Creative Courage: The Creative Business Podcast

Humans are terrible at predicting what will actually make them happy. So how do we avoid wasting years of our life chasing things that won't give us what we are actually looking for. Today I'm breaking down "goal renting", which involves deliberately testing a goal in real life before committing years of sacrifice to it. I walk through my own experiment as well as many other examples. Ultimately closing the the gap between what you think you want and what you actually want. 

You'll learn:

Why stress-testing a goal beats logically reasoning your way to it

How to compress the time between clarity and experience

A simple framework for testing big life goals (more free time, relocating, buying property) in weeks instead of years

Why the people who already have what you want are your best and most honest source of information

How I reward myself along the way to a long-term goal, instead of only at the finish line

Whether you're craving more time, eyeing a lifestyle change, or just chasing a goal you've never actually tested, this episode gives you a practical way to find out if it's really what you want.

I'm Matt Essam the business coach to creative studio founders and author of The Creative Studio Roadmap.

🎧 Subscribe for weekly episodes on courage, creativity, and building a business (and life) on your own terms.
🔗 Connect with me on LinkedIn.

If you’ve ever felt stuck in your business or life and didn’t know why, this episode might be worth a listen.

This week I threw thousands of hours of coaching calls into Claude and one common pattern came up...

The one thing that keeps most founders stuck is waiting for permission. Most of us know what to do but we have subconscious patterns that keep us stuck, often waiting for permission from someone that isn't even around anymore.

These patterns can show up in your pricing, your sales calls and even your positioning. In this episode I explore how to spot the patterns and break them once and for all. 

Whose permission are you still waiting for? This episode is a warm invite to look inward, update your script, and get out of your own way so you can do the work you actually want to do.

Please hit the subscribe button if you found this useful and share it with a friend.

Are you struggling to make a decision or simply feel overwhelmed with options? 

In this episode, I discuss my own struggles with decision making and break down four principles that have helped me to make decisions faster. 

Whether you are at a crossroads or just feel overwhelmed with options, these principles might get you unstuck and making better decisions. 

If you found the episode valuable, please hit subscribe and share it with a friend.

I'm back with another episode of the Creative Courage Podcast. Today I'm talking about why I closed my business, what freedom means and how to build a financial buffer in your business.  

If you enjoyed this episode, make sure you are subscribed and share it with a friend. Connect with me on LinkedIn here: https://www.linkedin.com/in/mattessam/

If you’re like most creative business owners, you’ve probably dabbled with posting on LinkedIn, but you’ve found that even with consistency, no-one pays attention.

Sam Browne is an entrepreneur and LinkedIn strategist who has built multiple six-figure businesses and has grown an audience of over 100,000 followers.

Sam spent nearly 20 years operating his creative businesses in silence before stepping into the spotlight, sharing his story, and attracting his first 50,000 LinkedIn followers in just a year.

And in this episode, we unpack why so many creative founders struggle to get traction on LinkedIn and how to turn your story into something that makes your ideal clients pay attention.

If you’ve been posting consistently but haven’t seen results, this will help you understand what’s missing and how to fix it.

Covered in this episode:

How Sam scaled multiple six-figure businesses.

The litmus test for knowing if a business idea is worth pursuing.

How Sam grew to 50k LinkedIn followers in a year.

The biggest mistakes agency owners are making on LinkedIn.

How to write posts that don’t get ignored.

Turning your story into content that attracts ideal clients.

The 3 types of LinkedIn content and when to use each one.

How to sell through your posts without driving people away.

Optimising your profile and connection requests to reach more ideal clients and partners.

And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

 

LEARN MORE 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Sam Browne on LinkedIn - https://www.linkedin.com/in/sam-browne/ 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV