The Amy Porterfield Show

How to Get Found on ChatGPT Before Your Competitors Do

A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.

This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first.

Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads.

In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here.

Etched Marketing (Rachel's website)

Marketing for Entrepreneurs Podcast

Rachel Lindteigen on Instagram

ChatGPT

Claude

Perplexity

Yoast SEO Plugin

WordPress

Squarespace

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words.

2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come.

3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME

Follow me on Instagram @amyporterfield

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What Actually Needs to Be True Before Your Higher Price Converts

I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price.  I blamed the number for months before I finally admitted what actually went wrong.

It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your audience doesn't decide your price. Your confidence does.

This episode is the conversation I wish I'd had before that launch. I'm breaking down what has to be true before a higher price converts, and it's not a new offer, a redesigned sales page, or a better number. It's three specific things, and once you see them, you'll understand why every pricing problem you've ever had was never really about the price at all.

I also get into payment plans, how to handle existing clients when you raise your prices, and what to do when someone's upset the price went up since the last time they checked.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Transformation Clarity Unlocks Pricing Confidence — Before you raise your price, you need one clear sentence: who is your student before your offer and who are they after? When you can answer that simply, the value stops feeling abstract and the price starts feeling obvious. Confidence doesn't come before clarity. It comes after.

2️⃣ Your Positioning Does the Selling Before You Ever Make the Offer — When you're specific about who you help, own a clear point of view, and back it up with real results, your audience arrives already believing in you. By the time you name the price, the work is already done.

3️⃣ How You Talk About Your Offer Matters More Than the Number Itself — If you're over-explaining, hedging, or piling on bonuses to justify the price, your audience feels your doubt. Say the price out loud until it stops feeling big. Lead with the transformation, not the features. Address objections before they surface. Your comfort with the number is contagious, and so is your doubt.MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Lead Under Pressure Without Losing Yourself in the Process

There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do about it.

Dr. NaTasha Jordan has worked with Fortune 500 executives and seven and eight-figure entrepreneurs, and she's watched the same pattern play out at every level: the more you've built, the more you're leading from a version of yourself that was never meant to carry it.

I'll tell you something I don't love admitting. When Dr. NaTasha spoke at my Made to Scale Mastermind and asked the room "do you know who you are?", I raised my hand during Q&A, which I almost never do with my own guests, because I genuinely didn't have the answer. What came out of that conversation changed something specific for me, and I share exactly what that was in this episode.

You'll walk away understanding exactly why you're exhausted, who you actually need to be in your business, and what to do about the one fire that's been quietly burning everything else down.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue.

Ready to build that system? Save your seat here.

Follow Dr. NaTasha Jordan on Instagram

Free Lifeline Audit

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The "Just Be Yourself" Advice Is Costing You More Than You Know — Your real self needs rest and protection. She's not built for high-stakes leadership moments. When you bring her into them anyway, your team shifts into caretaker mode and manages you instead of the work. Your performer self is the one who walks in with clarity, holds the standard, and gives your team something steady to follow. Kobe had Black Mamba. Beyoncé has Sasha Fierce. You need yours too.

2️⃣ Under Pressure, You Don't Rise to the Occasion. You Fall to What You've Trained — Knowledge alone doesn't change behavior under pressure. You can read every leadership book ever written and still find yourself reactive and deciding from fear the moment something goes sideways. The leaders who stay steady have done the internal work of understanding their triggers before those triggers run the show. That's what Dr. NaTasha walks you through here.

3️⃣ You Already Know Which Fire Is Burning Your Business Down — You don't have ten problems. You have one. One decision you've been avoiding, one fire generating all the smoke you keep putting out everywhere else. Name it, give it 30 days, then spend the next 30 building a different pattern. It takes 66 days to rewire a behavior. It starts the moment you get honest about which fire you've been walking past.

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

A Look Into The Rooms That Build 7-Figure Businesses

I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them.

The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation saved me from a hire that would have been a disaster. Another completely changed how I priced my offers. And more than once, I've walked out of a room thinking bigger than I ever would have allowed myself to think on my own.

You can't ChatGPT your way to the next level. At some point, you need proximity. And if you've been feeling like everything is harder and slower and lonelier than it should be, this episode will show you exactly how to find and walk into the right room for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results.

In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

The Milly Club

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Need Two Types of Rooms — The first is a peer group. People at similar stages, facing similar challenges. You share ideas, swap resources, and learn from each other's experiments. The second is an aspirational room where most people are doing bigger things than you. Peer groups help you grow steadily. Aspirational rooms help you leap. 

2️⃣ Being in the Right Room Normalizes Success — One of the most powerful things about being around people doing bigger things is that success starts to feel normal. You hear someone talk about a million dollar launch or a seven figure year and you start to believe it's possible because you see it in front of you. 

3️⃣ You Can Add Value Even When You're the Least Experienced — Ask better questions. Share your real experiences. Be generous with your insight. Some of the best contributions in masterminds come from people who are newer but see something others can't because they're too close to it. Don't hold back because you think you're not qualified enough.MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Running ads shouldn’t feel like a money pit. 

I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t. 

Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off.

I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way.

In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning.

I’ll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

Episode 38: Tiny Offers™ with Allie Bjerk

My Newsletter

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch.

2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they’re more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert.

3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!