The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
Summary of the Dave Charest Interview
In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.
Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.

Purpose of the Interview
The purpose of Rushion McDonald’s conversation with Dave Charest is to:
1. Educate new and aspiring entrepreneurs
Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.
2. Highlight the key trends driving the entrepreneurship boom
He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.
3. Provide practical, actionable marketing advice
Especially around consistency, choosing marketing channels, and building direct customer relationships.
4. Introduce how AI can simplify and amplify marketing
Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.
Key Takeaways 1. Direct relationships (email/SMS) outperform social media
Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”
2. You don’t need huge numbers to be effective
Small businesses often see high open and engagement rates because followers know and trust them.
3. Consistency matters more than platform choice
Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.
4. Start small—don’t overwhelm yourself
One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.
5. Community is a crucial marketing asset
Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.
6. Entrepreneurs face challenges—but resilience wins
Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.
7. AI is transforming small‑business marketing
Constant Contact offers tools to:
Generate emails and content
Summarize content for social
Build full marketing campaigns
Analyze behavior from large email lists to recommend actions
Notable Quotes (from the transcript)
Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript:
On email vs. social
“There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.”

“If a social platform goes away, so does your following. Email is a direct line.”

On audience size
“Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.”
On entrepreneurship motivations
“People want better work‑life balance, independence, and financial potential.”
On mistakes
“A big mistake is trying to do too much at once. Start small and stay consistent.”
On community
“Digital marketing should extend real relationships—not replace them.”
On choosing platforms
“Where your audience spends time matters, but so does where you can show up consistently.”
On AI’s role
“AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.
SUMMARY OF THE INTERVIEW
The conversation between Rushion McDonald and Jeremy Anderson on Money Making Conversations Masterclass covers Jeremy’s personal transformation, his mission-driven approach to motivational speaking, the creation of Next Level Speakers Academy, the power of environment and mindset, and his philanthropic work in South Africa. The interview highlights values such as purpose over profit, taking ownership, perseverance, and maximizing one’s potential. [
PURPOSE OF THE INTERVIEW
The purpose of the episode is to:
1. Introduce Jeremy Anderson’s Work
Showcase Jeremy’s role as a premier motivational speaker, founder of Next Level Speakers Academy, and co‑founder of Next Level Living, which feeds a thousand children weekly in South Africa. [
2. Inspire Listeners Toward Purpose‑Driven Success
Encourage viewers to move from “wasted potential” to purposeful, impactful living by believing in themselves and pursuing their gifts.
3. Demonstrate How Jeremy’s Principles Apply Broadly
Rushion emphasizes that Jeremy’s business, branding, and mindset strategies apply not just to speakers, but to entrepreneurs, executives, and everyday people.
4. Promote Actionable Personal Growth
The interview seeks to motivate listeners to take ownership, adopt non‑negotiable success habits, and maximize opportunities.
KEY TAKEAWAYS 1. Wasted Potential is a Universal Struggle
Jeremy defines wasted potential as having greatness inside but failing to believe in it or pursue it. Many people don’t lack talent — they lack belief and action.
2. Purpose Over Profit
He warns new speakers not to chase “the bag.”
Impact first → income follows. If your heart is for people, success comes naturally.
3. Your Story Is Your Superpower
Every struggle someone has overcome is a testimony meant to help others. Keeping quiet keeps your gift hidden.
4. Maximize Every Opportunity
Whether you’re speaking, laying concrete, or running a small business, get every drop out of every engagement — testimonials, photos, referrals, and relationship‑building. citeturn1search1
5. Environment and Mindset Matter
True growth starts by changing your internal environment.
Jeremy’s life changed when teachers chose to see the best in him, showing that belief from others can shift self-belief.
6. Non‑Negotiables Build Discipline
Success requires habits you don’t negotiate with: early rising, prayer, meditation, cold plunges, challenging discomfort, and consistent personal development.
7. Extreme Ownership Replaces Excuses
Greatness comes from responsibility, not excuses. Jeremy demands accountability from his teams and himself.
8. Brand Is Built on Transparency
Jeremy’s brand centers on perseverance, faith, and family—not perfection. He shares both triumphs and private struggles.
9. Giving Back Is Central to His Purpose
Next Level Living feeds 1,000 children weekly and sponsors students in South Africa through college. Impact must extend beyond business.
