George Stern leaned into changing consumer search habits when he bought a digital marketing agency doing mid-7 figures.
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Topics in George’s interview:
Turning around an Amazon seller’s agency
Acquiring 2 small ecommerce businesses
Loving the customers more than the product
Selling his camping equipment business
Acquiring an SEO agency
Extreme difficulty getting a loan
Big banks aren’t always better
Choosing cold calling despite challenges
Industry knowledge is overrated
Being a “recovering, type-A control freak”
References and how to contact George:
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Grant and Julia Hensel on Acquiring Minds: Quitting Consulting to Buy a $1m SDE Agency
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Edited by Anton Rohozov
Produced by Pam Cameron