Woman of Influence

In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it.

We go into the depths of Mirror Messaging vs. pain point marketing, why the real work of the Revenue Accelerator is a reclamation of who you are at your core, and why women often get stuck when they refuse to slow down enough to feel what their next-level really requires. I share what I've learned about being at the "higher level" (spoiler: the problems don't disappear, they magnify), the Contrary Action framework I use for visibility, the wildflower-versus-oak-tree analogy that's shaping how I think about quality over quantity, and the concept of loving detachment and stewardship that runs through both my business and my home life. If you've ever wondered what it really looks like behind the scenes of a Julie Solomon business, and life, this episode is for you.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Show Intro

00:49 Erin Takes Over

02:18 How Julie Got Her Lens

04:51 Building Signature Frameworks

08:01 Mirror Messaging Explained

09:33 Client Process and Identity Work

12:24 Where Clients Get Stuck

16:53 Julie Practices the Work

19:51 Higher Level Challenges

24:46 Fear of Being Seen

25:34 Depth Over Formulas

28:52 Contrary Action Method

30:59 Quality Over Quantity

33:29 Choosing Containers

37:43 Retreats and Real Life

43:33 Stewardship and Detachment

44:52 Closing and Next Steps

QUOTABLES:

“ So many people think it's about adding in all of the different pieces, but this concept of what are we actually taking away so that what you actually want is what's left is brilliant.” - Erin Lindstrom

“  You have to be willing to receive compliments and accept the gifts that you have. If you can't receive them, you can't give them.” - Julie Solomon

GUEST RESOURCES:

[FOLLOW ERIN]

Connect with Erin on Instagram @erinlindstrom for behind-the-scenes insights on business operations, leadership, and life as Julie's Director of Operations.

[LEARN MORE ABOUT COMMONWEALTH CO.]

Erin Lindstrom is the CEO and founder of Commonwealth Co., where she helps entrepreneurs streamline their operations and build businesses that run with intention. Learn more here.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

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In this episode, I sit down with Callan Faulkner, founder of The Uncommon Business and the world's leading voice on AI education for entrepreneurs, for a jaw-dropping conversation about how AI is completely reshaping the way we build, scale, and lead our businesses. Callan is scaling to $40-50 million in revenue this year with just 40 humans and over 150 AI employees, and she's here to show us that AI isn't just for tech founders or seven-figure businesses. It's for stay-at-home moms, coaches, plumbers, steel manufacturers, and every woman in between who is ready to stop drowning in manual work and start actually building the business she was meant to build.

We break down the exact difference between using AI and building systems with AI, what an "AI employee" actually is (spoiler: it starts with a Claude skill), and how to identify the low-hanging fruit in your business right now. Callan walks us through real examples—from an AI employee that manages school emails and meal plans to Instacart, to the ones that write podcast pitches, run recruiting, and draft content in your voice. We tackle the biggest objections, including "will this replace my human assistant?", "isn't AI going to steal my creativity?", and "what about my data?" If you've ever felt stuck in the weeds of your business, this is your invitation to see what's actually possible—and it all starts with her AI Employee Bootcamp this fall.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome to Woman of Influence

00:49 Meet Callan

02:21 Why AI Matters Now

03:26 Influence and AI Co-Creation

06:33 From Prompts to Systems

07:29 AI Employee Examples

10:50 Do You Need Seven Figures

11:58 Life Automation Meal Planning

13:36 Boot Camp Behind the Scenes

15:12 What Is an AI Employee

17:22 Skills Connectors Scheduling

20:41 Creativity and Privacy Concerns

21:52 Human Touch vs AI

22:22 Authenticity Over Volume

23:11 Privacy and Data Reality

23:33 Ethics Anthropic vs OpenAI

24:44 Will AI Replace Assistants

27:45 Elevating Humans to Strategy

30:09 Training AI to Your Voice

34:08 Better Editing Workflows

34:47 AI Employee Bootcamp Overview

38:40 VIP Hot Seat Coaching

41:25 Final Invite and Wrap

QUOTABLES:

