Woman of Influence

In today’s episode, I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 One Hour Content Promise

02:37 Why Sales Stall

04:04 Julie’s Million Dollar Shift

05:27 Messaging Over Tactics

06:49 General Messaging Attracts Lurkers

07:47 Messaging Builds Authority

11:05 Small Audience Big Sales

12:42 Raise Prices With Positioning

14:18 Content Isn’t Enough

15:05 Wrap Up and Next Steps

QUOTABLES:

"Your ability to grow your sales today is directly tied to the strength of your messaging."

— Julie Solomon

"Messaging is your foundation of influence, authority, and most important, sales."

— Julie Solomon

“Refining your messaging can attract your ideal clients effortlessly.”

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[SHOPIFY’S TOOLS MAKE IT EASIER]From marketing to payments, this platform helps you do it all in one place. Learn how here.

In this episode, I'm getting into the three specific things I doubled down on this year that made all the difference in calling in ideal clients at a completely new level including six-figure months during the "off season," posting only twice a week, and taking nearly a month off this summer while still seeing massive sales. This isn't theory. It's exactly what I did, and exactly what I teach my clients to do. If you're not converting people from your content the way you know you should be, this episode is going to give you the roadmap.

I break down why casting a wider net is a trap, why speaking to "anyone your work could benefit" is why you're not hitting consistent 50K plus months, and how to go from shallow and wide to laser-focused for every single offer in your ecosystem. I share the story of the client who invested in a $20K VIP day even though she wasn't at the revenue milestone I typically work with (because she saw herself in my content), why "me, me, me" language is quietly killing your conversions, and the one question every entrepreneur is asking wrong when they sit down to create content. If you're ready to end the year strong, tighten up your messaging, and finally see your content sell for you like hotcakes, this is your episode.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome and Mission

01:15 The First Shift: Speak Directly to Your Ideal Client

02:47 Why "Shallow and Wide" Is Costing You Sales

04:20 Six-Figure Months in the Off-Season, Posting Twice a Week

06:44 The $20K VIP Day From a Not-Yet-Six-Figure Client

09:00 The Second Shift: Stop Using "Me Me Me" Language

10:26 Don't Be the Best, Be the Only

13:00 Stop Selling the Airplane, Sell the Transformation

15:32 The Third Shift: You're Asking the Wrong Question

17:38 Closing and How to End the Year Strong

QUOTABLES:

“To triple your income, focus on targeted content. Content should support what you are selling.”

— Julie Solomon

“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”

— Julie Solomon

“Align your content strategy with your sales goals. Quality content is more effective than quantity.”

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[SHOP SMARTER WITH THIS PLATFORM] From inventory management to customer engagement, this platform simplifies every aspect of running your business. Get started here.

Welcome to Part 2 of this incredible panel conversation with Lori Pine and Stacey Salyer. In Part 1, we navigated authority, discernment, and what it really costs to lead. Now, we're going deeper into the standard—what these two powerhouse women are no longer willing to tolerate in order to truly live out and shepherd the authority they've built. We talk about evolution, when to know it's a divine calling versus fear or boredom, and how both Lori and Stacey have made major identity shifts along their journeys from corporate leaders to founders of their own brands.

We get into the corporate advantage that changes everything (spoiler: knowing you don't have to do every job in your business), why the low barrier of entry in the online space traps women into believing they should do it all themselves, and the "who not how" mindset that will free you if you let it. I share the story of a woman at The Grove who pulled me aside 11 years ago and told me to stop saying "none of us know what we're doing" and how that one conversation shifted my standard forever. Lori opens up about building "The Joy CEO" brand, Stacey shares how she bought a property management business as a single mom with $25K down and seller financing, and we all get honest about the tolerance level required at each new level of leadership. If you're ready to raise your standard, own your expertise, and stop shrinking to make everyone else comfortable, this episode is your green light.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Show Intro

00:49 Part Two Setup

01:31 Divine Evolution

05:18 Leaps And Pay Cuts

07:15 Outsource To Scale

10:28 Treat It Like Business

16:03 Standards And Tolerance

17:32 Algorithm Myths

18:37 No Playbook Online

19:30 Define Your Joy Brand

22:08 Claims Versus Sustainability

25:30 Standards And Tolerance

30:09 Own Your Expertise

34:06 Surround Yourself With Experts

35:53 Final Messages And Wrap

QUOTABLES:

"When your purpose is that genuine and that full of goodness and love, you really don't need to accept unacceptable behavior." - Lori Pine

"I never wanna chase money. Money will come when I'm doing something I love." - Stacey Salyer

"The impact that you are here to make has to be greater than any excuse, any income claim, any other thing that's going to get in the way of you moving forward." - Julie Solomon

GUEST RESOURCES:

[VISIT LORI PINE'S WEBSITE]

Explore Lori Pine's world—her programs, coaching, and resources for executive women and female founders ready to lead with joy. Visit loripine.com.

[LISTEN TO LORI'S PODCAST]

Tune into Lori's podcast for conversations on joyful leadership, executive presence, and building a career and life you actually love. Listen here.

[FOLLOW LORI PINE]

Connect with Lori on Instagram @loripine for leadership insights and behind-the-scenes moments from her retreats and community.

[VISIT STACEY SALYER'S WEBSITE]

Learn more about Stacey Salyer's programs, coaching, and resources for growing your property management business through acquisitions. Visit staceysalyer.com.

[LISTEN TO THE STACEY SALYER SHOW]

Tune into The Stacey Salyer Show: Buying & Selling Property Management Companies for expert insights on acquisitions, integration, and scaling in the property management industry. Listen here.

[FOLLOW STACEY SALYER]

Connect with Stacey on Instagram @stacey.salyer for practical wisdom from a woman scaling in a modern industry.

RESOURCES:

[THE PAY-IN-FULL METHOD]I built a room full of people who saved my posts and never bought. Turned out I was speaking to the woman still deciding, not the one ready to pay. This training is how I fixed that, live, in three days. September 14th - 16th. Save your seat here.

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[STREAMLINE YOUR STORE MANAGEMENT]This platform helps you manage your business operations seamlessly, from sales to shipping and customer service. Get started here.

In this powerful panel conversation I sit down with two incredible women from my mastermind community, Lori Pine and Stacey Salyer, for an honest conversation about what it really means to step into your authority as a leader. Both women bring decades of corporate experience (Lori ran a billion-dollar business; Stacey came out of the male-dominated property management industry) and are now navigating what it looks like to build their own brands and become the go-to authorities in their respective fields.

We get into the responsibility of authority, why a casual "oh, I love her" can carry more weight than we realize, and how to have the tough conversations when someone isn't who they seem to be. We talk about Stacey's ego-driven belief that she could just make a course and have hundreds of thousands roll in, Lori's expensive coaching investment that felt like burning cash in a bonfire, and the "electric fence" moments that shaped who they are now. We unpack the "Cheesecake Factory of consultants" trap, why niching down is terrifying but necessary, and the bow-and-arrow metaphor that will change how you think about the restriction phase you might currently be in. Make sure to come back for Part 2, where we go even deeper into what it takes to lead at this level.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome and Mission

00:49 Panel Setup and Guests

02:42 Defining Influence and Authority

05:59 Discernment and Referrals

10:21 Courageous Vetting Conversations

15:12 Costly Lessons and Know Thyself

16:53 Slow Down to Speed Up

18:36 Niche Down and Rebuild

24:03 Permission Trust and Nervous System

32:25 Evidence of Being Called

36:06 Bow and Arrow Metaphor

37:31 Final Wrap and Subscribe

QUOTABLES:

“ There have been significant moments where it has eroded my confidence. It has stirred up a tremendous amount of self-doubt to the point where, have I even done the right thing?” - Lori Pine

“ You do need to trust yourself, and you do need to really know that you are where you need to be.” - Stacey Salyer

“  You can be kind to someone and still be discerning.” - Julie Solomon

GUEST RESOURCES:

[VISIT LORI PINE'S WEBSITE]

Explore Lori Pine's world—her programs, coaching, and resources for executive women and female founders ready to lead with joy. Visit loripine.com.

