Epic Events by vFairs

Shanondoah will share what in-house event planning taught her before she bet on yourself and went independent, why most booths and branding actually push attendees away rather than pull them in, and why she thinks the industry is obsessed with new-attendee acquisition when the real ROI is in loyalty and repeat attendees.
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Evan will make the case that most event professionals don't actually have an events problem - they have a business problem. He'll break down why intentionality beats budget, how sponsorship and vendor conversations should tie directly back to revenue and retention, and how he builds and defends the business case for PointClickCare's 2,300-person Summit to leadership every other year. Expect some pointed opinions on what the industry celebrates versus what it should.
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Lee Ali will share why the metrics most exhibitors obsess over - footfall, badge scans, activity counts - often mask whether an exhibition actually delivered business value. Drawing on 18+ years and 4,000+ events across 53 countries with Expo Stars, Lee breaks down his People-Process-Performance framework, explains why AI-powered matchmaking fails without "intent data," and makes the case for training booth teams as seriously as sales teams.
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Eric Rozenberg has done what most event business owners only dream about - built, scaled, and successfully exited multiple event companies across 50+ countries. Now, through Event Business Formula and his AI-powered mentor tool "Eric AI," he helps event entrepreneurs escape the chaos of doing everything themselves and build businesses that actually work without them. In this conversation, Eric will share the honest truth about why so many talented event professionals stay stuck, what it actually takes to build a sellable company, and how the next generation of AI tools is reshaping the path from overwhelmed operator to strategic CEO.
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Sasha Frieze has spent 25+ years watching talented event professionals get overlooked, not because their work isn’t good, but because no one taught them how to think and communicate like a strategic leader. 
In this episode, she’ll share the mindset shifts, frameworks, and career moves that separate planners who earn a seat at the table from those who stay stuck in the execution lane. 
Expect honest talk about why busyness is the enemy of influence, how to make the business case for events in the boardroom, and what it actually takes to become a Chief Event Officer.
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