Konnected Minds Podcast

From childhood neglect and zero attention from parents to building a social selling empire on TikTok making over 800,000 cedis, and why the brutal truth about entrepreneurial success is that the drive to be seen, to be heard, and to finally get the attention you prayed for but never received creates the kind of relentless hunger that turns restriction into freedom and loneliness into financial power, the young girl who grew up with different people getting different types of treatment and being so level headed she didn't misbehave despite having no attention from parents or the people she stayed with, the 14 year old who went to SHS and never went back home, who stayed with her big sister who was mostly not there giving her freedom to be alone and do things on her own, the daughter of hardworking farmers who wake up at 4am every day to go to the farm and never stop even though they are old and could rest because they built their own business and have the option but choose to keep going, the university graduate who watched her parents educate six kids through farming alone without begging for money proving that any small thing if you build on it consistently is going to yield something, the girl who always wanted to be a journalist until a conversation in SHS about an uncle in construction making a lot of money made her realize she likes money because money equals freedom, the business woman who tried nine to five jobs and hated being controlled and supervised because growing up alone made her not like being controlled by other people, the social seller who discovered that she can speak to people, teach, set up the camera and talk about stuff because she wants to be seen and heard and people don't even have what's in her head, the TikTok entrepreneur who made over 800,000 cedis selling products online when haters said she didn't make that money and her response was I don't care because the money is in her account not theirs, the daughter whose mother was against her coming to Accra thinking she would engage in prostitution because that's the perception about Accra but she felt like her mom didn't know her well which is why she was thinking that way, the young woman who never had it easy, who grew up with different people and got different treatment and mistreatment which made her tough but also made her want freedom so much because she was tired of being with people, the level headed girl who had the freedom to be alone from 14 years old and didn't misbehave proving that not having attention doesn't break everyone, it creates some people who say I want to be alone since you're not giving me what I need, and why the ultimate truth is this: not being heard as a child, never having attention from parents, being restricted when it comes to money even though your parents were doing well because your mom is not going to let you have it easy, growing up with family friends and uncles and aunties instead of your own parents because your mom was very busy farming and taking care of six kids, all of that neglect and restriction doesn't destroy everyone, it creates some people who say I want my freedom, I want to be seen, I want to be heard, and when they discover business lets them teach and speak and show people what's in their head, when making money gives them the freedom they never had growing up, when financial success means finally getting the attention they prayed for but never received, they push through with relentless hunger because the alternative is going back to those days of being invisible, and if you want to start a business, if you want to learn how to use social media to promote your business and make something out of it, if you want to know how someone did it alone and believes you can also do it, then this conversation is for you because charity is here for the small business owners, the people who want to start but don't know what to start from, the people who have started but don't know how to go about it, and she's going to spill everything she has done step by step including how to build your own product.

