The Steve Harvey Morning Show

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Coylette James
Here is a clear, polished summary and outline of the Dr. Coylette James interview with Rushion McDonald, based entirely on the transcript you provided.
Summary of the Interview with Dr. Coylette James on Money Making Conversations Master Class
Ffounder of a faith‑based nonprofit and creator of The Lioness Effect—discusses her mission to empower women to heal, lead, and monetize their purpose without compromising their values. She and host Rushion McDonald explore themes such as identity, healing from trauma, walking in authenticity, entrepreneurship, integrating faith into business, and redefining wealth.
Dr. James emphasizes that women must first understand their identity and unique “superpower" before they can build meaningful businesses or confidently step into leadership. Drawing from her decades in corporate executive leadership and ministry, she explains how healing from past traumas, rejecting societal stereotypes, and valuing one’s own expertise are necessary steps toward long‑term success.
She also breaks down practical strategies for clarifying value, avoiding under‑earning, building integrity‑driven wealth, and developing a legacy. Her life philosophy—“Don’t live your age, live your life”—shows up in her mindset, style, and discipline, as she approaches age 70 with energy, purpose, and intention.
Purpose of the Interview
The interview aims to:
Introduce Dr. Coylette James' work and her framework, The Lioness Effect, which helps women transform purpose into profit.
Share practical guidance on identity, leadership, faith‑based entrepreneurship, and building wealth with integrity.
Encourage women to overcome limiting beliefs, value their expertise, and break free from societal or personal constraints.
Inspire listeners with Dr. James’s personal philosophy on aging, growth, and living boldly.
Key Takeaways 1. Identity Is the Foundation
Women must first understand who they are to build authentic businesses.
Uniqueness is a “superpower” and should not be traded for cultural expectations.
2. Healing Precedes Leadership
Trauma—whether personal, societal, or generational—can limit confidence.
“Hurt leaders will hurt people.” Women must heal to lead with clarity and compassion.
3. Authenticity Builds Trust and Value
You are your greatest asset; your voice is your brand.
Don’t shrink or dim your identity to fit an image or corporate mold.
4. Faith and Business Are Not Separate
Dr. James teaches that faith should inform, not divide from, business practices.
Integrity and values should guide branding, service, and pricing.
5. Stop Over‑Serving and Under‑Earning
People often undervalue what they give because they haven’t valued it themselves.
Women must attach a price to their expertise, time, and transformation they provide.
6. Quality Creates Wealth
Wealth isn’t only money; it includes wisdom and legacy.
Quality and excellence build strong brands and repeat customers.
7. Know Your Lane
Talent alone doesn’t build wealth—business skills matter.
Bring in help for areas outside your strengths (marketing, operations, finance).
8. Entrepreneurship Requires Wisdom & Prioritization
Dr. James balanced a full‑time executive career with her nonprofit by: Allocating hours wisely
Using time strategically
Mentoring within her workplace
Following passion while honoring responsibilities

9. Age Is Not a Limiter
At nearly 70, she asserts: “Don’t live your age, live your life.”
Reinvention is possible at any age.
Notable Quotes
Here are direct, impactful lines from the conversation:
On Identity & Purpose
“Your authenticity is your empowerment.”
“We were created on purpose for a purpose.”
“If you’re trying to be what culture says you are, you’ll miss who you are authentically.”
On Superpower
“You take the supernatural of God, put it on your natural, and you’re empowered by it.”
On Healing & Leadership
“Hurt leaders will hurt people.”
“I can’t take you where I haven’t been.”
On Value & Monetization
“What would you buy from you?”
“If you wouldn’t pay for what you're selling, why should someone else?”
“People will pay for quality.”
On Wealth & Legacy
“Wealth is not always monetary. My biggest wealth is the legacy I’m leaving.”
“Make sure you put the quality in before your name goes on it.”
On Aging & Living Fully
“Don’t live your age, live your life.”
“I will never get old. I will get older.”
“How important are you to you?”
#SHMS #BEST #STRAW
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Bisa Lewis.
🎯 Purpose of the Interview
To spotlight the challenges and opportunities within the teaching profession, especially post-COVID, and to empower educators to leverage their skills for financial growth beyond the classroom. Dr. Besa shares her journey, insights, and strategies for educators to supplement their income while maintaining their passion for teaching.
🗝️ Key Takeaways 1. Educators Are Undervalued Yet Essential
Teachers are underpaid and often disrespected despite their critical role in shaping future generations.
COVID briefly highlighted their importance, but systemic undervaluation persists.
2. Mental Wellness and Structure Matter
Dr. Bisa emphasizes morning meditation, prayer, and silence to manage stress and set the tone for her day.
She avoids early meetings and uses Mondays and Fridays for planning and reflection.
3. Education Credentials Open Doors
Dr. Bisa holds four degrees and explains that credentials often determine access to influential spaces.
