Konnected Minds Podcast

From posting products nobody cares about to teaching 800,000 cedis worth of value on TikTok, and why the brutal truth about selling anything online is that no one cares about your camera, your shoes, or your feminine hygiene products unless you show them the problem it solves, how to use it, and why their life needs it right now, the entrepreneur who discovered that the woman selling products for 350 cedis was just posting pictures assuming everyone knew what it does when ladies had no idea because African homes don't teach feminine hygiene and parents don't sit you down to explain these things, the university graduate who went through problems herself and wished someone was there to help her understand how to take care of herself which created the drive to teach ladies what they need to know instead of just selling products, the TikTok strategy that made 800,000 cedis and more because she wasn't there to dance and fool around but to sit down and give explicit knowledge that celebrities, pastors' wives, and mothers never had, the haters who said she didn't make that money and her response of "I don't care, the money is in my account not yours, I made more than that" because when you know your product works and you're giving value you don't care what people say, the Alibaba journey where she taught herself how to order from China by playing on the app, watching YouTube videos, and learning without waiting for someone to sell her a course or sit her down because no one has your time, you should have your own time, the beginner advice to identify the problem your product solves first before you even think about suppliers or shipping because if you're selling anything you need to know what problem it solves and who your audience is, the FDA approval battles that became her biggest challenge when products come with one name but FDA changes it after she's already marketed it creating confusion, the ingredients research she does on every product because "if I didn't want to die I wouldn't want you to die" so she uses her own products and learns about what's inside them, the lab analysis costing 1,000 to 3,000 cedis and FDA registration for imported products at $500 proving you need money to do things right but you can start by reselling other people's products if you have knowledge about what you're selling, the camera example where posting "I'm selling a camera" means nothing but showing phone camera versus real camera quality, explaining why someone serious would choose the camera, demonstrating the value makes people care, the salon analogy that if you open a salon and don't know how to wash hair it will collapse because you just wanted money or had support but didn't have knowledge about salons, the internet wisdom where she doesn't care about gossip, doesn't go online looking for anyone's business, uses her time to learn instead of looking for gossip because anything you want to know is on YouTube, TikTok, free materials that people make available, the verified suppliers on Alibaba for beginners, the AKT shipping company she's used for years because they're reliable, the Turkey and China trips proving she's willing to travel and learn and build an international brand, the people who want to be taught before they take a step when sometimes you need to start, get the idea, play on the apps, watch videos, and figure it out yourself, the realization that when it comes to products you don't need to do your own production from the start but you need to know something about what you're selling because there are people who swallow when they're supposed to insert and insert when they're supposed to swallow, and why the ultimate truth is this: people are usually more focused on the money than the value they give which is where she picked her form because the woman selling for 350 was just posting assuming everyone knew what the product does when people didn't know, but when she came in teaching ladies how to take care of themselves and using the product in addition to that care, when she gave knowledge that African homes don't teach, when she showed up on TikTok not to dance but to educate, when she learned everything from YouTube and the internet without waiting for courses or teachers, when she researched ingredients and used her own products, when she didn't care about haters saying she didn't make 800K because the money was in her account proving her value was real, she wasn't just selling products, she was solving problems and teaching solutions, and that's the only way to build a business that lasts because no one cares about what you're selling until you show them why they need it.

