The Business of Email: How Substack Changed Everything
You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge.
In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack.
Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living.
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Adam Faze: How TikTok Reinvented the TV Pilot
Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is replacing the traditional TV pilot.
We also get into how these shows make money, what Hollywood can learn from short-form creators, and how the next generation of entertainment will be developed on our phones.
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Ai Video and the Future of the Creator Economy
In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next.
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LIVE: Casey Neistat Unfiltered on Modern YouTube
Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464
Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC.
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LIVE: How Diary of a CEO became YouTube's #1 Show
At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy.
Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions.
Try out Copilot here: https://aka.ms/CopilotHome
Check out the Copilot Recap of all sessions here: https://aka.ms/CopilotRecaps
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Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.
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