Massive Agent Podcast

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Everywhere you look right now, it's the same message. Worst market ever. Hardest time to be an agent. I'm going to tell you today why that's the biggest load of bullshit you'll hear all year, and why I actually think this could be one of the best times to be an agent.
Let's acknowledge the real stuff first. Record low sales volume, rate lock-in, peak prices, agent oversaturation, it's all real. I'm not disputing any of it. But here's what nobody's telling you: over 4 million homes are still being sold this year, and there are two sides to every single one of those transactions.
The agents who are struggling right now aren't struggling because the market made them struggle. They're struggling because they bought into a narrative and used it as a crutch.
In this episode:
Why the "worst market ever" headlines don't have to be your personal reality
The real reason some agents are having their best year ever while others are quitting
How to become the "affordability advisor" for your community instead of pretending nothing's wrong
Why teaching assumable loans and rate buy downs might be the most underused content idea in real estate right now
The 100 open houses in 100 days idea, and why drastic action beats slow decline
Why the people you surround yourself with might be the biggest factor in your results
Why reassessing your brokerage costs and expenses could be the fastest win available to you right now
You choose your own adventure in this business. Choose the epic one.

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RESOURCES :
Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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If you want more listings, your marketing is probably working against you without you even realizing it.
Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings.
This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers.
In this episode:
The Equity Wake-Up Call: why specific, unrounded dollar figures make homeowners pay attention in a way vague percentages never will
Peel Back the Curtain: why showing the messy behind-the-scenes of a transaction builds more trust than just posting "sold" signs
Proof and Possibility: real client stories, real numbers, and why calling out agents who "buy the listing" with inflated prices builds massive trust
The Secret Sellers: how targeting move-up buyers instead of first-time buyers quietly gets you a listing and a buyer at the same time
Why pre-listing inspections, lease-backs, and mortgage assumptions are some of the most underused teaching topics in real estate content
Ask yourself before every single post: does this actually appeal to a homeowner? If you want listings, that's the only question that matters.
🔥 Apply for the Instagram Listing Blitz (starts October 12): https://massiveagentsociety.com/blitz

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RESOURCES :
Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views.
Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset.
In this episode:
Step one: why defining your ideal audience has to come before anything else you post
The "clone your favorite client" cheat code and exactly what questions to ask about them
Step two: the PASS formula for what to actually post, problem, aspiration, shift, showcase
A full real example walking through PASS from a real pain point to a working call to action
Why most agents already have good video ideas, they just don't know how to package them
Why waiting until January to make this shift is a mistake you don't need to make
Define who you're speaking to. Then use PASS to get their attention. It's not more complicated than that.

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RESOURCES :
Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message
If you think you've tried everything you can to grow your real estate business this year, you really haven't.
This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. Transactions across my network of almost 1,500 agents are down. I know it's rough out there right now.
But here's the problem nobody's talking about. A lot of struggling agents are trying something new, something they haven't mastered yet, at the exact moment they need to double down on what's already worked.
In this episode:
Why adding something brand new to your strategy right now might be the worst move you can make
The exact exercise: look at your last 10-15 closings and get honest about where they actually came from
Why doing 5x more of what's already working beats spreading yourself across new tactics
Why commenting and being social for 30 extra minutes a day might be just as effective as posting new content
Why open houses don't have to happen on weekends, and why the agents crushing it don't wait for Saturday
Why the longer a piece of content takes you to make, the worse it usually performs
The hard truth: what got you here is not going to get you there
Take charge of your business. Nobody else is going to do it for you.

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RESOURCES :
Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message
I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.
I made this mistake myself for years before I got conscious of it.
Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.
If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business.
In this episode:
Why your ambition can actually work against you when it comes to lead gen
The exact exercise to run right now: look at your last 10 to 15 closings and find the pattern
Why doing 5x more of what already works beats chasing something brand new
How to use social media the right way to support referrals instead of replacing them
Why 30 minutes a day of commenting and engaging can quietly become your best referral source
The honest truth about why this isn't complicated, but it does take commitment
Go look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that.

***********************
RESOURCES :
Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