The Lead Creative

A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins, this episode completes the 360 story after our earlier conversation with Saf Sindhi of Bananas.
More Marketing, Advertising and Brand Building Insights:
Culture must be earned, not extracted
Brave work needs trust, not ego
Heritage brands win when they remember who they are
Risk creates relevance when rooted in truth
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What does it take to build a challenger brand with integrity in a market dominated by global players? In this episode of The Lead Creative, Mongezi Mtati talks to the founder and CEO of Desert Salt, Samantha Skyring, about growing with intention, encouraging customers to buy less, and why attention to detail matters more than scale. 
The conversation explores storytelling, founder-led brand trust, social media as a tool for connection, and how long-term thinking creates brands that last. 
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The Lead Creative Podcast is available on:
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Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
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Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series, this conversation with Gillian Rightford, Effie Awards South Africa Lead and ACA Executive Director, revisits the long-term cost of short-term thinking, now viewed through award-winning work. 
Conversation highlights
 Why long-term brand building is back in focus
 Why vanity metrics carry less weight in judging
 The limits of AI in creative effectiveness
 Why playing safe is a brand risk
Produced in collaboration with our partners, Soweto Media.
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Buy us coffee here to help us grow.
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The Lead Creative Podcast is available on:
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What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand and business lens. 
Thami shares insights on data-driven marketing, customer understanding, AI and the discipline required to build trusted, loved brands. 
Produced in collaboration with our partners, Soweto Media.
___________________________
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The Lead Creative Podcast is available on:
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Simple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece. 
We explore why the idea resonated, how cultural memory works in advertising and why clarity outperforms complexity. They share how instinct, chemistry and timing help teams create work that feels familiar and honest. 
___________________________
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The Lead Creative Podcast is available on:
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Support the show

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Follow us for more on:
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Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
Buy us coffee here to help us grow.

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