How do you move from followers to a real community? In this episode, Selebogo Molefe shares how he built The Hookup Dinner, The People’s Fund, and more by focusing on trust, shared values, and consistency. We discuss building belonging, why some brands resonate while others don’t, and how to rebuild after failure.Highlights include:What brands get wrong about communityWhy consistency builds credibilityReal stories behind Skinny Sbu Socks and BATHUListen now for a grounded look at how to build something people believe in. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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1:02:08
Crafting Iconic Stories That Influence Generations: Angus Gibson
What makes a story iconic and lasting? In this episode of The Lead Creative, filmmaker Angus Gibson shares his journey from the genre-defining Yizo Yizo to the visually stunning Shaka Ilembe. Fresh from the edit suite of Season 2, he reflects on storytelling that dares to challenge, uplift and innovate. From painting a school red in Yizo Yizo to shooting every scene backlit in Shaka Ilembe, his process is bold, deliberate and culturally rooted. He also unpacks why failure and experimentation are essential to storytelling that truly moves people. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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1:06:26
From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth
Marketing and advertising have always shaped culture and influenced society. Yet, many brands today lack cultural depth, focusing more on data and short-term wins than on building lasting connections with communities.In this episode of The Lead Creative, Donald Mokgale, MD of MoyaApp, Director of Hibirism, and co-author of Introducing Hibirism: A Guide to Black Cultural Nuance, explores how brands can embed culture into their strategy rather than just referencing it.“Marketing isn’t about reinventing the wheel; it’s about understanding the human being at the centre of it.”Key topics in this episode:How brands can balance data-driven decisions with cultural intelligence.Why co-creating with communities leads to deeper engagement.The risks of playing it too safe in brand messaging.How cultural nuance can drive both engagement and business success.Listen now to discover how culture can turn good marketing into great branding.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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52:50
People, Purpose and Profit: Growing Brands and Empowering Communities
Many brands talk about purpose, but few put it into action. In this episode, Charlie Stewart, CEO of Rogerwilco, shares insights on:How B Corp Certification ensures purpose goes beyond wordsThe shift in B2B marketing toward storytelling and emotionWhy creative effectiveness matters more than short-term salesThe role of AI in marketing and where human expertise still leadsCharlie also co-authored Business-To-Business Marketing, predicting the rise of compelling B2B creativity.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
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47:09
The Science of Marketing: Sydney Mbhele
Marketing has evolved into a discipline that demands measurable impact and accountability.On this episode of The Lead Creative, Sydney Mbhele, the Chief Marketing and Corporate Affairs Officer of Absa Group discusses:Why marketing must be tied to business performance and ROI.How Absa’s Your Story Matters campaign restores customer recognition in banking.The challenge of measuring creative effectiveness in an industry driven by performance.How African creativity deserves more recognition on the global stage.The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showAudio editing and production by: Maishe RakgoaleSignup for our newsletter to get the latest updates.
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
South Africa