How I AI

I’m joined by Thiago E. Ferreira, Founder and CEO of Elevate AI Consulting and Adjunct Professor at the University of Miami, for a practical conversation on one of the biggest questions facing businesses right now: how do you get your business found and recommended in ChatGPT, Claude, Gemini, and AI search?
Thiago breaks down how his own firm consistently appears as a top recommendation for AI consulting in Miami, competing for visibility alongside much larger firms. He explains why traditional SEO is evolving, how AI tools evaluate credibility, and what small businesses can do right now to improve their chances of showing up in AI-generated answers.
I also take you behind the scenes of my own client work with a South Florida dental practice that wanted to show up when potential patients searched for a dentist through ChatGPT, including the AEO, FAQ, schema, visibility, and AI enablement work we built together.
Whether you are a local business owner, consultant, entrepreneur, marketer, or founder, this episode will help you understand what it actually takes to build visibility in the age of AI search.
🔥 Topics we cover:
-- How to get your business found in ChatGPT, Claude, and Gemini
 -- What Answer Engine Optimization, or AEO, actually means
 -- Why credibility, case studies, testimonials, and reviews matter for AI visibility
 -- Why your website, LinkedIn, Google Business Profile, and other online information need to match
 -- How podcasts, media mentions, and third-party authority can strengthen visibility
 -- Why businesses should optimize around real customer prompts, not just keywords
 -- How Thiago’s firm competes for AI search visibility alongside much larger consulting companies
 -- How hands-on AI training can create immediate ROI inside organizations
 -- Why Thiago believes AI should enhance employees, not replace them

🔗 Connect & Learn More:
Thiago E. Ferreira and Elevate AI Consulting
 Website: https://elevateaiconsulting.com
 Instagram: https://www.instagram.com/elevatedaiconsulting
 LinkedIn: Search Thiago E. Ferreira
eMerge Americas
 Website: https://www.emergeamericas.com
 eMerge Americas 2027 takes place March 2-4 in Miami Beach, with the Tech Expo running March 3-4.
Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT
Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I take you behind the scenes of Wellist Week in Miami, the first ever large-scale gathering bringing together founders, investors, scientists, clinicians, creators, and brands shaping the wellness economy. 
First, I share my recap of the five AI panels I sat in on, covering everything from healthtech personalization and longevity science to digital twins, brand credibility, and what AI adoption actually looks like inside organizations right now.
Then I sit down with Dr. Antonio Vasaiely, Chief AI Officer at Beyond Pilots, for a grounded conversation about where companies really are with AI, what agentic AI means for wellness and longevity brands, and why personalization is about to raise the bar for everything.
Finally, I speak with Kunal Sood, founder of AudacityAI, about consciousness, leadership, infobesity, and why the most important thing any founder can do right now is get their story right before they train anything else.
Two very different perspectives. One complete picture of where AI and wellness are headed. In this bonus episode between seasons, I am bringing you inside those conversations.
🔥 Topics we cover:
Why AI personalization is moving from demographics to the individual level in health and wellness
How brands are using AI to build real credibility, and how others are using it to fake it
What digital twins actually are and why your data is already building a version of you
The three organizational challenges blocking real AI adoption, according to brain science
Why outsourcing tasks to AI lowers satisfaction, and what collaboration with AI looks like instead
What agentic AI means for wellness and longevity companies right now
Why founders need to master their story before they hand anything over to a machine
What "infobesity" is and why it may be the next major wellness challenge
🔗 Connect & Learn More:
Wellist Week returns to Miami April 12 through 18, 2027: https://www.wellistweek.com
Dr. Antonio Vasaiely on LinkedIn: https://www.linkedin.com/in/pavasaiely
Kunal Sood on Instagram: https://www.instagram.com/kunalsood.ai
Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT
Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE
Disclaimer: This podcast is for general education only, not professional or medical advice. How I AI and its affiliates are not responsible for any outcomes from using this information.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I’m taking you inside what happened when I finally reactivated Claude Pro and started setting up my AI workspace in real life. I’m breaking down the bigger shift underneath this move, why Claude has been making headlines lately, what the launch of Claude for Small Businesses signals, and why I think the more useful question is no longer which platform is better, but what role each one plays in the way we actually think, create, and run a business.
This episode is also about the habits underneath AI adoption. I talk about why file naming protocols, folder structure, desktop organization, and clearer workflow language matter more than ever once AI starts living closer to your workspace. I also share why more people may need to rethink calling themselves non-technical as job titles, resumes, and the language of work continue to change.
This one is for founders, creatives, marketers, and AI-curious professionals who are starting to realize that the next level is not just better prompts, but better structure, better systems, and a setup that supports the way they actually work.

