The Steve Harvey Morning Show

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace.
🎯 Purpose of the Interview
To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building.
🗝️ Key Takeaways 1. Background & Recognition
Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award.
Featured in the Contemporary Black Biography series.
Former college basketball coach and educator with a strong focus on discipline and mentorship.
2. Seven-Stage Generational Wealth Model
Outlined in his book, the model includes:
Internal/External Ecosystem – influences from family, community, and environment.
Financial Genetic Code – inherited financial narratives and behaviors.
Financial Healing – reprogramming harmful financial habits.
Financial Edification – literacy and inclusion.
Financial Well-being – stability and health.
Generational Knowledge – estate planning, insurance, long-term care.
Generational Wealth – successful transfer of assets.
“Without financial well-being, there is no generational wealth.”
3. Financial Genetic Code
A trademarked concept by Dr. Wallace.
Unlike DNA, it can be rewritten through education and therapy.
Influenced by early experiences, family habits, and community norms.
Examples include “scar tissue narratives” (trauma from past financial events).
4. Credit & Financial Literacy
Credit score is critical but misunderstood.
Utilization rate should be under 30%.
Payment history and inquiries significantly affect scores.
Many people are unaware of the difference between consumer scores and business scores.
5. Barriers to Financial Growth
Lack of trust in financial systems due to past trauma.
Misinformation passed down from family and community.
Zip codes and overleveraging can impact loan approvals.
Financial professionals may unknowingly transfer their own biases to clients.
6. Role of Financial Professionals
Dr. Wallace identifies five key roles:
Financial Educator
Financial Counselor
Financial Therapist
Financial Advisor
Financial Planner
He emphasizes matching individuals with the right professional based on their needs and emotional readiness.
7. Book Insights
Generational Wealth Begins with Generational Knowledge is an Amazon bestseller.
Includes self-assessments after each chapter.
Designed for both professionals and everyday readers.
Encourages readers to identify their financial stage and take actionable steps.
💬 Notable Quotes
“You are your credit score.”
“Inherited financial narratives create encoded financial behaviors.”
“Any answer sounds correct if you don’t ask the right question.”
“Consistency creates consistent outcomes.”
“Financial literacy is not the end-all—it’s just one piece of the puzzle.”
“We do what we know. If we don’t know, we just continue to do.”
📌 Final Thoughts
Dr. Joaquin Wallace offers a transformative framework for understanding and improving financial behavior, especially in underserved communities. His concept of the financial genetic code bridges psychology, education, and economics, making financial wellness more accessible and actionable.
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Crystal Hughes.
🎯 Purpose of the Interview
To spotlight Crystal Hughes’ entrepreneurial journey, her resilience through adversity, and her innovative contributions to the beauty industry and nonprofit work. The interview aims to inspire listeners by showing how personal challenges can fuel impactful ventures.
🗝️ Key Takeaways 1. Early Entrepreneurship & Adversity
At age 21, Crystal opened her first wig and natural hair salon in a flea market.
Shortly after, she was incarcerated for bank fraud—a decision she made out of desperation to fund her business dreams.
She wrote a book titled Money and My Daughter while in prison, inspired by her experiences and authors like Wahida Clark.
2. Wig Capital Foundation
Founded to donate medical wigs to cancer patients and others in need.
Crystal collected and donated over 5,000 wigs in the first year.
Partnered with beauty supply stores and hospitals (e.g., Howard University Hospital, MedStar).
Schools helped refurbish wigs in exchange for community service hours.
3. Mobile Glam Squad
A tech-driven initiative likened to “Uber for beauty services.”
Connects licensed beauty professionals with clients, especially those who are immobile or in hospitals.
Aims to provide group health insurance for stylists and expand to college campuses.
4. Personal Healing & Resilience
Survived a serious car accident resulting in chronic pain.
