Woman of Influence

In this episode, I’m sharing a powerful conversation I had with Keren Eldad, elite executive coach, bestselling author, and brilliant mind, who flew out to Nashville to sit down with me in my home studio for a conversation on messaging, identity, and the work of becoming the next version of yourself. We go deep into my origin story as a burned-out publicist, the $30,000 credit card debt I hid from my husband, the rock bottom that cracked me open, and the two-year transformation that took me from racking up debt to making $1.3 million in a single year.

Keren pulls on the provocative idea I’ve been sharing publicly, that your ideal client may no longer be an old version of you, and we unpack my Identity Elevation Framework in detail, from the Former Self buyer who stays stuck in pain, to the Working Self buyer who hustles for the next tip, to the Highest Self buyer who’s buying decision and transformation. We talk about why your mess can be part of your story but can never be your message, how to shift from marketing on pain to marketing on desire, the role of human design and body wisdom in knowing when something is off, and the contrary action I’m practicing now at this edge of my career. If you’ve evolved personally but your messaging hasn’t caught up, this episode is your invitation to do the real work.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 From Publicist to Entrepreneur

07:13 Debt and Motherhood Wakeup

10:15 Rock Bottom to Breakthrough

14:29 Trusting the Storm

16:48 Ideal Client Myth Busted

18:49 Why Growth Gets Clunky

21:53 Serving Advanced Entrepreneurs

22:46 Clarity Over Self Trust

23:46 Former Self Pain Messaging

25:47 Working Self Hustle Content

29:13 Higher Self Desire Marketing

30:09 Reframing Resistance to Yes

31:33 Authentic vs Performative Alignment

34:18 When to Recalibrate Messaging

36:07 Silence and Identity Upgrade

37:07 Next Edge Contrary Action

QUOTABLES:

" The most valuable skill that you can really give anybody is decision-making."

— Keren Eldad

" Your mess can be part of your story, but your mess cannot be your message, and your mess cannot be your business."

— Julie Solomon

GUEST RESOURCES:

[FOLLOW KEREN ELDAD]

Connect with Keren on Instagram @coachkeren for daily insights on leadership, mindset, and freedom from the glitter.

[LEARN MORE ABOUT KEREN]

Visit coachkeren.com to explore Keren’s coaching, books, and resources for high-achieving leaders ready to live and lead guilt-free.

[READ KEREN’S BOOK, GILT FREE]

Pick up Keren’s book Gilt Free, a powerful read on contrary action, letting go of the chase, and claiming the life you actually want. Order the book here.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[TURN MORE VISITORS INTO CUSTOMERS]With built-in marketing tools, this platform helps you engage your audience and drive sales—no marketing team required. See how it helps.

In this episode, I sit down in my home studio with Cait Scudder, founder of The Millionaire Mother movement and the brilliant author of her brand new book Born for Both. By the time this episode airs, Cait will be a mother of four and her book will be out in the world, and I could not think of a more timely, grounding, and necessary conversation to share with you. We dig into what it really means to steward both a legacy inside the home and inside the world, and why so many of us have been operating on default programming that keeps us burnt out, bottlenecked, and quietly collapsing behind the scenes.

Cait breaks down the Matriarch Operating System, the four archetypes most women unknowingly embody (the maiden, the martyr, the girl boss, and the man), and the 4H framework (head, heart, hands, home) she lays out in her book to help mother CEOs stop white-knuckling and start building a village that actually holds them. We get into the heartbreaking story of her grandmother that opens the book, the research on cortisol and children's stress response, why mom wine culture and mommy group trauma bonding is doing more damage than women realize, and the critical difference between falling into victimhood and using motherhood as fuel to rise. If you've ever felt the pull between being present at bath time and showing up for your business, this episode will meet you exactly where you are and shift the way you think about both.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Meet Cait Scudder

01:48 Born for Both Meaning

04:19 Motherhood to Movement

08:15 Matriarch OS Village

13:41 Archetypes and Presence

18:02 Martyr Story and Legacy

23:33 Social Media Trauma Bonding

28:26 Community and Environment

QUOTABLES:

"True influence is being a conduit, and being a channel for something greater to move through."

— Cait Scudder

"The fuel to rise does not have to then go into workaholism and insanity."

— Julie Solomon

GUEST RESOURCES:

[GET BORN FOR BOTH]

Order Cait Scudder's brand new book, Born for Both, your invitation to steward both motherhood and your creative mission with the Matriarch Operating System she teaches inside. Order the book here.

