The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.
🌟 Summary of the Shelby Williams Interview
(From “Money Making Conversations Masterclass” with Rushion McDonald)
The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.
Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.
🎯 Purpose of the Interview
The interview serves to:
1. Highlight Shelby Williams’ entrepreneurship journey
She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.
2. Educate the audience about concierge nursing
Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.
3. Inspire nurses to pursue business ownership
She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.
4. Promote her event — the Nursing Shindig
An annual celebration and empowerment gathering for nurses.
📌 Key Takeaways 1. Shelby’s Background & Calling
Inspired by her church community and early exposure to elders.
Knew she wanted to be a nurse since age 3.
Progressed through CNA → LPN → RN.
Her mother’s example and support kept her going through challenges.
2. COVID‑19 Shaped Her Perspective
Was in RN school during the pandemic.
Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
The pandemic reinforced her commitment rather than discouraging her.
3. Why She Started SEW Nursing, LLC
Leadership burnout in assisted living roles.
Discovered entrepreneurship via an older nurse on TikTok and a podcast.
Realized: “You are your own business as a registered nurse.”
Her company provides luxury concierge care, including: Medication management
Clinical assessments
Wellness visits
Healthcare coordination
Accompanying clients to doctor appointments
Short‑term or situational nursing support

4. What “Luxury Nursing” Means to Her
It’s not about extravagance — it’s about meeting patients where they are with:
Personalized care
In‑home support
Time, presence, and dignity
Services that standard insurance‑based care can’t provide
5. Her Approach to Care
Shelby emphasizes:
Service before money
Relationship‑building
Compassion for families in crisis
Making clients feel safe and understood
Not being driven by profit in urgent situations
She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.
6. Hospice Wisdom
Shelby reframes the term:
Hospice isn’t always the end.
Patients can “graduate” off hospice.
Hospice includes chaplains, social workers, aides, nurses.
Helps families get affairs in order — from paperwork to emotional support.
7. The Nursing Shindig
A social + educational event for nurses.
Features:
VIP entrepreneurship session
Workbooks with business steps
Keynote speakers
Food, DJ, dancing (Cupid Shuffle, Electric Slide)
Vendor booths
Nurse recognition awards
Next event:
📅 August 8, 2026 — Atlanta (ATL Experience)
8. Her Message About Nursing & the System
Nurses are not properly represented.
Staffing ratios are unsafe.
Public doesn't realize the burden of caring for 5–7 patients at once.
Nurses are mentally, physically, emotionally stretched.
Yet many stay because caregiving is a calling.
9. Entrepreneurship Advice for Nurses
Write the plan. Make it plain. Stick to it.
Fear is real but manageable.
Stay committed even with long days and nights.
Keep revisiting your business plan.
Sacrifice is necessary: she still works full‑time while building her company.
💬 Notable Quotes (Attributed to Shelby or Rushion) On purpose and calling
“I remember being three years old saying I wanted to be a nurse.”
“My mother paved the way. She didn’t let me quit.”
On entrepreneurship
“You are your own business as a registered nurse.”
“Write the plan and make it plain — and stick to it.”
“It takes sacrifice. My bedtime may be 2 or 3 AM sometimes.”
On luxury nursing
“Meet me where I’m at and provide the care I need — that’s luxury.”
On hospice
“Hospice doesn’t have to be the end. Some people graduate off hospice.”
“While they’re still here, make them comfortable — however comfort looks for them.”
On patient families
“You’ve done a good job. You set up services. Now let us help you.”
On service vs money
“It’s not always about the dollar. My reward is your referral.”
“I didn’t take a dollar because it wasn’t about that — it was about the care.”
On why she keeps returning to the profession
“The reward and the service — that’s what brings me back.”
Rushion on trust
“All you want is for the person you love to be cared for with dignity.”
#SHMS #STRAW #BEST
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brian Custer.
Summary of the Interview
On Money Making Conversations Masterclass, Rushion McDonald interviews Brian Custer—Emmy Award–winning sportscaster, ESPN anchor, play-by-play commentator, cancer survivor, fashion enthusiast, and HBCU graduate of Hampton University. The discussion moves through Custer’s early life in Columbus, Ohio; the influence of Black media figures on his career; his journey from a childhood dreamer sitting beside his grandmother watching Walter Cronkite to becoming a nationally recognized sports broadcaster; and his path into fraternity life as a member of Kappa Alpha Psi.
Custer describes how he discovered broadcasting at an early age, secured internships in high school, and worked grueling night shifts in radio before transitioning into television. But the most powerful portion of the interview is his emotional recounting of his battle with aggressive prostate cancer at age 42—a diagnosis he initially wanted to hide. He shares the moment his doctor insisted he use his platform to educate men of color about prostate cancer, a mission he now treats as a calling.
The interview ends with sports talk—including commentary on the Gervonta “Tank” Davis vs. Ryan Garcia fight—and a heartfelt exchange about mentorship, legacy, and the importance of Black excellence and representation in media.
Purpose of the Interview
1. To spotlight Brian Custer’s broadcasting journey
