The Influencer Podcast

• The Three Buyer Identities That Can Make or Break Your Sales

  In this solo episode, I’m bringing you behind the scenes for a private debrief of my live training, The Messaging Reset—because I know not everyone could join us live, and the energy was too good not to share! I walk you through why your business doesn’t rise or stall because of reels, funnels, or ads—it all comes down to your messaging and who you’re actually speaking to. I break down the three buyer identities—former self, working self, and highest self—and show you how misaligned messaging keeps you attracting freebie seekers instead of ready-to-buy clients. I share real client examples, my own hard-earned lessons, and why recalibration isn’t about more strategy but about proximity and alignment. If you’re ready for content that converts and messaging that mirrors your ideal client’s highest self, this distilled training is your roadmap to lighter launches, consistent sales, and a business that finally feels as good as it looks. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:30 The Messaging Reset Recap 03:16 Understanding Buyer Types 05:35 Shifting Your Messaging 08:45 Real-Life Success Stories 13:50 The Revenue Accelerator Program 22:24 Conclusion and Next Steps QUOTABLES: “ Let me tell you this, there is nothing more costly than getting exceptional at building the wrong thing.” - Julie Solomon  “  Highest Self buyers don't need more education. They don't need more information. They don't need more inspiration. They don't need another funnel tweak. They don't need to be convinced. They need to feel like your words see them. They need your message to mirror who they already are.” - Julie Solomon  RESOURCES: 💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1 Your content deserves to convert, not just be seen. Inside The Growth Collective, you get: Monthly live coaching from me to sharpen your message and content strategy Access to my Content Catalyst custom-built AI tool that help you write content that actually sells A behind-the-scenes look at how I create content that leads to real revenue And you can try it today—for just $1. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [FEELS LIKE NOTHING AT ALL] Discover intimates designed to move with you. Explore Fits Everybody here. [LEVEL UP YOUR LIFE] Build skills in business, creativity, and more. Save 15% today here.  [FROM IDEA TO INCOME] Whether it’s a side hustle or your big vision, Shopify has the tools to get you selling fast—for just $1/month.

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• Decluttering, Alignment, and the Power of a Clear Message

  In this episode, I sit down with my client and dear friend, Stacy Landholm, to talk about the powerful connection between decluttering your home and reclaiming peace in your life.  Stacy shares how losing her mom sparked her mission to help women create clutter-free, intentional spaces and how her Reclaim and Reset Method is transforming not only homes but the way women show up in every area of their lives.  We also dive into the realities of building an online business, what it takes to refine your message, and how clarity in your offers can shift everything from conversions to confidence. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:30 Guest Introduction: Stacy Landholm 02:25 Julie and Stacy begin their conversation 04:39 Stacy’s background and family story 07:46 The emotional impact of decluttering after loss 08:59 Who Stacy helps and her ideal client 11:51 The deeper impact of a cluttered home 12:43 Business model: Low ticket, high volume 13:35 Messaging and offer clarity 16:44 The “Reclaim and Reset” method 18:39 The power of messaging and conversion breakthroughs 21:14 Letting go of guilt and “bless and release” 24:27 What’s next for Stacy: Membership and priorities 31:43 Outro and newsletter invitation QUOTABLES: “ It starts with us and beginning to recalibrate the identity of how we're showing up because that dictates the message, not the other way around.” - Julie Solomon  “  Getting rid of stuff doesn't mean you're getting rid of a memory or the love for that person. Like we tie so much into the physical object. That's why we end up keeping so much, 'cause we're like, “oh, I feel like I'm throwing out my kids' childhood if I don't keep every piece of art that they've ever made.” And then when you give it to 'em, my girls are 25 and 23, they don't want it. You know, you can document, you can, journal. That's the stuff that really matters. So don't let things give you the guilt because you don't have to keep everything, because if you keep everything, nothing special.” - Stacy Landholm  GUEST RESOURCES: Stacy Landholm @homeorganizetribe Two-Minute Tidy Tips Podcast The 10 Day / 10 Room Reset Challenge RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [STOP DREAMING, START DOING] Shopify makes it simple to bring your ideas to life. Build your store today for only $1/month. [FEEL LIKE NOTHING AT ALL] Discover intimates designed to move with you. Explore Fits Everybody at SKIMS.com/influencer. [LEVEL UP YOUR LIFE] Build skills in business, creativity, and more. Save 15% today at MASTERCLASS.com/INFLUENCER.