Degrees help gain respect and credibility, especially in leadership and public speaking roles.
4. The Paid Method for Educators
Dr. Besa developed the PAID Method to help educators monetize their skills:
P – Prospects: Who will pay for your skills?
A – Allies: Who can support your journey?
I – Information: What do you need to know?
D – Dollars: How much can you earn?
5. Teachers Can Earn Beyond the Classroom
Through coaching, curriculum development, speaking engagements, and grant writing.
Dr. Bisa’s curriculum is used in 30 states, showcasing how educators can scale their expertise.
6. AI and Education
AI should be embraced, not feared.
It won’t replace teachers but will transform education by shifting focus from theory to practice.
Educators must adapt and use technology to enhance learning and remain competitive.
7. Cultural and Economic Empowerment
Dr. Bisa advocates for Black educators and communities to overcome systemic barriers by embracing innovation.
She warns against fear-based resistance to technology and encourages strategic adoption.
💬 Notable Quotes
“It’s time to stop reading other people’s success stories and start living your own.” – Rushion McDonald
“Sometimes those papers just help you get in the room.” – Dr. Bisa
“Stop being afraid, stop being oppressed, and make sure that whatever comes out, you figure out how you can use it.” – Dr. Bisa
“Guide learning. That is what we should do.” – Dr. Bisa
“Consistency is what people gain trust in.” – Rushion McDonald
🌐 Resources Mentioned
Website: DrBisa.com
Podcast: The Paid Educator Podcast
Social Media: Consistent handles across platforms under “DrBisa”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.
Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.
Purpose of the Conversation
The purpose of the episode is to:
Educate aspiring entrepreneurs on how to build a differentiated consumer brand
Demonstrate the importance of storytelling, market clarity, and operational discipline
Highlight the growth of the nonalcoholic / zero‑proof beverage movement
Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally.
Key Takeaways 1. Business Built from Personal Need and Purpose
Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.
The brand was created to allow people to celebrate authentically without alcohol
It carries emotional depth rooted in friendship, gratitude, and loss
Monica continues the mission after her co‑founder passed away in 2024
Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.
2. Differentiation Is Everything
Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.
Her differentiators include:
Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
Organic juices, not artificial flavors
Bold packaging that stands out on shelves
Drinks designed to smell, taste, and feel like real cocktails
Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.
3. Brand Names and Stories Matter
The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.
Monica emphasizes:
Every flavor name, color, and product decision has a story
A strong brand narrative creates curiosity, loyalty, and investor interest
Lesson: People invest in brands they feel—emotionally, not just intellectually.
4. Venture Capital Is Not Just About Numbers
While financials matter, Monica stresses that VCs also invest in founders and stories.
What helped her secure venture capital:
A compelling personal story
Relevant founder skill sets (M&A, law, operations)
Clear understanding of the market opportunity
Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.
5. Research, Planning, and Discipline Before Launch
Unlike many food startups, Medase did not begin in a kitchen.
They:
Conducted a feasibility study
Built a formal business plan
Worked with a Black female food scientist
Set strict personal funding limits before seeking capital
Lesson: Preparation reduces risk and builds long-term sustainability.
6. Scaling Requires Operational Maturity
As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence.
Key scaling principles:
Understand unit economics
Track ROI for events and activations
Adjust pricing as volume increases
Build strategy across marketing, operations, and distribution
Lesson: Hustle starts the business; operations grow it.
7. Niche First, Expansion Later
Medase does not try to be “everything to everyone.”
Core customers include:
People seeking a break from alcohol
Health-conscious consumers
Black men looking for alcohol replacements
Consumers wanting cocktail taste without hangovers
Lesson: Strong niches create loyal advocates who fuel organic growth.
8. Smart Distribution Strategy
Rather than rushing into retail, Monica prioritized direct-to-consumer channels:
Amazon (top-performing channel)
Brand website
TikTok Shop
Only after 6–7 months of traction did retail expansion become viable.
Lesson: Control your margins and demand before entering expensive retail environments.
Memorable Quotes
“I wanted an authentic cocktail without compromise.”
“Everything we do has a story behind it.”
“Sometimes it’s not about the financials—it’s about the founder and the story.”
“Don’t be everything to everybody. Find your market and stick with your market.”
“Hustle starts the business, but operations give you scale.”
“If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.”
Overall Message
This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand.
Monica Cornitcher exemplifies the modern founder:
visionary, data-aware, emotionally intelligent, and unapologetically authentic.
#SHMS #BEST #STRAW
Support the show: https://www.steveharveyfm.com/
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The Steve Harvey Morning Show for Tuesday June 9th, 2026: Steve Harvey's Morning Inspiration | Show Open - Grief | Nephew Tommy's Run That Prank Back - "Love ETC" | Ask The CLO | Trending & Entertainment News | Trump At NBA Finals | Random Questions | Nephew Tommy's Prank - "Apartment 316" | Strawberry Letter - "It's So Amazing To Be Single" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Obama Center | Would You Rather | Closing - Steve Harvey Remembers His Father-In-Law, James Bridges Sr.
