The Product Boss with Jacqueline Snyder

Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity.
In This Episode, You’ll Learn:
00:00 How to identify whether you’re in Focus, Fix, or Multiply right now.
03:15 What to sell, who it’s for, and what you’re known for.
04:00 How the Best Seller Secrets Challenge helps you find your focus fast.
07:00 Why you can’t multiply on an unstable foundation.
10:15 A quick diagnostic to know if you need Focus.
11:30 How to tell if you’re in the Fix stage.
12:30 The signs you’re ready to multiply and scale what’s working.
14:15 How students jump from $300 to $35K months using this cycle.
19:30 What to work on if something is already selling.
21:00 How to join the Best Seller Secrets Challenge for guided support.

Resources + Links
Join the free LIVE Best Seller Secrets Challenge HERE
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.
Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce website, I’m breaking down the 3 standards that drive predictable sales: promotion, follow-up, and offers. I’ll share the mindset and action shift that helped me grow from a $90K side hustle to a million-dollar business, and I’ll tell you how to join my free Best Seller Secrets Challenge (linked in the show notes) so you can get clear on what to sell, how to promote it, and map out a simple 30-day promotional plan to help you sell more products.
In This Episode, You’ll Learn:
00:00 Why revenue goals without weekly action steps are just wishes.
05:00 How I went from a $90K side hustle to a million-dollar product business.
08:00 What consistent sales actually require (and why goals don’t create consistency).
15:15 What a promotion standard is (email marketing, product launches, and weekly offers).
19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase).
24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer).
28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up).
30:00 How standards helped build a $10M women-owned business.
33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism).
36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar).

Resources + Links
Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business.
In This Episode, You’ll Learn:
00:00 Why your business is a mirror for your mindset.
03:45 How old identities cap your growth.
06:30 How perfectionism hides fear of being seen.
11:00 Why does fear of success show up as avoidance?
15:30 What you’re really avoiding when you say “I don’t know”.
21:15 Being known for something is better than being invisible.
23:15 The cost of avoiding a hero product.
30:30 One thing that’s hiding your visibility.
33:00 Why avoiding numbers keeps your profit stuck.
40:45 How to identify your biggest avoidance right now.

Resources + Links
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.
In This Episode, You’ll Learn:
00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).
01:45 Simple merchandising fixes to make your packaging work with you, not against you.
03:00 The retail packaging trick Target uses when customers can’t see the product.
05:15 How to set up your booth like a boutique so shoppers understand your line instantly.
07:30 Why customers buy the mannequin (and how to use that to increase conversions).
10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.
12:45 How to test what sells in real time at markets before you scale.
15:15 The mindset shift that will unlock your wholesale growth faster than you think.
17:30 What retailers actually want to see (hint: not 300 prints).
19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”

Resources + Links
Ready to stop guessing and follow a proven system? Book your strategy call.
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Jacqueline on IG: @theproductboss
theproductboss.com
Shop Pajama Mama shop-pajama-mama.com
IG: @shop_pajama_mama

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.
In This Episode, You’ll Learn:
01:05 How to clarify what you actually sell (beyond the physical product).
02:15 How to define your ideal customer so your messaging lands faster.
03:40 Simple ways to get more traffic without relying on paid ads.
05:15 How to measure real progress and stop discounting your growth.
06:35 The “success leaves clues” method: finding what’s working and doing more of it.
08:10 SEO basics that drive steady sales.
10:00 How to create content that the algorithm wants to push.
11:40 The visibility strategy that’s working right now.
13:40 How to build a brand identity people instantly recognize and want to share.
15:30 How to simplify your product line so you stop wasting time on low-performers.
17:30 The mindset shift: selling a feeling, an identity, and a point of view.
19:00 How to make your brand recognizable with a signature element.
20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.
22:10 How to do seasonal products without drifting off-brand.
23:30 How to reduce imposter syndrome by separating you from the brand.
25:10 How to leave this episode with a clear “do this next” plan.
26:15 The challenge: identify what’s gaining traction and double down this week.

Resources + Links
Ready to stop guessing and follow a proven system? Book your strategy call.
Get business tips sent right to your inbox - join the newsletter!
Watch on YouTube

Follow
Jacqueline on IG: @theproductboss
theproductboss.com