In this profoundly intimate and masterfully instructive Coaching Masters episode, I welcome Dr. Kelly Brogan, holistic psychiatrist, New York Times bestselling author, and the creator of Reclamation Radio and The Relaxed Woman System. What unfolds is a sweeping conversation about the architecture of building a mission-centered empire, the psychology of reinvention, the spiritual rupture required to leave old paradigms behind, and the frameworks that have enabled Kelly to create, pivot, withstand critique, and build a platform with enduring global impact.
Kelly began her career on a traditional medical track—MIT, Cornell, NYU—a pedigree designed to meet the expectations of an immigrant family and the external markers of success. Yet beneath the accolades, a deeper fracture was waiting: the moment she realized she would not take the very medications she prescribed to pregnant women every day. What Jung would call the moment of rupture of empathy became the beginning of her individuation, her awakening from the inherited dogma of the system she had pledged loyalty to.
Her diagnosis of Hashimoto’s, the discovery that nutrition alone could reverse her condition, and the subsequent disillusionment with the medical establishment catalyzed her first great pivot: away from prescribing and into de-prescribing, a radical and deeply feminine act of rethinking the central question: What if we are not broken? What if we just need to come home to ourselves?
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From there, Kelly reveals:
How she developed her first flagship program, Vital Mind Reset, almost in a fever-dream of creative flow—what she calls a moment of true channeling
How the influence of her mentor, Dr. Nicholas Gonzalez, shaped her protocol and her courage
The mechanics of “productizing” a method before she even knew she was building a product ladder
Her seven-figure book deal and the shock of industry blackout, including the New York Times refusing to cover her even as she hit its bestseller list
The emotional and psychological toll of criticism, the villain crown, and how she learned to hold her nervous system through public projection
How her work evolved from anti-pharma activism to embodied feminine leadership
Why safety—and not freedom—is the real gateway to expansion
How she built her digital empire years before the digital boom
Why group programs began outperforming her one-on-one psychiatric practice
The repeated lessons of hiring, letting go, and attracting the operational partner she finally could trust
The Relaxed Woman System and the essential insight that women expand only to the level that their nervous system can hold
This conversation is both tactical and vulnerable. We talk funnels, product ladders, and the infrastructure behind a multi-seven-figure brand. We also talk rupture, shame, shadow, projection, upper limits, relational healing, and how to meet the parts of ourselves we’ve spent a lifetime exiling.
If you are building your own flagship, your own mothership, your own mission—this episode is a blueprint and a blessing.
RESOURCE LINKS
Dr. Kelly Brogan- https://pages.kellybroganmd.com/consult
Coach Keren Calendly: