The AI Movement Podcast (Formerly How I AI)

Noelle Russell, Founder and Chief AI Officer of the AI Leadership Institute and former AI leader at Microsoft and Amazon Alexa, joins me to break down what responsible AI leadership looks like as companies move beyond experimentation and begin building more autonomous AI systems. 
Recorded live at eMerge Americas 2026, this conversation explores why your values should be built into the AI you use, what organizations should consider before automating more of their work, and why clarity of thought may be one of the most valuable skills we can develop right now.
In this conversation:
Why Noelle compares a new AI system to a baby tiger
What constitutional AI means and how it keeps systems aligned with your values
Why companies should evaluate value, risk, and complexity before choosing an AI use case
How security, accuracy, and trust determine whether an AI pilot succeeds
What founders and leaders should think carefully about before automating
Why people may become less receptive to AI salespeople and relationship builders
How custom GPTs and focused AI systems can solve specific business problems
Why clarity of thought matters more than technical experience when building with AI
About Noelle
Noelle Russell is a multi-award-winning AI executive, entrepreneur, keynote speaker, bestselling author, and Founder and Chief AI Officer of the AI Leadership Institute.
She is a five-time Microsoft AI MVP and was named the number one agentic AI leader in 2025. Noelle has led teams at NPR, Microsoft, IBM, AWS, and Amazon Alexa and is the author of Scaling Responsible AI and Custom GPTs.
Connect with Noelle
Learn more about Noelle Russell
Explore the AI Leadership Institute
Mentioned in this episode
Constitutional AI, Reinforcement Learning, AI Safety systems, System Prompting
EU AI Act for Global Nationals
Marbelism Agents, Custom GPTs, Claude Skills, and Google Gems
If you are excited about what AI makes possible but do not want to lose the trust, relationships, or values behind your work, this episode is for you.
Explore eMerge Americas I’ll be attending the Miami AI Summit. Learn more and register to join me there.
Stay connected with The AI Movement
The AI Movement Podcast, formerly How I AI, looks at what AI is changing beyond the technology itself: how we define our value, build businesses, lead, create, make ethical decisions, and ultimately how this shift is reshaping work, culture, and the lives we are choosing to build.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE. Affiliate disclosure: I may earn a commission if you purchase through this link, at no extra cost to you.
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Miami's tech scene took years of deliberate work to build. Melissa Medina, CEO and Co-Founder of eMerge Americas, joins Brooke to share how a conference created to fill a gap became a year-round platform for founders, investors and emerging technology.
Season 2 opens with a conversation about what deserves attention now. Melissa explains how she looks past AI branding to find real customer traction. She also shares why quantum deserves more attention and why first-time adopters should begin before they feel ready.
If AI still feels like a room where everyone else knows more than you, this episode is for you.
In this conversation:
How Melissa and her father built eMerge Americas
What helped Miami grow into a global technology hub
How investors separate meaningful AI companies from trend-chasing
Why Melissa is bullish on quantum and deep tech
The growing connection between technology and national security
How the eMerge Global Startup Accelerator supports early-stage founders
Melissa's advice for people who feel intimidated by AI
About Melissa
Melissa Medina is the CEO and Co-Founder of eMerge Americas and a Partner at Medina Ventures. She has more than 20 years of experience as an entrepreneur, investor, community leader and philanthropist.
Under her leadership, eMerge Americas has grown into a global technology conference that attracts more than 20,000 attendees from over 50 countries. The organization also supports South Florida's technology community throughout the year with summits, startup programs, workshops and investment resources.
Connect with Melissa
Learn more about Melissa Medina
Explore eMerge Americas
Mentioned in this episode
View eMerge Americas events and startup programs
I’ll be attending the Miami AI Summit. Learn more and register to join me there.
Listener offer: 
Save 5% on Leela Quantum Tech with code BROOKE. Affiliate disclosure: I may earn a commission if you purchase through this link, at no extra cost to you.
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

