ecommert Podcast

Welcome to season 2 of the Ecommert Podcast!  In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh.  Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners. Key Takeaways: Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior. Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions. Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal’s technology is driving measurable success for leading CPG brands. The Future of Analytics: Get a sneak peek into Portal’s roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships. Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem. Tune in to hear Oliver’s valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve. Listen now to uncover the future of retail media and analytics!

  Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether you’re a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. 🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. 🔗 Listen now and join the conversation!

In this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever’s global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever’s success in the dynamic digital commerce landscape. We dive deep into: Debmalya’s transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportunities in navigating cross-functional collaboration in large organizations. Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations. His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement. Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking. Whether you’re a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industry’s top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever. Stay ahead of the curve—press play now!

Welcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola.  Get ready to dive into discussions on 🔍: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies.  Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles.   Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!