Property Management Business

How are you planning to generate new owner-client leads in 2026 and are you betting on tactics that actually work?
In this episode, Marc Cunningham sits down with Stephen Fox of Upkeep Media to break down the most effective, realistic strategies property management companies should be focusing on to drive owner leads next year. Instead of chasing shiny objects or short-term hacks, the conversation centers on organic SEO, Google reviews, YouTube, and education-based marketing that compounds over time.
Stephen explains why Google and YouTube still dominate owner search behavior, how AI search fits into the picture, and what PMs should prioritize depending on where they are in their growth journey. They also unpack why video marketing is one of the cheapest and most defensible lead-generation strategies available—and why perfection is not required to win.
This episode is a practical roadmap for PMs who want predictable lead flow, lower acquisition costs, and marketing assets that keep working long after they're created.
Upkeep Media: Get a free property management lead gen analysis
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Renewal rent growth has been carrying the rental market—but how long can that last?
In Part 2 of this in-depth conversation, Marc Cunningham continues his discussion with Jesse Lederman, Chief Financial Analyst at Zelman, breaking down the less-talked-about forces shaping the 2026 rental market. This episode dives into renewal rent growth versus new move-in pricing, blended rent growth, days on market, turnover, maintenance costs, and shifting investor behavior.
Marc and Jesse explain why renewals have outpaced market rents, how renter "friction" is delaying price corrections, and why that dynamic may not be sustainable forever. They also unpack why days on market remain elevated, what annualized turnover really means for operators, and why maintenance and capital expenses unexpectedly declined in late 2025.
The episode closes with a look at investor demand—why institutional buyers have pulled back while individual investors appear more opportunistic—and the early signs of stabilization heading into the spring leasing season. If you're advising owners, setting 2026 budgets, or managing expectations during a slower cycle, this episode gives you the data-backed context you need.
Zelman & Associates: trusted experts offering unparalleled housing insights
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

The 2026 rental market is shaping up to look very different than the last few years—and property managers need to be ready to explain why.
In this special year-end episode, Marc Cunningham sits down with Jesse Lederman, Chief Financial Analyst at Zelman, to break down insights from Zelman's latest Single-Family Rental Survey. Together, they unpack what the data is really saying about rent growth, supply pressure, and the growing wave of accidental landlords entering the market.
You'll hear why new move-in rent growth has turned negative in many markets, how low mortgage rates are reshaping owner behavior, and what property managers should expect as they head into 2026. This episode gives you the language, context, and data you need to communicate confidently with owner clients—and to stop taking the blame for market forces outside your control.
This is Part 1 of a two-part conversation focused on helping property managers think strategically about the year ahead.
Zelman & Associates: trusted experts offering unparalleled housing insights
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Can property management truly thrive as a family business or does mixing family and operations create more problems than it solves?
In this episode, host Marc Cunningham sits down with Joe and Sheila Stokley of Stokley Properties, a husband-and-wife team managing more than 850 doors in the San Francisco Bay Area. Together, they unpack what it really takes to scale a family-run property management company while maintaining clarity, accountability, and long-term vision.
Joe and Sheila share how clearly defined roles, one-point-of-contact systems, and disciplined metrics helped them grow without burning out or burning bridges. They also dive into succession planning, generational leadership, owner communication, and how to work on the business instead of getting trapped in the weeds.
Whether you run a family business, are considering one, or simply want a smarter way to scale your property management operation, this episode delivers practical insight from operators who've lived it.
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Facing slower owner leads? Marc Cunningham welcomes Chris Springer of Property Manager Websites (PMW) and Rentvine to dissect the essential, ultra-specific strategies PMs need to win in today's market. Marc shares the unorthodox reason why he started working with PMA and  Chris details how PMW scales while keeping service personal.  PMW announces the data-backed decision to upgrade clients to their most advanced lead-generating tools. Discover why relying on generic AI content won't work anymore and how being purposeful and unique in your content is the only path to organic success and client trust.
Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance
Lead Simple - manage more doors with less stress using LeadSimple
Rentvine - the property management software you can trust
 
Lending One - real estate loans for investors
 
Reconcile Daily - corporate & trust accounting experts
 
PMbuild - Marc's education for property managers
 
Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.