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Felecia Hatcher
CEO of Black Ambition, the national entrepreneurial initiative founded by Grammy-winning artist Pharrell Williams. Black Ambition provides capital, mentorship, mental wellness support, and a nationally competitive platform for Black and Hispanic founders, particularly those from HBCUs and underserved communities.
Throughout the conversation, Hatcher breaks down the mission of Black Ambition, how its competition works, success stories, the mentorship pipeline, and her personal entrepreneurial journey from being a self‑described “C student” to running a major national innovation fund.
Purpose of the Interview 1. Introduce Black Ambition’s Mission and Impact
To explain how Black Ambition funds, mentors, and accelerates Black and Hispanic founders, awarding millions in capital and building pathways to long-term entrepreneurial success.
2. Educate Entrepreneurs on How to Compete Successfully
Hatcher breaks down the application process, common mistakes, and how to stand out in one of the nation’s most competitive entrepreneurial prize competitions.
3. Inspire Through Transparency and Personal Storytelling
Her journey—from a C student to tech entrepreneur, to CEO working directly with Pharrell—models what perseverance and creativity can achieve.
4. Spread Awareness of Black Ambition Resources & Events
She highlights opportunities like Demo Day, masterclasses, mentorship cohorts, and the Fundable Founders Forum.
Key Takeaways 1. Black Ambition Creates “Unprecedented Access” for Black & Brown Founders
Hatcher emphasizes the organization’s mission of closing opportunity gaps caused by misaligned mentorship and unequal access to funding.
Black Ambition invests capital, provides structured mentorship, and connects entrepreneurs to world-class partners (e.g., Louis Vuitton).
2. Highly Competitive National Competition
2,500–3,000 applications annually
Only 250 semifinalists
Semifinalists enter a three‑month cohort with elite mentorship
Top teams advance to Demo Day for capital awards and follow-on support
Categories include HBCU, National Finalists, Top Prize, and People’s Choice..
Hatcher stresses: Success leaves clues.
Many past winners share insights, host office hours, and guide new applicants.
3. The Process Itself Makes Founders Stronger
Hatcher says repeated applications build clarity, sharpen pitches, and transform entrepreneurs—even if they don’t win the first time.
She cites an example: Lawrence Phillips, founder of Green Book Global, who succeeded on his third try.
4. Holistic Approach: Mental Health & Wellness
Along with capital and mentorship, Black Ambition offers mental-wellness support because entrepreneurship is emotionally taxing.
Founders are encountering proximity to wealth and power for the first time, and need guidance on transparency, investor expectations, and emotional resilience.
5. Black Women Are Fastest-Growing Entrepreneurs—But Need Teams
Hatcher notes that Black women lead in entrepreneurship but often operate without teams.
Black Ambition does not invest in solopreneurs; founders must demonstrate team-building capacity to create economic multiplier effects in communities.
6. Pharrell’s Why: Opening Doors He Once Needed
Pharrell invests in Black Ambition because:
He once needed others to “believe in him until he could believe in himself.”
He wants to dismantle gatekeeping in industries where Black talent exists but opportunity does not.
He believes “talent is not equally distributed by zip code, but opportunity can be.”
7. Felecia Hatcher’s Personal Origin Story
Her credibility comes from lived experience:
A “C student” told she’d never make it to college
College dropout
Built multiple tech companies
Founded Black Tech Week and the Center for Black Innovation
Comes from a family of Jamaican farmers and Georgia builders who were “entrepreneurs before the word was used.”.
Her takeaway: Creativity builds pathways to success that traditional systems overlook.
8. The Event is Public – and Transformational
Black Ambition’s Demo Day is open to the public, creating visibility, inspiration, and networking opportunities for founders and supporters.
Notable Quotes (All from the Transcript) On Black Ambition’s Mission
“We’ve been building a rocket ship to create unprecedented access to opportunities and resources.”.
“People are too comfortable wasting the time of Black entrepreneurs with misaligned resources and low-vibrational mentorship.”.
On the Competition
“Success leaves clues.”
“Apply again… every time I applied, I became a different entrepreneur.”
On Holistic Support
“Entrepreneurship can swallow you whole.”.
On Team Building
“We don’t invest in solopreneurs… You need a team mindset.”
On Pharrell’s Motivation
“He borrowed someone else’s belief in him until that became his own.”
“Talent is not equally distributed by zip code, but opportunity can be.”
On Personal Journey
“I’m a C student and a college dropout… I never let those things define me.”.
“There is more than one pathway to success if you get creative.”.
On Why Founders Should Join
“Do you want to be in the same position this time next year? If the answer is no, then say yes to the process.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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