The Steve Harvey Morning Show

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Coylette James
Ffounder of a faith‑based nonprofit and creator of The Lioness Effect—discusses her mission to empower women to heal, lead, and monetize their purpose without compromising their values. She and host Rushion McDonald explore themes such as identity, healing from trauma, walking in authenticity, entrepreneurship, integrating faith into business, and redefining wealth.
Dr. James emphasizes that women must first understand their identity and unique “superpower" before they can build meaningful businesses or confidently step into leadership. Drawing from her decades in corporate executive leadership and ministry, she explains how healing from past traumas, rejecting societal stereotypes, and valuing one’s own expertise are necessary steps toward long‑term success.
She also breaks down practical strategies for clarifying value, avoiding under‑earning, building integrity‑driven wealth, and developing a legacy. Her life philosophy—“Don’t live your age, live your life”—shows up in her mindset, style, and discipline, as she approaches age 70 with energy, purpose, and intention.
Purpose of the Interview
The interview aims to:
Introduce Dr. Coylette James' work and her framework, The Lioness Effect, which helps women transform purpose into profit.
Share practical guidance on identity, leadership, faith‑based entrepreneurship, and building wealth with integrity.
Encourage women to overcome limiting beliefs, value their expertise, and break free from societal or personal constraints.
Inspire listeners with Dr. James’s personal philosophy on aging, growth, and living boldly.
Key Takeaways 1. Identity Is the Foundation
Women must first understand who they are to build authentic businesses.
Uniqueness is a “superpower” and should not be traded for cultural expectations.
2. Healing Precedes Leadership
Trauma—whether personal, societal, or generational—can limit confidence.
“Hurt leaders will hurt people.” Women must heal to lead with clarity and compassion.
3. Authenticity Builds Trust and Value
You are your greatest asset; your voice is your brand.
Don’t shrink or dim your identity to fit an image or corporate mold.
4. Faith and Business Are Not Separate
Dr. James teaches that faith should inform, not divide from, business practices.
Integrity and values should guide branding, service, and pricing.
5. Stop Over‑Serving and Under‑Earning
People often undervalue what they give because they haven’t valued it themselves.
Women must attach a price to their expertise, time, and transformation they provide.
6. Quality Creates Wealth
Wealth isn’t only money; it includes wisdom and legacy.
Quality and excellence build strong brands and repeat customers.
7. Know Your Lane
Talent alone doesn’t build wealth—business skills matter.
Bring in help for areas outside your strengths (marketing, operations, finance).
8. Entrepreneurship Requires Wisdom & Prioritization
Dr. James balanced a full‑time executive career with her nonprofit by: Allocating hours wisely
Using time strategically
Mentoring within her workplace
Following passion while honoring responsibilities

9. Age Is Not a Limiter
At nearly 70, she asserts: “Don’t live your age, live your life.”
Reinvention is possible at any age.
Notable Quotes
Here are direct, impactful lines from the conversation:
On Identity & Purpose
“Your authenticity is your empowerment.”
“We were created on purpose for a purpose.”
“If you’re trying to be what culture says you are, you’ll miss who you are authentically.”
On Superpower
“You take the supernatural of God, put it on your natural, and you’re empowered by it.”
On Healing & Leadership
“Hurt leaders will hurt people.”
“I can’t take you where I haven’t been.”
On Value & Monetization
“What would you buy from you?”
“If you wouldn’t pay for what you're selling, why should someone else?”
“People will pay for quality.”
On Wealth & Legacy
“Wealth is not always monetary. My biggest wealth is the legacy I’m leaving.”
“Make sure you put the quality in before your name goes on it.”
On Aging & Living Fully
“Don’t live your age, live your life.”
“I will never get old. I will get older.”
“How important are you to you?”
#SHMS #BEST #STRAW

