1 % Better - Hidden Stories in Sport

• Is Music Performance Enhancing?

  Finally we cover the question of whether music is performance enhancing. But only after discussing Australian open broadcast rights, carbon plated racing flip flops, VR preparation for quarterbacks and some triathlon.    (00:00) Behind the Scenes  (00:50) Introduction  (05:22) Xylon’s Update  (07:40) David’s Training (12:13) Australian Open Broadcast Right and Youtube Wii Tennis  (16:28) Carbon Plated Flip Flops  (19:41) Jayden Daniels Using a VR Headset  (26:30) Race Ranger Coming to Age Groupers  (29:07) The Future of T100  (37:40) Music as a Performance Enhancer  Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:  https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):  https://visit.pfandh.com/onepercentfuelplanner Article on Carbon Plated Running Sandals  https://runningmagazine.ca/sections/runs-races/kenyan-runner-wins-marathon-in-carbon-plated-sandals/  IG Post on VR Headset Used by Jayden Daniels  https://www.instagram.com/p/DFBvdmbSf-N/?igsh=eGw1ejJnbzdiczli  Article on Race Ranger for Age Groupers  https://www.tri247.com/triathlon-news/age-group/raceranger-age-group-amateur-trial-challenge-wanaka-2025  Article on T100 Contracted Athletes https://www.tri247.com/triathlon-news/elite/pto-t100-triathlon-world-tour-pallant-browne-pohle-contracted-triathletes  https://www.tri247.com/triathlon-news/elite/pto-t100-triathlon-world-tour-noodt-barnaby-contracted-triathletes  Articles On Music as a Performance Enhancer https://psycnet.apa.org/fulltext/2019-75018-001.html https://www.mdpi.com/2411-5142/6/2/33 https://www.jssm.org/jssm-23-258.xml%3EFulltext  https://pmc.ncbi.nlm.nih.gov/articles/PMC3339578/  https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1293783/full  https://submission-mtprehabjournal.com/revista/article/view/865 Submit topics, feedback or questions to us on Instagram via DM or to the email address: [email protected] Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==  Follow us on X: @PodOnepercent  Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod  Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

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  53:52
• Multi-year Training Plans & Spring Marathons' Elite Fields

  On this episode the guys review David’s testing results and answer a listener question about multi year training planning. They then cover some rapid fire happenings before reviewing the Houston marathon and previewing the spring marathons’ elite fields.  (00:00) Introduction  (00:45) Xylon’s update  (08:33) David’s Testing Update and Training (18:23) Community Shoutouts (20:20) Listener Question - Multi Year Training Planning  (32:07) Coaches Pods in Tennis  (37:02) Alex Yee’s Valencia 10K Effort  (39:06) Shelby Houlihan’s Ban Ends  (43:20) Kishane Thompson’s 60m PB   (46:57) Houston Half and Marathon (53:20) Boston Marathon Elite Fields  (60:55) London Marathon Elite Fields  (69:35) Puma’s Project 3  (73:53) Doctor’s Office - Ilona Maher & Remco Evenepoel   Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:  https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):  https://visit.pfandh.com/onepercentfuelplanner David’s Article on Performance Environments  https://open.substack.com/pub/healthperformancenexus/p/high-performance-elite-and-professional Boston Marathon Elite Fields https://www.baa.org/races/boston-marathon/pro-athletes/2025-boston-marathon-professional-team  Puma Project3 https://www.runnersworld.com/uk/news/a63394272/puma-project3-marathon-runners/  Submit topics, feedback or questions to us on Instagram via DM or to the email address: [email protected] Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==  Follow us on X: @PodOnepercent  Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod  Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

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  1:18:01
• Athletes vs Influencers

  Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.  She joins us to discuss athletes vs influencers following a piece she wrote recently.  (00:00) Introduction (03:03) David’s Training (06:00) Xylon’s Documentary Work (11:52) Interview Starts (13:10) How did Allison get into Marketing?  (14:27) How did Allison End up Joining Whoop?  (18:14) How did Allison Start Working with Coros?  (20:58) What was Whoop’s Initial Strategy? (26:07) How do Brands Think About Elite Athletes vs Influencers?  (29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?  (33:08) What are the Ethics of Influencers?  (37:28) Why Do People Relate to Infleuncers?  (42:00) What Are Elites vs Influencers Earning  (43:20) What Do Companies Value from Elite Athletes?  (46:16) What Would a Company Expect in Return from an Influencer?  (50:33) Are We Seeing A Reduction in Influencer Marketing?   (54:25) Where is Sports Marketing Heading?  (63:22) Solving Elite Running’s Marketing Problem (69:35) Advice for Athletes Working with Brands (78:20) Outro and Review  Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:  https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):  https://visit.pfandh.com/onepercentfuelplanner Links to Allison:  Instagram: @allimary_ Website: https://www.allisonmary.com/  Article on Athletes vs Influencers https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble  Submit topics, feedback or questions to us on Instagram via DM or to the email address: [email protected] Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==  Follow us on X: @PodOnepercent  Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod  Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

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  1:22:16
• Estimating Carb & Calorie Burn and Machine Learning for Talent Prediction

  This week’s episode saw multiple listener questions answered including a discussion on prediction of caloric and carbohydrate burn from training data. There’s some quick fire talking points including the new TGL golf league, a women’s 5K world record and Netflix’s content strategy in sport. We then touch on the use of machine learning for talent prediction in football. Finally we look at injury and illness rates for the USA Olympic and Paralympic teams from the Tokyo games.    (00:00) Introduction  (03:41) David’s Update and Training (06:23) Xylon’s Update  (17:30) Community Shoutouts (33:30) Listener Question - Training on Tired Legs (36:10) Listener Question - Heart Rate’s Relationship to Calories  (41:10) Predicting Carbohydrate and Caloric Burn (46:50) Netflix Secures Women’s Football World Cup (48:32) TGL Golf League  (51:08) Women’s 5K World Record Broken   (51:44) Ilona Maher Debuts for the Bristol Bears  (54:04) The Coaching Roundabout  (60:38) Machine Learning Prediction of Football Talent Selection (64:20) Doctor’s Office - USA Tokyo Olympic & Paralympic Team Illness and Injuries  Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:  https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):  https://visit.pfandh.com/onepercentfuelplanner David’s Newsletter Article on Calories https://open.substack.com/pub/healthperformancenexus/p/calories?r=34wgun&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true  Article on New Golf League https://www.foxsports.com.au/golf/unbelievable-product-pga-tour-star-says-venue-for-new-indoor-golf-league-feels-like-epl-stadium/news-story/e6118221a0b3fd235d259debe51c392c  Article on Machine Learning and Youth Football Academy Success Prediction https://www.tandfonline.com/doi/full/10.1080/02640414.2024.2442850  Article on Predicting Carbohydrate & Energy Expenditure   https://link.springer.com/article/10.1007/s40279-024-02131-z  Article on Injury & Illness at Tokyo Olympics from the USA https://journals.sagepub.com/doi/10.1177/23259671241304417  Submit topics, feedback or questions to us on Instagram via DM or to the email address: [email protected] Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==  Follow us on X: @PodOnepercent  Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod  Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

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  1:11:27
• Sport in Review and Preview

  In this episode we review 2024 in sport, from surprises to favourite moments and much more. We then look forward to 2025 and make some predictions on winners and trends we will see.    (00:00) Introduction (03:50) Community Shoutouts  (06:30) Favourite Sporting Moment of the Year (08:56) Most Enthralling Sporting Moment (12:27) Performance of the Year  (14:53) Most Surprising Performance of 2024 (21:27) Favourite Training Song of 2024  (23:21) Sporting Goals for 2025  (28:22) Sporting Event You’re Most Looking Forward to in 2025  (39:11) Predictions for TdF & TdFF Winners  (43:56) Predictions for 100m, 1500m and Marathon Winners at WCs (50:48) Predictions for IMWC Winners (53:58) Predictions for Changes to the Sporting Landscape    (58:28) Trends we will see Start or Continue in 2025  (65:51) Dream Podcast Guest for 2025  Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:  https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):  https://visit.pfandh.com/onepercentfuelplanner Submit topics, feedback or questions to us on Instagram via DM or to the email address: [email protected] Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==  Follow us on X: @PodOnepercent  Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod  Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

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  1:10:08

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