The Secret To Creating Content That Lands Six-Figure Projects
How do you find new clients when things go quiet?
Ask for referrals? Send cold emails or DM's? Post content on social?
All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients.
Most people create content that attracts peers not prospects. They get likes and comments not projects.
It can feel frustrating and demoralising.
It makes you want to give up.
That’s why I’m unpacking what makes the difference between content that flops and content that wins 6-figure deals. Once you understand the 3 simple concepts that I share, you’ll be able to create content that pulls in ideal clients on autopilot.
Covered in this episode:
How to create content lands five and six figure deals.
How to get your ideal clients to practically write your content for you.
Why you might not be getting recognition for your work and how to fix that.
How to position yourself as the go-to expert with your content.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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23:01
Are You Building The Right Business?
Are you building your dream business or someone else's?
Are you doing the things YOU need in order to be successful or what someone else has told you to do?
It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough.
They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines.
Maybe they get up at 5am and have a crazy morning routine.
Is that you though?
Is that what you really want?
I think we are missing an important concept.
We aren't comparing apples with apples.
It's a powerful idea that doesn't get spoken about enough.
I just spent 20 minutes unpacking it in my latest podcast episode and it might be the difference between you feeling inferior and feeling content.
There’s no one-size-fits-all when it comes to entrepreneurship. And if you want to achieve the life and business you set out to, this episode is going to help clarify whether or not you’re on the right path - and how to get back on track.
Covered in this episode:
What your personality type says about the kind of business you should run…
…and how to figure out what your personality type is.
The hidden cost of building a business that you aren’t in alignment with.
Understanding what success looks like for you.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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18:23
Scale Your Agency Without Growing Your Team with Grant Hushek
How much of your week was spent working within your genius zone?
And how much of it was lost to admin, chasing emails, or fixing broken systems?
In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation.
We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fraction of the cost of hiring a new team member.
I guarantee this episode will have something for you, and will allow you to do less of the work you hate doing so you can grow your business faster without burning out
In this episode, we cover:
How to scale your creative business without hiring more people.
Identifying what you can automate in your business today.
Using AI to create a steady stream of content ideas targeted to your ideal client.
How to automate your sales process without losing the personal touch.
Streamlining onboarding to improve client experience.
The exact tools to use and how to set them up.
What the future of the creative agency looks like.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Grantbot - https://www.grantbot.co/
Try Call To Content - https://www.grantbot.co/call-to-content
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Grant Hushek on LinkedIn/social - https://www.linkedin.com/in/grant-hushek/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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58:04
How To Find 6-Figure Deals Hiding In Your Existing Network with Daniel Ocock
What if your next six figure deal was right in front of you?
What if you don't need more leads, you need to get better at finding the opportunities in your existing network?
This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together.
Before that, his branding agency was ticking along, but the spark wasn't there.
His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the needle.
Instead of looking for new opportunities, we focused on what already existed within his network.
In this week’s episode of the Creative Courage podcast, Daniel shares behind the scenes of his coaching journey and explains how he landed a multiple six figure deal from an existing client.
If you want to learn how to close more 6-figure deals and find more opportunities within your existing network, this episode is for you.
In this episode, we cover:
The mindset shift that helped Daniel break out of a business rut.
How to uncover hidden opportunities within your existing network.
The secrets to boosting revenue without working longer hours.
The key to staying motivated and knowing when to make a change in your business.
Why you need a mentor and how to find the right one.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
CSTMR - https://www.cstmr.com
Daniel Ocock - https://www.danielocock.com
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Daniel Ocock on LinkedIn - https://www.linkedin.com/in/danielocock/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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32:33
Close Six Figure Deals On Upwork (Client Case Study)
What do you do when your biggest client walks away and they’re the only one keeping the lights on?
This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients.
Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up.
In this episode, Sergey shares the exact mindset shifts and sales strategies that helped him:
Win multiple six figure deals using Upwork
Lead sales calls that put you ahead of lower-cost competition.
Spot red flags from prospects before it’s too late.
Keep an abundance mindset - even when cash flow is tight.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Sergey Pantileev on LinkedIn - https://www.linkedin.com/in/sergeypantileev/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?
In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
Listen to Creative Courage, The New Yorker: The Writer's Voice - New Fiction from The New Yorker and many other podcasts from around the world with the radio.net app
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