Faith Driven Entrepreneur

From ROI to EROI: How One Entrepreneur Is Helping Eradicate Bible Poverty by 2033

What happens when a retail entrepreneur has a Holy Spirit moment at a Bible dedication ceremony in Guatemala — and never looks at business the same way again? In this episode, host Justin Forman sits down with Mart Green, co-founder of Mardel Christian bookstores and a driving force behind Illuminations, a collective impact initiative uniting Bible translation organizations around the world with one audacious goal: eradicate Bible poverty by 2033.

Mart shares the origin story of Illuminations — from a small table of five CEOs and five resource partners meeting monthly in a Dallas airport admirals club — to a movement now involving 300+ people from dozens of organizations who've helped accelerate Bible translation from a projected finish date of 2150 down to 2041, with faith believing for 2033. He also opens up about his family's mission statement, his daily rhythm in God's Word, and what stewardship really looks like when you stop being an owner and start being a steward.

Key Topics:

The Guatemala moment that shifted Mart's lens from ROI to EROI (Eternal Return on Investment)

How Illuminations was built brick by brick — starting with three organizations and growing to a 300-person annual gathering

The Stanford Collective Impact framework — and the sixth element Stanford missed (communal prayer)

How AI and technology are accelerating Bible translation, cutting projected timelines by decades

Why generosity, humility, and integrity are the only character traits Mart looks for in a partner

The Green family mission statement: "Love God intimately. Live extravagant generosity."

Mart's daily scripture rhythm and the O-I-O-I framework (Open, Insight, Obey, Intimacy)

Notable Quotes:

"In that moment, I kind of went from ROI to EROI. What's the eternal return on investment?" — Mart Green

"Satan always attacks at the point of unity. I guess it's because it's powerful." — Mart Green

"There's only two things that last forever — God's Word and the souls of men and women. So if I can get those two combined, it's less of a responsibility." — Mart Green

About the Guest: Mart Green is a second-generation entrepreneur and son of Hobby Lobby founder David Green. He co-founded Mardel Christian bookstores at age 19 and has since become a major force in faith-based philanthropy. He is a key resource partner in Illuminations, the world's largest Bible translation collective impact initiative, which is working to ensure that every people group has access to God's Word in their heart language by 2033. Mart and his family of 50 — all living in Oklahoma City — operate from a shared mission: to love God intimately and live extravagant generosity.

Humility, Legacy, and the Why Behind It All: Building a Global Media Platform with James Dumoulin

Host Justin Forman sits down with James Dumoulin, co-founder of the School of Hard Knocks, for a candid conversation about what it really takes to build something that lasts. With 21 million followers and a media empire generating over a million dollars a month in revenue, James shares the surprising pivot that changed everything — and why humility, not hustle, has been his greatest business asset.

From interviewing Tim Tebow on the streets to sitting across from billionaires who still have questions, James unpacks what he's learning about legacy, lifelong curiosity, and keeping God at the center of it all.

Key Topics:

The early pivot that launched School of Hard Knocks: Why they stopped making content about business and started interviewing those who built it

Why the greatest entrepreneurs never stop asking questions — and what "reverse mentorship" really looks like

The dangers of chasing wealth without a why — and what billionaires who "got it right" actually look like

How James stays grounded while building fast: The entrepreneur's blessing and curse

What James is asking the faith-driven community to pray for him

Notable Quotes:

"Broke people know everything. You can't teach a broke person anything." — James Dumoulin

"The most important relationship we have is that one that we have with God." — James Dumoulin

"Legacy is less about what you have or what you pass on. It's what you put in motion." — Justin Forman

Reaching Gen Z Where They Are: Digital Evangelism, Data, and the $2.30 Soul

Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment.

This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll.

Key Topics:

Why 76% of Gen Z and millennials have no connection to the local church — and what to do about it

The genius of "interruption" marketing for the Gospel: meeting people where they already are

How GroundWire went from $6.51 to $2.30 per profession of faith through data and iteration

Why "our innovation becomes our rut" — and how to keep pivoting before you plateau

The motivation vs. access framework for disciple-making in a digitally addicted generation

How businesses can "champion a day" and watch souls come to Christ in real time

The collaborative giving opportunity at solving.org

Notable Quotes:

"Some people relate better to whenlifehurts.com than jesuscares.com. So we just started to iterate on that." — Sean Dunn

"In business as well as in ministry, a lot of times our innovation becomes our rut." — Sean Dunn

"The hunger is real, the messaging is right, and God's on the move. And those three things add up to some phenomenal results." — Sean Dunn

About Sean Dunn: Sean is the CEO and founder of GroundWire, a digital evangelism ministry. Called to ministry at 14, Sean spent years as a traveling speaker and author before pivoting fully to digital ministry in 2017. GroundWire operates a network of Gospel-centered websites — JesusCares.com, WhenLifeHurts.com, IFeelBroken.com, DoIMatter.com, and more — using targeted digital ads to interrupt and engage Gen Z and millennials at their point of need.