Guest: Charity Boateng

Host: Derrick Abaite

From posting products nobody cares about to teaching 800,000 cedis worth of value on TikTok, and why the brutal truth about selling anything online is that no one cares about your camera, your shoes, or your feminine hygiene products unless you show them the problem it solves, how to use it, and why their life needs it right now, the entrepreneur who discovered that the woman selling products for 350 cedis was just posting pictures assuming everyone knew what it does when ladies had no idea because African homes don't teach feminine hygiene and parents don't sit you down to explain these things, the university graduate who went through problems herself and wished someone was there to help her understand how to take care of herself which created the drive to teach ladies what they need to know instead of just selling products, the TikTok strategy that made 800,000 cedis and more because she wasn't there to dance and fool around but to sit down and give explicit knowledge that celebrities, pastors' wives, and mothers never had, the haters who said she didn't make that money and her response of "I don't care, the money is in my account not yours, I made more than that" because when you know your product works and you're giving value you don't care what people say, the Alibaba journey where she taught herself how to order from China by playing on the app, watching YouTube videos, and learning without waiting for someone to sell her a course or sit her down because no one has your time, you should have your own time, the beginner advice to identify the problem your product solves first before you even think about suppliers or shipping because if you're selling anything you need to know what problem it solves and who your audience is, the FDA approval battles that became her biggest challenge when products come with one name but FDA changes it after she's already marketed it creating confusion, the ingredients research she does on every product because "if I didn't want to die I wouldn't want you to die" so she uses her own products and learns about what's inside them, the lab analysis costing 1,000 to 3,000 cedis and FDA registration for imported products at $500 proving you need money to do things right but you can start by reselling other people's products if you have knowledge about what you're selling, the camera example where posting "I'm selling a camera" means nothing but showing phone camera versus real camera quality, explaining why someone serious would choose the camera, demonstrating the value makes people care, the salon analogy that if you open a salon and don't know how to wash hair it will collapse because you just wanted money or had support but didn't have knowledge about salons, the internet wisdom where she doesn't care about gossip, doesn't go online looking for anyone's business, uses her time to learn instead of looking for gossip because anything you want to know is on YouTube, TikTok, free materials that people make available, the verified suppliers on Alibaba for beginners, the AKT shipping company she's used for years because they're reliable, the Turkey and China trips proving she's willing to travel and learn and build an international brand, the people who want to be taught before they take a step when sometimes you need to start, get the idea, play on the apps, watch videos, and figure it out yourself, the realization that when it comes to products you don't need to do your own production from the start but you need to know something about what you're selling because there are people who swallow when they're supposed to insert and insert when they're supposed to swallow, and why the ultimate truth is this: people are usually more focused on the money than the value they give which is where she picked her form because the woman selling for 350 was just posting assuming everyone knew what the product does when people didn't know, but when she came in teaching ladies how to take care of themselves and using the product in addition to that care, when she gave knowledge that African homes don't teach, when she showed up on TikTok not to dance but to educate, when she learned everything from YouTube and the internet without waiting for courses or teachers, when she researched ingredients and used her own products, when she didn't care about haters saying she didn't make 800K because the money was in her account proving her value was real, she wasn't just selling products, she was solving problems and teaching solutions, and that's the only way to build a business that lasts because no one cares about what you're selling until you show them why they need it.

Guest: Charity Boateng

Host: Derrick Abaitey

From childhood neglect and being too scared to talk to her mother to building a feminine hygiene empire where pricing for sustainability instead of approval is the difference between five years in business with nothing to show and three years of explosive growth, and why the brutal truth about small business success is that you can't pity yourself and tell the world no one is buying from you because people don't want to buy from struggling businesses, they want to know why everyone is buying from you, the young entrepreneur who grew up in an African home where parents don't teach feminine hygiene because they don't even know it themselves, where being bullied and not being heard and nobody sitting you down to understand your problems created a drive to be seen and heard that translated into wanting financial success, the university graduate who left her job and was so broke she stayed with friends who had illegal electricity connections and collected AC water drops in a small barrel just to bathe, the first three weeks selling 500 products on Snapchat and then nothing for months but instead of quitting she invested in influencers and made 25,000 cedis in 24 hours, the decision to go to China for packaging that would entice people's eyes and not get thrown away in their homes because she wasn't getting the quality she wanted in Ghana, the 2000 orders in three days during a sales period proving you don't need a physical shop if you show up online consistently and build trust with your authentic self, the realization that not everyone is your customer and you need to price for sustainability not approval because if you're selling a product for 70 cedis that costs 50 cedis plus packaging plus transportation you're making nothing while someone who prices at 100 cedis and knows how to market sells 500 to 600 pieces in months, the brutal reality that small business owners like to pity themselves saying no one is buying today which sends customers away instead of making people believe they are buying because curiosity about why people are patronizing your business is what attracts new customers, the international expansion shipping to US, Canada, UK, Germany and traveling to Nigeria because the vision was never just a business that wakes up and sells but an international brand that makes waves, the doctors in hospitals who recommend patients to her business because the products actually work and solve real problems African homes don't teach, the customers who fight for her like an army because she connected them to her journey and showed up in her most authentic self not always premium and proper, the China trip where she learned one packaging bag size required 1000 minimum pieces and she needed five sizes meaning 5000 to 10000 pieces which is impossible if you're pricing so low you're not making good money, the advice that changed everything: don't price for approval, price for sustainability because your business needs funds not just profits to push to the next level, the discipline over motivation approach because while customer smiles and solving their problems motivates her, discipline is what pushes her to show up every single day, and why the ultimate truth is this: you don't need to get everything perfect before you start, the packaging doesn't have to be flawless, you don't need a physical shop if you build your online presence well so when people see your page they have no doubts about bringing their money to you, you work on your own timeline not someone else's, you go through the process without rushing because if you're not in a hurry to get a shop and you focus on showing up consistently online you can make 2000 orders in three days, but you must stop being scared to price well, stop trying to make everyone your customer, stop pitying yourself and telling the world no one is buying, because when you price for sustainability, when you're selective about your customer base, when you make it fun and make people believe they need your product, when you understand that people adapt and come back for good products even if the price is slightly above their budget, when you read books like Famio Tadalai's with an open mind focusing on consistency and knowing what you're doing instead of complaining about head starts, you're not just building a business, you're creating an empire that ships internationally, gets recommended by doctors, and proves that discipline, authenticity, and strategic pricing are what separate struggling businesses from thriving ones.

