Standard Deviation Podcast

This Podcast is sponsored by Team Simmer.

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku 
LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts!

Latest content from Simo Ahava

Add IPv6 Support To Your Server-side GTM Load Balancer

Latest content from Juliana Jackson

The business model is THE strategy (subscribe to the newsletter for more amazing content)

LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/

Mentioned in the episode:

META announcement for new Click-Through Measurement Definition

STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi)

- https://stape.io/solutions/facebook-capi-tag - CAPI tag
- https://stape.io/solutions/facebook-pixel-tag - pixel tag
- https://stape.io/gtm-set-up-assistant

Google Universal Commerce Protocol

Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment

Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf

This podcast is brought to you by Juliana Jackson and Simo Ahava.

This Podcast is sponsored by Team Simmer.

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku 

Latest content from Simo Ahava

Run Server-side Google Tag Manager On Localhost Article

Latest content from Juliana Jackson

 Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content)

Mentioned in the episode:

Matomo

Tag Piper by David Vallejo

Walker OS

Jason Packer's new book: Google Analytics Alternatives

Superweek Analytics Summit

Measurecamp Helsinki

Connect with Johan:

Linkedin

GA4BigQuery

GA4Dataform

This podcast is brought to you by Juliana Jackson and Simo Ahava.

This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article
Latest content from Juliana Jackson
The distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)
Mentioned in the episode:
Superweek Analytics Summit
Measurecamp Helsinki
Connect with Sayf Sharif:
Linkedin
Three Bears Data
OptiMeasure

This podcast is brought to you by Juliana Jackson and Simo Ahava.

This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article 
Latest content from Juliana Jackson
The sin, the oil, the crack and the crisis Article
Sign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.
Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.
TRKKN
Analytics Summit

This podcast is brought to you by Juliana Jackson and Simo Ahava.

This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/
Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis
Also mentioned in the episode:
Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
Analytics Summit - https://www.analytics-summit.com/
Measure Summit - https://measuresummit.com/
Measurecamp Helsinki - https://helsinki.measurecamp.org/
Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/

This podcast is brought to you by Juliana Jackson and Simo Ahava.