Opted out of surgery and explored “sexual healing” as a form of pain management.
Worked in a Nevada brothel during recovery, combining physical therapy with alternative healing.
5. Land Development in Utah, Alabama
Inherited one acre of land from her grandparents.
Plans to build an adult living facility and raise funds through seasonal events like scavenger hunts.
Noted signs of economic growth in the area (new gas station, dialysis center, Dollar General).
6. Use of Technology
Embraced tech tools like ChatGPT for legal and business support.
Shares tech resources with cosmetology students during marketing tours.
💬 Notable Quotes
“I always wanted to have my own beauty supply store… I figured out a way to do it.”
“I wasn’t the brains in the operation… but I knew I had to stay confident.”
“Anything over $1,000, they had to kind of question it.”
“I wrote my book in prison… it’s fiction based on true events.”
“I didn’t want to lose myself… I had to figure out a way.”
“You are a genius.” — a compliment she received from a mentor after promoting her nonprofit.
“You can’t stop yourself sometimes… you don’t let the system stop you.” — Rushion McDonald on Crystal’s entrepreneurial spirit.
📌 Final Thoughts
Crystal Hughes’ story is one of resilience, reinvention, and resourcefulness. From incarceration to innovation, she has turned personal pain into purpose, creating platforms that empower others—especially women facing medical and financial challenges.
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter.
🎯 Purpose of the Interview
To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity.
🧠 Key Takeaways 1. Founders’ Background & Bond
Taia and Daphne met as dance moms in Houston, Texas.
Their friendship grew through shared experiences at dance competitions.
Their cocktail-making hobby evolved into a business idea.
2. Cassie Beverage Origins
Inspired by family traditions involving alcohol (moonshine and wine coolers).
The brand name “Cassie” is a blend of their last names.
Their products include Daphne Limoncello and Daphne Berrycello.
3. Business Launch & Support
The idea was sparked during a trip to the Amalfi Coast.
Their husbands, both entrepreneurs, helped launch the business and provided initial capital.
They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research.
4. Commitment to Quality
Their drinks use natural ingredients like fresh lemon juice and cane sugar.
They resisted pressure to use cheaper alternatives like concentrates or preservatives.
Their goal: create a premium product they’re proud to consume themselves.
5. Challenges in the Liquor Industry
High startup costs and tight margins.
Strategic decisions around packaging, pricing, and market positioning.
Balancing premium quality with affordability for consumers.
6. Academic & Professional Backgrounds
Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent.
Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom.
7. Empowerment & Representation
They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology.
Encouraged others to pivot careers and pursue passions regardless of societal expectations.
Advocated for creating space at the table when none is offered.
8. Community Impact
A caller shared how the interview inspired her to support her daughter’s bartending career.
The founders responded with encouragement and emphasized redefining success beyond traditional roles.
💬 Notable Quotes
“We found the perfect cocktail—the cure was liquor. A cup of joy.”
“We wanted something of quality that we could stand proud of.”
“If there’s no room at the table, bring a folding chair.”
“Your degrees give you soft skills—you can pivot and do whatever you want.”
“We’re winning because we’re doing something we love, even with the struggles.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gerron Duhon.
Purpose of the Interview
The conversation aimed to:
Highlight the importance of financial literacy for young adults.
Share Jerron Duhon’s personal journey from Lake Charles, Louisiana, to Yale University and into holistic financial planning.
Promote his book “The Purpose of Paper”, which focuses on building generational wealth and breaking harmful financial habits.
Key Takeaways
Personal Journey & Identity Shift
Jerron used football as a “meal ticket” to escape his hometown, but a concussion ended his athletic career, causing an identity crisis.
He pivoted toward financial education and wealth creation, emphasizing long-term planning.