Guest: Charity Boateng

Host: Derrick Abaitey

From childhood neglect and being too scared to talk to her mother to building a feminine hygiene empire where pricing for sustainability instead of approval is the difference between five years in business with nothing to show and three years of explosive growth, and why the brutal truth about small business success is that you can't pity yourself and tell the world no one is buying from you because people don't want to buy from struggling businesses, they want to know why everyone is buying from you, the young entrepreneur who grew up in an African home where parents don't teach feminine hygiene because they don't even know it themselves, where being bullied and not being heard and nobody sitting you down to understand your problems created a drive to be seen and heard that translated into wanting financial success, the university graduate who left her job and was so broke she stayed with friends who had illegal electricity connections and collected AC water drops in a small barrel just to bathe, the first three weeks selling 500 products on Snapchat and then nothing for months but instead of quitting she invested in influencers and made 25,000 cedis in 24 hours, the decision to go to China for packaging that would entice people's eyes and not get thrown away in their homes because she wasn't getting the quality she wanted in Ghana, the 2000 orders in three days during a sales period proving you don't need a physical shop if you show up online consistently and build trust with your authentic self, the realization that not everyone is your customer and you need to price for sustainability not approval because if you're selling a product for 70 cedis that costs 50 cedis plus packaging plus transportation you're making nothing while someone who prices at 100 cedis and knows how to market sells 500 to 600 pieces in months, the brutal reality that small business owners like to pity themselves saying no one is buying today which sends customers away instead of making people believe they are buying because curiosity about why people are patronizing your business is what attracts new customers, the international expansion shipping to US, Canada, UK, Germany and traveling to Nigeria because the vision was never just a business that wakes up and sells but an international brand that makes waves, the doctors in hospitals who recommend patients to her business because the products actually work and solve real problems African homes don't teach, the customers who fight for her like an army because she connected them to her journey and showed up in her most authentic self not always premium and proper, the China trip where she learned one packaging bag size required 1000 minimum pieces and she needed five sizes meaning 5000 to 10000 pieces which is impossible if you're pricing so low you're not making good money, the advice that changed everything: don't price for approval, price for sustainability because your business needs funds not just profits to push to the next level, the discipline over motivation approach because while customer smiles and solving their problems motivates her, discipline is what pushes her to show up every single day, and why the ultimate truth is this: you don't need to get everything perfect before you start, the packaging doesn't have to be flawless, you don't need a physical shop if you build your online presence well so when people see your page they have no doubts about bringing their money to you, you work on your own timeline not someone else's, you go through the process without rushing because if you're not in a hurry to get a shop and you focus on showing up consistently online you can make 2000 orders in three days, but you must stop being scared to price well, stop trying to make everyone your customer, stop pitying yourself and telling the world no one is buying, because when you price for sustainability, when you're selective about your customer base, when you make it fun and make people believe they need your product, when you understand that people adapt and come back for good products even if the price is slightly above their budget, when you read books like Famio Tadalai's with an open mind focusing on consistency and knowing what you're doing instead of complaining about head starts, you're not just building a business, you're creating an empire that ships internationally, gets recommended by doctors, and proves that discipline, authenticity, and strategic pricing are what separate struggling businesses from thriving ones.

Guest: Charity Boateng

Host: Derrick Abaitey

From 500 products sold in three weeks on Snapchat to 90% of sales driven by TikTok, and why the brutal truth about social selling success is that you can't just post products and expect people to buy because nobody cares about your shoes or your MacBook unless you show them why they need it, how to style it, and what problem it solves in their lives, the first 24 hours when one product posted on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in sales proving that giving value instead of just posting products is what makes people ready to pay immediately, the supplier who was tired after one day because she was just putting products in rubber bags and sending them out when a product of that magnitude requires proper packaging and branding, the moment when customers were getting angry and going back to influencers saying she scammed them because she took their money but products were sold out and she didn't know how to pause orders, the bold move of ordering 10,000 pieces instead of 3,000 when she realized people were ready to wait and pay if she communicated properly, the Instagram search for wholesale suppliers, designers, containers, and stickers because everything needed to be done fast when customers had no patience, the 80,000 cedis invested in influencer marketing to make sure her feminine hygiene products were on the minds and lips of people even when Snapchat kept deleting her accounts due to competition reporting her, the 600 WhatsApp messages in one day from customers looking for her when she moved platforms because she had built trust by teaching not just selling, the transition to TikTok in 2024 that changed everything because she wasn't there to dance and fool around but to sit down and tell ladies what they need to hear about feminine hygiene, the celebrities, pastors' wives, and mothers who patronize her because they had no idea about the things she talks about and wanted to learn, the 12 to 15 FDA approved products now in her catalog with plans to start her own production of feminine washes after traveling to China to find manufacturers who understood her specific ingredients and target customers, the trip to China where she insisted on a sample phase and FDA approval before committing to large scale production because she's not rushing the process, the decision to move from reselling other brands' feminine washes to creating her own Femlux branded products starting with paw biotech, the TikTok strategy that now drives 90 to 95% of sales compared to the Snapchat era when she had to pay influencers consistently, and why the ultimate truth is this: every product has value whether it's clothes, shoes, cameras, or feminine hygiene, but if you're just posting products without teaching people how to style the clothes, which shoes match which dress, why a camera has better quality than a phone, or why feminine hygiene matters and how to take care of yourself, then no one really cares because you're selling not serving, but when you give value first, when you make customers feel like whatever they're going through you've been through it too, when you're explicit and confident about topics Ghanaians are scared to mention, when you invest 80,000 cedis to put your brand on people's minds and lips, when you teach instead of dance on TikTok, when you show phone camera versus real camera quality or tell business owners why they need an iPad, you're not just building a business, you're creating a community that will find you on WhatsApp when Snapchat deletes your account, that will wait and pay when products are sold out, that will grow your sales from 20,000 in 24 hours to a brand expanding into its own production because value is the basis of every business.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, the founder of Femlux who dismantles the dangerous "just post your products on social media and wait for sales" mentality that keeps small business owners stuck with zero engagement, revealing the exact moment when posting one feminine hygiene product on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in 24 hours because she wasn't just selling, she was teaching ladies why they need the product and giving them knowledge they never had, when the supplier got tired after one day and she had to think on her feet ordering 10,000 pieces instead of 3,000 even though customers were angry thinking she scammed them, when competition started reporting her Snapchat accounts and she moved to WhatsApp getting 600 messages in one day from customers looking for her because she had invested 80,000 cedis in influencer marketing to put her brand on people's minds and lips.