He shares how childhood influences, mentors, and early opportunities shaped his journalism career.
2. To promote awareness about prostate cancer in men of color
Custer uses his personal story to break stigmas surrounding screenings, early detection, and open discussion.
3. To inspire listeners to pursue their dreams despite obstacles
He emphasizes resilience—from working overnight radio shifts to confronting a life-threatening diagnosis.
4. To highlight the impact of HBCUs and Black fraternities
He explains how Hampton University and Kappa Alpha Psi shaped his identity and leadership.
5. To celebrate representation in sports media
Custer honors trailblazers like Irv Cross, James Brown, and Carol Simpson, showing how visibility opened doors.
Key Takeaways
1. Early exposure builds dreams
Watching Walter Cronkite, Friday Night Videos, and Ted Koppel developed his passion for broadcasting.
His grandmother’s nightly viewing rituals deeply influenced him.
2. Representation matters
Seeing Irv Cross, James Brown, and Carol Simpson on television affirmed his ambition and provided powerful role models.
3. Hard work—not shortcuts—built his career
Custer’s first job was midnight–8 a.m. radio, reading hourly newscasts.
He later interned and volunteered long after programs ended to gain experience.
4. Prostate cancer is a silent but deadly threat
His routine physical revealed a suspicious PSA level (5.4), leading to a biopsy and an aggressive cancer diagnosis.
He initially refused repeat screenings due to stigma but credits his doctor’s persistence with saving his life.
5. Using his platform for good became a mandate
His surgeon urged him to become an advocate for prostate cancer awareness—particularly for Black men, who are disproportionately affected.
6. Vulnerability creates connection
Custer’s openness about fear, masculinity, and mortality mirrors Rushion’s own thyroid cancer journey, creating an intimate, healing conversation.
7. Career longevity requires authenticity and relationship-building
Custer praises mentors like James Brown and the brotherhood of Black media professionals.
He underscores the importance of connections—not shortcuts—in building a respected brand.
Notable Quotes
(All directly from the transcript.) [Brian Custer | Txt]
On childhood dreams & representation
“I knew what I wanted to do when I was five.”
“Ted Koppel… the way he interviewed people… I was enthralled.”
“Irv Cross was the guy… then it became James Brown for me.”
On fraternity life
“All I knew was Kappa Alpha Psi.”
“The streets of heaven are crimson and cream.”
On breaking into broadcasting
“My first job… midnight to eight… delivering the newscast every hour.”
“The news director said, ‘You certainly don’t look the way you sound.’”
On prostate cancer
“You got cancer. It’s aggressive.”
“All I heard was cancer.”
“My doctor said, ‘Use your platform… men of color need a young face like you.’”
On stigma and survival
“People stereotype what a cancer survivor looks like.”
“Cancer doesn’t go away when you ignore it.”
On sports and life
(On Garcia vs. Tank Davis):
“That liver shot… it was a business decision. He’s too pretty to get his face rearranged.”
On brotherhood and mentorship
“You’re a legend in this business.”
“We’re brothers now… I’m lumping you in with my best friend.”
#SHMS #STRAW #BEST
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Hi, I'm Rushion McDonald, the host of the weekly Money Making Conversations Master Class show. This show provides interviews and information for everyone. It’s time to stop reading other people’s success stories and start living your own. Have you ever thought about starting a business? If so, why did – or didn’t – you do it?
I am sharing valuable insights on how to be a successful business owner and the role Amazon Business can play in streamlining operations.
Keys to Business Success
Hiring Wisely: Avoid hiring based on familiarity or budget alone—background checks and qualifications matter.
Budgeting & Planning: Many businesses fail because they lack a financial plan before launching.
Time Management: Running a business requires dedication—McDonald wakes up at 4:30 AM daily to stay ahead.
Consistency & Trust: Businesses must be reliable—whether it’s keeping inventory stocked or ensuring parking availability for customers.
Learning from Mistakes: McDonald shared his early struggles, including hiring unqualified staff and failing to pay taxes properly.
How Amazon Business Helps
Bulk Purchasing: Saves time and money by allowing businesses to buy supplies in bulk.
Smart Insights: Amazon Business Analytics helps track spending and optimize purchases.
Efficiency & Convenience: Offers free accounts with no spending minimum, making it accessible for small businesses and large organizations alike.
Flexible Payment Options: Businesses can choose multiple payment methods for streamlined transactions.
McDonald emphasized that Amazon Business can help entrepreneurs focus on growth rather than administrative burdens. His advice encourages strategic decision-making and leveraging technology for success. The Amazon Business account is free, and there’s no spending minimum.
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Jocelyn Pearson.
Purpose of the Interview
The interview on Money Making Conversations Masterclass with Rushion McDonald and Jocelyn Pearson aimed to:
Share Jocelyn’s journey of graduating debt-free by securing $126,350 in scholarships.
Educate families on how to avoid student loan debt through her proven system, The Scholarship System.
Dispel myths about scholarships and provide actionable steps for parents and students.
Key Takeaways
Scholarship System Approach
Jocelyn developed a six-step process to simplify scholarship applications and avoid overwhelm.
Focus on breaking the process into small, manageable steps rather than a vague “go get money” directive.

