South African Digital Marketing Podcast

Available Episodes

5 of 28

Live from the Digital Marketing Conference 2025
This episode is a recording of the live session I hosted at the Digital Marketing Conference last week.Joining me on the stage were my guests:Lisa Aspeling is a marketing and content strategist, and serial entrepreneur who helps founders turn bold ideas into brands with soul. She’s built Anago Marketing, The Murder Mystery Guide, Flower Café and most recently Founders Café — and is known for mixing sharp strategy with unforgettable storytelling.Jonathan Liebenberg built an 8 figure SEO agency in his 20s. He sold it to Woww - a Seal Team of 40 digital experts, working with over 500 brands worldwide. As Woww's;s Head of Business Development - Jonty is on a mission to create jobs, grow businesses, and ensure South Africa claims its stake in the AI gold rush.Michelle Geere is CEO of Adbot, turning solo marketers into giant slayers with AI-powered Google Ads automation. She's on a mission to prove that the right technologydoesn't replace people—it makes small teams unstoppable.The four us discussed how modern digital marketers need to think about channels, content and clients in world were AI is shaking up how and why we do the work.For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/ Hosted on Acast. See acast.com/privacy for more information.
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Driving Your Own Bus: A Marketing Leader's Journey
"You've got to drive your own bus"In this episode, I chatted to Tracey-Lee Zürcher-Campbell who is Head of Marketing at Payflex. She also trains up and coming marketers while ALSO regularly speaking at conferences around the country.How does she manage to do all of that while leading an agile marketing team in a rapidly growing business? Well, that’s exactly what we get into in this episode!Follow Tracey-Lee on Linkedin here: https://www.linkedin.com/in/tracey-lee-z%C3%BCrcher-campbell-86531712/For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/ Hosted on Acast. See acast.com/privacy for more information.
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Are heads of marketing all worried about the same thing?
I had the opportunity to interview 19 top marketers just after they spoke on stage at the Cape Town edition of Marketing Cafe 2025.The list includes CMOs, Heads of Marketing and other leaders of the industry, so I was interested to hear what they all had to say about the current state of marketing in South Africa.I asked each guest the same two questions:1) What shift are we seeing in the way brands connect with people?2) Complete the sentence "Marketing in 2025 is all about..."This episode has all of their responses - let me know what trends you see in their answers!Big thanks to Miguel Netto from Bootlegger and the team from Marketing Cafe for making this possible.Follow me on Linkedin Hosted on Acast. See acast.com/privacy for more information.
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Outside-In Marketing: focusing on what people actually need
In this episode, I chatted to Natalie Druion, the Executive Head of Conversations for the Momentum group. If you're wondering why you’ve never heard of that job title before, it’s because Natalie is the first person in the country to have it!So in this episode we get into exactly what a Executive Head of Conversations does, how she got the role and how to manage organisational change without bumping your head too many times.You can connect with Natalie on Linkedin here: https://www.linkedin.com/in/nataliedruion/Please subscribe to podcast wherever you listen, and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/ Hosted on Acast. See acast.com/privacy for more information.
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The South African CMO Path: Bronwyn Pretorius on Marketing Leadership and Purpose
"If you have the right attitude, it doesn't matter what qualification you have"In this episode of the SA Digital Marketing Podcast, I spoke to Bronwyn Pretorius, CMO of Ackermans.We discussed her career journey, working for brands with a purpose, managing an extensive and diverse team and the importance of a positive attitude.Follow Bronwyn on Linkedin here: https://www.linkedin.com/in/bronwyn-pretorius-cm-sa-a3627527For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/ Hosted on Acast. See acast.com/privacy for more information.
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About South African Digital Marketing Podcast

Welcome to the SA Digital Marketing Podcast.My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning. I think the best way to learn all the things is to talk people who are doing all the things, so this podcast is a chance to do just that.If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to [email protected]. Hosted on Acast. See acast.com/privacy for more information.

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