The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we al...
Marketing has evolved into a discipline that demands measurable impact and accountability.On this episode of The Lead Creative, Sydney Mbhele, the Chief Marketing and Corporate Affairs Officer of Absa Group discusses:Why marketing must be tied to business performance and ROI.How Absa’s Your Story Matters campaign restores customer recognition in banking.The challenge of measuring creative effectiveness in an industry driven by performance.How African creativity deserves more recognition on the global stage.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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52:01
Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger
Consumers avoid traditional advertising while consuming on-demand content and utilising ad-free platforms, leaving brands struggling to connect. In this episode of The Lead Creative, Christa Kruger, MD of Wavemaker South Africa, shares how brands can balance short-term results with long-term brand building. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTok Send us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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45:52
How Challenger Brands Build Community and Trust
Avashnee Moodley, Head of Marketing at OPPO South Africa, shares how challenger brands can thrive in saturated markets. She reveals the strategies that set OPPO apart in the competitive smartphone industry. Discover how the brand taps into cultural passion points like sports and creativity, forms meaningful partnerships and embraces authenticity to connect with South African audiences. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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45:55
Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson
In this episode of The Lead Creative, host Mongezi Mtati engages with Margaret Johnson OBE, Group CEO of Leagas Delaney, in an insightful discussion on creative effectiveness and strategy in today’s fast-paced marketing landscape. As part of the CEO Series, they explore how agencies provide bold ideas that solve complex business problems, even as brands increasingly bring creative work in-house. Margaret explains that client relationships built on trust and empathy are essential for success, and how balancing data with creative vision is the key to effective marketing. She also discusses the rising importance of social responsibility. Here are some key takeaways:Creativity must be paired with strategy to deliver real business impact.Long-lasting client relationships are built on trust and understanding.Empathy and trust are essential for building long-term client relationships.Data-driven insights and creativity must work together to create effective marketing.Understanding local culture is key to global marketing strategies.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail!Send us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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47:38
Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem
In this episode, the host of The Lead Creative, Mongezi Mtati talks to Seth Godin, author of This Is Strategy, about why brands mistake strategy issues for marketing and advertising problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth.Seth Godin warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told them.”Key Points:Ads won’t fix a strategy problem—diagnose the real issue first.Beware of false proxies like followers and likes; focus on real connections.Building resilient brands requires long-term thinking over quick wins.Serve your smallest viable audience with intention and value.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
South Africa