“ Humans should be doing irreplaceable work, relationship building, using their intuition, gut checking.” - Callan Faulkner

“   I don't care if you are running an eight-figure coaching business, if you have an Etsy shop, or if you are about to go on maternity leave you need AI employees.” - Julie Solomon

GUEST RESOURCES:

[JOIN AUTOMATE TO ACCELERATE FALL 2026]

Get behind-the-scenes access to how Callan runs her multi-million dollar company with AI employees and learn how to build your own. Save your seat here.

Follow Callan on Instagram @callanfaulkner

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 4–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

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[QUALITY WITHOUT THE MARKUP]

From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE for free shipping on your order and 365-day returns. Now available in Canada, too.

[MARKETING THAT WORKS WHILE YOU DO]

Spend less time managing your marketing and more time growing your business. Brevo's automations, CRM, and AI assistant help you connect with customers, personalize your messaging, and streamline your workflow—all from one dashboard. Learn more at https://www.brevo.com/woman.

In this episode, I'm diving into a game-changing strategy for anyone who is feeling stuck trying to sell their signature offers. If you've been constantly creating low ticket offers or freebies but feel like you're talking to the wrong people, or you're watching low ticket buyers and freebie downloaders never transition into your signature spaces, this one is for you. I'm flipping the script on what you've been taught about freebies and lower ticket offers and showing you how to turn them into powerful, profitable gateways to your signature programs.

I share exactly why I stopped creating freebies in my own business, the Sephora sample analogy that will change how you think about every low ticket offer you build, and the three mistakes most entrepreneurs make when structuring their offer ecosystem. I walk you through how to audit your current offers, create micro transformations that give your dream client an unforgettable taste of your work, and refine your messaging so it speaks to every phase of your ideal client's evolution. If you've been working harder for smaller results, this episode will completely transform how you structure your offers, and more importantly, how you generate consistent revenue without burning out.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome to Woman of Influence

00:49 Episode Setup and Promise

02:04 Low Ticket Not Low Value

03:20 Samples Not Watered Down

04:33 Why I Stopped Freebies

05:26 Common Low Ticket Mistakes

06:29 Design the Quick Win

07:14 Preview Experience Framework

08:21 Audit Your Offers

08:53 Micro Transformations

09:48 Align Messaging to Journey

11:40 Create the Next Step

12:17 Refine Language and Positioning

13:11 Wrap Up and Stay Connected

QUOTABLES:

“ I want you to look at your low ticket offers or your freebies and I want you to ask yourself, “is this designed for the person that I want in my signature programs”? If the answer is no, it is time to tweak it.” - Julie Solomon

“ If your offers aren't aligned, then you've got to do an offer audit to really work on the offer positioning. If your messaging isn't aligned, then you are most likely losing clients right now because they don't see the full pathway that you've mapped out for them.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[ALL-IN-ONE PLATFORM FOR YOUR STORE]This platform combines everything you need to run your business—from product management to marketing campaigns. See how it works.

[QUALITY WITHOUT THE MARKUP]From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE for free shipping on your order and 365-day returns. Now available in Canada, too.

[LET AI TAKE SOME MARKETING OFF YOUR PLATE] Brevo's AI assistant, Aura, helps you write better emails, optimize send times, and improve campaign performance without the guesswork. If you're ready to market more efficiently, visit https://www.brevo.com/woman and use code WOMAN50 to save 50%.

In this episode, I'm getting into something that is often misunderstood in the online business world, visibility. Not the kind of visibility that comes from posting more on social media or running ads, but strategic visibility: the kind that puts you in front of the right people, in the right rooms, at the right time. I share real client stories of women who scaled through visibility done well—Kate who started landing high-level conferences and podcast guest spots, Dana who turned thought leadership into a book deal, Steph who leveraged podcast appearances into consistent six-figure months, and Kylie whose podcast guest spots brought in clients already sold on her before they even reached out.

