Financial Identity, Entrepreneurship & Owning Your Story with Candice Chirwa
In this episode, I sit down with Candice Chirwa — CEO and Founder of QRATE, Forbes-featured thought leader, and widely known as The Minister of Menstruation. Candice is a powerful voice in South Africa’s gender and youth development space, using innovation and advocacy to drive real social impact.
We unpack the idea of financial identity — how your background, beliefs, and purpose shape the way you earn, spend, and build wealth. Candice shares her entrepreneurship journey, the lessons she’s learned while building QRATE, and how her personal mission influences the way she sees money and success.
This conversation goes beyond numbers. It’s about self-definition, ownership, and alignment — how Candice identifies herself, why that matters in business, and how clarity of identity can unlock both financial and personal growth.
Whether you’re an aspiring entrepreneur, navigating your own financial identity, or redefining success on your own terms, this episode will leave you inspired to reflect and build with intention.
Nedbank Quiz: https://nedbankmoneysecrets.co.za/financial-archetypes/carer