Misconceptions About Wealth
Many young adults believe wealth comes quickly through gambling, sports betting, or flashy investments.
Social media fuels the desire to display wealth rather than build wealth, leading to poor financial decisions.

Financial Habits & Framework
Jerron introduced his AIMS framework: Awareness: Know your current financial state.
Intention: Set clear goals and reverse-engineer steps.
Mindset Change: Focus on future self, not old habits.
Systems: Automate savings and investments to reduce reliance on willpower.


Faith and Finance Connection
Principles like self-control, patience, and hope—fruits of the spirit—are essential for financial discipline.
“Faith without works is dead” applies to money: belief must be paired with action.

Generational Wealth
Gerron stresses taking ownership of your financial future rather than leaving the burden to your children.
Investing should be strategic and long-term, not like playing the lottery.

Practical Advice
Start small but consistent (e.g., $150/month).
Use modern tools like Robinhood for stock investing.
Shift from being a consumer to an owner (invest in companies you use).

Notable Quotes
“Football was my meal ticket… but I realized I didn’t dream far enough.”
“We connect our financial decisions to display wealth instead of to build wealth.”
“Faith without works is dead—just like in finances.”
“Are you going to be the one that changes your generation, or will you leave that pressure on your children?”
“Good advice is timeless.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Willie Jolley.
SUMMARY OF THE INTERVIEW
In this energetic and motivational conversation, Hall of Fame speaker Dr. Willie Jolley joins Rushion McDonald on Money Making Conversations Masterclass to discuss his new book, “Rich Is Good, Wealthy Is Better.” The interview covers the difference between being rich and being wealthy, the mindsets required for long-term financial growth, and how individuals—no matter their background—can build generational wealth. Jolley also emphasizes discipline, humility, planning, multiple streams of income, overcoming setbacks, and the importance of insurance and protection of assets.
PURPOSE OF THE INTERVIEW
The interview aims to:
1. Introduce and promote Dr. Jolley’s new book
“Rich Is Good, Wealthy Is Better” and the teachings within it.
2. Educate listeners on the distinction between rich and wealthy
Jolley wants audiences to understand wealth in generational, not short-term, terms.
3. Motivate individuals to shift their financial mindset
From “working money” to “mailbox money.”
4. Empower entrepreneurs and families
To adopt discipline, drop pride, and create multigenerational financial systems.
5. Share Jolley’s personal setback‑to‑success story
To reinforce that anyone can grow wealth with the right principles.
KEY TAKEAWAYS 1. Rich vs. Wealthy
Being rich = high income, often tied to active labor (e.g., athlete contracts).
Being wealthy = passive income, ownership, generational sustainability.
A rich football player earns millions; the team owner earns billions and doesn’t have to “run up and down the field.”
2. The Five Money Mindsets
Jolley explains five financial mindsets:
One‑day mindset – living day to day.
30‑day mindset – fixed incomes/check-to-check living.
One‑year mindset – annual thinking (raises, annual income).
Decade mindset – typical for entertainers/athletes with multi‑year contracts.
Generational mindset (Wealth Mindset) – building wealth to last multiple generations.
Jolley’s goal: move people up just one level at a time.
3. Five Types of Wealth
Jolley breaks wealth into five categories:
Financial Wealth
Health Wealth (“A sick person has one dream; a healthy person has a thousand.” – Les Brown)
Relationship Wealth
Reputational Wealth (Brand)
Intellectual Capital Wealth (What you know and can charge for)
4. Discipline Is the Key
Wealth requires:
Living below your means
Investing the difference
Consistency
Avoiding arrogance and ignorance
5. Pride Is an Enemy of Wealth
Pride leads people to overspend to keep up appearances.
Jolley argues that pride “kills wealth” and must be replaced with planning and humility.
6. The Three Legs of Wealth
To build sustainable wealth, you need:
Income
Investment (letting money work for you)
Insurance (life, health, car, disability, long-term care)
7. Multiple Streams of Income
Jolley urges everyone to build at least two streams of income from:
Stocks
Bonds
Real estate
Crypto
Collectibles
Jewelry
Art
Content creation
8. Overcoming Setbacks
Jolley details his own journey from unemployed nightclub singer to globally recognized motivational speaker.
He reinforces that a setback is a setup for a comeback—the core message of his earlier bestselling book.
9. It’s Never Too Late to Start
He cites examples of:
A secretary who retired with $8M by investing small amounts over time
Invested $12,000 at age 65 and grew it to $890,000 by age 72
NOTABLE QUOTES FROM THE INTERVIEW On Time & Opportunity
“I have only just a minute… but it’s up to me to use it.”
On Mindset
“Wealth starts in your mind.”
On Rich vs. Wealthy
“Regular folks work for their money. Wealthy people make their money work for them.”
On Pride
“My pride was killing my wealth.”
On Growth & Learning
“If you’re willing to learn, no one can stop you.” [On Setbacks
“A setback is a setup for your greater comeback.”
On Starting Late
“When is the best time to plant a tree? Eighty years ago. The second-best time? Today.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.