Why Most Real Estate Agents Lose Listings in 2026 (AI, Social Media & Prospecting)
2026/05/15 | 50 mins.
Most real estate agents are focusing on the wrong strategies—and it’s costing them listings.
In this episode, Tim Harris interviews Ricky Carruth to break down what actually builds a successful real estate business in today’s market and what’s about to change as AI reshapes the industry.
They discuss the real difference between proactive lead generation and passive marketing, why social media may not be the advantage agents think it is, and how relationships remain the only true long-term moat.
You’ll learn why most agents lose their past clients, how top agents dominate a disproportionate share of the market, and what skills will matter most moving into 2026.
This episode also explores how AI will impact real estate agents, content creation, and brokerage models—and why agents who focus on communication and direct prospecting will continue to win.
Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206
Opinions are my own and not the views of eXp Realty.
Social Media Won't Get You Listings in 2026 — Here's What Will
2026/05/14 | 25 mins.
Most real estate agents are spending three or more hours a day on social media and walking away with zero listings to show for it. If that is your reality right now, this episode is the wake-up call you need.
In this episode of Real Estate Coaching Radio, Tim and Julie Harris break down why social media has become one of the most dangerous traps in a real estate career today. YouTube changed its algorithm without telling creators. Instagram wiped out follower counts overnight. And the agents who invested months building beautiful content found their videos buried, suppressed, and invisible — not because they failed, but because the platform changed the rules without warning.
Tim introduces the concept of "building your mansion on land you don't own" — a principle from the bestselling book Harris Rules — and shows exactly why social media has become the modern-day version of that mistake. The platforms own your content, own your audience, and can change the rules any time they choose. And now with AI flooding every platform with infinite content, the already-slim odds of winning at social media have effectively collapsed.
What you will learn in this episode: how the YouTube and Instagram algorithm changes of 2025 and 2026 quietly buried agent content, why most agents are misreading where their leads actually come from, what the sunk cost fallacy is doing to your business, the rich versus famous trap that keeps producers stuck in low-ROI activity, and why old-school relationship-based prospecting is now the most AI-proof strategy in real estate.
This is exactly the kind of straight-talk coaching that separates serious agents from those who will spend another year grinding out content for an algorithm that does not care about their business. Agents inside the Libertas group at eXp Realty get this level of clarity every single week.
Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp and Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206
Opinions are my own and not the views of eXp Realty.
How to Beat Flat-Fee and Discount Brokers Without Cutting Your Commission in 2026
2026/05/13 | 26 mins.
Flat-fee brokerages are in your market right now, and they are telling your potential sellers they can save thousands without you. Most real estate agents have no idea how to respond — and that is exactly where listings are lost.
In this episode, Tim and Julie Harris break down the complete playbook for defeating discount and limited service brokerages without cutting your commission. Drawing on their own experience as top-producing ReMax agents in Columbus, Ohio — where the number one listing broker in the entire market was a flat-fee operator — Tim and Julie share the exact system that made discount brokers irrelevant in every competitive listing situation.
You will learn why calling them "discount" brokers is the wrong move and what to say instead, how to expose the real business model behind flat-fee listings using MLS data, and how to use the Flexible Fee Commission Structure to remove a discount broker's only competitive advantage before the seller ever asks. You will also learn the advanced FSBO strategy that turns the Flexible Fee into a near-instant listing conversion, why FSBOs statistically net 8 to 12 percent less when they go it alone, and how the pre-listing package acts as a silent salesperson so that listing appointments become 15-minute walkthroughs ending in a signed contract.
This is the kind of training that separates surviving agents from listing agents with real leverage and predictable income. The pre-listing pack, the Flexible Fee structure, the scripts, and the full seven-step listing process are all available inside Premier Coaching. Agents who align with Tim and Julie at eXp Realty through the Libertas group receive Premier Coaching and approximately $43,000 in additional benefits at no extra cost.
Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
Revenue Share Explained: Why Smart Agents Are Leaving Their Brokerages for eXp in 2026
2026/05/12 | 1h 3 mins.
Most real estate agents spend their entire careers on the transaction treadmill — close a deal, get paid, stop closing, stop earning. Tim and Julie Harris built passive income the hard way, through rental properties and years of sacrifice, and they're telling you there is a faster path.
