Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, an...
S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon
ย Welcome to theย Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleonโhome to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: ๐ The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. ๐ก Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. ๐ How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. ๐ The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether youโre a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. ๐๏ธ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. ๐ Listen now and join the conversation!
-------- ย
40:57
S2E3: Debmalya Dutta - Carrer Cronicles - Accelerating eCommerce: Career Insights and Innovations at Unilever
In this episode of theย eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unileverโs global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unileverโs success in the dynamic digital commerce landscape. We dive deep into: Debmalyaโs transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportunities in navigating cross-functional collaboration in large organizations. Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations. His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement. Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking. Whether youโre a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industryโs top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever. Stay ahead of the curveโpress play now!
-------- ย
37:40
S2E2: Seb Bardin - Digital Commerce Transformation Across Categories with Seb Bardin: Consumer- Centric Strategies & Innovation
Welcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola.ย Get ready to dive into discussions on ๐: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies.ย Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles.ย ย Stay ahead of the curve and make sure to subscribe for more episodes every week! ย Don't miss out on the valuable insights from industry experts! ๐ ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ: Website:ย https://www.ecommert.ai/ X:ย https://x.com/e_Commert LinkedIn:ย https://www.linkedin.com/company/ecommert/ ย ๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!
-------- ย
32:36
S2E1: Neel Arora, Nestlรฉ - Scaling eCommerce Excellence: Neel Arora on Nestlรฉโs Global eCommerce Strategy and Growth Levers
Welcome to Season 2 Episode 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlรฉ. Get ready to dive into discussions on ๐: scaling ecommerce global eccomerce strategy growth levers ย Stay ahead of the curve and make sure to subscribe for more episodes every week! ย Don't miss out on the valuable insights from industry experts! ๐ ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ: Website:ย https://www.ecommert.ai/ X:ย https://x.com/e_Commert LinkedIn:ย https://www.linkedin.com/company/ecommert/ ย ๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!
-------- ย
28:18
EP 13: Sophie Murray, Novus Insights - Leveraging Consumer Insights and Market Data to Unlock Omnichannel Growth
Welcome to Episode 13 of the ecommert Podcast! Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights . Get ready to dive into discussions on ๐: ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ป๐๐ถ๐ด๐ต๐๐ ๐ณ๐ผ๐ฟ ๐ข๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐ ๐ง๐ต๐ฒ ๐ฅ๐ผ๐น๐ฒ ๐ผ๐ณ ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ ๐ฎ๐ป๐ฑ ๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ฆ๐ต๐ฎ๐ฝ๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ง๐ฟ๐ฒ๐ป๐ฑ๐ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ป๐ด ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฎ๐๐ฎย ย Stay ahead of the curve and make sure to subscribe for more episodes every week! ย Don't miss out on the valuable insights from industry experts! ๐ ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ: Website:ย https://www.ecommert.ai/ X:ย https://x.com/e_Commert LinkedIn:ย https://www.linkedin.com/company/ecommert/ ย ๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!
Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.