PodcastsBusiness30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski
30 Minutes to President's Club | No-Nonsense Sales
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581 episodes

  • 30 Minutes to President's Club | No-Nonsense Sales

    #541 - The $1M Negotiations That Changed the Way I Sell Forever

    2026/1/22 | 19 mins.
    ⁠Watch Todd’s Free Negotiation Masterclass⁠

    ⁠Buy 'Four Levers Negotiating' Here⁠

    Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And these are the three negotiation moments that changed how he sells forever.

    From a used car purchase that went completely sideways, to a seven figure software deal saved at the last second, to a heated pricing argument with an angry marketer, Todd Caponi shares real stories that prove why honesty beats tactics in negotiation.

    No gimmicks. No fake leverage. Just clear, human conversations that build trust, reduce discounting, and turn negotiations into collaboration instead of combat.

    These Courses Will Get You to President’s Club:

    👥 Leadership Course: https://bit.ly/4o8KtMT

    📧 Cold Email Course: http://bit.ly/44K6jy3

    ☎️ Cold Call Course: https://bit.ly/4jqQ4w2

    🔮 Discovery Course: https://bit.ly/4cQYaM8

    🛠️ Free Toolkits: http://bit.ly/4nZwvO5

    Get More Tactics:

    Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

    Things you can steal and use today – https://linktr.ee/30mpc_youtube
  • 30 Minutes to President's Club | No-Nonsense Sales

    #540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)

    2026/1/20 | 56 mins.
    We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.

    Armand Farrokh and Nick Cegelski walk through the full cold call framework they’ve used as operators, leaders, and authors of *Cold Calling Sucks (And That’s Why It Works) from opener, to pitch, to objection handling with real examples and zero theory fluff.

    You’ll learn how to use the “Heard the name tossed around” opener to break the telemarketer stigma, why context-first openers outperform permission begging, how to pitch by leading with the problem (not the product), and how to handle objections using the 'Mr. Miyagi method' without sounding pushy or desperate.

    Then they pick up the phone and make live cold calls showing exactly how the script holds up in real conversations, where reps usually get stuck, and how tone, confidence, and EQ matter more than saying the “perfect” words.

    Resources:


    Save $75 off the #1 Cold Calling Course with code SAVE75: https://www.30mpc.com/course/cold-calls-to-presidents-club


    Buy now link for the Cold Calling Course: https://shop.30mpc.com/30mpc-cold-calls-to-presidents-club-course?coupon=save75


    Objection scripts: https://www.30mpc.com/blog/18-cold-call-objections-and-how-to-handle-them


    Opener scripts: https://www.30mpc.com/blog/2-cold-call-openers-4-full-pitch-examples

    Get More Tactics:

    Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

    Things you can steal and use today – https://linktr.ee/30mpc_youtube
  • 30 Minutes to President's Club | No-Nonsense Sales

    #539 - How to Run Demos That Actually Convert | Alex Kane

    2026/1/15 | 32 mins.
    Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cycle.

    🎙️ ACTIONABLE TAKEAWAYS:


    Lead With the Approach: Frame the top problems and outcomes before showing anything.


    Present → Future → Past: Ask how they do it now, show the future state, then compare it back.


    Run a Reverse Demo: Make them demo their current workflow to expose real pain.


    Use a Big Team Demo Deck: Align early on what they want to see and why it matters.

    ALEX'S PATH TO PRESIDENT'S CLUB:

    9× Presidents Club Winner @ Multiple Companies

    200%+ To Quarterly Quota 25× and 500%+ 5× @ Multiple Companies

    6× Pitch Olympics Champion @ 3 Companies

    Founding Enterprise AE @ Giga

    These Courses Will Get You to President’s Club

    👥 Leadership Course: https://bit.ly/4o8KtMT

    📧 Cold Email Course: http://bit.ly/44K6jy3

    ☎️ Cold Call Course: https://bit.ly/4jqQ4w2

    🔮 Discovery Course: https://bit.ly/4cQYaM8

    🛠️ Free Toolkits: http://bit.ly/4nZwvO5

    Get More Tactics

    Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

    Things you can steal and use today – https://linktr.ee/30mpc_youtube
  • 30 Minutes to President's Club | No-Nonsense Sales

    #538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room

    2026/1/13 | 37 mins.
    Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings.

    Watch as the top sales minds from 30 Minutes to President's Club (and a special celeb dialer) bring their best cold call tactics to life.

    From permission-based openers to clever objection handling, you’ll witness what makes a cold call *land* versus *crash*.

    ✅ Expires this Friday, get $60 off the #1 Cold Calling Course with code "3v3": https://shop.30mpc.com/30mpc-cold-calls-to-presidents-club-course/?coupon=3v3

    🎯 Start a TitanX pilot and we'll match your credits up to 5,000: https://titanx.io/?fpr=30mpc

    Cold calling sucks: https://www.30mpc.com/course/cold-calls-to-presidents-club
  • 30 Minutes to President's Club | No-Nonsense Sales

    #537 - How to Get Executive Intros Through Your Champion | Christine Nolan

    2026/1/08 | 36 mins.
    Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics, and turning champions into organization-wide access. A practical playbook for winning, expanding, and controlling high-stakes, multi-stakeholder sales cycles.

    🎙️ ACTIONABLE TAKEAWAYS:

    Build a real power map with your champion using a whiteboard or live org chart, not LinkedIn assumptions.

    Identify political influence and personal motivations, not just titles, to tailor your approach to each stakeholder.

    Leverage your full network to break into key accounts by systematically uncovering warm paths to executives.

    Action item: Review the last quarter of meetings, connect with every contact on LinkedIn, and seed your personal CRM with context you can reuse later.

    CHRISTINE’S PATH TO PRESIDENT’S CLUB:

    President’s Club Winner (4x) @ Multiple Enterprise Sales Teams

    Closed $100M+ Strategic Enterprise Deal @ Asana

    Head of Strategic Accounts (Top 100 Customers, 7–8 Figure Deals) @ Asana

    Built & Scaled Global Enterprise Sales Orgs (2nd Line Leader) @ HackerOne

    Built & Scaled Global Enterprise Sales Orgs (2nd Line Leader) @ Starburst

    THESE COURSES WILL GET YOU TO PRESIDENT’S CLUB:

    👥 Leadership Course: https://bit.ly/4o8KtMT

    📧 Cold Email Course: http://bit.ly/44K6jy3

    ☎️ Cold Call Course: https://bit.ly/4jqQ4w2

    🔮 Discovery Course: https://bit.ly/4cQYaM8

    🛠️ Free Toolkits: http://bit.ly/4nZwvO5

    GET MORE TACTICS:

    Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

    Things you can steal and use today – https://linktr.ee/30mpc_youtube

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About 30 Minutes to President's Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).  Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.
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