Woman of Influence

In this episode, I'm pulling back the curtain on my guest appearance on Amy Porterfield's podcast, where Amy sat me down to go deep on the exact messaging frameworks and buyer psychology that have reshaped how I show up, scale, and sell. If you've ever felt the pull to do more, post more, and launch more just to see your sales flatline, this one is for you. Amy and I unpack why scaling doesn't come from more volume, more funnels, or more consistency. It comes from being seen as more.

We walk through my Identity Elevation Framework and the three buyer stages (former self, working self, and highest self), and we talk about why most online entrepreneurs are unknowingly building their entire business speaking to the person who will never buy. I share the story of "Renee," the superfan who told me I was her mentor she didn't have to pay for, and how that one comment changed how I create every piece of content. We get into non-buyer energy, fragile spectators, the viral SOS call reel that broke the internet for me, and the Hank 1 through Hank 4 evolution Amy now uses in her own business. If your messaging feels off, your sales are stuck, and you're ready to stop building for the version of your buyer who never shows up to the checkout page, this episode will change the way you show up tomorrow.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways; this helps us create the exact content you want!

KEY POINTS:

00:00 Scale By Being Seen

04:44 Identity Elevation Framework

06:53 Former Self Buyer

09:17 Working Self Buyer

13:33 Highest Self Buyer

15:12 Mirror Messaging Examples

17:30 Pamelyn Case Study

20:21 Quick Content Audit

20:52 Former vs Highest Buyer

21:56 Non-Buyer Energy Story

24:38 Ready Now Messaging Shift

26:47 Truth Without Performance

27:51 SOS Call Content Example

31:03 Transformation Over Transaction

34:32 Scale With Evolving Avatar

38:58 Hank Framework In Practice

QUOTABLES:

"Messaging is the missing piece for so many of my students and listeners here. And you unlock this one piece, and it all gets easier."

— Amy Porterfield

"You don't scale by doing more. You scale by being seen as more."

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

How the father wound shapes your authority, from bosses to pricing. For the high-achieving woman who is always okay, therapist Terri Cole shows where it starts and how to heal it.

Terri joins me to talk about her new book, Father Wound, and why she calls it a worthiness wound at its root. If the person who was supposed to protect you and hold you in high esteem didn’t, your value has to come from somewhere else. For so many of us, that means achieving, over-functioning and never asking for help. Terri shares how her own ambition turned out to be fear. She also explains why you can carry this wound even if you had a good dad, a dad who got sober, or a dad who died before you knew him.

We spend real time on transference. It’s the reason a boss raising his voice or a doctor’s cold manner can make a grown woman feel seven years old again. Terri tells the story of the doctor she avoided at work until her therapist asked who he reminded her of. She gives you her three Qs for clarity to use any time your reaction feels bigger than the moment. We also connect it to money: why the little girl in charge can’t negotiate a raise or stop undercharging.

Terri explains why she doesn’t believe in traditional forgiveness, how to release yourself from resentment prison, and what to do when you are waiting for an apology that may never come.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Ambition and Overfunctioning

04:07 Dating Unavailable Men

05:32 Father Wound as Worthiness

07:42 Defining the Father Wound

11:58 Beyond Biological Fathers

14:22 What Makes a Good Dad

17:20 Authority and Transference

20:25 Three Questions for Clarity

22:29 Money and Undervaluing

24:49 Symptoms and Health Costs

26:52 Forgiveness and Boundaries

30:45 Context After Healing

33:30 Stop Waiting for Apologies

36:15 Self Parenting and Freedom

38:19 Book Launch and Bonuses

QUOTABLES:

"We are literally the ones we’ve been waiting for.”

— Terri Cole

"The awareness is the first step. And if you can really start to be aware of the subconscious parts that are showing up and playing and driving the ship, so to speak, is when you can really start to get to a place of taking the power back."

— Julie Solomon

GUEST RESOURCES:

[ORDER FATHER WOUND]

Pick up Terri Cole’s brand new book Father Wound, releasing November 17th, with bonuses, exercises, and meditations included at the direct link. Grab the book here.

[FOLLOW TERRI COLE]

Connect with Terri on Instagram @terricole for daily wisdom on boundaries, high-functioning codependency, and healing the wounds that run your life.

[LEARN MORE ABOUT TERRI]

Visit terricole.com to explore her other books, courses, and resources for women ready to come home to themselves.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

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In this episode, I’m sharing a powerful conversation I had with Keren Eldad, elite executive coach, bestselling author, and brilliant mind, who flew out to Nashville to sit down with me in my home studio for a conversation on messaging, identity, and the work of becoming the next version of yourself. We go deep into my origin story as a burned-out publicist, the $30,000 credit card debt I hid from my husband, the rock bottom that cracked me open, and the two-year transformation that took me from racking up debt to making $1.3 million in a single year.