[LISTEN TO LORI'S PODCAST]

Tune into Lori's podcast for conversations on joyful leadership, executive presence, and building a career and life you actually love. Listen here.

[FOLLOW LORI PINE]

Connect with Lori on Instagram @loripine for leadership insights and behind-the-scenes moments from her retreats and community.

[VISIT STACEY SALYER'S WEBSITE]

Learn more about Stacey Salyer's programs, coaching, and resources for growing your property management business through acquisitions. Visit staceysalyer.com.

[LISTEN TO THE STACEY SALYER SHOW]

Tune into The Stacey Salyer Show: Buying & Selling Property Management Companies for expert insights on acquisitions, integration, and scaling in the property management industry. Listen here.

[FOLLOW STACEY SALYER]

Connect with Stacey on Instagram @stacey.salyer for practical wisdom from a woman scaling in a modern industry.

RESOURCES:

[THE PAY-IN-FULL METHOD] Your content gets saved, shared, quoted. Then the buyer hires someone else. That's not a visibility problem, it's a positioning problem. Join me live September 14th–16th to find the one line that's been calling in the wrong person, and rewrite it. Save your seat here.

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[THE ECOMMERCE SOLUTION YOU NEED]

Managing your business just got easier. With a platform that combines inventory, payments, and marketing, you have everything you need to run your store efficiently. Learn more here.

In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it.

We go into the depths of Mirror Messaging vs. pain point marketing, why the real work of the Revenue Accelerator is a reclamation of who you are at your core, and why women often get stuck when they refuse to slow down enough to feel what their next-level really requires. I share what I've learned about being at the "higher level" (spoiler: the problems don't disappear, they magnify), the Contrary Action framework I use for visibility, the wildflower-versus-oak-tree analogy that's shaping how I think about quality over quantity, and the concept of loving detachment and stewardship that runs through both my business and my home life. If you've ever wondered what it really looks like behind the scenes of a Julie Solomon business, and life, this episode is for you.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Show Intro

00:49 Erin Takes Over

02:18 How Julie Got Her Lens

04:51 Building Signature Frameworks

08:01 Mirror Messaging Explained

09:33 Client Process and Identity Work

12:24 Where Clients Get Stuck

16:53 Julie Practices the Work

19:51 Higher Level Challenges

24:46 Fear of Being Seen

25:34 Depth Over Formulas

28:52 Contrary Action Method

30:59 Quality Over Quantity

33:29 Choosing Containers

37:43 Retreats and Real Life

43:33 Stewardship and Detachment

44:52 Closing and Next Steps

QUOTABLES:

“ So many people think it's about adding in all of the different pieces, but this concept of what are we actually taking away so that what you actually want is what's left is brilliant.” - Erin Lindstrom

“  You have to be willing to receive compliments and accept the gifts that you have. If you can't receive them, you can't give them.” - Julie Solomon

GUEST RESOURCES:

[FOLLOW ERIN]

Connect with Erin on Instagram @erinlindstrom for behind-the-scenes insights on business operations, leadership, and life as Julie's Director of Operations.

[LEARN MORE ABOUT COMMONWEALTH CO.]

Erin Lindstrom is the CEO and founder of Commonwealth Co., where she helps entrepreneurs streamline their operations and build businesses that run with intention. Learn more here.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[BOOST YOUR SALES WITH SMART TOOLS]This platform’s AI tools help you write product descriptions, enhance photos, and create campaigns that boost engagement. Find out how.

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