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THE 505 PODCAST

Brayden Figueroa & Kostas Garcia
THE 505 PODCAST
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  • 182. If You're a Creator, You Must Start a Business in 2026 ft. Ali Abdaal
    Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcastCheck out Artlist's 2026 A.I. report here:https://artlist.io/blog/trend-report-2026/?artlist_aid=%E2%80%8Bthe505podcast_2970&utm_source=affiliate_p&utm_medium=%E2%80%8B%E2%80%8Bthe505podcast_2970&utm_campaign=%E2%80%8B%E2%80%8Bthe505podcast_2970The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up Rock Nation! Today we’re joined by Ali Abdaal - Doctor-turned-creator, author, and one of the internets most insightful voices when it comes to building a business that serves your life… not the other way around. Ali has spent the last few years helping thousands of people create profitable lifestyle businesses while avoiding burnout and breaking free from the “grind culture” trap.In this episode, Ali breaks down why 2026 is the best year ever to launch a lifestyle business, how to charge high-ticket without imposter syndrome, and why creators need to stop chasing massive audiences and start focusing on validated offers, lead generation, and conversations that convert. He also talks about investing over $100K into mentorship, the game-changing lessons he learned from masterminds, and why the “build an audience first” approach is officially outdated.If you want to learn how to make real money as a creator, build a business around the life you actually want, and escape the trap of low-ticket offers and content treadmill burnout, this episode is for you.Check out Ali here:https://www.youtube.com/ ⁨@aliabdaal⁩  https://www.instagram.com/aliabdaal/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:15 – What a Lifestyle Business Actually Is2:26 – Why “Freedom” Matters More Than Flexing3:53 – The Biggest Pitfalls When Starting a Lifestyle Business5:55 – Why Selling High-Ticket Is Easier Than Low-Ticket8:50 – Overcoming Imposter Syndrome Around Pricing12:18 – Why Mindset Courses Don’t Sell (and What People Really Want)13:48 – Stan15:15 – How to Start a $100K Lifestyle Business in 30 Days18:24 – How to Talk to Your Audience to Validate Your Offer20:54 – The Power of Zoom Calls, Polls, Surveys, and Beta Groups23:16 – What Ali Learned from $100K+ Mentorships25:36 – The Google Doc Sales Strategy That Replaced His Sales Team26:09 – Cold DMs, B2B, LinkedIn, and Secret Side Hustles26:35 – Why Investing in Yourself Outperforms Investing in the S&P33:59 – Artlist35:55 – The Difference Between “Vibes Work” and “Revenue Work”36:53 – Was Ali Burnt Out as a Doctor?38:04 – What Daniel Priestley Taught Ali About Lead Gen42:23 – Why Everything Is Downstream of Lead Generation44:59 – How to Qualify Leads for High-Ticket Offers48:31 – Why Young Creators Struggle: No Skills, No Direction50:25 – How to Choose a Profitable Niche in Underserved Markets52:58 – How to Build an Offer with Tangible Outcomes55:48 – Why Businesses Think About Money Differently Than Individuals57:34 – Productivity as a Vehicle, Not the Promise1:06:29 – The Freedom Formula: Your 100 Discretionary Hours1:08:36 – Assets, Passive Income, and the Path to Financial Freedom1:12:21 – Why a Lifestyle Business Beats the Startup Grind1:14:14 – If You Won the Lottery, What Would You Still Do?1:16:02 – The 12-Person Rule and Why “The Desert” Kills Companies1:19:47 – Why Ali Keeps Returning to a 12-Person Team1:20:48 – Why Ignoring Daniel Priestley Always Backfires1:22:12 – Qualifying Leads: Who Ali Rejects and Why1:23:41 – What Makes Someone “High-Ticket Ready”1:25:51 – How to Learn High-Income Skills Fast (Even with No Experience)1:26:46 – How a Hair Salon Niche Turned into a $10M+ Business1:29:58 – Why Picking the Right Client is Everything1:32:20 – Why You Don’t Need a Massive Audience to Make Money1:35:48 – Personal Brand Kickstart Breakdown1:46:12 – Post Pod Debrief (PPD)If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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  • 181. 100 Years of Personal Brand Knowledge in 56 Min
