South African Digital Marketing Podcast

Is marketing to marketers the toughest kind of marketing?

(I think that sentence makes sense)

In this episode of the South African Digital Marketing Podcast, I chatted to Michelle Geere, CEO of Adbot. The conversation focused on the benefits and challenges of creating and selling a marketing tool in South Africa.

Connect with Michelle on Linkedin: https://www.linkedin.com/in/michelle-geere/
Connect with me on Linkedin: https://www.linkedin.com/in/terence-mentor/
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In this episode I chat to CEO and Founder of Lucky Hustle, Darren Morris. He recently wrote about what he sees is the 6 trends that South African marketers have to keep in mind as we think about what strategies and campaigns actually resonate with our audiences.

Follow Darren Morris on Linkedin here: https://www.linkedin.com/in/darren-morris-527598151
Follow Terence on Linkedin here: https://www.linkedin.com/in/terence-mentor/

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If you had to use two words that sums up what marketing leadership is all about, what would you use?

In this episode, I sit down with Tarryn Knight, the Head of Marketing at Ford South Africa and she would say her two words are "relationships" and "responsibility".

She discusses the importance of building trust with other departments, like finance and legal, to ensure that marketing isn't just seen as a "petulant child" asking for budget, but as a strategic business partner.

Follow Tarryn on Linkedin here: https://www.linkedin.com/in/tarryn-leah-knight/
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In this episode, I sit down with Yudhvir Ranchod, the Brand Director of Peach Payments, a pan-African Fintech company.

Yudhvir and I dive deep into the "thrill and the fear" of the startup world, where marketing leadership requires both high-level strategic foresight and the willingness to be the guy who "pulls up banners" at events.

Follow Yudhvir on Linkedin: https://www.linkedin.com/in/yudhvir-ranchod/

Follow me on Linkedin: https://www.linkedin.com/in/terence-mentor/
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In this episode, I chatted to Harsha Prag, who is the newish head of brand at Electrum.

She has long career in leading and developing marketing teams, so we spoke about what makes a marketer perfect for her team, what a growth mindset looks like in a leader and how to take on the challenge of the first few months in a new role.

Follow Harsha on Linkedin: https://www.linkedin.com/in/harsha-prag-4a2251b/

Follow me on Linkedin: https://www.linkedin.com/in/terence-mentor/
Hosted on Acast. See acast.com/privacy for more information.