his message to landscapers: “Sacrifice now, so the harvest can come later.”#ThePlantMovementPodcast #Belmontscapes #FaithAndBusiness #LandscapingLife #GreenIndustry #LawnCareCommunity #IndustryTrends #PlantMovementBelmontscape LandscapingCall: (786) 402-9473Follow IG: https://www.instagram.com/bemontscape_The Plant Movement PodcastEmail: [email protected] & [email protected]: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: [email protected]: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show
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  • EP78 – Building Legacy, Faith & Innovation: Inside Chemical Containers with Sid
    Send us a textOn this episode of The Plant Movement Podcast, we dive deep into the story behind one of the most trusted names in ag equipment, Chemical Containers, Inc. Meet Sid, the national sales rep with over 20 years of hands-on experience, who’s been part of the company since he was just 15. More than just a business, Chemical Containers is a faith-driven, family-operated company that’s been serving the industry for nearly 40 years.We explore everything from the company’s humble beginnings to its cutting-edge custom sprayers, boom systems, injection pumps, automated tech, and even drone alternatives. Sid shares how the founder, his stepfather, works 50+ hours a week while studying to be a deacon, proof that purpose and passion fuel everything they build.Topics Covered:Sid’s journey from the fab shop to national salesWhy quality and longevity set their equipment apartInnovations like rate controllers, touchscreen injection pumps, and automated tank mixingBehind the scenes of building custom sprayer trucks, Pole Blasters, and boom systemsThe real-life benefits of smart tech like GPS rate control and multi-tank isolationHow they’re tackling labor challenges and helping growers do more with lessBold ideas like track systems for spraying, greenhouse automation carts, and copper-stimulated plant growthHonest salesmanship: Why Sid sometimes tells people not to buyThis episode is packed with industry insight, engineering brilliance, and forward-thinking solutions. If you're a grower, landscaper, or nursery owner thinking about upgrading your spray systems or tackling labor and tech challenges, this is the conversation you need to hear.Learn more or connect with Sid at ChemicalContainers.com or just call and ask for Mr. Sid!Chemical Containers Address: 413 ABC rd, Lake Wales, FloridaEmail: [email protected]: (800) 346-7867Web: https://www.chemicalcontainers.comFollow IG: https://www.instagram.com/chemicalcontainersThe Plant Movement PodcastEmail: [email protected] & [email protected]: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: [email protected]: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show
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  • EP77 - Lighting the Way — How Ariel Rodriguez Built a Lighting Empire from the Ground Up
    Send us a textOn this illuminating episode of The Plant Movement Podcast, we shine a spotlight on Ariel Rodriguez, the founder of Elighting and Worldwide Distributors, a true industry pioneer in outdoor and landscape lighting.From cold calls at 17 to designing custom lighting systems for luxury estates and commercial properties, Ariel shares his journey, insights, and battle-tested strategies for thriving in a rapidly evolving industry.On this episode, we cover:- Ariel’s early days in telemarketing and transition into LED lighting- How landscape lighting became an art — and a business serving the top 3% of earners- Key differences between commercial and residential lighting- Why product quality, warranties, and manufacturer relationships matter- Business lessons in credit, cash flow, and reinvesting for long-term success- Behind-the-scenes insight into value engineering, custom installations, and working with designers, architects, and GCs- The future of lighting — from RGBW customization to Power over Ethernet (PoE) systems- How Elighting helps nurseries and facilities slash energy bills and optimize lighting for both function and aestheticsWhether you're a landscaper, GC, nursery owner, or aspiring entrepreneur, Ariel drops gems on running a service-first business, building trust with clients, and scaling smart.Plus: Learn how lighting can transform your installs, improve property value, and create luxury-level ambiance after dark.Ready to light up your business? Ariel’s showroom is open, and he’s inviting anyone hungry to learn or partner to connect.Tune in now and get inspired to grow — one beam at a time.#ThePlantMovement #LandscapeLighting #BusinessGrowth #Elighting #GreenIndustry #LEDlighting #LightingDesign #OutdoorLiving #PodcastEpisode77ELIGHTINGShow Room: 12130 sw 114th pl, Miami, FloridaEmail: [email protected]: (305) 969-8769Web: https://www.elightingindustries.comFollow IG: https://www.instagram.com/elightingdesignsThe Plant Movement PodcastEmail: [email protected] & [email protected]: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: [email protected]: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show