    The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCheck out Artlist's Biggest Sale of the Year:https://artlist.io/artlist-70446/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What’s up, Rock Nation! It's been 4 years since we started the show, and today we wanted to revisit a few of a our favorite moments that have reshaped the way we think about creating a personal brand. Let us know which moment is your favorite in the comments!SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro0:21 - Seth Godin6:15 - Gary Vee11:19 - Chris Do14:11 - Artlist16:07 - Everything is Risky18:58 - Caleb Ralston28:06 - Oren John35:05 - Daniel Priestly43:09 - Erica Mallet50:07 - Sabri SubiIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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  • 180. You're Not Ready for the Next Phase of Personal Branding ft. Dan Churchill
    The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up Rock Nation! Today we’re joined by Dan Churchill - professional chef, author, and entrepreneur whose mission is to change the world through food. He’s built a brand that goes far beyond social media by combining storytelling, discipline, and business acumen.In this episode, Dan breaks down how to turn a viral moment into a long-term brand that actually lasts. We talk about finding your North Star, building momentum, and why creators need to start thinking like business owners, not influencers. Dan also shares how he’s leveraged partnerships with brands like Apple and BPN, the mindset behind turning one-off deals into long-term relationships, and how he uses content as a vehicle for his purpose, not the product itself.If you want to learn how to build a brand that stands the test of time, make smarter business moves, and create content that connects deeper than just 60 seconds on TikTok, this episode is for you.Check out Dan here:https://www.youtube.com/ ⁨@danchurchillcooks⁩  https://www.instagram.com/dan_churchill/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:12 – Falling in Love with Consistency over Virality3:24 – Defining Discipline as a Creator5:49 – Finding Your North Star and Staying Consistent9:04 – How Dan Defines His North Star in Content11:47 – Personal Brand Kickstart12:11 – Building Momentum After a Win16:59 – The Power of Alma and Momentum on TikTok23:13 – Biggest Mistakes Creators Make with Brand Deals27:26 – Tall Poppy Syndrome & Moving to America31:41 – Balancing Self-Promotion & Authenticity33:09 – Being Aspirational vs Relatable36:00 – Dan’s Daily Nutrition & Training Routine38:15 – High Rocks Training & Full-Day of Eating40:15 – Cooking vs Eating Out & Staying Disciplined42:41 – Marathon Stories & Gut Health Fails45:22 – Meal Prep Sunday & The Power of Preparation47:26 – Investing Back Into Your Content Production50:14 – Building Trust & Community Through YouTube53:27 – Lessons from Executive Tables & Advisory Roles55:47 – Turning One-Off Deals into Long-Term Partnerships59:32 – Biggest Mistakes in Early Brand Partnerships1:00:09 – When to Say No to a Brand Deal1:05:21 – Equity Deals and Choosing the Right Brands1:09:45 – Redefining Success on Social Media1:13:12 – Leveraging MasterChef without Being Defined by It1:15:52 – Behind the Scenes of Reality TV & Contracts1:16:57 – Navigating Post-Show Opportunities1:20:21 – Lessons from Nick Bare & BPN Athletics1:22:17 – How Dan Approaches Partnerships with Friends1:25:44 – Building Businesses with Friends the Right Way1:27:17 – Final Advice for Creators Building a Brand1:29:03 – Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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  • 179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane
    The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Brendan Kane - author, speaker, and founder of Hook Point, who’s helped brands like Taylor Swift and MTV generate billions of views through storytelling.In this episode, we dive into why storytelling is the #1 skill for creators in 2026, how to craft viral formats, and how to turn attention into income.If you’re a creator or founder looking to master storytelling and grow your brand, this one’s a must-listen.Want to go deeper on what Brendan shared today?Grab a FREE copy of his latest book and discover the proven system behind 60+ billion views 👇https://hookpoint.com/505Inside, you’ll learn:•⁠ ⁠How to engineer viral storytelling, not hope for it•⁠ ⁠The repeatable formula used to generate over 100 million followers•⁠ ⁠The psychological patterns that make people stop scrolling and start paying attentionConnect with Brendan:📱 instagram.com/brendankane🎥 youtube.com/brendankane🌐 hookpoint.comSUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:03 – Why Storytelling Beats Every Algorithm4:16 – How to Become a Better Storyteller on Social6:02 – Why Social Media Rules Don’t Actually Change8:53 – Finding the Right Content Format for You11:27 – Authenticity vs. Imitation: What Audiences Feel Instantly12:55 – Personal Brand Kickstart 13:19 – The Key Ingredients of a Great Story17:01 – How Tension Keeps Viewers Hooked17:46 – The 6 Communication Types That Shape Your Content22:12 – Why Most Brands Fail to Connect Emotionally26:20 – How to Script Content That Actually Performs30:02 – Best Performing Formats for Real Estate, Law & More31:42 – The General Principle: How to Go Broad Without Selling Out33:54 – Building Trust Before You Sell35:58 – Why Views Don’t Equal Sales37:53 – Turning Attention Into Income39:30 – Optimizing Your Backend Systems for Growth42:12 – Production Quality vs. Performance43:48 – Why You Should Study (Not Compare) Big Creators48:36 – Viral Content Comparison Challenge59:34 – Dissecting the “How Do You Know” Format1:00:17 – What Makes a Low-Production Video Go Viral1:01:06 – Why Simple Storytelling Still Wins1:02:55 – How to Build Emotional Hooks into Any Video1:05:53 – More Viral Content Comparison1:12:01 – Why the Video Performed Better1:15:06 – The Golden Triangle1:15:41 – Comparing 505 Instagram Reels1:19:04 – The Data Behind Great Hooks1:20:47 – You’re Not Shadowbanned — You’re Misreading the Metrics1:22:58 – Hook Point’s Process for Analyzing Formats1:23:59 – Why Some Hooks Don’t Convert1:26:11 – Telling Stories That Stick1:28:32 – Avoiding the Trap of Trend-Chasing1:29:43 – The Power of Pattern Recognition in Content1:31:39 – Storytelling ≠ Viral — It’s About Connection1:33:32 – How to Turn Insights into Actionable Strategy1:34:23 – What Makes a Great Hook1:37:36 – Applying Hook Point to Your Own Content1:39:33 – Final Takeaways with Brendan Kane1:42:10 – Post-Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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  • 178. Personal Branding is hard until you do this ft. Adrian Per
    The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Adrian Per - Content creator, director, and storyteller who’s built one of the strongest personal brands in the creator space.In this episode, we talk about what it really takes to stand out online — how to turn your limitations into your unique style, build a brand that connects instead of copies, and stay authentic in a world full of trends.If you’re a creator looking to build a personal brand that actually lasts, this episode is your playbook.Check out Adrian here:https://www.instagram.com/omgadrian/https://www.content-college.com/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:12 – Why copycat creators fail to build true brands4:02 – What makes people actually stop scrolling8:16 – Creating for yourself vs. the audience9:31 – The problem with “viral hook” culture11:15 – Why not all views and followers are equal13:13 – How traditional brands can learn from creators15:29 – Personal Brand Kickstart15:54 – The 5 most important traits for creators in 202618:06 – How to use AI as a creative tool, not a crutch20:15 – The one thing AI will never replace23:43 – Turning your limitations into your superpower25:56 – Overcoming insecurities as a creator28:48 – The viral video that changed Adrian’s life30:50 – Why perfection kills relatability32:59 – Embracing imperfection & showing your real story34:48 – Playing it safe is actually risky39:11 – How Adrian feels about copycats45:48 – When your idea transcends you and shifts culture49:47 – The power of world-building in your content51:28 – What’s in Adrian’s Camera Bag56:09 – The truth about Sony, Canon, and camera preferences1:06:34 – How DJI is changing the game for solo creators1:09:26 – How Adrian removes friction from his workflow1:13:49 – Batch shooting content1:15:19 – Why every creator needs structure1:18:23 – How to protect your creative energy1:21:31 – Building longevity in the creator economy1:26:56 – Advice to creators who feel stuck1:28:19 – How to find your unique lane online1:31:29 – The one mindset shift that changed everything1:33:17 – Adrian’s philosophy on success & creativity1:36:07 – Final takeaways and reflections1:42:14 – Why your story is your greatest advantageIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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About THE 505 PODCAST

This is a podcast for creatives, entrepreneurs, and anyone trying to live outside of society's normal boundaries. We are here to share our experiences, answer questions, and feature impactful guests with incredible insights. We also share our stories and make each other laugh.
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