I also share how my nearly decade-long career as a publicist for Grammy-winning musicians, thought leaders, and bestselling authors shaped the way I approach visibility today, and why I don't just teach my clients how to refine their messaging and build their offers. I actually help them get in front of the right people. If you've been posting, engaging, showing up consistently, and still feeling like you're not getting noticed, this episode gives you the three practical steps to start building the kind of strategic visibility that opens doors you didn't even know existed.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!

KEY POINTS:

00:00 Welcome and Mission

00:42 Strategic Visibility Defined

01:19 Client Wins and Examples

04:14 My Publicist Background

05:56 Visibility Misconceptions

07:17 How I Open Doors

08:11 Three Keys to Visibility

08:28 Key One Signature Message

09:39 Key Two Right Rooms

10:29 Key Three Relationships First

11:12 Wrap Up and Next Steps

12:19 Subscribe and Stay Connected

QUOTABLES:

“   True visibility, and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you. Not who you know. But who knows you and trusts you enough to open the right doors for you.” - Julie Solomon

“  You have got to get clear on what it is that you want to be known for. So before you can get into the right rooms, you need to know what you want people to say about you when you're not in the room. What you want them to know, to believe, to feel, what's your signature message? What's your unique genius? And if you're not clear on what that is, you are going to consistently struggle to stand out. Your message will continue to get lost.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[THE PLATFORM FOR YOUR BUSINESS GROWTH] Whether it’s managing your store or marketing your products, this platform simplifies it all. Learn more here.

[QUALITY WITHOUT THE MARKUP] From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE for free shipping on your order and 365-day returns. Now available in Canada, too.

[MARKETING THAT WORKS WHILE YOU DO] Spend less time managing your marketing and more time growing your business. Brevo's automations, CRM, and AI assistant help you connect with customers, personalize your messaging, and streamline your workflow—all from one dashboard. Learn more at https://www.brevo.com/woman.

In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine your messaging so you can position yourself as an authority and grow your visibility and sales. You'll get a front-row seat as I coach Heather, a color energy expert and Akashic records reader who's balancing a full-time job with her growing business, through the messaging refinements she needs to stop sounding like everyone else online and finally own her genius as a color expert.

We dig into why "niche" is not a bad word (it's actually the fastest path to more revenue), how to craft a positioning statement that becomes your compass for every piece of content you create, and why your program can actually be the catalyst for your visibility—not the other way around. I share how to build an offer ecosystem where a low-ticket meditation flows into a coaching package and eventually into a higher-ticket program, and why the math has to math if you want to actually scale. If you've ever felt like your messaging is bland, broad, or blending in with every other coach in your industry, this episode gives you the exact positioning framework you can apply today.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:49 Behind the Scenes Coaching

02:23 Heather Introduces Her Work

05:26 Offers and Pricing Breakdown

08:03 Own Your Color Genius

14:25 Positioning and Offer Ecosystem

17:59 Content That Stands Out

22:24 Wrap Up and Subscribe

QUOTABLES:

“  What you actually do, Heather, is very niche, but I think the more that you give yourself permission to be more specific with who you're meant to serve, the more magnetic that you're going to become and that the offer will become.” - Julie Solomon 

“   As creatives and creators, a lot of times we focus on the external of like the visibility piece. How do I become more known? How do I get out there more? How do I get more followers? How do I create more content so I can attract more of the right people into my world. And it's like, that's all great, but if we don't have this messaging piece locked in and really more of what we've been talking about today, which is that positioning piece, we can't connect to our ideal client and most importantly, we can't grow sales.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[TURN THOSE DOUBTS INTO SUCCESS]This platform helps you grow your business by providing the tools you need to manage everything from payments to inventory. Find out more.