The AI Movement with Brooke

When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses also need evidence of their expertise beyond their own websites.
We explore how podcast interviews and editorial mentions can contribute to that credibility, plus how small businesses can approach PR without a large agency budget. Gloria also shares how she uses AI behind the scenes to spend less time on repetitive work and more time serving her clients.
If you're wondering where to focus your marketing as search habits change, this conversation offers a practical place to start.
In this conversation
What Gloria means by "trust signals" and why she prioritizes consistent media coverage
Why smaller, relevant publications belong in your PR strategy
How she uses Perplexity to research timely story angles and develop a first pitch
Where Claude and ChatGPT fit into her workflow, and why she edits before sending anything
How she's adapting her PR program to help clients move from learning to taking action
The work she keeps for herself, including relationships and decisions that need her judgment
About Gloria
Gloria Chou is an award-winning PR strategist, AI visibility expert, and host of the Small Business PR Podcast. She has helped hundreds of founders and small businesses earn media coverage without relying on large agencies or insider connections.
Connect with Gloria
Explore Gloria's work and podcast:
 https://www.gloriachoupr.com/
Free PR masterclass:
 https://www.gloriachoupr.com/masterclass
Shop Small Business Guide:
 https://gloriachoupr.com/shopsmallbizguide
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE:
 https://leelaq.com/?ref=Brooke
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Disclaimer
This podcast is for general informational and educational purposes only, not legal, financial, medical, business, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.
How I AI is now The AI Movement with Brooke.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Ximena Paul is the CEO and co-founder of Nala, an AI-powered HR platform focused on performance management, talent reviews, succession planning, and workforce planning. We talk about how AI could make employee feedback more useful, why quiet high performers may become easier to see, and how the manager's job changes when AI takes over more of the process work.
As AI gets better at tracking performance and spotting patterns across a company, it may start changing who gets promoted at work. Ximena believes AI can help make talent decisions more data-informed, but the final call still needs to belong to people.  
If you manage people, lead a team, or are thinking about what makes someone valuable at work now, this episode gives you a clearer way to think about what good leadership looks like as AI becomes part of the workplace.
In this conversation:
 How AI can make employee reviews less dependent on one manager's opinion 
 Why high performers can get overlooked when visibility matters more than results 
 What managers need to get better at as AI handles more process work 
 Why Ximena believes AI should inform talent decisions, not make them 
 How companies are starting to plan for teams made up of people and AI agents 
 Why workforce planning is shifting from fixed roles toward skills 
Connect with Ximena
LinkedIn: https://www.linkedin.com/in/ximena-paul/
Learn more about Nala, the AI Powered Talent Management platform serving organizations across the U.S., Latin America, and Europe at Nalarocks.com
Mentioned in this episode
 AI-powered performance reviews, People analytics, Workforce planning, Skills-based talent planning, AI agents in the workplace
Stay connected with The AI Movement
The AI Movement Podcast explores how AI is changing the work we do and what we choose to build next. Follow the show on Apple Podcasts or Spotify for new conversations each week.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE.
Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.
How I AI is now The AI Movement Podcast.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.
How I AI is now The AI Movement with Brooke.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

After experiencing three pregnancy losses, Melissa Ablett-Jordaan couldn't stop thinking about the support she wished existed. She eventually left her COO role and founded Sibyl, an AI companion designed to support women through pregnancy loss. We talk about becoming a first-time founder and the responsibility of building something people may turn to during a deeply vulnerable moment.
Recorded live at eMerge Americas 2026, this conversation goes inside the decisions behind Sibyl. I ask Melissa what "clinically grounded" means beyond the marketing language, how she approaches sensitive data, and where she draws the line between AI support and professional care.
If you've spotted a problem through your own life experience but aren't sure you're qualified to build a business around it, her founder story is worth hearing!
In this conversation
How hundreds of conversations with women and care providers helped shape the product
Why Sibyl draws on a knowledge library developed with doctors and psychologists
How Melissa is designing boundaries that encourage users to take breaks from the app
The differences she's noticed between building a company in the Netherlands and the U.S.
About Melissa
Melissa Ablett-Jordaan is the founder of Sibyl and former Chief Operating Officer of Cambridge Innovation Center, where she helped grow the team from 50 to 300 people. An American based in the Netherlands, she had experience scaling companies but had never worked with AI before starting Sibyl.
Explore Sibyl:
https://www.sibyl.care/
Stay connected with The AI Movement
The AI Movement Podcast explores how AI is changing the work we do and what we choose to build next. Follow the show on Apple Podcasts or Spotify for new conversations each week.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE.
Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.
How I AI is now The AI Movement with Brooke.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