The AI Movement Podcast, hosted by Brooke Gramer, explores how entrepreneurs, founders, creatives, and leaders are navigating the rapidly changing world of AI.
Through real conversations with people building, experimenting, pivoting, and growing with AI, Brooke goes beyond the latest tools to uncover how this technology is changing the way we work, make decisions, build businesses, create, and define success.
Each episode brings you inside the ideas, lessons, tensions, and opportunities shaping business and culture right now. From founder stories of AI in action to bigger conversations about creativity, ethics, career reinvention, leadership, and building a more intentional life in an AI-powered world.
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

I’m taking you inside She Ships, a live build workshop I co-hosted with Marian Bacol during New York Tech Week. It is a behind-the-scenes replay from inside the room, created for anyone curious about vibe coding, AI-powered building, and what becomes possible when ideas move from notes app to live prototype.
Recorded live at Antler New York, this episode captures the energy of the room as we walk attendees through the early stages of building with AI. 
I open with a clarity exercise to help attendees identify what they are uniquely qualified to create, who their idea is for, and why it matters. Marian then guides the room through a live build session using Claude and Lovable, showing how to move from idea to prompt to published product.
Topics Covered
• How to identify what you are uniquely qualified to create
• Using Claude to brainstorm, clarify, and create stronger prompts
• Using Lovable to build landing pages, quizzes, prototypes, speaker pages, press kits, and simple apps
• Why “working, not perfect” is often the most important first milestone
• What it means to build with intention instead of chasing AI novelty
Huge thank you to Antler New York for hosting us during New York Tech Week. Antler backs founders at the earliest stages and supports obsessed builders from idea to launch. Learn more about Antler: https://www.antler.co/us
Connect with Marian Bacol: https://www.linkedin.com/in/marianbacol
Want to Bring This Experience to Your Event?
Brooke Gramer hosts and moderates conversations at the intersection of AI, entrepreneurship, brand strategy, and emerging technology. She is available for live panel moderation, conference programming, event curation, founder conversations, workshops, and live podcast experiences.
For event curation, hosting, moderation, workshops, or live podcast collaborations, contact Brooke below.
Watch the Video Replay on YouTube:
https://youtu.be/ZIsO2Lgz3XU
Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT
Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

I’m joined by Thiago E. Ferreira, Founder and CEO of Elevate AI Consulting and Adjunct Professor at the University of Miami, for a practical conversation on one of the biggest questions facing businesses right now: how do you get your business found and recommended in ChatGPT, Claude, Gemini, and AI search?
Thiago breaks down how his own firm consistently appears as a top recommendation for AI consulting in Miami, competing for visibility alongside much larger firms. He explains why traditional SEO is evolving, how AI tools evaluate credibility, and what small businesses can do right now to improve their chances of showing up in AI-generated answers.
I also take you behind the scenes of my own client work with a South Florida dental practice that wanted to show up when potential patients searched for a dentist through ChatGPT, including the AEO, FAQ, schema, visibility, and AI enablement work we built together.
Whether you are a local business owner, consultant, entrepreneur, marketer, or founder, this episode will help you understand what it actually takes to build visibility in the age of AI search.
🔥 Topics we cover:
-- How to get your business found in ChatGPT, Claude, and Gemini
 -- What Answer Engine Optimization, or AEO, actually means
 -- Why credibility, case studies, testimonials, and reviews matter for AI visibility
 -- Why your website, LinkedIn, Google Business Profile, and other online information need to match
 -- How podcasts, media mentions, and third-party authority can strengthen visibility
 -- Why businesses should optimize around real customer prompts, not just keywords
 -- How Thiago’s firm competes for AI search visibility alongside much larger consulting companies
 -- How hands-on AI training can create immediate ROI inside organizations
 -- Why Thiago believes AI should enhance employees, not replace them

🔗 Connect & Learn More:
Thiago E. Ferreira and Elevate AI Consulting
 Website: https://elevateaiconsulting.com
 Instagram: https://www.instagram.com/elevatedaiconsulting
 LinkedIn: Search Thiago E. Ferreira
eMerge Americas
 Website: https://www.emergeamericas.com
 eMerge Americas 2027 takes place March 2-4 in Miami Beach, with the Tech Expo running March 3-4.
Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT
Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.