eCommerce Badassery

• 327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)

  Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You’ll Discover: Why hyper-segmentation kills data and wastes time on small lists How to balance beautiful email design with deliverability (hint: text emails still work!) Smart testing strategies that actually give you answers Easy, high-impact lifecycle campaigns to re-engage your list How to tune out the noise and trust your own data Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.   _______ Full Episode Show Notes http://ecommercebadassery.com/327   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

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• 326. 76% of Consumers Think Online Shopping is BORING. Here's How YOU can Stand Out

  The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers. From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience. Tune in to learn: Why your customers feel disconnected when shopping online (and what to do about it) How to recreate the in-store discovery experience in your digital store Specific tools and techniques to reduce overwhelm while increasing discovery Simple ways to create "happy accidents" that keep customers coming back How to leverage customer data ethically for personalized experiences that feel magical, not creepy Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.   _______ Full Episode Show Notes http://ecommercebadassery.com/326   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

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• 325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy

  Struggling to stand out in a noisy eCommerce world? This episode holds the key. With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases. From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and website—this episode is your roadmap to making every interaction count. Tune in to learn: The difference between zero and first-party data (and why it matters) What data to collect based on your product type How to leverage email, quizzes, and segmentation for personalization that actually works My favorite tools (and the ones to avoid) for collecting and using customer data   _______ Full Episode Show Notes http://ecommercebadassery.com/325   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

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• 324. The CEO Skill You Forgot You Had & How to Get it Back

  Overthinking every move in your biz? You’re not alone. I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy. We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business. It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’ve got this—now it’s time to act like it.   _______ Full Episode Show Notes http://ecommercebadassery.com/324   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

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• 323. How to Protect Your eCommerce Business From Trump’s New Tariffs

  Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think. In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could impact your business, and what you can actually do about it. I’ll walk you through what’s changing with the De Minimis exemption, what this means for small shippers, and why now’s the time to roll up your sleeves and get closer to your numbers, your products, and your customers. We’re talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I’m even sharing how I survived and thrived during the 2009 recession—because we’ve done hard before, and we can do it again. Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen. What You’ll Learn: What the latest U.S. tariff changes mean for product-based businesses How the De Minimis exemption is changing—and why it matters Real strategies to protect your margins (even if your costs go up) How to negotiate smarter with suppliers and get creative with sourcing Why expanding to international markets outside the U.S. might be your smartest move yet And why now is the time to stay focused, not freak out _______ Full Episode Show Notes http://ecommercebadassery.com/323   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

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