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  • EP76 - Faith Over Fear: How Alberti Ortiz Rebuilt His Life Through Landscaping
    Send us a textOn this powerful and transparent episode, host Willie Rodriguez sits down with Alberti Ortiz, founder of Boca Landscape Designs, to explore how landscaping became more than just a business — it became a calling. From mowing lawns at age 13 for $4 an hour to becoming a creative visionary in landscape design, Alberti’s story is one of faith, surrender, and transformation.Willie, who has been following Alberti’s journey on Instagram, dives deep into how Alberti overcame limiting beliefs, embraced mentorship, and transitioned from cutting 20 lawns a day to designing high-end, purpose-driven outdoor spaces. More than just building landscapes, Alberti is now helping people build from the inside out — emotionally, spiritually, and professionally.You’ll hear how Alberti:- Faced and overcame fear to launch his business in 2015- Pivoted from lawn maintenance to luxury design- Uses VIP 3D software to close 90% of his jobs- Protects his creative work with contracts and boundaries- Finds strength through faith, sobriety, and community- Believes in divine connections and helping others grow- Builds real relationships in an industry often driven by transactionAlberti shares raw moments — from struggles with ego and trust to the turning point where prayer, mentorship, and serving others reshaped his life. His leadership style, rooted in humility and integrity, is reshaping how we define success in the green industry.🌴 Plus: Willie gives a shoutout to PlantFinder.com and Betrock’s Essential Guide to Palms — a must-have resource! Come by the office, say hello, and you might leave with a book and a shirt!Whether you’re a landscaper, designer, or entrepreneur, this episode reminds us: We walk by faith, not by sight. You’re not alone. There’s purpose in the pain, growth in surrender, and power in connection.—📲 Connect with Alberti Ortiz:Email: [email protected] Call: (954) 918-9991Instagram: @boca_landscape_designsWebsite: bocalandscapedesigns.com🎧 The Plant Movement Podcast — Giving a voice to the Green Industry.Listen. Learn. Grow.The Plant Movement PodcastEmail: [email protected] & [email protected]: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: [email protected]: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show
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  • EP75 - 25 YEARS OLD AND ON THE RISE WITH HIS LANDSCAPING AND DESIGN COMPANY | KEYSCAPE LANDSCAPE
    Send us a textOn this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas including work on SoFi Stadium—Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram andvideo ads to embracing tech like drones and ChatGPT for project visualization and education. Efrain also discusses why his Tesla is more than a car—it's a mobile office, branding tool, and efficiency booster.Throughout this episode, Efrain gets real about the challenges of earning respect as a young boss, building a brand, and balancing craftsmanship with speed. He emphasizes customer experience, clear communication, and high-quality complementary services as the keys to success in the high-end landscaping market. This episode is packed with practical advice for young entrepreneurs, insights on marketing that works, and a glimpse into the future of tech in landscaping—from 3D-printed designs to dronemeasurements.🎙 Want to be featured on the podcast? DM us on Instagram @theplantmovementpodcast.🌿 Nurseries, landscapers, and tech innovators welcome!KEYSCAPE LANDSCAPEEmail: [email protected]: (786) 618-0369Web: https://www.keyscapelandscape.comFollow IG: https://www.instagram.com/keyscapelandscapeThe Plant Movement PodcastEmail: [email protected] & [email protected]: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: [email protected]: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show
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About The Plant Movement Podcast

Welcome to The Plant Movement Podcast, the ultimate podcast for entrepreneurs, enthusiasts, and professionals in the ever growing Green Industry. The Plant Movement was founded by Willie Rodriguez and Eddie Gonzalez. This podcast brings you engaging conversations, expert insights, and actionable strategies to navigate the challenges and seize the opportunities in your business. Whether you're a seasoned entrepreneur, landscaper, garden center or simply passionate about the green industry, this podcast is your go-to resource for inspiration, knowledge, and success stories. LET'S GROW! Directed and Produced by Eddie EVDNT Gonzalez.
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