Common Myths Debunked
Too early or too late to apply: Start by junior year; it’s never too late—even college seniors can apply.
Only perfect students or low-income families qualify: Many scholarships don’t require high GPA or athletic ability.
All good scholarships are gone: Smaller, local scholarships ($500–$5,000) add up over time.
It takes too much time: With a system and reusable materials, effort decreases each year.

Avoiding Scholarship Scams
Beware of “easy,” “enter to win,” or sweepstakes-style scholarships—they often sell personal data.
Real scholarships require effort and personalization.

Role of Parents
Parents should help with planning and identifying legitimate scholarships but not complete applications for students.
Committees can detect when parents write essays.

AI in Scholarship Applications
Jocelyn warns against copy-pasting AI-generated essays.
Her platform introduced TESS, an AI assistant for ethical guidance and support.

Financial Aid Basics
Submit FAFSA even if you think you won’t qualify; some colleges and states require it.
Combine all sources—government aid, institutional aid, and private scholarships.

For Current College Students
Check with financial aid offices, academic departments, and organizations for scholarships available after freshman year.

Entrepreneurial Journey
Jocelyn turned her passion into a business by starting with a book, building an email list, and launching webinars.
She emphasizes persistence and ignoring naysayers.

Notable Quotes
“I had to accumulate my way to getting college paid for—the mere mortals’ way to going to college without tons of debt.”
“Most families want scholarships, but they get stuck in the overwhelm.”
“There’s no big red easy button—but with clear steps, it feels less daunting.”
“We’re saying no to the broken system… It takes, on average, 21 years to pay off student loans.”
“With great power comes great responsibility—AI can help, but only if used ethically.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

The Steve Harvey Morning Show for Friday, February 6th, 2026: Steve Harvey's Morning Inspiration | Show Open - Being Black | Nephew Tommy's Run That Prank Back - "I Wanna Date Yo Mama" | Ask The CLO | Entertainment News | Steve Harvey's Super Bowl Party | Roscoe Wallace | Nephew Tommy's Prank - "Baby Weight" | Strawberry Letter - "He Got Fired & I'm Under New Management" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | NAACP Image Awards Voting | Would You Rather | Steve Harvey's Closing Remarks
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