The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways: 🔑 Key Themes & Takeaways 1. Melanin Money: A Mission-Driven Firm Co-founded by Carter Cofield and a financial advisor friend to serve the Black community. Focuses on helping business owners save on taxes and invest wisely. Aims to close the wealth gap and promote financial independence. 2. Authenticity as a Brand Carter left corporate America after being told to hide his success and identity (e.g., facial hair, tattoos, car). Built his brand by being unapologetically himself—fun, energetic, and passionate about financial literacy. His authenticity has helped him connect with a wide audience and become a standout in a traditionally “boring” industry. 3. Personal Tragedy & Financial Awakening Lost both parents by age 16. Used grief as motivation to excel academically and professionally. Learned the importance of financial literacy after receiving only $5,000 from a $25,000 life insurance policy following his father’s death. 4. Financial Literacy & Health Believes “health is wealth and wealth is health.” Poor financial decisions often lead to poor health decisions (e.g., fast food due to affordability). Financial stress can directly impact physical and mental well-being. 5. Melanin Money Awards Annual event in Atlanta (July 18–20) celebrating Black wealth and financial milestones. Awards given for reaching net worth goals ($100K, $500K, $1M, $10M). Designed to make wealth-building visible and celebrated in the Black community. 6. Generational Wealth: Redefined Not just about leaving money to your kids. True generational wealth means your money lasts for multiple generations. Involves setting up trusts, investments, and financial education for future heirs. 7. Free Weekly Financial Classes Carter hosts free money classes every Wednesday at 7 PM ET. Accessible via his Instagram: @cofield_advisors 💬 Notable Quotes “Fear is Finally Exiting Average Reality.” “It’s okay to sleep in late when your money woke up early.” “The scariest thing is getting to the end of your life and realizing you never truly lived.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Jocelyn Pearson. Purpose of the Interview The interview on Money Making Conversations Masterclass with Rushion McDonald and Jocelyn Pearson aimed to: Share Jocelyn’s journey of graduating debt-free by securing $126,350 in scholarships. Educate families on how to avoid student loan debt through her proven system, The Scholarship System. Dispel myths about scholarships and provide actionable steps for parents and students. Key Takeaways Scholarship System Approach Jocelyn developed a six-step process to simplify scholarship applications and avoid overwhelm. Focus on breaking the process into small, manageable steps rather than a vague “go get money” directive. Common Myths Debunked Too early or too late to apply: Start by junior year; it’s never too late—even college seniors can apply. Only perfect students or low-income families qualify: Many scholarships don’t require high GPA or athletic ability. All good scholarships are gone: Smaller, local scholarships ($500–$5,000) add up over time. It takes too much time: With a system and reusable materials, effort decreases each year. Avoiding Scholarship Scams Beware of “easy,” “enter to win,” or sweepstakes-style scholarships—they often sell personal data. Real scholarships require effort and personalization. Role of Parents Parents should help with planning and identifying legitimate scholarships but not complete applications for students. Committees can detect when parents write essays. AI in Scholarship Applications Jocelyn warns against copy-pasting AI-generated essays. Her platform introduced TESS, an AI assistant for ethical guidance and support. Financial Aid Basics Submit FAFSA even if you think you won’t qualify; some colleges and states require it. Combine all sources—government aid, institutional aid, and private scholarships. For Current College Students Check with financial aid offices, academic departments, and organizations for scholarships available after freshman year. Entrepreneurial Journey Jocelyn turned her passion into a business by starting with a book, building an email list, and launching webinars. She emphasizes persistence and ignoring naysayers. Notable Quotes “I had to accumulate my way to getting college paid for—the mere mortals’ way to going to college without tons of debt.” “Most families want scholarships, but they get stuck in the overwhelm.” “There’s no big red easy button—but with clear steps, it feels less daunting.” “We’re saying no to the broken system… It takes, on average, 21 years to pay off student loans.” “With great power comes great responsibility—AI can help, but only if used ethically.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand. 🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival. 🧭 Interview Outline 1. Background & Origins Both from Memphis, Tennessee; met in high school. Started tax preparation in 2010 as a mom-and-pop operation. Transitioned from brick-and-mortar to virtual model by 2015. 2. Business Philosophy Entrepreneurship is defined as service to others. Mowbray is the visionary; Cherina is the implementer. Emphasis on scaling with structure: legal, accounting, HR. 3. One Stop Taxes Grew from a single office to over 1,000 virtual franchise locations. Offers free training, no startup costs, and shared revenue model. Built a platform allowing clients to submit documents and sign remotely. 4. Virtual Tax Model Designed for convenience and accessibility. Clients and tax preparers never need to meet in person. Platform includes document upload, e-signature, and cloud storage. 