Why I Ditched Guest Blogging—and What I Do Instead (Ch 15. Build Your Audience)
Send us a textPodcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic PlaybookEpisode Summary:Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.Key Topics Covered:Why Jonathan takes a July sabbatical and the importance of work-life balance.The story of "Chicken Soup for the Soul" and how media mentions transformed its success.The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI.The smarter alternative: using media mentions to reach larger audiences with less effort.The Media Mentions Playbook:Sign Up for HARO (Help a Reporter Out):Get daily emails with journalist queries looking for expert input.Be Selective:Focus on queries that match your expertise and target audience.Craft Snappy Responses:Keep answers under 150 words, clear, and quotable.Polish Your Bio:Make it short, relevant, and include a link to your blog.Play the Numbers Game:Respond to multiple queries daily to increase your chances.Track and Follow Up:Use a spreadsheet to log submissions and follow up on potential publications.Amplify Your Mentions:Share your media mentions across social media, your website, and newsletters.Action Step:Set up your HARO account, pick 3-5 relevant queries, craft concise responses, and track your progress. Make this a daily habit to build credibility and visibility.Key Takeaways:Media mentions are more efficient and impactful than traditional guest blogging.Consistency and focus on high-impact strategies are crucial for audience growth.Leverage existing platforms to boost your authority and SEO.Connect:For more tips and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.
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Pinterest Isn’t Dead—You’re Just Doing It Wrong (Ch 14. Build Your Audience)
Send us a textMastering Pinterest Post Algorithm Change: The Ultimate Traffic PlaybookGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog.00:00 The Great Pinterest Panic of 202001:02 Introduction to the Pinterest Traffic Playbook01:52 Understanding Pinterest's Algorithm Shift03:46 Why Pinterest is a Powerful Traffic Source04:58 Common Pinterest Mistakes to Avoid06:10 New Rules for Pinterest Success07:47 Step-by-Step Guide to Mastering Pinterest12:34 Pinterest Quick Win Exercise14:47 Key Takeaways and Final Thoughts
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From Church Basement to YouTube Millions—Here’s How (Ch 13. Build Your Audience)
Send us a textMastering YouTube Growth: Strategies from Think Media's JourneyGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comThis episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs.00:00 Sean Canal's Humble Beginnings00:59 Introduction to Market Your Message Show01:59 Chapter 13: The YouTube Traffic Playbook03:44 Avoiding Common YouTube Pitfalls04:38 Crafting a Winning YouTube Strategy07:54 Advanced YouTube Growth Strategies10:40 YouTube Topic Brainstorming Exercise12:12 Key Takeaways for YouTube Success
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Why Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience)
Send us a textThe Podcast Traffic Playbook: Step-by-Step Guide to Building Your AudienceGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world.00:00 The Birth of Wireless Communication00:30 Introduction to Podcasting01:28 The Podcast Traffic Playbook04:18 Avoid Common Podcasting Mistakes05:57 Simplify Your Podcasting Process07:04 Your Podcast Playbook: Seven Steps to Audio Stardom12:31 Today's Exercise: Your Podcast Launch Blueprint14:55 Key Takeaways for Successful Podcasting
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The Secret Platform That Grew His Email List to 20k in 6 Months (Ch 11. Build Your Audience)
Send us a textUnlocking Medium Success: Building an Audience and Monetizing Your ContentGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. Listeners are encouraged to follow along with the book, which is available for free as an audiobook.00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey00:28 Introduction to Medium: A Platform for Thinkers and Storytellers01:27 The Medium Traffic Playbook: Chapter 11 Overview01:35 Benjamin Hardy's Medium Success Story03:02 Understanding Medium's Unique Audience03:28 Avoiding Common Mistakes on Medium05:45 Adopting the Thought Leader Mindset06:41 Your Medium Success Roadmap09:46 Today's Exercise: Analyzing Popular Medium Articles11:37 Key Takeaways and Conclusion
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