South African Digital Marketing Podcast

• A big lesson from all this TikTok drama

  TikTok is gone AmericansOh wait... they got it back.Oh no wait...some people have it got it back.This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control?In this Quickbit episode of the Southern African Digital Marketing Podcast I talk about what you need to do protect yourself (and your marketing plans) against this kind of turmoil.Follow me on LinkedinSend your thoughts and questions about this episode to [email protected]'t forget to subscribe and share this podcast! Hosted on Acast. See acast.com/privacy for more information.

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• "Resist the urge to constantly reposition your brand"

  In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa.Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and performance marketing and how you can know that it’s time for a massive rebranding operation.As you can you imagine, Imke has some deep insights on those topics and so much more!Follow Imke on Linkedin here: https://www.linkedin.com/in/imkedannhauserThinking of following Imke's footsteps at Google? Start the process here: https://www.google.com/about/careers/applications/Don't forget to subscribe on whichever platform you are listening on! Hosted on Acast. See acast.com/privacy for more information.

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• "There's a real hunger for authentic content, authentic people, real life stories"

  What is the most important social media channel right now?The answer that we get surprised me, but honestly it does makes sense. In this episode we talk about a slither of the huge topic that is social media marketing with Miliswa Sitshwele, who has a long career managing social media accounts and is currently head of social media at Flow communications. We also chatted about how to get the entire business to support your social media strategy. Follow Milli on Linkedin here: https://www.linkedin.com/in/miliswa-sitshwele-10021158/You can send your thoughts, opinions and questions to [email protected]. Hosted on Acast. See acast.com/privacy for more information.

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• "If people are dropping off your site, it doesn't matter how good your Google ads are"

  In this episode we dig down into the maze that is Google ads with Dean Lurie, who’s has google ads as a speciality along with a bunch of other marketing skills. I wanted to know the best way to get started with Google ads, what most of us get wrong, and what success on the platform looks like.Follow Dean on Linkedin here: https://www.linkedin.com/in/dean-lurie/You can send your thoughts, opinions and questions to [email protected], and of course don’t forget to subscribe wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

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• "You must do the trust building stuff"

  In this episode we go deep into agency life with Dylan Kohlstadt, who is the founder and CEO of ShiftOne, a creative integrated marketing agency that’s been around since 2011. I wanted to know why marketing agencies have a bad rep from so many people, and how businesses can get the most out of their marketing investment when getting started with an agency.Get great digital marketing resources from ShiftOne here.Follow Dylan on Linkedin here. Hosted on Acast. See acast.com/privacy for more information.

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