5. Franchise & Training Learning Management System (LMS) for onboarding. Training includes tax prep, customer acquisition, and platform use. Strategic partnerships with local businesses (e.g., dealerships, daycares). 6. Black Tax Festival Combines networking, education, and recognition. Includes IRS updates, business workshops, and the Titan Awards. Open to all entrepreneurs, not just tax professionals. 7. Expansion & Diversification Own restaurants in Memphis and the Dominican Republic. Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks). Own a yacht for rental experiences in the DR. Plans to develop a restaurant strip near FedExForum in Memphis. 💡 Key Takeaways Vision + Execution = Growth: Their complementary roles fuel business success. Virtual is Scalable: Transitioning to virtual allowed exponential growth. Community Impact Matters: Black Tax Festival fosters education and recognition. Diversification is Strategic: Restaurants and real estate expand their brand. Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta. Faith & Family Drive: Their journey is rooted in love, planning, and purpose. 🗣️ Notable Quotes “Entrepreneurship means being a servant to other people.” “The same thing that works at \$1M doesn’t work at \$15M.” “We had to fire ourselves from some jobs and hire professionals.” “We built a platform where you can do taxes from your couch.” “We started before social media—we know belly-to-belly marketing.” “Recognition matters—people don’t get it at home or work.” “We’re trying to bridge the wealth gap through proper paperwork.” “We bought a yacht in the Dominican Republic to rent for experiences.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman. ✅✅ Summary of Popcorn Remix Interview with Greg Bowman & Ryan Richmond on Money Making Conversations Master Class Purpose of the Interview The interview aimed to: Introduce Popcorn Remix, a gourmet popcorn brand founded by Greg Bowman and Ryan Richmond. Share their entrepreneurial journey and vision for creating unique, flavorful popcorn experiences. Discuss strategies for branding, scaling, and community engagement in the snack industry. Inspire listeners with insights on innovation, persistence, and partnership. Key Takeaways Origin & Concept Popcorn Remix was born from a passion for reinventing traditional popcorn with bold flavors and premium ingredients. Mission: “To create a snack that’s fun, flavorful, and unforgettable.” Innovation in Flavor Offers creative flavor combinations that go beyond standard butter and caramel. Focus on quality ingredients and consistent taste experience. Entrepreneurial Challenges Faced hurdles in branding and distribution in a competitive snack market. Overcame obstacles through community support and strategic partnerships. Quote: “We had to convince people that popcorn could be gourmet.” Community & Culture Emphasized building a brand that resonates culturally, not just as a snack but as an experience. Quote: “Popcorn Remix is about more than popcorn—it’s about creating moments.” Advice for Entrepreneurs Importance of persistence and adaptability. Quote: “Don’t be afraid to remix the ordinary into something extraordinary.” Notable Quotes “We had to convince people that popcorn could be gourmet.” “Popcorn Remix is about more than popcorn—it’s about creating moments.” “Don’t be afraid to remix the ordinary into something extraordinary.” #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lawrence Phillips. Purpose of the Interview To showcase Lawrence Phillips’ entrepreneurial journey from engineering to founding Green Book Global, a travel review platform for Black travelers. To highlight the significance of Black Ambition, an initiative by Pharrell Williams supporting Black and Brown entrepreneurs. To inspire listeners about resilience, innovation, and the importance of culturally inclusive travel resources. Key Takeaways Background & Career Shift Phillips studied Electrical Engineering at Georgia Tech and worked at Accenture in IT consulting for nearly a decade. Despite career success, he felt unfulfilled and decided to pursue his passion for travel, leading to the creation of Green Book Global. Travel Experience Traveled to 30+ countries across all seven continents, including Antarctica, in less than a year. Realized the need for a platform addressing “traveling while Black” concerns—safety, cultural acceptance, and inclusivity. Green Book Global Inspired by the historical Green Book (1936–1966), which guided Black travelers during segregation. Offers city-level Black-friendly scores, road trip planners, and Black-owned restaurant recommendations. Over 150,000 app downloads in 2025; partnered with Expedia; strong social media presence. Black Ambition Program Phillips applied three times before reaching semifinals, emphasizing persistence. Program provided funding opportunities and a transformative Evoke Wellness experience. His personal “why” statement:“I’m a protective and innovative steward of Black restoration and healing.” Impact & Vision Advocates systemic change by partnering with destinations to improve inclusivity. Highlights the economic power of Black travelers (over $140 billion annually). Encourages Black travelers to explore global opportunities beyond U.S. racial constraints. Notable Quotes “You can be successful and still not be happy.” — On leaving a lucrative career for passion. “I’m a protective and innovative steward of Black restoration and healing.” — His guiding principle. “There’s riches in niches.” — On unapologetically focusing on Black travelers. “Just because somebody said no doesn’t mean they said no to you—they said no at that time.” — On persistence in entrepreneurship. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.