School of Hard Knocks Podcast

Eddie Maalouf is the founder and CEO of BAD Marketing, an agency generating roughly $18 million annually, and an entrepreneur behind multiple businesses including Scoville Hot Chicken.

Before building his agency, Eddie became the top sales rep by volume at Lifetime Fitness and later helped generate an additional $1 million in profit for his family’s businesses.

In this episode, Eddie explains the sales systems, marketing strategies, hiring decisions, and organic content playbook that helped him scale from struggling to acquire clients to working with major brands including Yeezy. He also breaks down how he negotiated a restaurant business from a $1 million asking price to a $130,000 deal.

Follow Eddie Maalouf:
Instagram: instagram.com/eddiemaalouf

BAD Marketing: badmarketing.com

Scoville Hot Chicken: scovillechicken.com

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Jhalesa Seymour is the founder of Salt.XO, an eight-figure feminine hygiene brand generating more than $20 million annually, with one launch producing $1 million in just 30 minutes.

She started the company in college with only $67 and became the first millionaire in her family by age 25.

In this episode, Jhalesa shares how she created demand, built trust through organic marketing, survived a devastating 20,000-order fulfillment crisis, scaled with paid advertising, and learned to manage people and money through explosive growth.

She also discusses faith, motherhood, competition, building the right circle, and her ambition to turn Salt.XO into a global billion-dollar company.

Find Jhalesa Seymour here:
Instagram: https://www.instagram.com/jhalesa.xo/
Salt.XO: https://www.instagram.com/salt.xo/
Website: https://www.saltxo.com/

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Mike Wystrach is the founder of Freshly, the prepared-meal company acquired by Nestlé in 2020 in a deal valued at $1.5 billion. Before Freshly, Mike experienced business failure, lost his home, faced a $1 million judgment, and at 35 had just $15 in his bank account.

In this episode, he explains how he rebuilt his mindset, scaled Freshly to more than 1 million meals per week, navigated fundraising and hypergrowth, and ultimately decided to sell the business. Mike also shares lessons on entrepreneurship, customer obsession, building great teams, wealth, failure, and what he is building today through Petfolk and Cutting Horse.

Find Mike Wystrach here:
Website: https://mikewystrach.com/
Instagram: https://www.instagram.com/mikewystrach/
LinkedIn: https://www.linkedin.com/in/michaelwystrach/

Check out Mike’s businesses:
Petfolk: https://petfolk.com/
Cutting Horse: https://www.cuttinghorse.com/
Listen to The Advantage: https://mikewystrach.com/podcast/ https://mikewystrach.com/newsletter/

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Jamie Salter is the founder and chairman of Authentic Brands Group, the global brand platform behind Reebok, Champion, Forever 21, Quiksilver and partnerships with names like Shaquille O’Neal, David Beckham and Kevin Hart.

In this episode, Jamie breaks down how he went from a childhood paper route and the snowboard business to building one of the largest brand licensing companies in the world.

He shares how Authentic evaluates acquisitions, what gives a struggling brand a “heartbeat,” why global expansion matters, and how licensing can unlock growth without owning every part of the supply chain.

Jamie also talks about working alongside his four sons, partnering with major personal brands, the rise of creator-driven commerce, financial discipline, and why organization has been one of the biggest advantages of his career.

Follow Jamie Salter:
Instagram: https://www.instagram.com/jamiejsalter/
LinkedIn: https://www.linkedin.com/in/jamie-salter-04a08933/

Learn more about Authentic Brands Group:
Website: https://corporate.authentic.com/
Instagram: https://www.instagram.com/authentic/

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George Heaton is the co-founder of Represent, the British fashion brand that has grown from a bedroom operation into a global business generating roughly $140 million in annual revenue. In this episode, George shares how he and his brother built the company from the ground up, navigated a multimillion-dollar trademark dispute, and scaled from approximately $8M to more than $100M in revenue. He also breaks down product strategy, international expansion, hiring, retail, pricing discipline and the importance of delayed gratification. A practical conversation about building a brand designed to outlive its founders.

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