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.
Business Podcast
Entrepreneurship
Small Business
Business Growth
Financial Literacy
Wealth Building
Black Entrepreneurs
Minority Business
Leadership
Executive Leadership
Business Funding
Marketing Strategies
Personal Development
Startup Advice
Sales Training
CEO Interviews
Founder Stories
Professional Development
Economic Empowerment
Business Success
Networking
Brand Building
Innovation
How to start a business
Small business funding
Entrepreneur success stories
Business leadership podcast
Wealth building strategies
Black entrepreneur podcast
Minority business development
Marketing for small businesses
Business growth strategies
Startup funding opportunities
Executive leadership training
Financial literacy education
Success mindset podcast
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jasmine Hood
Founder of Better Bodies Massage in Atlanta (originally from Greenville, South Carolina), joined Rushion McDonald on Money Making Conversations Masterclass to share her journey from CNA to licensed massage therapist, the realities of being a traveling service provider, and the wellness benefits of massage therapy.
She discusses body alignment, stress, trauma release, the differences between massage modalities, alternative treatments like cupping, entrepreneurship during COVID‑19, safety considerations for mobile therapists, corporate/wellness partnerships, and her long‑term goal of building a scalable massage brand supported by contractors.
🎯 Purpose of the Interview
The interview aims to:
Highlight how massage therapy supports physical and emotional wellness, including stress, posture, and pain relief.
Educate listeners on the types of massages, proper stretching techniques, and how body tension accumulates.
Explore entrepreneurship in the wellness space, including launching a business during COVID‑19.
Discuss safety and professionalism in mobile massage therapy.
Show how Jasmine is building a sustainable small business through networking, corporate events, and contractor partnerships.
🔑 Key Takeaways 1. Career Shift & Fearless Beginnings
Jasmine switched from working as a CNA to moving to Atlanta alone with no support system—motivated by a desire for change and inspired by her mother’s independence.
She emphasized overcoming fear and taking leaps even when circumstances are uncertain.
2. Massage Therapy Is Both Physical & Emotional Healing
Massage releases tension, trauma, and stress stored in the body, especially in the neck, shoulders, and lower back.
Many people carry pain from work, daily habits, or emotional strain—and massage helps restore balance.
3. The Three Most Popular Massage Types
Jasmine explained the differences clearly:
Swedish Massage — Gentle, relaxing, ideal for beginners and stress relief.
Deep Tissue — Targets chronic pain and trigger points but may be intense for clients who are not accustomed to it.
Sports Massage — Faster movements, stretching, and ideal for athletes.
She stressed that deep tissue should not be rushed—the muscle needs warming before intense pressure.
4. Stretching Is Critical—Most People Do It Wrong
Stretching should be held 30 seconds to 1 minute, not quick movements or rolling the neck.
Consistent stretching prevents the “tight forward lean” posture many people develop.
Lower‑body stretches (glutes, hamstrings, hips) dramatically improve back pain.
5. Travel Massage: Safety, Boundaries & Professionalism
Jasmine screens new clients by phone before accepting appointments.
She immediately declines inappropriate requests (e.g., sexualized services).
She only sees first‑time clients during daylight and shares her location with trusted contacts.
She maintains a clear, therapeutic-only brand despite public misconceptions.
6. Entrepreneurship Journey & Business Model
She built her business during COVID‑19, initially offering lower prices, then raising them as her brand grew.
Corporate wellness events and golf tournaments became a major revenue stream.
She hires contractors to scale for events.
Her long‑term goal is “mailbox money”—a business run by a team while she steps away from hands-on work.
7. Alternative Treatment: Cupping Therapy
Cupping uses suction to pull stagnant blood, loosen muscle tissue, and improve circulation.
Cups can remain stationary or be moved along the back to flush tension.
8. The Jasmine Experience
Sessions are designed around clients’ comfort, in their own homes, with their preferred music and ambiance.
Post‑massage, clients can immediately rest—no stress of getting dressed or driving home.
🗣️ Notable Quotes ✔ On taking risks
“I just jumped up and moved. I didn’t know anyone… I just said I’m going to start over.”

✔ On stress in the body
“We all carry trauma. When you’re stressed, it all ends up in your body.”

✔ On deep tissue massage
“If it gets to be too much, let me know. Don’t be afraid to speak up.”

✔ On stretching
“If you don’t use it, you’re going to lose it.”

✔ On business growth
“Some days are easy and some days are like… alright, don’t know. But you keep going.”

✔ On long‑term goals
“I don’t plan on being hands-on forever. The goal is to build my brand and have a team I can send out—like Amazon.”

