What Podcast Hosts Look For - Tales of Marketing Transformation E034
Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. In this episode, I'm going to share part of that panel discussion focused on what podcast hosts look for. My fellow panel members are Bethany Hawkins of the Chatting over Chowder podcast and Lucas Eggan of the LAN parties podcast. Whether you're a podcast host or would like to be a guest on podcasts, there is something in this conversation for you. Listen to the podcast to find out more.Show Notes and BlogTales of Marketing Transformation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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Tools for Speed Listening and Viewing - Tales of Marketing Transformation E033
If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps don't make this as easy. While Youtube has a speed controller, it's hidden and cumbersome to turn on.In this episode, I'll share three tools that allow you to speed up most videos, so that you can watch them in a fraction of the time that they'd take at recorded speed. These tools are all Chrome extensions - ideo Speed Controller, Enhancer for YouTube and Vimeo repeat & speedListen to the podcast to learn more.Show Notes and BlogTales of Marketing Transformation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
We reached the point where our dream customer has purchased something from us. What's next?The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:How we deliver an exceptional experienceHow we deliver more valueHow we orchestrate and stimulate referralsMastery - celebrate and repeatListen to the podcast to learn more. Show Notes and BlogTales of Marketing Transformation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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Podcasting Is a Relationship Game - Tales of Marketing Transformation E031
Recently I joined Blake Fleischacker on his Facebook Live Channel, Blake Fly. Blake is on a mission to do a thousand Facebook lives daily. He is an expert in hosting people on his live shows. We enjoyed a wonderful conversation about how podcasting can build sustainable visibility and deep connection and give you permission to speak with everyone; how to find your dream audience and going on virtual speaking tours via podcasting.Listen to the podcast for some excerpts of our conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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Tools: Video Recording with Loom and Vmaker - Tales of Marketing Transformation E030
One of the most valuable tools to keep online communications more human is video. The ability to quickly record a video, rather than type an email, allows me to share what I'm doing on screen in a visual way, making it easier to explain things and also lets me appear on camera to make the message personal.In this episode, 'll share two tools that allow you to do just that quickly and easily - Loom and VMaker.Listen to the podcast to learn more.Show Notes and BlogTales of Marketing Transformation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.
The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.
Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.
Marketing is the very core of your business.
Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.
Marketing is about making things and making things better; it's about creating.
Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.
Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation. innovabiz.substack.com
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