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The Gearbox Podcast

Podcast The Gearbox Podcast
Jimmy Purdy
The Gearbox Podcast brings on industry professionals to explore the day-to-day operations of owning and operating a shop. From common frustrations to industry-w...

Available Episodes

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  • Organic Growth vs Paid Ads in Repair Shop Marketing | Christian Mosley
    Get ready for the busy season at your shop with Shop Boss and see a 20% increase in your ARO! Click HERE to learn howChristian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.00:00 Understanding Client Lifetime Value08:29 Targeted and Broad SEO Strategy12:42 "Building a Self-Sustaining Business"18:37 Convenience vs. Personal Interaction25:49 Unexpected Positive Impressions Matter29:18 Pre-Digital Marketing: Mailers and Tracking32:14 Optimizing Repair Specials Timing42:12 Reducing Resistance Increases Success47:03 "Finding the Right Customer Fit"50:25 Prioritize Quality Over Marketing54:48 Business Audit and Digital Review58:44 Comprehensive Digital Marketing Solutions
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  • Mike Allen Gives Free Diag and Won't Apologize
    Get ready for the busy season at your shop with Shop Boss and see a 20% increase in your ARO! Learn more HEREIn this episode of The Gearbox Podcast, Jimmy Purdy and Mike Allen talk about adaptability in today's industry. Mike shares why he offers free diag and gets into the constant balance between maintaining quality service and achieving growth. Listen to Mike Allen's new podcast "Confessions of a Shop Owner" HERE00:00 Rural Store to Automotive Career04:13 College Dropout Party Life07:59 "Anomaly and Natural Selection in Business"10:33 Assessing Growth and Contentment14:32 Diagnostic Compensation Unchanged19:10 Two Possible Conversation Outcomes20:34 Owner Operators' Confidence Struggle23:10 Value of Paid Coaching vs. Free Info28:29 Scaling Business Challenges30:19 Overvalued Small Business Reality Check34:25 Cash Flow and Cars Debate36:49 Technician's Emotional Roller Coaster40:03 Scaling Challenges and Service Quality43:19 Customer Relations Impact Warranty Perception46:00 Evening Party Plans
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  • Coralee Zueff's Top Tips to Help Technicians Trust Service Advisors
    Got big goals for your shop this year? Shop Boss can take them to the next level!Today, Jimmy Purdy and Coralee Zueff talk about shop management and how to find the ideal ratio of technicians to service advisors. Jimmy asks Coralee to share her experience and advice to shop owners on how to gain trust between advisors and technicians. Coralee gives tips on setting expectations and improving diagnostic processes for shop owners.00:00 "Gearbox Podcast: Automotive Journeys"05:42 Setting Customer Expectations as Advisors07:17 Flexible Collaboration in Auto Shops09:50 Streamlining Diagnostic Time Approval14:42 Improving Diagnostic Processes in Shops19:46 Handling Customer Complaints22:44 Embracing Mistakes for Growth23:46 Effective Communication in Shops28:53 Balancing Car Repair vs. Replacement30:55 "Comprehensive Car Inspection Sales Strategy"34:43 "Balancing Human Touch in Sales"38:49 DIY Auto Troubleshooting Tips42:46 Finding Comfortable Terminology45:46 Training Service Advisors on Brake Maintenance49:00 Positive Feedback Journal50:33 Global Auto Industry Coaching Classes
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  • You Got a Negative Review At Your Shop. Now What? Todd Westerlund Weighs In
    Got big goals for your shop this year? Shop Boss can take them to the next level!Todd Westerlund is an industry vet. Over 15 years of technical experience and more than 18 years in the repair shop coaching. Todd is a believer in opening your shop seven days a week for ultimate customer service. He also shares advice on how to make your processes more efficient. 00:00 Industry Insights & Training07:25 Technician's Journey: 15 Years Experience10:46 Hands-On Training Initiative20:16 Flexible Work Schedules Benefit All23:15 Balancing Technician Ego and Client Needs29:42 Problem Solving in Auto Repair33:42 Overwhelmed by Work Demands38:17 Investing in Employees' Future42:25 "Streamlining Inspection Process"47:43 "Confession About Car Brake Negligence"56:42 "Prioritizing Morally Right Hospitality"58:03 "Open Invitation despite Poor Reviews"01:05:55 Welcoming Shop Tour Experience01:12:05 Call Center Amplifies Pre-booking Revenue01:16:06 "Shops Boost Sales with Callbacks"01:19:14 Bones: Protection Against Slips
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  • These Kids Blew My Mind! Teen Siblings Ava and Kingston Talk Transmissions
    Got big goals for your shop this year? Shop Boss can take them to the next level!Jimmy talks with Kingston and Ava about their family-run transmission business at AAPEX 2024. Ava shares her journey in office management and how she's learned hands-on and gotten pretty good at multitasking. Kingston is excited about the technical side of the business, and even though he's in the 8th grade, he loves rebuilding transmissions. 00:00 Transitioned from packaging to office management tasks.05:51 Mom suggests learning web design for marketing.08:49 Working for Dad's business is fulfilling.11:53 Inspect and test cores, then box them.15:02 Memorize, build, clean, polish, update, test, ship.18:45 AAPEX is such a cool place, but you don't see many kids.19:27 Great ATRA Expo-Apex combo boosts knowledgeable discussions.
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About The Gearbox Podcast

The Gearbox Podcast brings on industry professionals to explore the day-to-day operations of owning and operating a shop. From common frustrations to industry-wide shifts, this podcast covers it with fun and insightful conversations.
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