Helpful resources mentioned:
AMP / The AI Exchange job posting analysis:
https://news.theaiexchange.com/p/special-edition-we-analyzed-24-000-job-postings
Anthropic + PayPal AI Fluency for Small Businesses:
https://anthropic.skilljar.com/ai-fluency-for-small-businesses

NY Tech Week Events:
Mixer RSVP:
 https://www.eventbrite.com/e/1988914139732
Women’s Vibe Code Workshop RSVP:
 https://partiful.com/e/3utTkNZhe2NKwkVBuUdU

Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Jumpstart • My Favorite Custom GPTs 
If you’re a brand, event, or platform interested in sponsoring season two or collaborating around conference coverage, moderation, or thoughtful storytelling at the intersection of business, technology, and culture, I’d love to connect.

Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this solo episode, I’m taking you inside my real-time transfer from ChatGPT to Claude. I’m breaking down why Claude is having such a major moment, what’s changing in the AI platform landscape, and how I’m thinking about rebuilding my own AI setup with more intention.
I also walk through the basics of what all these new AI workspace terms actually mean, including Claude Projects, Skills, Connectors, Plugins, Claude Code, Cowork, slash commands, and tasks.
This episode is not about saying one tool is good and the other is bad. It’s about understanding the bigger evolution happening across AI platforms. I also share my current setup approach, including how I’m cleaning up ChatGPT memory and projects, deciding what context matters, creating new Claude Projects, building brand voice guidelines, adding Skills slowly, testing simple Tasks, and avoiding the temptation to overbuild too early.
This episode is for founders, creators, marketers, podcasters, and AI-curious professionals whose ChatGPT or Claude workspace is starting to feel messy, and who are realizing the real unlock is not just better prompts, but better setup.
 
Helpful resources mentioned:
Anthropic Academy:
 https://anthropic.skilljar.com
Claude prompt library and use cases:
 https://claude.com/resources/use-cases
The Complete Guide to Building Skills for Claude:
 https://www.anthropic.com
Search tip:
 Google “awesome Claude skills GitHub” to explore free libraries of pre-built Claude skills.

Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Jumpstart • AI Community • How I AI Companion GPT
And if you’re a brand, event, or platform interested in sponsoring season two or collaborating around conference coverage, moderation, or thoughtful storytelling at the intersection of business, technology, and culture, I’d love to connect.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I’m taking a moment to reflect on what season one of the show has revealed to me, not just about AI, but about work, business, reinvention, and the kinds of conversations people are truly hungry for right now.
In this solo episode, I’m sharing a few reflections from season one, some of the patterns I’ve been noticing, and a look at where the show is headed next as I begin shaping season two.
I also talk about what’s coming up next, including my coverage from Wellist Forum and eMerge Americas here in Miami, and why those two worlds feel like the perfect bridge into the next chapter of the show.
After a full season of interviews, one thing has become really clear: the strongest conversations were never about tools for the sake of tools. They were about what people are building, how they are thinking, and how work itself is changing. 
From CTOs of unicorn companies to student builders, this season showed me just how wide the doorway into AI really is and how many people are using this moment to rethink the way they create, earn, lead, and build.
If you’ve been listening and want to help me shape season two, I’d love your input.
Help shape season two:
https://990zp3e5kgz.typeform.com/to/nFFrCyPO

Ready to cut through the AI overwhelm?
Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Jumpstart • AI Community • How I AI Companion GPT
And if you’re a brand, event, or platform interested in sponsoring season two or collaborating around conference coverage, moderation, or thoughtful storytelling at the intersection of business, technology, and culture, I’d love to connect.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.