Give Me 12 Minutes, and I'll Make You a Marketing Expert
You don’t need 4 years—just this.
In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle.
TIMESTAMPS
00:00 The Essence of Marketing
02:50 Understanding Customer Psychology
05:54 Crafting Irresistible Offers
09:03 The Importance of Positioning and Storytelling
11:13 Leveraging AI in Marketing
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
-------- Â
12:26
--------
12:26
How I Built A $6.3B Network From Scratch (BTS Private Business Summit)
Most people underestimate how far genuine relationships can take them.
I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tactics—are what truly compound.
TIMESTAMPS
(00:00) Building a Billion-Dollar Network
(04:20) Creating Networking Opportunities
(06:43) The Importance of Relationships in Networking
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
-------- Â
10:54
--------
10:54
Practical, Real World AI Business Hacks To Deploy Now (Important)
AI is rewriting the rules of business—faster than most people realize.
In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and ahead—as the landscape keeps changing.
TIMESTAMPS
(00:00) Introduction to AI in Business
(03:12) The Evolution of Business Models with AI
(05:59) DIY vs. Done With You: AI Implementation Strategies
(08:47) The Future of SEO: Search Everywhere Optimization
(12:01) Leveraging AI for Recruitment and Team Efficiency
(14:51) Building Communities and Content Creation with AI
(18:13) The Role of AI in Cost Reduction and Business Growth
(21:00) The Future of AI: Autonomous Agents and Workflows
(23:49) Conclusion: Embracing AI for Competitive Advantage
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
-------- Â
36:04
--------
36:04
LLM TIER LIST BASED ON MONEY MAKING POTENTIAL
In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working.
Here are the LLMs covered:
• ChatGPT-4o
• Grok
• Gemini
• DeepSeek
• ChatGPT Operator
• Manus AI
• Llama
• Notebook LM
• ChatGPT-o3
• Claude
TIMESTAMPS
(00:00) Introduction to AI Tools and Their Value
(02:55) Exploring ChatGPT 4.0: The Business Strategist
(06:11) Grok: Real-Time Data and Insights
(08:58) Google's Gemini: Coding and Business Leverage
(11:10) DeepSeek: Cost-Effective AI Solutions
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
-------- Â
11:26
--------
11:26
Building a Marketing Strategy in the AI Era | The Ultimate Guide
A winning marketing strategy starts with the right foundation.
In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results.
TIMESTAMPS
(00:00) The Evolution of SEO: A New Era
(02:45) Long Tail Keywords: The Key to Success
(06:06) Harnessing AI Tools for SEO Efficiency
(08:51) The Future of SEO: Adapting to Change
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
South Africa