Keren pulls on the provocative idea I’ve been sharing publicly, that your ideal client may no longer be an old version of you, and we unpack my Identity Elevation Framework in detail, from the Former Self buyer who stays stuck in pain, to the Working Self buyer who hustles for the next tip, to the Highest Self buyer who’s buying decision and transformation. We talk about why your mess can be part of your story but can never be your message, how to shift from marketing on pain to marketing on desire, the role of human design and body wisdom in knowing when something is off, and the contrary action I’m practicing now at this edge of my career. If you’ve evolved personally but your messaging hasn’t caught up, this episode is your invitation to do the real work.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 From Publicist to Entrepreneur

07:13 Debt and Motherhood Wakeup

10:15 Rock Bottom to Breakthrough

14:29 Trusting the Storm

16:48 Ideal Client Myth Busted

18:49 Why Growth Gets Clunky

21:53 Serving Advanced Entrepreneurs

22:46 Clarity Over Self Trust

23:46 Former Self Pain Messaging

25:47 Working Self Hustle Content

29:13 Higher Self Desire Marketing

30:09 Reframing Resistance to Yes

31:33 Authentic vs Performative Alignment

34:18 When to Recalibrate Messaging

36:07 Silence and Identity Upgrade

37:07 Next Edge Contrary Action

QUOTABLES:

" The most valuable skill that you can really give anybody is decision-making."

— Keren Eldad

" Your mess can be part of your story, but your mess cannot be your message, and your mess cannot be your business."

— Julie Solomon

GUEST RESOURCES:

[FOLLOW KEREN ELDAD]

Connect with Keren on Instagram @coachkeren for daily insights on leadership, mindset, and freedom from the glitter.

[LEARN MORE ABOUT KEREN]

Visit coachkeren.com to explore Keren’s coaching, books, and resources for high-achieving leaders ready to live and lead guilt-free.

[READ KEREN’S BOOK, GILT FREE]

Pick up Keren’s book Gilt Free, a powerful read on contrary action, letting go of the chase, and claiming the life you actually want. Order the book here.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

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In this episode, I sit down in my home studio with Cait Scudder, founder of The Millionaire Mother movement and the brilliant author of her brand new book Born for Both. By the time this episode airs, Cait will be a mother of four and her book will be out in the world, and I could not think of a more timely, grounding, and necessary conversation to share with you. We dig into what it really means to steward both a legacy inside the home and inside the world, and why so many of us have been operating on default programming that keeps us burnt out, bottlenecked, and quietly collapsing behind the scenes.

Cait breaks down the Matriarch Operating System, the four archetypes most women unknowingly embody (the maiden, the martyr, the girl boss, and the man), and the 4H framework (head, heart, hands, home) she lays out in her book to help mother CEOs stop white-knuckling and start building a village that actually holds them. We get into the heartbreaking story of her grandmother that opens the book, the research on cortisol and children's stress response, why mom wine culture and mommy group trauma bonding is doing more damage than women realize, and the critical difference between falling into victimhood and using motherhood as fuel to rise. If you've ever felt the pull between being present at bath time and showing up for your business, this episode will meet you exactly where you are and shift the way you think about both.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Meet Cait Scudder

01:48 Born for Both Meaning

04:19 Motherhood to Movement

08:15 Matriarch OS Village

13:41 Archetypes and Presence

18:02 Martyr Story and Legacy

23:33 Social Media Trauma Bonding

28:26 Community and Environment

QUOTABLES:

"True influence is being a conduit, and being a channel for something greater to move through."

— Cait Scudder

"The fuel to rise does not have to then go into workaholism and insanity."

— Julie Solomon

GUEST RESOURCES:

[GET BORN FOR BOTH]

Order Cait Scudder's brand new book, Born for Both, your invitation to steward both motherhood and your creative mission with the Matriarch Operating System she teaches inside. Order the book here.

[LISTEN TO THE MILLIONAIRE MOTHER PODCAST]

Tune into Cait's podcast for conversations on building wealth, raising kids, and stepping into your matriarch identity. Listen here.

[FOLLOW CAIT ON INSTAGRAM]

Connect with Cait on Instagram @themillionairemother for behind-the-scenes insights from her life as a mother of four, author, and movement builder.

[LEARN MORE ABOUT CAIT]

Visit themillionairemother.com to explore her mastermind, retreats, and resources for mother CEOs ready to build without burning out.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

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In this episode, I'm diving into a topic that hits home for so many online coaches, educators, and creators: how to turn visibility into actual sales. Maybe you've got the views, maybe you've got the followers, maybe you have an email list, maybe you're consistently showing up every day on social, but the sales just aren't coming in. Today, we're getting over that hump so you can start seeing conversions from all the hard work you're doing.

I share the story of a recent client who came to me with 52,000 Instagram followers and a growing email list of nearly 7,000 people, yet was still struggling to make even $3,000 a month. We diagnosed exactly where the bottleneck was, in her messaging and her offer positioning, and I walk you through exactly how we fixed it, from restructuring her general wellness content into a laser-focused "how to incorporate more movement into your day" message, to reverse engineering her offer from her ideal client's actual problem. If you're ready to stop guessing and finally align your content, freebies, and offers into a system that sells on its own, this episode gives you the roadmap.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:36 Turning Visibility into Sales

01:18 Client Success Story

02:17 Refining Messaging and Offer Positioning

05:48 Actionable Steps for Your Business

08:31 Revenue Growth Lab Overview

QUOTABLES:

“Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.”

— Julie

“Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.”

— Julie

“Offer positioning should drive the audience to take action with clear, compelling calls to action, ensuring a smooth transition from free content to paid offers.”

— Julie

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

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