Building Event Landing Pages that Actually Work (From Click to Conversion) | Epic Events by vFairs | Tas Bober
What if the reason people aren’t registering for your event… is your landing page?In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes marketers make when building event pages.You’ll learn:Why clarity trumps creativity when writing event copyThe 7 essential blocks every landing page needsHow to balance messaging for first-time vs. repeat attendeesWhy your form belongs at the bottom (yes, really!)How to make FAQs and testimonials actually move the needleThe difference between templates and custom builds - and when to use eachHow AI can help you audit, refine, and humanize your landing pagesTas also shares insights from auditing dozens of event pages, launching her own template, and hosting a themed content series around event landing pages. The conversation then expands to event strategy as a whole, covering:Best practices for reminder emails that improve attendanceWhat makes swag memorable (hint: it’s not another T-shirt)Why smaller, 200-person events are outperforming mega-conferencesHow to design sessions for better networking and organic learningWhether you're running webinars, trade shows, or hybrid events, this episode will help you move beyond fluff and friction to create pages that convert - with clear, honest messaging and a human-first experience.Subscribe to the Podcast for more Event Industry Chats!
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The Power of Word-of-Mouth Marketing in Trade Shows | Epic Events by vFairs | Tamar Beck
Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows.In this podcast, we’ll cover:1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz.2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is one of the most effective tools for event marketing, especially in competitive markets like the US.3. Creating Memorable Experiences: Get actionable insights into creating unforgettable experiences that attendees can't stop talking about.4. AI in Event Marketing: Explore how AI is shaping the future of word-of-mouth marketing and event marketing at large.5. Bold Predictions for the Future: Tamar will share her vision for where WoM marketing is headed, especially with the rise of digital and hybrid events.We’ll also dive into some unconventional WoM success stories, the biggest mistakes organizers make, and strategies that should be left in the past. Subscribe to the Podcast for more Event Industry Chats!
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Reimagining Event Experiences, Led by Attendees and Powered by Tech | Epic Events by vFairs | Tess Vismale
Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia.In this episode, we’ll explore:How to overcome budget limitations while delivering high-quality eventsThe role of technology in academic events and how to troubleshoot common tech issuesMaximizing attendee engagement during content-heavy academic conferencesThe future of AI in event planning and how it will shape the academic event landscape🎧 Don’t miss Tess’s unfiltered take on how academic event planning is evolving and what planners should be prepared for.Tune in to this insightful conversation and gain valuable tips for navigating the complex world of academic events!Subscribe to the Podcast for more Event Industry Chats!
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How Event Mobile Apps Can Increase Attendee Participation & Satisfaction | Epic Events by vFairs | Kristian Papadakis
Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction.From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech.Subscribe to the Podcast for more Event Industry Chats!
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Responsible AI in Event Production: Balancing Innovation and Human Touch | Epic Events by vFairs | Anca Platon Trifan
Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on:✅ How AI is transforming AV production without replacing human expertise✅ The biggest AV challenges event planners face—and how to overcome them✅ Ethical concerns around AI in events: Where should we draw the line?✅ Breaking barriers: Women in AV & event techThis is a conversation you don’t want to miss! RSVP now and be part of the discussion shaping the future of event production.Subscribe to the Podcast for more Event Industry Chats!
Join Muhammad Younas, CEO of vFairs, as he sits down with industry leaders to explore the creative strategies, challenges, and milestones behind some of the most epic events. Discover the innovative event tech and insights that are transforming the way we plan and execute successful events. Whether you're an event organizer, marketer, or just passionate about the events industry, this podcast is your go-to resource for proven strategies and inspiration.
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