Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay
Is your event marketing really reaching the right people?Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement.From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and foster loyalty.Subscribe to the Podcast for more Event Industry Chats!
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How Event Insights Can Transform Future Experiences | Epic Events by vFairs | Vinnu Deshetty
Are you using your event data to its full potential?Join Vinodhini Deshetty as she dives into the actionable insights hidden in your event metrics and shares strategies for designing better experiences, whether your events are virtual, in-person, or hybrid.Learn how to:- Spot overlooked data points that can transform your strategy- Combine virtual and in-person insights for hybrid events- Use AI and predictive analytics to understand attendee intent- Set KPIs that actually drive impact- Reserve your spot now and discover how data can create unforgettable events.Subscribe to the Podcast for more Event Industry Chats!
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Innovating the Events Industry with TikTok, AI, and AV Trends | Epic Events by vFairs | Ben McCarthy
Join Muhammad Younas, CEO of vFairs, in this exciting episode of the Epic Events podcast, where he sits down with Ben McCarthy, Founder and Director of Premier Events. Ben will take us on a journey from launching a small mobile disco business at university to scaling Premier Events into a £9M turnover agency.In this conversation, Ben shares how his team embraced change in the events industry by adopting cutting-edge technologies, including TikTok for B2B marketing and AI to streamline event management. Discover the role of AV innovations and how they’re reshaping the future of live events.🔍 What you can expect:- Insights into Ben's entrepreneurial journey and how he scaled during the COVID pandemic.- Why TikTok is a game-changer for B2B marketing in the event industry.- The transformative role of AI in event operations and management.- The latest AV trends that are taking event production to the next level.🚨 Tune in to explore:- How to market events using TikTok 📱- The intersection of AI and AV in shaping the future of event tech 🤖🎧- Predictions on the next big disruptions in the live events industry ⚡Whether you're in event planning, marketing, or production, this episode will provide valuable insights to help you stay ahead of the curve in a rapidly evolving industry. Subscribe to the Podcast for more Event Industry Chats!
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How to Make Small Events Work Big for You | Epic Events by vFairs | Laura Lilley
From scroll-stopping moments to post-event buzz, Laura Lilley—Global Experiential Marketing Manager at Hootsuite—reveals how brands can build events that not only connect deeply with audiences but also light up the social feed. Learn how to architect event experiences that drive engagement, pipeline, and retention with social media at the heart.Subscribe to the Podcast for more Event Industry Chats!
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How to Create In-Person Events That Really Connect and Inspire Action | Epic Events by vFairs | Katherine Tooley
How do you create an in-person event that connects deeply with attendees and drives lasting action?Find out in our upcoming Epic Events Podcast episode with Katherine Tooley, VP of Global Events & Experiential Marketing at HubSpot!Katherine and Muhammad Younas will dive into:- Designing engaging experiences for diverse audiences- Turning attendees into long-term advocates- Using AI to personalize and scale events- Creative activations that make INBOUND memorableSubscribe to the Podcast for more Event Industry Chats!
Join Muhammad Younas, CEO of vFairs, as he sits down with industry leaders to explore the creative strategies, challenges, and milestones behind some of the most epic events. Discover the innovative event tech and insights that are transforming the way we plan and execute successful events. Whether you're an event organizer, marketer, or just passionate about the events industry, this podcast is your go-to resource for proven strategies and inspiration.
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