759. How to Get Your Product Brand Found by AI with Gloria Chou
2026/06/11 | 31 mins.
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.
In This Episode, You’ll Learn: 00:00 Why AI is changing the way customers discover products. 03:45 How is AI influencing purchasing decisions today? 05:15 How PR creates the trust signals AI looks for. 08:30 How can small brands compete with larger companies? 10:00 The PR strategy that helps brands get discovered. 12:00 How can Perplexity help you find media-worthy angles? 15:30 5 ways product business owners can use AI for PR. 17:45 How competitor research can strengthen your marketing strategy. 19:15 How media coverage successfully improves AI discoverability. 24:15 How PR helps reduce reliance on platforms you don't own. 25:30 The first AI prompt Gloria recommends trying today. 28:30 How to start building AI visibility for your brand right now.
Resources + Links Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com Gloria Chou: @gloriachoupr
758. The Products You Need to Kill Before You Can Grow Your Business
2026/06/04 | 26 mins.
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build a focused product line that supports your business's future rather than slowing it down.
In This Episode, You’ll Learn: 00:00 Why some products are preventing your business from growing. 03:00 The danger of believing that more products automatically create more sales. 05:15 How off-brand products weaken your positioning and confuse customers. 07:45 How clarity helps customers buy faster and remember your brand. 10:00 Which products drain profit and operational capacity? 13:30 What are the costs of carrying too many SKUs? 15:45 What data should you review before eliminating a product? 17:00 Are you keeping products because of strategy or emotion? 21:30 The question every product business owner should ask before keeping a product. 22:00 The 3 types of products you may need to eliminate before you scale. 23:15 Why growth sometimes comes from simplifying instead of adding more. 24:30 How product pruning creates stronger sales, better margins, and easier growth.
Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com
757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS)
2026/05/28 | 28 mins.
What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily operational overwhelm and build a more profitable business with less dependence on you. Tune in to learn how to create a business that can thrive without your constant presence.
In This Episode, You’ll Learn: 00:00 Are you too involved in your business? 05:30 The decision I made to create more profit with less involvement. 07:30 Why control and care are not the same thing in leadership. 11:30 Which standards and systems free you from daily control? 12:30 How to help team members take ownership of outcomes and results. 17:30 The leadership mindset needed for sustainable scaling. 22:15 The question every business owner needs to ask themselves. 24:45 The 3 shifts that help you become less necessary in your business.
Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com
756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business
2026/05/21 | 22 mins.
Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher revenue levels, and how to start identifying what’s weighing your business down. Tune in to learn how to build a product business that feels lighter, stronger, more profitable, and sustainable.
In This Episode, You’ll Learn: 00:00 Why a million-dollar business can still feel financially stressful. 04:45 Why weak profit margins create bigger problems at scale. 07:15 What happens when you keep feeding an unprofitable business model? 09:30 How too much complexity drains your time, money, and energy. 11:45 Why focus and simplification are critical for sustainable growth. 13:30 What should you stop carrying in your business? 16:45 Why control is not the same thing as leadership. 19:45 The question every product business owner needs to ask.
Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com
755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
2026/05/14 | 1h 8 mins.
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storytelling, and wholesale relationships today. Get ready to position your brand in a way that elevates everyone involved.
In This Episode, You’ll Learn: 00:00 Why products alone are not enough to build a successful brand. 09:00 Lessons from heritage brands like David Yurman and Patek Philippe. 19:00 How customer behavior influences pricing, branding, and product decisions. 22:45 How regional buyer preferences influence successful product collections. 28:45 Why experiential retail is the future of product-based businesses. 35:45 What should founders fix before scaling through wholesale? 39:30 Is social media really the best way to grow a product business? 48:00 How wholesale partnerships help legitimize your brand. 54:15 Why entrepreneurs shouldn’t build businesses alone. 01:00:15 What it really takes to grow a product-based business today.
Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com Gale Studio on IG: @shopgalestudio https://www.shopgalestudio.com/
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
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