Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

• Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich

  Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them.Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a bingeworthy podcast that speaks directly to first-time managers. You’ll hear what happened when she finally narrowed her focus, brought more of her real voice to the mic, and stopped being afraid to ask for help.What you’re about to hear isn’t a story about overnight success. It’s about choosing to keep podcasting when you love it too much to quit. So if you want to create a podcast you’re proud of—and one your listeners can’t wait to learn from—hit play and let’s dive in.1:04 – The Moment Desiree Realized Her Podcast Wasn’t Helping Her Business (or Her Audience)8:38 – How Rebranding Gave Her Permission to Finally Say What She Meant11:15 – The Naming Strategy That Helped Her Stand Out in a Saturated Category16:13 – What Listener Feedback Sounds Like When Your Message Finally Hits20:14 – The Gut-Check Question to Ask Yourself at the End of Every Episode—and Why It Changes EverythingEpisode Links:Check out Desiree Petrich’s Podcast: You’re The Boss. Now What?Other Episodes You’ll Love:How to Make Your Podcast Worth Every Second You Spend on ItQ + A | Can’t Break 200 Downloads? Let’s Fix That→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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• What to Do When Podcasting Starts Feeling Pointless | Ande Lyons

  You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone.In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—and why plugging into a room of serious podcasters could be the thing that finally gets your show the numbers it deserves.So if you’ve been white-knuckling your way through this podcasting thing, hoping that if you just stay consistent it’ll all click soon, this episode will show you why that hasn’t worked—and what to do instead. Hit play and let's dive in.Episode Links:Check out Ande Lyon’s podcast: Don’t Be Caged By Your AgeOther Episodes You’ll Enjoy:The One Thing Podcasters Should Track Instead of DownloadsStarting a Podcast That Builds Your Business (and Your Self Belief)→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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• How to Lead Guest Interviews That Make Listeners Want to Binge Your Show

  If you’re still airing interviews you wouldn’t listen to yourself—just because you feel obligated toward your guests—you’re not building trust with your listeners. You’re breaking it. And once your audience feels like their time isn’t valued? They won’t complain. They’ll just stop listening.If you want a podcast that builds authority and drives loyalty, you need to lead interviews that earn attention. In this episode, you’ll learn how to ask questions your guest hasn’t answered a dozen times, pull out insights your audience can *actually* use, and create one-of-a-kind conversations that make your show worth returning to, following, and sharing.So if you’re done settling for polite interviews that don’t convert (and ready to lead ones that earn trust and ultimately grow your show) hit play and let’s dive in.📘 My Go-To Books on Leading Better Interviews:Talk to Me by Dean NelsonStop Asking Questions by Andrew WarnerWant to save time on your podcast production workflows? Reach out to Joe Casabona and mention you heard about him here!Other Episodes You’ll Enjoy:The 3 Biggest Reasons Your Listeners Tune Out During Your Guest EpisodesSteal This Episode Planning Framework to Cut Your Prep Time in Half→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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• The 3 Biggest Reasons Your Listeners Tune Out During Your Guest Episodes

  If your guest could’ve given the same answers on five other podcasts, you didn’t lead the interview—you hosted a rerun. And when every guest episode sounds the same? Listeners don’t blame the guest. They stop trusting you. In this episode, you’ll learn the three host mistakes that quietly erode your authority, why “just letting the convo flow” leads to copy-paste content your audience has already heard, and how to stay in control of the conversation without sounding stiff or losing rapport. Because great interviews don’t just happen, and they’re what separates podcasts that get skipped from the ones that get shared. So if you want to lead interviews that hook your listeners and keep them coming back (without sounding scripted or stiff), hit play and let’s dive in. 📘My Go-To Books on Leading Better Interviews:Talk to Me by Dean NelsonStop Asking Questions by Andrew WarnerOther Episodes You’ll Enjoy:🎙 How to Lead Guest Interviews That Make Listeners Want to Binge Your Show🎙Exactly What to Say to Get Your Podcast Guests to Share Their Episode→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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• Q + A | Should You Use PodPage or Add Your Podcast to Your Own Website Instead?

  Most podcasters know they need a website. But the wrong kind of site can bury your show in search and cost you the listeners, leads, and visibility you're working so hard to earn.In this episode, I’m breaking down everything you need to know about podcasting websites—from what to include (and what to avoid), to where it should live, to the one mistake that could be sending all your search traffic (and Google authority) to someone else’s site instead of yours.So if you’ve ever Googled “Does my podcast need its own website?” or “Should I buy a domain for my podcast?”—and you’re podcasting to grow your brand and want your show to get found online—hit play and let’s dive in.0:07 – Do You Really Need a Website for Podcasting?2:15 – Can You Use the Free Website From Your Podcast Host?3:50 – What’s the Best Way to Set Up a Website for Podcasting?5:43 – Do You Need a Domain Name for Your Podcast?8:12 – What Should You Include on Your Podcast Website?12:45 – Should Your Podcast Live on a Separate Site or Your Main Brand Site?14:08 – When Third-Party Podcasting Sites Like PodPage Make Sense (and When to Avoid Them)Episode Links:See our podcast blog in action: PodLaunchHQ.comIf you meet the criteria I shared in the episode for using PodPage, click here to choose a plan (and tell Brandon and Dave that Courtney @ PodLaunch sent you!)Other Episodes You’ll Enjoy:4 Podcast Growth Strategies You Haven’t Tried Yet (But Should)→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

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