The Great Indoors

• Opposite Ends, Same Goal: Rethinking Connectivity from AT&T to MVNE.pl

  Can any brand become a mobile provider? That’s the question Matthew Roberts explores at MWC Barcelona 2025, as he sits down with two industry leaders who are reshaping traditional telecom models through Amdocs’ ConnectX—or as some might call it, “telco in a box.” First, Matt is joined by Stephanie Ormston, Head of Commercial and Product at AT&T’s MVNX Ecosystem. Together, they unpack what mobile virtual network experiences (MVNX) are, how they differ from traditional MVNOs, and why they’re opening up powerful new partnership opportunities. Stephanie explains how non-telco brands can now tap into AT&T’s network and embed connectivity directly into their customer experience. Next, Matt speaks with Zbigniew Pawlik, better known as Zibi, Founder & CEO of MVNE.PL. Inspired by a transatlantic sailing trip, Zibi shares how he launched his own mobile virtual network operator (MVNO) in Poland. He walks through the challenges of getting the venture off the ground, why the Polish market has lagged behind the rest of Europe, and how ConnectX is making telecom entrepreneurship more accessible than ever. Whether it’s a fintech platform bundling data, or a retail brand offering loyalty-driven mobile plans, hear how connectivity is becoming less about infrastructure—and more about experience.

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• Building Smarter, Together

  Partnerships like these are powering the next generation of AI tools, insights, and capabilities in telecom. The conversation continues from MWC Barcelona 2025 as Amdocs host, Matthew Roberts, sits down with key partners to explore how AI is transforming the telecommunications industry. First up, Matt and Avishai Sharlin from Amdocs welcome Chris Penrose, Global Head of Business Development for Telecom at Nvidia. Together, they unpack the powerful implications of the Amdocs–Nvidia partnership and explore how AI is reshaping every corner of the industry, from customer care and network operations to marketing and supply chain optimization. The conversation wraps with a look toward what integration with technologies like IoT, robotics, and even 6G might bring next. Then, Matt is joined by Jillian Kaplan, AI and Infrastructure Product + Partner Marketing at Dell. Appearing for her fourth insightful conversation on The Great Indoors, Jillian shares how Dell’s AI Factory, alongside partners like Nvidia, is driving new enterprise opportunities. The group also addresses sustainability. While AI requires significant energy to operate, energy is also set to be saved, thanks to AI’s impact on resourcing. Finally, the conversation looks ahead to what’s coming next, from the promise of 6G unlocking even more powerful AI use cases to the rise of unexpected, cross-industry collaborations.

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• From Assistants to Surrogates: The AI Journey Has Just Begun

  As AI keeps evolving, so do the big questions around it! In this episode, Matthew Roberts is live from MWC Barcelona to continue the AI investigation. First, Matt is joined by Amdocs colleague Roy Sgan-Cohen and Anil Jain, Global Managing Director for Strategic Industries at Google Cloud. Highlighting the importance of partnerships between organizations like Amdocs and Google, Anil explains how collaborations like these allow the rich data within the telecom space to be fully leveraged in new and unique ways. From the rise of agentic AI to the democratization of knowledge, they explore what these game-changing trends mean for today’s organizations. Then Matt is joined by Chris Antlitz, Principal Analyst at Technology Business Research, to hypothesize about the future. Together, they continue the conversation on agentic AI as it's causing all the buzz at MWC, and dive into how AR and VR are poised to make a resurgence in popularity. Finally, they explore the continued ethical questions that AI demands, and Chris shares his perspective on Quantum computing as the next frontier of future tech!

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• The Great Indoors reaches the 100th episode: Live at MWC 2025

  Calling all Marketeers! If you're ready to hear what’s next for marketing from one of the industry’s best, this episode is for you. Join Matthew Roberts as he celebrates a major milestone: the 100th episode of The Great Indoors! Matt is joined by co-host and Amdocs CMO, Gil Rosen, for a conversation with Lara Dewar, CMO at GSMA. Set against the buzzing backdrop of MWC, the trio dives into why this has been the most ambitious year for the event yet, from bold programming on geopolitics and supply chains to the power of thought leadership and startups. Lara shares what it means to be a modern CMO, highlighting the growing strategic role of marketing and the importance of having a seat at the table, not just to promote but to shape the future. They also explore the accelerating influence of AI, the ethical and philosophical implications of emerging tech, and why CMOs are uniquely positioned to lead the way. Finally, they highlight the growing importance of industry partnerships, emphasizing that the most successful players today aren’t going at it alone.

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• Tech for Good: How TELUS Is Driving Human Impact Through Innovation

  What happens when technology levels the playing field—when education, innovation, and opportunity become more accessible than ever before? For many, AI is that transformative force, acting as the Great Equalizer across industries. Live from MWC Barcelona, host Matthew Roberts is joined by Tomer Gingold from Amdocs and Hesham Fahmy, Chief Information Officer at TELUS, to explore AI’s ever-evolving impact. Hesham kicks things off by breaking down TELUS’s transformation from a traditional telecom company to a tech-driven powerhouse, shifting IT from a cost center to a strategic value creator. He also highlights AI’s power in education and knowledge democratization, making information more accessible while revolutionizing the way businesses operate. The discussion delves into AI’s societal impact and its alignment with TELUS’s mission to use technology for social good. Looking ahead, the trio examines AI’s rapid adoption, shifting public perceptions, and what the next 12 months might hold. Discover how AI isn’t just driving innovation—it’s making knowledge more accessible than ever.

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