Guest: Charity Boateng

Host: Derrick Abaitey

From 500 products sold in three weeks on Snapchat to 90% of sales driven by TikTok, and why the brutal truth about social selling success is that you can't just post products and expect people to buy because nobody cares about your shoes or your MacBook unless you show them why they need it, how to style it, and what problem it solves in their lives, the first 24 hours when one product posted on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in sales proving that giving value instead of just posting products is what makes people ready to pay immediately, the supplier who was tired after one day because she was just putting products in rubber bags and sending them out when a product of that magnitude requires proper packaging and branding, the moment when customers were getting angry and going back to influencers saying she scammed them because she took their money but products were sold out and she didn't know how to pause orders, the bold move of ordering 10,000 pieces instead of 3,000 when she realized people were ready to wait and pay if she communicated properly, the Instagram search for wholesale suppliers, designers, containers, and stickers because everything needed to be done fast when customers had no patience, the 80,000 cedis invested in influencer marketing to make sure her feminine hygiene products were on the minds and lips of people even when Snapchat kept deleting her accounts due to competition reporting her, the 600 WhatsApp messages in one day from customers looking for her when she moved platforms because she had built trust by teaching not just selling, the transition to TikTok in 2024 that changed everything because she wasn't there to dance and fool around but to sit down and tell ladies what they need to hear about feminine hygiene, the celebrities, pastors' wives, and mothers who patronize her because they had no idea about the things she talks about and wanted to learn, the 12 to 15 FDA approved products now in her catalog with plans to start her own production of feminine washes after traveling to China to find manufacturers who understood her specific ingredients and target customers, the trip to China where she insisted on a sample phase and FDA approval before committing to large scale production because she's not rushing the process, the decision to move from reselling other brands' feminine washes to creating her own Femlux branded products starting with paw biotech, the TikTok strategy that now drives 90 to 95% of sales compared to the Snapchat era when she had to pay influencers consistently, and why the ultimate truth is this: every product has value whether it's clothes, shoes, cameras, or feminine hygiene, but if you're just posting products without teaching people how to style the clothes, which shoes match which dress, why a camera has better quality than a phone, or why feminine hygiene matters and how to take care of yourself, then no one really cares because you're selling not serving, but when you give value first, when you make customers feel like whatever they're going through you've been through it too, when you're explicit and confident about topics Ghanaians are scared to mention, when you invest 80,000 cedis to put your brand on people's minds and lips, when you teach instead of dance on TikTok, when you show phone camera versus real camera quality or tell business owners why they need an iPad, you're not just building a business, you're creating a community that will find you on WhatsApp when Snapchat deletes your account, that will wait and pay when products are sold out, that will grow your sales from 20,000 in 24 hours to a brand expanding into its own production because value is the basis of every business.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, the founder of Femlux who dismantles the dangerous "just post your products on social media and wait for sales" mentality that keeps small business owners stuck with zero engagement, revealing the exact moment when posting one feminine hygiene product on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in 24 hours because she wasn't just selling, she was teaching ladies why they need the product and giving them knowledge they never had, when the supplier got tired after one day and she had to think on her feet ordering 10,000 pieces instead of 3,000 even though customers were angry thinking she scammed them, when competition started reporting her Snapchat accounts and she moved to WhatsApp getting 600 messages in one day from customers looking for her because she had invested 80,000 cedis in influencer marketing to put her brand on people's minds and lips.

Guest: Charity Boateng

Host: Derrick Abaitey

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Ama Burland, the popular influencer and founder of Diya Organics who dismantles the dangerous wait until you're perfect before you post content mentality that keeps young people broke and afraid, revealing the exact moment when 10 bottles of hair oil she made for free and posted on YouTube sold out in 30 minutes after a scandal made her want to kill herself, when she struggled for two years not making money because she started with plenty orders and had to beg 20 customers when delivery services embarrassed her, when she shut down her skincare business because someone burned their face with African black soap they left on for 15 minutes instead of one minute.

Guest: Ama Burland

Business: https://www.shopdiyaorganics.com/shop

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

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