Eternal Perspective: Rewiring How Entrepreneurs Think About Rewards, Heaven, and the Joy of Work

Host Justin Forman sits down with Randy Alcorn—author of 65 books including the bestselling Treasure Principle and Heaven—for a conversation that will upend some of the most common misconceptions entrepreneurs carry about rewards, happiness, holiness, and what work looks like in eternity. Recorded with the kind of candor that only comes from two people who genuinely love ideas, this episode digs into why so many Christians—especially driven, ambitious entrepreneurs—have quietly believed things about heaven and reward that simply aren't in the Bible.

Randy unpacks the Protestant Reformation's unintended legacy, the Greek roots of "blessed" and "happy," and why Jim Elliot's most famous quote is actually about gain. He also shares the surprising rhythm behind decades of prolific writing—and what it means to partner with God to set something in motion that lasts.

Key Topics:

Why the happiness vs. holiness debate gets both wrong—and how God actually calls us to both

How the Protestant Reformation created an overcorrection against rewards that still shapes evangelical thinking today

What entrepreneurs get wrong about heaven—and why a "bucket list" mentality actually reveals a low view of eternity

Work before the Fall: Why the new earth will have real labor, real joy, and real collaboration

The through line across 65 books: Eternal perspective as the framework for stewarding time, money, and calling

Notable Quotes:

"He is no fool who gives what he cannot keep to gain what he cannot lose." — Jim Elliot (quoted by Randy Alcorn)

"God has not simply called us to holiness. God has called us also to happiness, and there is no conflict whatsoever between them." — Randy Alcorn

"We affirm a belief in the resurrection but it's as if we're not wrapping our minds around what it means." — Randy Alcorn

Manufacturing Hope Inside a Maximum Security Prison

What happens when a faith-driven entrepreneur moves his manufacturing business inside prison walls? Pete Ochs did exactly that — and what started as a labor solution became one of the most remarkable stories of business as mission in the modern faith-and-work movement.

Main Topics:

How Pete moved his manufacturing company into a maximum security prison in Hutchinson, Kansas — and what happened next

The "triple bottom line" framework of economic, social, and spiritual capital that guides all of Pete's business decisions

The transformational power of a job: why employment is one of the most powerful upstream solutions to recidivism, hopelessness, and broken communities

The "how much is enough?" question — and how Pete and a group of peers built a 25-year commitment around capping lifestyle and stewarding the delta

Why generosity is a subset of stewardship — and how inmates at Sea King out-give their civilian counterparts three to one

Guest Quotes:

"When you give a man a job and have high expectations for him, and then love him like you love yourself, really befriend him, and then talk about a purpose in life — powerful things happen. It is amazing." — Pete Ochs

"I thought the purpose of business was to make money and give it away… God really reoriented me to what true stewardship is. I really think generosity is a subset of stewardship." — Pete Ochs

"It's an unbelievable thing to see a man that has no hope come to hope. I think business is really about people. I think we should be in business to really transform society." — Pete Ochs

Description:

Pete Ochs didn't set out to change the prison system. In 2005, he needed entry-level labor for his rapidly growing manufacturing company in Hutchinson, Kansas. A work release program gave him ten inmates. He wanted twenty more. Instead, he got an offer: move part of his business inside a maximum security prison. Thirty days later, he did.

What followed was a 20-year journey that would reshape Pete's understanding of business, stewardship, generosity, and the gospel. Today, Sea King — the business Pete operates inside Hutchinson Correctional Facility — has seen men come to Christ, complete three-year seminary programs, raise $15,000 for a fellow inmate's mother whose house burned down, and walk out of prison as business owners. Two former gang leaders who once tried to kill each other now stand before 60 to 80 men daily, mentoring new inmates in the church Pete built inside the prison walls.

In this conversation with Justin Forman, Pete unpacks the "triple bottom line" of economic, social, and spiritual capital — and why leading with a job, not a sermon, is often the most powerful thing a faith-driven entrepreneur can do. He also shares the defining question that changed his life: How much is enough? — and what it looks like for entrepreneurs to cap their lifestyle, steward the delta, and finish well.

About the Guest: Pete Ochs is a businessman, entrepreneur, and advocate for prison ministry and business as mission. He is the founder of Capital III and operates manufacturing businesses — including Sea King and Capital Electric — inside the Hutchinson Correctional Facility in Kansas. Pete has spent more than 20 years championing the idea that business is one of the most powerful tools for human transformation and Kingdom impact.