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123 episodes
What Makes a Brand Stand Out When the Products Are Basically the Same
2026/09/08 | 57 mins.What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity, and what companies can learn from his time helping build brands like Lyft, DoorD...How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital
2026/09/01 | 1h 12 mins.Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional runner from Romania training twice a day at altitude in Boulder. When Jeremy coul...What UTMB Gets Right About Supporting Women Beyond the Podium
2026/08/25 | 45 mins.Karen Merlin on UTMB, women’s trail running, and growing the sport sustainably. Karen Merlin, elite athletes and inclusion programs manager at UTMB, joins Jon to talk about how UTMB is evolving its race ecosystem, how athlete feedback drives change, an...How Osprey Thinks About Creators, Athletes, and Authentic Brand Building
2026/08/18 | 55 mins.Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what...How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race
2026/08/11 | 1hJohn Gonzalez started the RiNo 5K in 2017 as a passion project while working full time in cybersecurity. Named after River North, one of Denver's most vibrant neighborhoods, it is a road race, a run club gathering, a fundraiser, and a community event a...
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About Long Run Labs: The Business of Endurance
Long Run Labs is a show about the business of endurance sport.
Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt.
Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado.
New episodes every Tuesday.
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