ASUG Talks News Brief: On the Ground at SAP Sapphire & ASUG Annual Conference
ASUG Talks breaks down the major announcements from SAP Sapphire & ASUG Annual conference. Jim Lichtenwalter, ASUG Talks Host, is joined by Isaac Feldberg, Senior Content Manager at ASUG, for a special news brief recorded at the conference. Following the second major keynote address delivered by SAP executive leadership, the two dive into the major announcements made at the event and what these updates mean for SAP customers. Key Topics Discussed SAP's suite approach to applications and expansion of JouleThe new generative and agentic AI offerings announced How SAP positioned its offerings as a means to combat tariffs Related Resource: Listen to ASUG's exclusive interview with Philipp Herzig, SAP Chief Technology OfficerTune into an exclusive discussion with Jeff Suellentrop, Chief Information & Technology Officer of Phoenix Global, who sat down with ASUG Talks before joining SAP on the keynote stageRead ASUG's conversation with Jan Gilg, Chief Revenue Officer & President for SAP Americas and the SAP Global Business Suite organizationDive into our breakdown of the recent SAP Q1 2025 earnings call
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ASUG Talks Executive Interview: Philipp Herzig, Chief Technology Officer at SAP
In an exclusive interview with ASUG Talks, Dr. Philipp Herzig, SAP Chief Technology Officer, discusses the talk of the SAP ecosystem: artificial intelligence. The constantly-evolving technology is steadily becoming a critical component of the software company's offerings, with SAP working to embed AI capabilities across its entire suite of solutions. Ahead of SAP Sapphire & ASUG Annual Conference 2025, Herzig sat down with Geoff Scott, ASUG CEO & Chief Community Champion, for a wide-ranging discussion about the place AI holds in the SAP ecosystem and how he is working to further enable SAP customers to embrace the technology. Key Insights How Herzig is specifically driving SAP’s goal of being the “number one business AI company”Specific examples of how SAP is embedding AI capabilities across its entire portfolioThe vision for SAP Business Data Cloud and how it empowers enterprises to embrace AI solutions Related Resources Read ASUG's exclusive interview with Jan Gilg, Chief Revenue Officer & President for SAP Americas and the SAP Global Business Suite organizationExpand your AI knowledge with the ASUG Artificial Intelligence Fundamentals and SAP AI Solutions Content CollectionListen to ASUG Director of Strategic Topics and Communities, Kelly Dowling, on a recent episode of the Women in ERP Podcast, where she discusses her work building and empowering the ASUG community Listen to more ASUG TalksJeff Suellentrop, Chief Information & Technology Officer at Phoenix Global, joins the podcast to walk through his organization's recent GROW with SAP projectAndre Bechtold, President of SAP Industries & Experiences, lays out how SAP approaches technology innovation and building the next generation of SAP professionalsGeoff Scott is joined by two members of the ASUG Board-- Mark LeClair and Craig Dalziel--to break down the SAP Business Data Cloud (BDC) release and Databricks partnership
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ASUG Talks Customer Success Story: Inside Phoenix Global's GROW with SAP Implementation with Jeff Suellentrop
What exactly does a GROW with SAP project look like? ASUG Talks digs deep into this question during a conversation with Jeff Suellentrop, Chief Information & Technology Officer at Phoenix Global, a metals and mining services company. In an effort to jumpstart AI innovation and eliminate technical debt, the enterprise chose GROW with SAP to help facilitate its implementation of SAP S/4HANA Cloud. During the discussion, Jeff walks listeners through: Why GROW with SAP was the best option for Phoenix Global's digital transformation project and IT ecosystemHow the team overcame specific hurdles during the go-liveAdvice for listeners about to embark on their own GROW with SAP project Check out these ASUG resources mentioned in the episode to stay up-to-date on what's happening around the SAP ecosystem: 2025 ASUG Pulse of the SAP Customer Research: Gain insights into the top focus areas and challenges reported by 787 ASUG Members.ASUG Talks Executive Interview: Andre Bechtold, SAP: Listen to Andre's conversation with Geoff Scott, ASUG CEO & Chief Community Champion, about how SAP is encouraging a culture of innovation and learning—both internally and among its customers.
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ASUG Talks Executive Interview: Andre Bechtold, SAP
While visiting the SAP global headquarters in Walldorf, Germany, ASUG CEO & Chief Community Champion Geoff Scott recently sat down with Andre Bechtold, President of SAP Industries & Experiences. As the software company looks to spur continued innovation, Bechtold focuses on building memorable customer experiences. Through his work with the SAP Experience Centers, Bechtold helps SAP embrace new, cutting-edge practices to help their customers meet modern challenges. During this conversation, Scott and Bechtold covered: · How SAP approaches technology innovation · Bechtold’s thoughts on leveraging AI to assist with upskilling and reskilling · Building the next generation of SAP professionalsBe sure to check out these ASUG resources to stay up-to-date on what’s going on around the SAP ecosystem: · ASUG coverage of the SAP Q1 2025 financial results: Despite uncertain economic conditions, SAP CEO Christian Klein touted key growth in total revenue and cloud revenue. Read our full coverage—and what it means for SAP customers. · ASUG and SAP Integration Research: This collaborative project examined how respondents approach developing and enacting integration strategies. Overall, the research teams found that ASUG members are devoting necessary resources to jumpstart integration practices at higher rates. Learn more.
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ASUG Board of Directors Roundtable: Unpacking the SAP Business Data Cloud Announcement and Databricks Partnership
Tune in to a special roundtable episode of ASUG Talks, where Geoff Scott, ASUG CEO & Chief Community, is joined by two ASUG Board Members: Mark LeClair and Craig Dalziel. A few weeks ago, the three attended the SAP Business Unleashed event in New York, where the software company unveiled the SAP Business Data Cloud along with a new partnership with Databricks. Aimed at helping ASAP customers establish a sound data foundation in order to embrace AI solutions, the offering is yet another in SAP's business AI development journey. The three thought leaders leveraged their extensive SAP knowledge to offer their thoughts on what the announcements mean for SAP Customers. Key topics covered in their discussion include: How SAP Business Data Cloud integrates into the larger SAP suite of solutions. The ways in which SAP Business Data Cloud can enable customers to improve their data management practices and set a foundation to embrace AI solutions. The three leaders' first impressions of the new solution and partnership.
ASUG Talks covers vital topics in the SAP ecosystems, leveraging thought leaders, customers, and experts to help listeners navigate modern challenges and maximize their SAP investments.