Guest: Charity Boateng

Host: Derrick Abaitey

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Ama Burland, the popular influencer and founder of Diya Organics who dismantles the dangerous wait until you're perfect before you post content mentality that keeps young people broke and afraid, revealing the exact moment when 10 bottles of hair oil she made for free and posted on YouTube sold out in 30 minutes after a scandal made her want to kill herself, when she struggled for two years not making money because she started with plenty orders and had to beg 20 customers when delivery services embarrassed her, when she shut down her skincare business because someone burned their face with African black soap they left on for 15 minutes instead of one minute.

Guest: Ama Burland

Business: https://www.shopdiyaorganics.com/shop

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

Join Konnected Academy: https://www.triibe.io/konnected-academy

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From childhood neglect and carrying water on her head at 18 to building a business empire where family decisions now pass through her first, and why the brutal truth about entrepreneurial success is that the drive to be seen, to be heard, and to never go back to those days of selling gobe by the roadside and living with people who never listened to your problems creates the kind of relentless hunger that turns restriction into freedom, the young girl who wanted to be a journalist until a conversation in SHS about an uncle in construction making a lot of money made her realize she likes money because money equals freedom, the childhood of growing up with different people getting different types of treatment and being scared of a mother so hard that you couldn't go to her with problems, the father who was soft but you couldn't reach because of the mother's presence, the siblings she didn't grow up with so there was no one to talk to, the 14 year old who went to SHS and never went back home, who stayed with her big sister who was mostly not there giving her freedom to be alone and do things on her own, the level headed young woman who didn't misbehave despite having no attention from parents or the people she stayed with, the prayers for attention that never came so she decided if they're not giving it to me I want to be alone, the realization that parents don't know her well which is why her mom was against her coming to Accra thinking she would engage in prostitution because that's the perception about Accra, the desire for attention that translated into wanting to become financially successful so people would finally pay attention to her needs, the discovery that she can speak to people, teach, set up the camera and talk about stuff because she wants to be seen and heard and people don't even have what's in her head, the tough journey of working very early in life selling gobe and food by the roadside, carrying water on her head from 18 something straight to Risk Cause back and forth knowing how it feels and wanting to be someone who doesn't have to remember those times again, the bad side of being alone since 14 which makes her keep to herself and struggle with networking because she's always at home working not able to go out and meet people, the good side that made her tough and pushed her to want freedom so much she was tired of being with people, the pride in getting here because no one got her there except her and God, the overspending that makes friends say live there she has been through a lot, the transformation from the girl no one listened to into the woman whose opinion family now seeks before making any decision, and why the ultimate truth is this: not being heard as a child, never having attention from parents, being too scared of your mother to share problems, experiencing different types of mistreatment from people you stayed with, all of that neglect and restriction doesn't break everyone, it creates some people who say I want my freedom, I want to be seen, I want to be heard, and when they discover business lets them teach and speak and show people what's in their head, when making money gives them the respect that makes family finally call them for decisions, when financial success means never carrying water on your head again or selling by the roadside, they push through with relentless hunger because the alternative is going back to those days of being invisible, and if they become parents they'll show their kids how to love themselves, pay attention to them, make them friends not make them afraid, because they know what happens when a child has no one to talk to and has to keep everything inside.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, an entrepreneur who dismantles the dangerous "money doesn't matter" mentality by revealing the exact moment when she realized at 14 years old that if parents and the people she stayed with weren't going to give her the attention she prayed for she wanted to be alone, when going to SHS and never going back home meant living with her big sister who was mostly not there giving her freedom to do things on her own, when family decisions that once happened without her now pass through her first because financial success finally gave her the voice and respect she never had growing up scared of a mother so hard you couldn't share your problems.

Guest: Charity Boateng

Host: Derrick Abaitey