[LISTEN TO THE MILLIONAIRE MOTHER PODCAST]

Tune into Cait's podcast for conversations on building wealth, raising kids, and stepping into your matriarch identity. Listen here.

[FOLLOW CAIT ON INSTAGRAM]

Connect with Cait on Instagram @themillionairemother for behind-the-scenes insights from her life as a mother of four, author, and movement builder.

[LEARN MORE ABOUT CAIT]

Visit themillionairemother.com to explore her mastermind, retreats, and resources for mother CEOs ready to build without burning out.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[EVERYTHING YOU NEED TO RUN YOUR BUSINESS]With this platform, you can handle product management, marketing, and sales all in one place, making your life easier and your business smoother. Start here.

In this episode, I'm diving into a topic that hits home for so many online coaches, educators, and creators: how to turn visibility into actual sales. Maybe you've got the views, maybe you've got the followers, maybe you have an email list, maybe you're consistently showing up every day on social, but the sales just aren't coming in. Today, we're getting over that hump so you can start seeing conversions from all the hard work you're doing.

I share the story of a recent client who came to me with 52,000 Instagram followers and a growing email list of nearly 7,000 people, yet was still struggling to make even $3,000 a month. We diagnosed exactly where the bottleneck was, in her messaging and her offer positioning, and I walk you through exactly how we fixed it, from restructuring her general wellness content into a laser-focused "how to incorporate more movement into your day" message, to reverse engineering her offer from her ideal client's actual problem. If you're ready to stop guessing and finally align your content, freebies, and offers into a system that sells on its own, this episode gives you the roadmap.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:36 Turning Visibility into Sales

01:18 Client Success Story

02:17 Refining Messaging and Offer Positioning

05:48 Actionable Steps for Your Business

08:31 Revenue Growth Lab Overview

QUOTABLES:

“Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.”

— Julie

“Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.”

— Julie

“Offer positioning should drive the audience to take action with clear, compelling calls to action, ensuring a smooth transition from free content to paid offers.”

— Julie

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.

In this episode, I'm sharing something I recently taught in a live training with a group of brilliant online coaches and entrepreneurs. It's the timeless strategies of subtraction, scaling, and automation that let me run a business without constantly having to reinvent the wheel or physically show up to sell something in order to make money. That, to me, is not the definition of freedom. And it's not the way I roll.

I get real about the month my older sister passed away in January 2023, when my business still made $208,000 even though I wasn't in the mood to sell, because my sales system was already built to compound whether I was there or not. I share why I resisted funnels for two full years thinking they were "too bro marketer," how I recently made over $50K on a 10-day Hawaii trip without selling a thing, and the truth about why ads don't work for most people (spoiler: it's not the ad agency, it's the messaging). If you're ready to stop wearing the badge of burnout and finally let automation carry the weight of your business, this episode is your permission slip.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome and Mission

00:49 Training on Scaling

02:13 Grief and Revenue

04:51 Systems Not Hustle

09:08 Why Funnels Matter

11:04 Messaging Before Ads

14:38 Delegate and Simplify

16:29 Freedom Stories

17:18 Get Help and Next Steps

20:24 Wrap Up and Subscribe

QUOTABLES:

"The money doesn't stop. It doesn't freeze if I'm not physically showing up to sell."

— Julie Solomon

"Funnels, they are what do this work for you behind the scenes."

— Julie Solomon

"Messaging is your number one priority. Always and forever, it will never change."

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[GROW WITH EASE USING THIS PLATFORM]Whether you’re just getting started or scaling, this tool helps you grow your business with ease. Check it out here.

In today’s episode, I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 One Hour Content Promise

02:37 Why Sales Stall

04:04 Julie’s Million Dollar Shift

05:27 Messaging Over Tactics

06:49 General Messaging Attracts Lurkers

07:47 Messaging Builds Authority

11:05 Small Audience Big Sales

12:42 Raise Prices With Positioning

14:18 Content Isn’t Enough

15:05 Wrap Up and Next Steps

QUOTABLES:

"Your ability to grow your sales today is directly tied to the strength of your messaging."

— Julie Solomon

"Messaging is your foundation of influence, authority, and most important, sales."

— Julie Solomon

“Refining your messaging can attract your ideal clients effortlessly.”

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[SHOPIFY’S TOOLS MAKE IT EASIER]From marketing to payments, this platform helps you do it all in one place. Learn how here.