How does an enterprise move from experimenting with AI to building it into the way the company actually operates? CMO Nicole Baer shares what that process looked like behind the scenes, from what she calls AI "recess" to a more focused enterprise AI adoption plan.
Recorded live at eMerge Americas 2026, Nicole Baer joins Brooke to share how Carta was turning individual AI experiments into systems its employees and customers could use.
Nicole also explains Carta's work on what it calls the first agentic ERP for private markets. ERP stands for enterprise resource planning, a connected system for managing a company's core operations. She shares how the acquisitions of Accelex for LP reporting and ListAlpha for CRM helped Carta bring more private-market workflows into one platform.
If your company is trying to turn individual AI experiments into systems an entire team can use, this conversation gives you a useful look at what that shift requires.
In this conversation
How Accelex and ListAlpha fit Carta's agentic ERP for private markets
How Carta introduced Claude Enterprise and trained marketers to build their own skills and agents
Why Carta tests an AI vendor against one deep use case before expanding it
How AirOps, Evidenza, and Storydoc fit into Carta's marketing stack
What Carta Change Agents does for customers using Carta's Claude plugins
Why curiosity is no longer enough when interviewing for a marketing role
How content engineering, marketing engineering, and go-to-market engineering are changing traditional jobs
About Nicole
Nicole Baer is the Chief Marketing Officer of Diligent. At the time of this interview, she served as Chief Marketing Officer of Carta, where she led global marketing as the company expanded its platform for founders, investors, and private-market organizations. Her previous leadership experience includes roles at Logitech and Zendesk.
Connect with Nicole
Connect with Nicole on LinkedIn
Explore Carta
Stay connected with The AI Movement
The AI Movement Podcast explores what AI is changing beyond the technology itself: how we build businesses, lead teams, define our value, make ethical decisions, and navigate the future of work.
Follow The AI Movement Podcast on Apple Podcasts and Spotify so you don’t miss a new conversation.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE.
Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.
How I AI is now The AI Movement with Brooke.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Noelle Russell, Founder and Chief AI Officer of the AI Leadership Institute and former AI leader at Microsoft and Amazon Alexa, joins me to break down what responsible AI leadership looks like as companies move beyond experimentation and begin building more autonomous AI systems. 
Recorded live at eMerge Americas 2026, this conversation explores why your values should be built into the AI you use, what organizations should consider before automating more of their work, and why clarity of thought may be one of the most valuable skills we can develop right now.
In this conversation:
Why Noelle compares a new AI system to a baby tiger
What constitutional AI means and how it keeps systems aligned with your values
Why companies should evaluate value, risk, and complexity before choosing an AI use case
How security, accuracy, and trust determine whether an AI pilot succeeds
What founders and leaders should think carefully about before automating
Why people may become less receptive to AI salespeople and relationship builders
How custom GPTs and focused AI systems can solve specific business problems
Why clarity of thought matters more than technical experience when building with AI
About Noelle
Noelle Russell is a multi-award-winning AI executive, entrepreneur, keynote speaker, bestselling author, and Founder and Chief AI Officer of the AI Leadership Institute.
She is a five-time Microsoft AI MVP and was named the number one agentic AI leader in 2025. Noelle has led teams at NPR, Microsoft, IBM, AWS, and Amazon Alexa and is the author of Scaling Responsible AI and Custom GPTs.
Connect with Noelle
Learn more about Noelle Russell
Explore the AI Leadership Institute
Mentioned in this episode
Constitutional AI, Reinforcement Learning, AI Safety systems, System Prompting
EU AI Act for Global Nationals
Marbelism Agents, Custom GPTs, Claude Skills, and Google Gems
If you are excited about what AI makes possible but do not want to lose the trust, relationships, or values behind your work, this episode is for you.
Explore eMerge Americas I’ll be attending the Miami AI Summit. Learn more and register to join me there.
Stay connected with The AI Movement
The AI Movement Podcast, formerly How I AI, looks at what AI is changing beyond the technology itself: how we define our value, build businesses, lead, create, make ethical decisions, and ultimately how this shift is reshaping work, culture, and the lives we are choosing to build.
Listener offer
Save 5% on Leela Quantum Tech with code BROOKE. Affiliate disclosure: I may earn a commission if you purchase through this link, at no extra cost to you.
How I AI is now The AI Movement with Brooke.
LinkedIn: Brooke Gramer
Website: TheAIMovementPodcast.com
Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.