PodcastsBusinessLeveling Up with Eric Siu

Leveling Up with Eric Siu

Eric Siu
Leveling Up with Eric Siu
Latest episode

1146 episodes

  • Leveling Up with Eric Siu

    7 Ways I Use Claude Code To Run My Business (Feels Like Cheating)

    2026/1/20 | 15 mins.
    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    This time last year my coding knowledge was zero.

    But in the last few weeks, I’ve used AI to revive lost deals, flag churn risk, repurpose all my content, and build a full go-to-market strategy.

    All using Claude Code.

    This video shows how I’m building real revenue systems inside my business and how YOU can do it too at the same level as an expert coder

    Chapters

    00:00 AI Without Coding

    00:27 Deal Reviver System

    03:39 CRM Deal Analysis

    06:17 Stalled Deal Alerts

    08:00 Content Repurposing AI

    10:35 SEO Opportunity Engine

    12:04 Churn Risk Monitoring

    13:11 AI Go-To-Market Strategy

    How to Connect

    IG: / ericosiu

    X: / ericosiu

    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
  • Leveling Up with Eric Siu

    Claude Code Has Changed My Business Forever (i can't believe it)

    2026/1/13 | 17 mins.
    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    I don’t know how to code. But in one week, I built systems that used to require an entire engineering team.

    In this video, I break down how I used Claude Code to build:

    ⬛ A Slackbot that knows everything about my business and content

    ⬛ A churn risk system that flags problems before customers leave

    ⬛ An account expansion coach that surfaces upsell opportunities automatically

    This isn’t theory. These systems are live, compounding, and already changing how my company operates. If you’re a founder, leader, or operator who thinks “code isn’t for me,” this will completely change how you think about what’s possible right now.

    Chapter

    00:00 Cloud Code Changes Everything

    00:41 The Limits of Human Bandwidth

    00:55 What Cloud Code Really Is

    01:46 Why Coding Skills Are Obsolete

    03:27 Leaders Must Act Now

    03:30 The Hivemind Slackbot

    05:20 Real-Time Churn Detection

    07:53 Account Expansion Opportunities

    09:44 AI Bots Across The Business

    11:26 Avoiding AI Busywork

    12:46 Reviving Lost Deals Automatically

    14:05 Cloud Code vs Automation Tools

    15:28 Cloud Code Teaches You

    16:10 Why Waiting Is Dangerous

    How to Connect

    IG: / ericosiu

    X: / ericosiu

    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
  • Leveling Up with Eric Siu

    Google's New Gemini is Revolutionizing Marketing - Here's How

    2026/1/06 | 13 mins.
    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    I had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity.

    They’re using tools like Gemini to break down their entire marketing engine and see what actually drives revenue.

    This video walks through how the top 1% are doing it.

    00:00 How Top Founders Use Gemini

    00:52 10x Faster Research Strategy

    02:08 Turn Meetings Into Insights

    03:34 Let Data Drive Decisions

    05:16 Remove Content Bottlenecks

    06:46 Hire AI-Fluent Marketers

    07:31 Build AI-Powered SOPs

    08:57 SEO Speed Wins Citations

    09:25 Ask YouTube Studio For Strategy

    10:00 Build Better Conference Decks

    11:21 Lead Teams Through AI Change

    12:14 Your One-Week Gemini Challenge

    How to Connect

    IG: / ericosiu

    X: / ericosiu

    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
  • Leveling Up with Eric Siu

    Fck It, Here's My $100M SEO Strategy

    2025/12/30 | 16 mins.
    In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.

    Key takeaways:

    -Search everywhere optimization beats Google-only SEO

    -AI Overview formatting can boost mentions fast

    -Consolidate, update, and delete to stay visible

    Chapters:

    (00:00) SEO 2026 strategy overview

    (00:29) Search everywhere optimization shift

    (01:34) AI Overviews clicks decline

    (03:12) Brand sentiment and citations

    (06:06) Content consolidation and deletion

    (08:20) AI Overview bullet optimization

    (09:27) Multi-platform content repurposing

    (13:20) Single Grain hiring note

    (13:52) Programmatic SEO still works

    (15:15) Track SEO to revenue
  • Leveling Up with Eric Siu

    Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working

    2025/12/24 | 7 mins.
    In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.

    Key takeaways:

    -Why marketing feels stuck

    -Homepage mistakes are killing conversions

    -Design directly impacts trust

    Chapters:

    (00:00) Why marketing fails

    (00:22) Amazon Photos teardown

    (01:54) Google Photos comparison

    (03:00) Design and conversion

    (05:08) AI and marketing growth

    (06:48) Final diagnosis

More Business podcasts

About Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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