NOTABLE QUOTES FROM THE INTERVIEW On Purpose & Potential
“Don’t come to me for profits. Come to me for purpose. Don’t come to me for income. Come to me for impact.”
“It’s only a testimony if you testify.”
“Most people don’t believe and they don’t pursue — that’s wasted potential.”
On Mindset & Environment
“I wasn’t living a life of purpose… I had to stop blaming others and go all in on me.”
“Sometimes the shackles we have are in our mind.”
On Discipline
“Success requires non‑negotiables.” (Waking early, prayer, meditation, discomfort training)
“People want comfort — but everything great comes with discomfort.”
On Value
“If you want to be valuable, you must have value.”
“They’re not paying me top dollar because I'm motivational. I solve a problem.”
On Legacy & Family
“My brand is perseverance and family.”
“These things don’t happen to me — they happen for me.”
On Accountability
“No excuses — take ownership.”
“I’ve never met anyone who became great from excuses.”
On Giving Back
“We’ve been feeding a thousand starving children every week since 2018.”
“We put 60 kids through college — and we’re just getting started.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum.
A 24-year-old entrepreneur, touring artist, and hotel owner:
🎯 Purpose of the Interview
The interview showcases Dr. Isaiah Tatum’s extraordinary journey from homelessness to becoming a venture capitalist, hotel developer, and touring saxophonist. It aims to inspire young entrepreneurs by highlighting the importance of faith, planning, mentorship, and financial literacy.
🔑 Key Takeaways 1. Early Passion for Music
Began playing saxophone at age 10.
Influenced by legends like Kenny G, Curtis Mayfield, and Aretha Franklin.
Practiced obsessively, leading to proficiency and touring opportunities.
Maintains a strong connection to music despite business ventures.
“I couldn’t wait to get home and play… I practiced six hours a day.” — Isaiah Tatum
2. Entrepreneurial Drive & Financial Literacy
Overcame homelessness and used that experience to fuel ambition.
Became an equity investor in Jazz Pharmaceuticals at 18.
Invested in real estate and hotel development with a focus on recession-proof models.
“I didn’t want to be an artist who had to stay on tour to maintain. I wanted to be financially free.” — Isaiah Tatum
3. Hotel Ownership & Strategy
Owns two Candlewood Suites and an Embassy Suites in Georgia.
Focuses on extended-stay models for consistent revenue.
Emphasizes customer experience and operational efficiency.
“Even if they’re spending $160, make them feel like they’re spending $1 million.” — Isaiah Tatum
4. Mentorship & Education
Studied finance and earned credentials from Wall Street Prep.
Values mentorship from icons like Kenny G and Keith Worsham.
Now mentors others and encourages financial literacy and self-confidence.
“Don’t look for who you are to fit in with everybody else… Elevate yourself.” — Isaiah Tatum
5. Vision & Future Endeavors
Developing new properties in Tupelo, MS and Nashville, TN.
Planning a Sweat Hotel concept and returning to music with a new album and tour.
Driven by a daily mindset of growth and execution.
“Even though I’ve done really good, it’s about what I’m doing tomorrow.” — Isaiah Tatum
📌 Notable Quotes
“Faith and a plan. A lot of people jump out there on faith. You better have a plan in your back pocket.” — Rushion McDonald
“I fell in love with credentials… I wanted to maximize every opportunity.” — Isaiah Tatum
“Let your results speak for themselves.” — Isaiah Tatum
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.
She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications.
🔑 Key Themes & Highlights
The Inspiration Behind Scholar Ready
Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.
She personally secured scholarships to fund her college education, graduating with minimal student debt.

The Importance of Standardized Test Preparation
Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities.
Ledwith emphasized that test scores are crucial for college admissions and financial aid.

Overcoming Barriers to Higher Education
Many students fear essay writing and test-taking, limiting their scholarship potential.
Ledwith’s program provides personalized tutoring to build confidence and improve scores.

Scholarship Application Strategies
Students must research scholarship providers and tailor their essays accordingly.
She advises applicants to highlight unique qualities beyond grades and test scores.

Encouraging Persistence & Resilience
Ledwith stresses that rejection is part of the scholarship process and should not discourage students.
She encourages students to apply widely and refine their applications based on feedback.

📘 About Jennifer Ledwith
Jennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education.
#BEST
#STRAW
#SHMS


Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

The Steve Harvey Morning Show for Friday, January 23rd, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "How Much Is In The Account, Pastor?" | Ask The CLO | Entertainment News | New Looks For 2026 with Macy's | Roscoe Wallace | Nephew Tommy's Prank - "Divorce Papers" | Strawberry Letter - "They Went To See The Place Without Me" Pt. 1-2 | Trending: Little Girl Blames Steve Harvey | Social Media Advice | Ready To Love Update | Would You Rather | Steve Harvey's Closing Remarks
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.