748. The Identity Shift Required for Your Next Level of Business with Tina Tower
2026/03/26 | 50 mins.
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning that no amount of strategy can outwork self-doubt. Get ready to shift how you see your business, your growth, and what’s possible for you. In This Episode, You’ll Learn: 00:00 Why this episode is different and more personal than usual. 05:15 What it really looked like to take over the business solo. 10:30 How do you know when it’s time to reset everything? 14:30 How simplifying the business increased profitability. 19:15 How comparison keeps you stuck and second-guessing. 24:00 Why is it essential to ask for support in life and business? 28:30 Why many women stay stuck at lower revenue levels. 34:00 A mindset tool to break through your next level. 39:30 Are you chasing the right version of success? 43:45 What to do when your identity no longer matches your business.
Resources + Links Listen to Her Empire Builder by Tina Tower HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com Tina Tower on IG: @tina_tower
747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy
2026/03/19 | 20 mins.
How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for. In This Episode, You’ll Learn: 00:00 Meet Alannah Connealy, founder of Raena Health. 03:30 How identifying your ideal customer shapes product design and packaging. 07:30 The type of content that converts best for product brands. 10:30 Advice for entrepreneurs starting their first product business. 13:00 Did you start with one product or multiple products? 16:30 Tips for physical product business owners who are just getting started.
Resources + Links Learn more about Raena Health HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com Alannah on IG: @alannahconnealy Alannah on LinkedIn: @alannahconnealy
746. What If Your Business Will Only Grow as Big As You Do?
2026/03/12 | 13 mins.
What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and success, and an exercise you can use to break through your next growth edge. Tune in to discover why raising your personal ceiling is often the key to raising your revenue. In This Episode, You’ll Learn: 00:00 Why strategy alone will not unlock your next level. 03:15 Why your business often mirrors your beliefs and mindset. 05:00 Is fear creating an invisible ceiling in your business? 07:15 A mindset tool to break through your next growth edge. 08:45 The exercise to identify the strengths that carried you through. 09:30 How to create your personal power choice statement. 11:00 The question that can remove the ceiling from your business.
Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com
745. Retail and Wholesale Pricing Math That Makes You Profitable
2026/03/05 | 31 mins.
Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you. In This Episode, You’ll Learn: 00:00 The 3 pricing foundations every product owner needs. 03:30 What does the cost of goods include per unit? 05:15 Why labor causes the biggest pricing mistakes. 08:15 The 2x2 pricing method explained step by step. 11:30 What to do when your calculated price feels “too high.” 14:00 The 2 ways to reduce costs without lowering quality. 18:00 Why some businesses are not wholesale-ready yet. 20:15 How brand positioning impacts pricing power. 24:00 The mindset blocks that cause underpricing. 26:15 Questions to help you evaluate your pricing decisions. 29:00 How to get support with pricing inside The Product Boss. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com
744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber
2026/02/26 | 37 mins.
What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. Get ready to rethink what’s possible for your product idea and see how small niches can lead to big opportunities. In This Episode, You’ll Learn: 00:00 Meet Ethan Haber, CEO & Founder of Happy Habitats. 04:30 How Ethan discovered an overlooked niche opportunity in the pet market. 08:30 Why niche markets can still become highly profitable businesses. 15:00 How to use online communities for customer research and product validation. 18:30 What persistence looks like during difficult growth stages. 21:00 How trade shows and relationship-building led to major retail opportunities. 23:15 The biggest product development mistake that costs time and money. 26:30 Trade show booth strategies that attract buyers. 29:00 Why “everyone is accessible” and how to connect with decision-makers. 31:15 The mindset shift that helped Ethan scale to 6-figures and beyond. 35:00 Where to find and support Happy Habitats products today.
Resources + Links Learn more about Happy Habitats Store HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Find and close your next buyer with AI & automation HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube
Follow Jacqueline on IG: @theproductboss theproductboss.com Ethan on LinkedIn Happy Habitst on TikTok: @happy.habitats
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
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