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Grow My Salon Business Podcast

Antony Whitaker
Grow My Salon Business Podcast
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  • 313 Feedback, Surveys, and the Secret to Salon Growth
    This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want.In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you’ll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back.IN THIS EPISODE:[00:00] Welcome and setting the scene for year-end focus[01:00] Why “you are not the client” is a crucial mindset shift[02:15] Experiencing another salon as a client[04:00] How assumptions about client needs can mislead[04:40] Market research methods that actually work[05:44] Using everyday conversations as powerful research[06:46] Feedback and the “feed it forward” principle[10:32] Turning feedback into action for continuous improvement[12:36] Episode wrap-up and next week’s teaserWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Marketing Course - Coming October 2025! Jump on the waitlist here👉 FOLLOW US!Instagram | Facebook | Website
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  • 312 Curiosity, Growth, and the Making of a Great Educator with Chris Baran
    In this week’s episode, I speak with Chris Baran. Chris has worn just about every hat in our profession: stylist, salon owner, podcaster, and global ambassador, but above all, he is a teacher. For nearly 60 years, he’s been evolving, reinventing, and staying at the forefront of education.We talk about what it really takes to be an educator, how education has changed in the wake of the pandemic, and the role of curiosity, humility, and vulnerability in teaching.Chris shares not just technical wisdom but also the mindset shifts that make the difference between simply “instructing” and truly inspiring. Whether you’re a salon owner, a stylist, or an aspiring educator, this conversation is full of nuggets about growth, leadership, and the responsibility we all have to lift others up.IN THIS EPISODE:[00:00] Introduction and welcome[00:49] Chris Baran’s background and career journey[05:00] Reinvention vs. evolution in education and creativity[08:29] How do you know if you’re ready to be an educator?[13:45] What makes a truly great teacher[18:00] The power of vulnerability and connection in teaching[21:00] Why “teaching what you most need to learn” matters[26:00] Validation, ego, and finding authenticity on stage[31:21] How education has changed since the pandemic[34:00] Generational shifts and the “swipe right” society[38:40] Creating a culture of growth inside your salon[46:10] Where to connect with Chris BaranWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW CHRIS BARAN!Instagram | Facebook | Website
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  • 311 What lessons can you learn from a failing salon?
    In this week’s episode, I share the true story of a local salon that went from being fully booked and thriving to empty and struggling, all in less than two years. It’s a perfect example of how quickly things can unravel when leadership, standards, and systems disappear.We’ll break down what happened, what went wrong, and the ten key lessons that every salon owner can take away from this story. Whether you run a hair salon, a spa, or a beauty clinic, these insights will help you avoid the same mistakes and build a business that lasts.IN THIS EPISODE:[00:42] Introduction – why it’s easier to see problems as a client[01:41] A true story of a thriving salon and its decline[02:00] What made the salon successful at first[03:01] The impact of Mary leaving and the loss of standards[04:46] The financial cost of losing loyal clients[06:07] The importance of leadership and management[07:20] Word-of-mouth growth—and decline[08:37] The 10 lessons every salon owner should know[11:27] Grow book series & where to find themWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 👉 FOLLOW US!Instagram | Facebook | Website
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  • 310 Hustle, Grit, and Growth: Building a Salon Career in a New Country with Mikki Auld
    In this week’s episode, I’m joined by Australian salon owner and stylist, Mikki Auld. Earlier this year, Mikki left her Brisbane salon in the hands of her team and took a huge leap, moving to Los Angeles to start over from scratch.Within no time at all, she was fully booked, not because of luck, but because of hustle, grit, and sheer determination.We talk about why she made the move, how she built a client base in a new country with no connections, and the strategies she uses to keep her Brisbane salon thriving without her being there day-to-day. I love a bit of hustle and seeing people get out there, build their book from scratch and doing that in another country, when you don’t have a social network, takes courage and a lot of self-belief.IN THIS EPISODE:[00:29] Mikki’s move from Brisbane to Los Angeles [02:36] The O-1 visa process and making the leap[06:24] Why LA was the right fit and finding a salon space[09:55] Getting licensed in the US[12:13] The power of hustle: flyers, posters, and ads[15:44] Building clients through Meta ads and old-school marketing[19:17] Starting over: what it feels like to build again[22:20] Differences between the US and Australian salon industry[25:00] Pricing, tipping, and client expectations[26:00] Running her Brisbane salon remotely with systems and leadership[34:54] Lessons from building structure and management teams[37:51] Learning from US salon culture and service standards[44:00] Employee entitlements vs US benefitsWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW MIKKI AULD!Instagram | Website
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  • 309 Want Your Team to Earn More (and Stay Longer)? Start Here
    I'm calling BS on the idea that hairdressing doesn't pay well. The truth? There are plenty of hairdressers earning great money - some are even in the top 5-10% of all income earners. The difference isn't about age, experience, or even how good they are doing hair. It's about productivity.In this episode, I'm addressing one of the biggest frustrations I hear from salon owners: why aren't my team members busier, earning more, and caring about the numbers like I do? The answer is simple - your team can't earn more money until they learn to produce more, and most of them have never been taught how.I'll share the difference between a regular stylist and what I call a "Super Stylist," and give you a clear next step to transform your team's performance.IN THIS EPISODE:[00:46] The biggest frustration salon owners face[01:18] Why your team isn’t busier (and why it’s not about talent)[02:34] The truth about hairdressing pay[03:50] Productivity vs. pay: what really drives income[04:30] The skills stylists never get taught[05:36] Why technical skills alone won’t make you successful[07:42] Real-world results from training your team[09:31] Why owners need to invest in their people[11:27] Why training isn’t a cost, it’s a growth strategyWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RESOURCES MENTIONED IN THIS EPISODE:Register here for my free upcoming masterclass: Unlocking Your Stylists’ Potential: The key to boosting Productivity and Profits in Your SalonClick here to find out more about the online Super Stylist Course - The step-by-step System for Maximising Productivity and Profits in Your Salon 👉 FOLLOW US!Instagram | Facebook | WebsiteRATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony
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About Grow My Salon Business Podcast

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!
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