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• From Balance to Rhythms: How I Protect My Energy and Stay Aligned

  I’m so excited to share this intimate Q&A episode with you! These are the kinds of questions I get asked most often inside my coaching containers, from close friends, and honestly—the ones I ask myself too. In this conversation, I open up about how to know when it’s time to evolve your message, the biggest leadership lessons I’ve learned this year, and what it really looks like to align your business with your highest self. I also dive into staying connected with your partner while building a business, why I don’t believe in balance (but do believe in rhythms), how my relationship with my body has shifted over the years, and the role faith plays in everything I do. Plus, I share the ways I’ve learned to protect my energy while staying soft, open, and deeply loving. This episode is full of heart, honesty, and the behind-the-scenes truths I know so many of us need to hear. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:37 Intimate Q&A Session 01:14 Evolving Your Message and Identity 03:17 Biggest Leadership Lesson of the Year 05:48 Balancing Business and Personal Relationships 07:47 The Myth of Work-Life Balance 10:27 Evolving Relationship with Body and Self-Worth 13:52 Faith and Spiritual Connection 16:16 Protecting Energy and Relationships 20:36 Conclusion and Next Steps QUOTABLES: “ I've learned to hold my boundaries without hardening and to lead without leaking and to love deeply. But only when and where that reciprocity can flow both ways.” - Julie Solomon  “ There are moments of the day that are going to require different rhythms based on the needs of my children, the needs of my partner, of my husband, and my needs, and I can no longer outsource that rhythm to someone else's idea of balance that is wrapped up in this, you know, curated and glorified idea around guilt. That's never made sense to me. I don't know how mom guilt is gonna somehow make me a better mother. I haven't figured that out yet, so I just don't relate to that. But I do relate to the necessary rhythm and just letting yourself off the hook when it comes to balance, because I don't think that it exists.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month. [UPGRADE YOUR ESSENTIALS] Comfort, stretch, and softness like never before. Shop the Fits Everybody collection now at  SKIMS.com/influencer [LEARN FROM THE BEST] Access over 200+ classes taught by icons. Get 15% off at MASTERCLASS.com/INFLUENCER

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• The Truth About Wealth-Building for Entrepreneurs

  In this episode, I’m joined by Nate Coughran, founder of Cookie Finance, for a powerful conversation about money, entrepreneurship, and financial freedom. Nate shares how his own journey led him to create Cookie Finance, a company dedicated to helping people understand their money, build better financial habits, and take control of their futures. We talk about the importance of financial literacy, why so many entrepreneurs struggle with money management, and how simple, intentional steps can completely transform your financial health. Nate also breaks down practical strategies for managing cash flow, setting up systems, and creating confidence around your finances—so you can stop stressing about money and start focusing on growth. If you’re ready to shift the way you think about money and finally feel empowered in your financial journey, this episode will inspire and equip you to take the next step. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:47 Meet Nate from Cookie Finance 02:18 The Importance of Financial Literacy for Creators 05:11 Nate's Journey from Big Finance to Creator Support 06:55 Key Financial Strategies for Creators 11:51 Addressing Common Financial Myths and Misunderstandings 22:02 Understanding Financial Struggles and Seeking Help 22:34 Zones of Genius and Incompetence 23:45 Creative Tax Deductions for Content Creators 29:00 When to Bring in Professional Help 35:57 Introducing Creator Business Essentials 38:49 The Importance of Treating Content Creation as a Business 42:01 Final Thoughts and Resources QUOTABLES: “  We all come with our zones of genius, and then we also come with the areas, that I call our zones of incompetence. We have to know, like this is my genius, this is what I can help people with. But this is also the thing that I need help from other people's zones of genius because I need to make sure that this is good and clean and clear in my business.” - Julie Solomon  “  One of the biggest ways that people are missing out on money is they're too conservative when it comes to deductions. Now you never wanna push the edge and be like, oh my entire life is a write off like you're definitely gonna get in trouble if you do that. But what we find most of the time is people are too conservative.” - Nate Coughran  GUEST RESOURCES: Cookie Finance Cookie Finance Blog @cookiefinance RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

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• When You Raise Your Standards, Everything Changes

  In this episode, I’m getting real about a truth that’s been rising to the surface for me as I step into my 41st year: your tolerance will always be met by the standard you set. Over the past year and a half, I’ve been taking a hard look at the relationships, partnerships, and dynamics in my life—both personally and professionally—and realizing where I’ve been holding on out of comfort, history, or compassion, instead of true alignment. I share how I’ve been raising my standards, honoring my non-negotiables, and curating an energy that reflects the woman I am today. From spiritual maturity and emotional stability to lifestyle compatibility and respect for timing, I’m learning that when you honor your standards, you don’t lose people—you gain the right ones. If you’ve been feeling drained by certain relationships or dynamics, this conversation will help you see how raising your standard can shift everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Personal Growth 00:19 Welcome to the Influencer Podcast 00:48 Reflecting on My 41st Birthday 02:21 Raising Standards in Relationships 03:09 Recognizing Misaligned Relationships 04:52 The Importance of Emotional Boundaries 08:58 The Need for Compatibility and Integrity 16:24 Non-Negotiables for Personal and Professional Growth 19:27 Conclusion and Invitation to Connect QUOTABLES: “ This small still voice that I started hearing a couple of years ago, and I think it had always been there. It just started to kind of get louder and the voice was telling me that I was going to start outgrowing a lot of things that no longer served me. A lot of things that had gotten me here, but they weren't going to get me where I was going.” - Julie Solomon  “ I am a work in progress friends. I am not perfect. I am learning and growing and expanding as I go, but I believe that the more accountability that we have to take stock of what no longer serves us and really have people that see that in us and honor those non-negotiables, the more that we can do it for others.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [BUILD YOUR DREAM BUSINESS] What if you didn’t have to figure it all out alone? Shopify gives you everything you need—from storefront design to marketing tools—to launch your business for just $1/month. Get started here.

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