Leveling Up with Eric Siu

95% of the time, it's not a people problem. It's a process problem. So I set out to fix the process and in doing it, I found a way to clone my best employees.

How skills took my X account from ~100K to 3M+ monthly impressions
The finance skill that found $500K in hidden costs in 30 minutes
Our internal "Skills Dojo" - think GitHub meets an app store for your team's best skills
How evals and agentic loops turn one person into the work of 5-10

Chapters
00:00 Clone Your Best Employees With Skills
00:25 The Results: 3M+ Views on X
00:43 Building & Forking Skills
02:00 Fat Skills, Thin Harness
02:13 Skills That Drive Real Leads
02:48 The AI Marketing Skills Repo (2,600 Stars)
04:00 The Finance Skill That Saved $500K
04:53 X Long-Form Writer + Humanizer
05:39 Inside Our Skills Dojo
08:04 Publishing & Sanitizing Skills
09:00 Most Problems Are Process Problems
10:48 Speaking at MozCon NYC
11:26 Training The Team Like Jedi
12:03 The Person Of One
14:05 What Makes A Real Skill
14:18 What Is A Good Eval?
15:04 Agentic Loops Explained
16:45 Daisy-Chaining Skills Into Loops

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Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work.

Chapters:

00:00 Claude Tags Just Changed The Game

00:24 What Claude Tags Actually Is

01:11 Multiplayer vs Single Player Claude

02:46 The Trade-Offs Nobody Considers

03:26 Token-Based Pricing Explained

03:57 The Real Risks: Lock-In And Security

05:46 Build Your Own Company Brain

06:12 The Access Control Problem

07:16 Why Claude Tags Is A Trojan Horse

08:28 Owning Your Infrastructure

10:19 A Practical Checklist To Get Started

12:46 How I'm Actually Using It

14:35 Final Thoughts

How to Connect

IG: / ericosiu

X: / ericosiu

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Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer?

Chapters:
00:00 Why Everyone Is Talking About Loops
00:55 Applying Loops To Business
01:46 The Old Way: Prompting & Chatting
03:27 The Four Traps Of Demonstration Mode
05:20 Build, Measure, Escalate
07:53 The Pre-Meeting Context Filler
09:44 The Resolver Loop
11:26 Not Everything Should Be A Loop
12:46 The Build-Measure-Escalate Worksheet
14:05 The EO/SEO Content Operating System
15:28 Defining Your Definition Of Done
16:10 The Loop Is Only Real With Receipts

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Most companies try to hire their way to more A players. I built a system that mints them instead.

In this video, I break down the three-part combo we use to reliably create A players inside our organization: skills, evals, and loops. This is the same framework we run in our six-week "pod of one" apprenticeship, where one person learns to do the work of four, five, or even ten roles by leveraging AI.

Here's what I cover:

⬛ How services-as-software changes the math on labor hours and revenue per employee
⬛ What a skill actually is, and why it beats traditional processes nobody uses
⬛ How to build evals so you can prove a skill is good without trusting the vibes
⬛ How to chain skills into loops that kill your biggest weekly bottleneck
⬛ The exact run of show for our apprenticeship that you can steal and skillify yourself

If you're a founder or operator, you have the invisible hammer to make this happen across your team. This is how you create predictability and reliability when it comes to minting A players.

Chapters:
00:00 The Three-Part Combo
00:43 Services as Software Explained
01:44 The Skills Dojo
02:39 The Six-Week Apprenticeship
03:53 Defining Success and Done
04:38 What a Skill Actually Is
06:07 Why Single Brain Ties It Together
06:43 Skills as the Intention Behind Process
08:19 What an Eval Is and Why You Need One
09:07 What a Good Eval Looks Like
10:14 Chaining Skills Into Loops
11:54 Who Belongs in the Room
12:39 Skillify This Video Yourself
13:11 The Founder's Invisible Hammer

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Most people are buying AI backwards. They stack up copilots, agents, and a pile of tools that never talk to each other, then wonder why nothing actually compounds. The piece almost everyone is missing is a company brain: one unified intelligence that connects every tool, call, and document so your agents and your team can finally execute as one.

In this video I show you exactly how we built ours at Single Grain, running on 500,000 tokens of persistent memory, 90+ daily crons, and 2,800 sales-call transcripts turned into operational playbooks. Then I break the whole thing down as a stack you can build yourself: capture, retrieval, source of truth, permissioning, feedback loops, and execution. Get these layers right and the system learns, protects, and compounds, which is how one person ends up doing the work of ten and the revenue follows.

Chapters
00:00 Why Most People Buy AI Backwards
01:43 Inside Single Grain's Company Brain
02:47 The Execution Architecture in Layers
03:38 Layer 1: Capture Everything
04:10 Why Compounding Wins
04:30 Layer 2: Retrieval
05:13 Layer 3: Source of Truth
06:45 Layer 4: Permissioning
07:14 Layer 5: Feedback Loops
07:55 Broken vs Working, Layer by Layer
09:45 Layer 6: Execution

How to Connect
IG: / ericosiu
X: / ericosiu

👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com
👉 Single Grain - AI marketing firm https://www.singlegrain.com
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