Leveling Up with Eric Siu

• Google's AI Overviews Are Changing Everything

  👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve. Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions. In this video, I break down exactly how to rank in Google's new AI-powered search. If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook. TIMESTAMPS: 00:00 - Introduction: Google's new SEO landscape 00:19 - AI Overviews explained (45% informational, 18% transactional) 00:44 - Google vs ChatGPT market share reality 01:26 - Query fan out: How Google finds sources 02:04 - Key tactics for getting cited 02:28 - The skyscraper technique (still relevant) 03:00 - Semantic credibility & brand mentions 03:31 - Content formatting for AI extraction 04:09 - Content freshness strategy (95% rule) 04:50 - Multimodal content approach 05:31 - Trust signals & brand sentiment 05:53 - Transactional vs informational content (the 80/20 flip) 07:06 - Treat each publish like a launch 07:38 - Next steps How to Connect IG: https://www.instagram.com/ericosiu X: https://twitter.com/ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.

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• The New Way to Get High-Intent Traffic (ChatGPT SEO)

  👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open. Key takeaways: ■ Bottom-funnel comparisons and alternatives drive the highest-intent traffic. ■ Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand. ■ Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery. Chapters: 00:00 Intro to high-intent traffic & ChatGPT SEO 00:30 Why bottom-funnel content wins 01:00 Using comparisons & alternatives pages 01:30 Importance of citations (YouTube, Reddit, Wikipedia) 02:00 Monitoring brand mentions & LLM tracking tools 02:30 Creating multimodal content (text, video, audio) 03:00 Building proprietary tools to attract attention 03:30 Final thoughts & next steps How to Connect IG: / ericosiu X: / ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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• Build an AI Agent in 5 Minutes (Easy)

  I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools. By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch. TIMESTAMPS (00:00) Introduction, what you’re about to build (00:40) Step 1: Sign up and create your agent (01:02) Step 2: Choose your tools and define the mission (01:40) Step 3: Confirm, test, and deploy (02:20) Demo of the agent running in real time (03:00) Why simple agents outperform complicated ones (03:45) What you can build next once the foundation is in place How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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• Rank Your Website on Google AND on LLMs, Complete Playbook

  I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.  TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what’s next  How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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• SEO Is About To Change Forever (and nobody realizes why)

  I’ve completely rebuilt my SEO playbook for 2025. In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack. TIMESTAMPS (00:00) SEO playbook intro (03:22) Adapt your career now (09:31) YouTube as second search engine (12:07) ChatGPT apps and workflows (27:14) Become a 100x operator How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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