In this episode, Tim and Julie hold nothing back. They share their personal journey from being deliberately broker-agnostic for over a decade, to attending an anonymous EXP event in San Antonio that changed their financial worldview entirely, to joining eXp in January 2019 and sponsoring 43 agents in their first month. This is not a sales pitch. This is two of the most experienced coaches in the real estate industry walking you through the exact math, the exact decision-making process, and the exact model that is helping agents build real, inheritable passive income faster than any traditional vehicle.
What you will learn in this episode: how eXp revenue share is paid from gross revenue before expenses — making it structurally different and more reliable than traditional profit-share models; why you do not need to be a recruiter to benefit from revenue share; how Tim and Julie's Libertas group provides over $40,000 in agent benefits and a platform that recruits on your behalf; how to build a personal revenue share ladder that covers your monthly overhead expense by expense; why your brand and team identity remain fully intact at eXp; and why inheritable revenue share makes eXp a legitimate legacy and exit strategy for veteran agents.
If you have been curious about eXp, or if you have been dismissing it without doing the math, this episode will challenge you to look at your brokerage decision differently.
Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp and Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty. Income results are not typical. Individual results will vary.
The 7-Step Listing Process That Wins Before You Walk In
2026/05/11 | 27 mins.
Getting the listing appointment is only half the battle. Most agents show up unprepared, leave behind a folder, and pray for the best. Top agents walk in already knowing they have the business — because their system did the selling before they arrived.
In this episode, Tim and Julie Harris break down their proven 7-step listing process — the same system they used to list and sell thousands of homes and that their coaching clients have used for decades to build predictable, profitable real estate businesses.
This is not a theory episode. This is a step-by-step breakdown of exactly how to prepare for, present at, and close listing appointments at the highest level — and why the opportunity to do exactly this has never been greater than it is right now in 2026.
With 43 to 50 percent of spring listings expected to expire in most markets, the pipeline of motivated, receptive sellers is about to flood the market. The agents who understand how to pursue expired listings with a structured process will build more momentum in the second half of 2026 than most agents will generate in two full years.
What you will learn in this episode: how to pre-qualify sellers before you ever step foot in their home and why skipping this step is the single most expensive mistake in the listing process; what belongs in a pre-listing pack and why it does most of the selling for you before the appointment even begins; why sending the CMA, the net sheet, the listing paperwork, and the Seller Survival Guide in advance removes objections before they become conflicts; why going last on a listing appointment gives you a massive structural advantage over your competition; why paper outperforms digital tools in the listing presentation and what it costs you to put a screen between you and the seller; why under-commissioning and overpricing are not competitive strategies but career-ending habits; and why your 2027 business is being built right now, in the third quarter of 2026 — not in October.
If you are serious about becoming a listing-focused agent and building a business that creates real freedom, this episode is required listening.
Free daily newsletter: HarrisRealEstateDaily.com Coaching and training: PremierCoaching.com EXP Realty with Tim and Julie: WhyLibertas.com/Harris Text Tim directly: 512-758-0206
Real Estate Training & Coaching School is the longest-running daily real estate podcast for real estate agents, brokers, and aspiring agents who want practical real estate training, professional real estate coaching, and real-world systems that work in any market.
Hosted by Tim Harris and Julie Harris, internationally recognized real estate coaches, best-selling authors, and top-ranked leaders at eXp Realty, this podcast delivers daily real estate coaching focused on listings, lead generation, scripts, mindset, and long-term business ownership.
This daily real estate podcast for agents covers:
Real estate training for new and experienced agents
Proven real estate coaching systems used by top producers
Lead generation strategies for real estate agents
Listing presentation scripts that convert sellers
Buyer conversion, negotiation, and objection handling
Real estate market updates, housing trends, and interest rates
Business planning, profitability, and wealth building for agents
Real Estate Training & Coaching School is not motivational content.
It is daily real estate coaching for agents who want predictable income, stronger listings, and a real business — not just transactions.
If you are a real estate agent serious about mastering the fundamentals, increasing listings, and building a durable real estate business, this is the real estate podcast you should be listening to every day.