#SHMS #STRAW #BEST

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.
Business Podcast
Entrepreneurship
Small Business
Business Growth
Financial Literacy
Wealth Building
Black Entrepreneurs
Minority Business
Leadership
Executive Leadership
Business Funding
Marketing Strategies
Personal Development
Startup Advice
Sales Training
CEO Interviews
Founder Stories
Professional Development
Economic Empowerment
Business Success
Networking
Brand Building
Innovation
How to start a business
Small business funding
Entrepreneur success stories
Business leadership podcast
Wealth building strategies
Black entrepreneur podcast
Minority business development
Marketing for small businesses
Business growth strategies
Startup funding opportunities
Executive leadership training
Financial literacy education
Success mindset podcast
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.
Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.
Purpose of the Conversation
The purpose of the episode is to:
Educate aspiring entrepreneurs on how to build a differentiated consumer brand
Demonstrate the importance of storytelling, market clarity, and operational discipline
Highlight the growth of the nonalcoholic / zero‑proof beverage movement
Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally.
Key Takeaways 1. Business Built from Personal Need and Purpose
Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.
The brand was created to allow people to celebrate authentically without alcohol
It carries emotional depth rooted in friendship, gratitude, and loss
Monica continues the mission after her co‑founder passed away in 2024
Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.
2. Differentiation Is Everything
Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.
Her differentiators include:
Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
Organic juices, not artificial flavors
Bold packaging that stands out on shelves
Drinks designed to smell, taste, and feel like real cocktails
Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.
3. Brand Names and Stories Matter
The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.
Monica emphasizes:
Every flavor name, color, and product decision has a story
A strong brand narrative creates curiosity, loyalty, and investor interest
Lesson: People invest in brands they feel—emotionally, not just intellectually.
4. Venture Capital Is Not Just About Numbers
While financials matter, Monica stresses that VCs also invest in founders and stories.
What helped her secure venture capital:
A compelling personal story
Relevant founder skill sets (M&A, law, operations)
Clear understanding of the market opportunity
Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.
5. Research, Planning, and Discipline Before Launch
Unlike many food startups, Medase did not begin in a kitchen.
They:
Conducted a feasibility study
Built a formal business plan
Worked with a Black female food scientist
Set strict personal funding limits before seeking capital
Lesson: Preparation reduces risk and builds long-term sustainability.
6. Scaling Requires Operational Maturity
As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence.
Key scaling principles:
Understand unit economics
Track ROI for events and activations
Adjust pricing as volume increases
Build strategy across marketing, operations, and distribution
Lesson: Hustle starts the business; operations grow it.
7. Niche First, Expansion Later
Medase does not try to be “everything to everyone.”
Core customers include:
People seeking a break from alcohol
Health-conscious consumers
Black men looking for alcohol replacements
Consumers wanting cocktail taste without hangovers
Lesson: Strong niches create loyal advocates who fuel organic growth.
8. Smart Distribution Strategy
Rather than rushing into retail, Monica prioritized direct-to-consumer channels:
Amazon (top-performing channel)
Brand website
TikTok Shop
Only after 6–7 months of traction did retail expansion become viable.
Lesson: Control your margins and demand before entering expensive retail environments.
Memorable Quotes
“I wanted an authentic cocktail without compromise.”
“Everything we do has a story behind it.”
“Sometimes it’s not about the financials—it’s about the founder and the story.”
“Don’t be everything to everybody. Find your market and stick with your market.”
“Hustle starts the business, but operations give you scale.”
“If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.”
Overall Message
This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand.
Monica Cornitcher exemplifies the modern founder:
visionary, data-aware, emotionally intelligent, and unapologetically authentic.
#SHMS #BEST #STRAW

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.
Business Podcast
Entrepreneurship
Small Business
Business Growth
Financial Literacy
Wealth Building
Black Entrepreneurs
Minority Business
Leadership
Executive Leadership
Business Funding
Marketing Strategies
Personal Development
Startup Advice
Sales Training
CEO Interviews
Founder Stories
Professional Development
Economic Empowerment
Business Success
Networking
Brand Building
Innovation
How to start a business
Small business funding
Entrepreneur success stories
Business leadership podcast
Wealth building strategies
Black entrepreneur podcast
Minority business development
Marketing for small businesses
Business growth strategies
Startup funding opportunities
Executive leadership training
Financial literacy education
Success mindset podcast
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

The Steve Harvey Morning Show for Thursday, November 5th, 2026: Steve Harvey's Morning Inspiration | Show Open - Cast Intros | Nephew Tommy's Prank - "Can I Paint Your Wife Naked?" | Ask The CLO | Special Guest Roland Martin - Election Recap Pt 1-2 | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Church Calendar" | Strawberry Letter - "I'm Not Your Granny" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Nikki Minaj | Would You Rather | Steve Harvey's Closing Remarks
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

The Steve Harvey Morning Show for Wednesday, November 4th, 2026: Steve Harvey's Morning Inspiration | Show Open - Cast Intros | Nephew Tommy's Prank - "Jezebel Spirit" | Ask The CLO | Trending & Entertainment News | Keisha Lance Bottoms | Martha Stewart Costume Backlash | Nephew Tommy's Prank - "Can I Paint Your Wife Naked?" | Strawberry Letter - "I Know Exactly What I Saw" Pt. 1-2 | Election Talk | Social Media Advice | You People Get News From Social Media | Would You Rather | Steve Harvey's Closing Remarks
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.