The Pencil Pushers Podcast

Host Mike Rosado welcomes Scott Johnson, president of Musgrave Pencil Company, and Creative Lead Tim Delger to discuss running and reimagining one of the oldest and last U.S. pencil factories. Scott shares his unusual path from engineering and infrastructure to leading the family-owned business, focusing on preserving customer loyalty, product quality, and upgrading a 1930s facility without losing its character. Tim explains how they revived Musgrave's heritage through packaging, web, photography, and social media by "curating" historical assets and keeping the brand's charming imperfections, while acting as a strategic marketing partner. They cover why Musgrave retains a flexible, partly manual process, how pencils are made (about 24 hours at Musgrave), the global pencil-machine ecosystem, competing on value and customization rather than commodity price, new experiments like scented pencils, and why analog tools still matter in a tech-saturated world.
Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)
Post Production: Max Trujillo (instagram.com/trujillomedia)
Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

In this episode of The Pencil Pushers Podcast, host Mike Rosado sit down with artist, writer, and creative director Will Carsola of Liquid Death to trace his path from drawing for laughs as a kid to shaping one of the boldest brands in modern marketing. Will talks about growing up mostly in Virginia, early influences like Garbage Pail Kids, and how humor became central to his voice as an artist. He shares stories of leaving Virginia Commonwealth University, bartending to get by, and spending years making DIY sketch comedy and early animation before YouTube helped his work gain traction.

The conversation also covers his collaboration with Dave Stewart, pitching Adult Swim, and how a key creative shift led to the cult hit Mr. Pickles, which ran for three seasons and spawned the spinoff Mama Named Me Sheriff.

Will then dives into his journey with Liquid Death, from creating the skull logo and early campaigns to becoming creative director, and discusses the brand's philosophy of making fun of marketing, the balance of edgy humor, and his creative approach: make things for the love of it, lower the pressure, and use "write-offs" to unlock great ideas.
Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)
Post Production: Max Trujillo (instagram.com/trujillomedia)
Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

In this inspiring episode of the Pencil Pushers podcast, host Mike Rosado interviews Walter C. Barnett, a designer, art director, and multidisciplinary creative known for his work in theater, sports, and entertainment. Walter shares his journey from growing up in Portsmouth, Virginia and Wilmington, North Carolina to discovering his passion for art and design in high school. He details his college experience and internship at Clean Design, which led to various roles, including a position at ESPN and eventually becoming the Art Director for Dreamer, J. Cole's brand. Walter discusses how he meets J. Cole, collaborates on significant projects, including the Dreamer logo, and his vision for building a community of creators of color. This conversation also touches on the importance of mentorship, networking, and the value of supporting minority artists. Tune in for Walter's engaging story and his aspirations for fostering a vibrant, inclusive creative community.
Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)
Post Production: Max Trujillo (instagram.com/trujillomedia)
Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

In this episode of the Pencil Pushers Podcast, host Mike Rosado interviews Darrell Young, an illustrator, toy designer, and comic artist based in Chicago. Darrell shares his journey from a childhood passion for comics, cartoons, and toys in the 70s and 80s to becoming a professional artist with over 25 years of experience. He discusses his time in animation working on General Mills commercials, his transition to toy design for brands like McDonald's and Wendy's, and his eventual shift to freelancing after being laid off during the COVID-19 pandemic. Darrell sheds light on his artistic process, including the impact of learning Photoshop, the importance of using reference materials, and his experiences at conventions. Throughout the conversation, Darrell emphasizes the importance of staying true to one's passion, continuously learning, and remaining adaptable in the ever-changing landscape of the arts.
Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)
Post Production: Max Trujillo (instagram.com/trujillomedia)
Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

In this episode of the Pencil Pushers podcast, host Mike Rosado interviews illustrator Travis Knight, based in Chattanooga, Tennessee. Travis's work, inspired by vintage comics, punk zines, horror, and sci-fi, spans multiple mediums including painting, digital illustration, and sculpture. After a decade as a graphic designer, Travis transitioned full-time to illustration, landing clients such as Netflix, Metallica, DC Comics, and the Washington Post. Notably, his viral fake Cracker Barrel logo was even shared by Stephen King. They discuss Travis's journey from his early influences and interests in comics and horror, through his various design jobs, to his big breaks like the Stranger Things gig with Netflix. Travis also shares insights into his artistic process, his passion for analog and digital media, and recent projects including a country music dictionary.
Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)
Post Production: Max Trujillo (instagram.com/trujillomedia)
Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)