Property Management Business

How does a property management company generate 1,400 owner leads in a single year without running pay-per-click ads?
In this episode, Marc Cunningham brings on Kristen Ewen of PMW (Property Manager Websites) and Rentvine to analyze Grace Property Management's website live. Instead of theory, this is a real breakdown of what's actually driving owner leads and where the content gaps still exist.
They discuss the blog topics and legal updates that generate the most traffic, why pricing pages are critical for both Google and AI visibility, and how AI tools are reshaping search behavior. Kristen also explains why authenticity and expert opinion matter more than ever and how property managers should (and shouldn't) be using AI to create content.
If you want more owner leads in 2026, this episode offers a tactical look at website strategy, SEO, AI optimization, and the small tweaks that drive major results.
Contact Kristen and her team at PMW at https://www.propertymanagerwebsites.com/
Upkeep Media: Get a free property management lead gen analysis

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

In-house maintenance can transform a property management company — or create operational chaos. So how do you know when it makes sense?
In this episode, Marc Cunningham sits down with Melissa Sharon of FirstRate Property Management (1,200 doors in Boise, Idaho) to break down the real pros and cons of running in-house maintenance. Melissa shares how her team structured a separate maintenance division, why quality control and response time improved, and how it became a profitable arm of their business.
They also dive into strategic planning retreats, taking a leadership team to Mexico after hitting growth goals, buying a company from the previous owner through an SBA loan, and what it looks like to run a 28-person company with your spouse.
If you're debating bringing maintenance in-house, planning your next growth phase, or thinking about long-term ownership, this episode offers practical insight from someone who's done it.
1st Rate Property Management
Upkeep Media: Get a free property management lead gen analysis
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

What does it really take to grow a property management company from scratch and do it while building a life outside the business?
In this episode, Marc Cunningham sits down with Carson Hamann of Bobcat Property Management to unpack her journey from buying her first rental at 18 years old to running a 275-door property management company in Northern Nevada. Carson shares how she grew mostly organically, what she learned from acquiring (and later shedding) doors early on, and how she built professionalism and confidence as a young operator in a traditionally male-dominated industry.
The conversation dives into work ethic, mindset, hiring challenges, setting boundaries as a kind-hearted leader, and the systems that helped Carson manage growth without burning out. Carson also explains how she generates consistent owner leads, often averaging one per day, largely through agent referrals and Google reviews, without heavy ad spend.
This episode is an honest look at sustainable growth, leadership development, and balancing ambition with family, motherhood, and life outside the office.
Bobcat Property Management
Upkeep Media: Get a free property management lead gen analysis
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website
 
This podcast is produced by Two Brothers Creative.

Can a property management company add real estate sales or should a real estate sales company bolt on property management?
In this episode, Marc Cunningham sits down with Justin Woodall to unpack how Justin successfully built a property management division out of an already thriving real estate sales business. Justin shares why he chose to separate the two brands, how personality differences between sales and property management shape hiring decisions, and what operational structures made growth possible without burning out the owner.
You'll hear candid insights on referral strategies between sales and PM, how to protect online reviews, how to communicate sales services to owner clients, and why recurring revenue from property management ultimately creates more long-term enterprise value than sales commissions alone.
This episode is essential listening for operators weighing expansion opportunities, deciding where to focus limited resources, or thinking about how to build a business that scales beyond themselves.
Woodall Realty Group
Upkeep Media: Get a free property management lead gen analysis
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

How are you planning to generate new owner-client leads in 2026 and are you betting on tactics that actually work?
In this episode, Marc Cunningham sits down with Stephen Fox of Upkeep Media to break down the most effective, realistic strategies property management companies should be focusing on to drive owner leads next year. Instead of chasing shiny objects or short-term hacks, the conversation centers on organic SEO, Google reviews, YouTube, and education-based marketing that compounds over time.
Stephen explains why Google and YouTube still dominate owner search behavior, how AI search fits into the picture, and what PMs should prioritize depending on where they are in their growth journey. They also unpack why video marketing is one of the cheapest and most defensible lead-generation strategies available—and why perfection is not required to win.
This episode is a practical roadmap for PMs who want predictable lead flow, lower acquisition costs, and marketing assets that keep working long after they're created.
Upkeep Media: Get a free property management lead gen analysis
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.