Epic Events by vFairs

Beezar will share how event organizers can turn their trusted brand and first-party attendee data into a real revenue engine - not just a three-day spike. We'll dig into your "four days a year is not a business" philosophy, how co-branded ad campaigns let exhibitors build pipeline all year without touching new budget, and why the event's own credibility is what makes those campaigns outperform running the same spend alone. 
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Kit will share what 25 years of turning around Forrester, Gartner, HIMSS, and IBM conferences has taught her about why events really fail - and it's rarely the content. We'll dig into her "first ten conversations before the strategy deck" approach, and why the difference between an event plan and an event strategy is the difference between negotiating your budget down and getting it fully funded. 
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Shanondoah will share what in-house event planning taught her before she bet on yourself and went independent, why most booths and branding actually push attendees away rather than pull them in, and why she thinks the industry is obsessed with new-attendee acquisition when the real ROI is in loyalty and repeat attendees.
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Evan will make the case that most event professionals don't actually have an events problem - they have a business problem. He'll break down why intentionality beats budget, how sponsorship and vendor conversations should tie directly back to revenue and retention, and how he builds and defends the business case for PointClickCare's 2,300-person Summit to leadership every other year. Expect some pointed opinions on what the industry celebrates versus what it should.
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Lee Ali will share why the metrics most exhibitors obsess over - footfall, badge scans, activity counts - often mask whether an exhibition actually delivered business value. Drawing on 18+ years and 4,000+ events across 53 countries with Expo Stars, Lee breaks down his People-Process-Performance framework, explains why AI-powered matchmaking fails without "intent data," and makes the case for training booth teams as seriously as sales teams.
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