Daring Forever (Find your Extraordinary)

A short bonus episode showcasing a few standout moments from this week's guest interview with Frances Yeoland ~
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Frances Yeoland is a Sydney-born, New York-based creative director and artist who has spent fifteen years working across branding, campaigns and design systems, while building a parallel practice as an abstract painter and poet.~
She talks with Radim about growing up between Australia's Western outlook and its geographic place in Asia, discovering gallery spaces as a teenage sanctuary, and the long process of letting her commercial and artistic selves finally meet instead of staying separate. 
The conversation moves through her process, poetry as the seed of every painting, colour pulled from photos of everyday urban scenes, and the discipline of resisting the impulse to "fix" a stray brushstroke. They also wander into living eulogies, the value of sitting in ambiguity rather than being pigeonholed, and why doubt doesn't have to disappear for the work to be good.
TAKEAWAYS
Frances trained in graphic design in Sydney without knowing it existed as a career, discovering it was a way to combine language and visual delivery
Art galleries became a teenage sanctuary for her as a queer woman navigating a conservative upbringing, offering stories and ways of living she couldn't find elsewhere
She spent years keeping her commercial design work and personal art practice deliberately separate, before realising the two feed and sharpen each other
Her paintings begin as poetry — she writes fragments of language first, then builds visual rhythm and colour that mirror the feeling of the words
Colour choices come partly from a "colour stories" photo album on her phone, pulled from urban scenes and everyday compositions she notices while out in the world
She resists retouching or correcting mistakes in her physical work, treating an errant brushstroke as proof of the handmade rather than a flaw to erase
Showing her art publicly for the first time, in a solo show curated by Sydney Fishman, felt deeply vulnerable but gave others permission to be vulnerable too
She'd rather sit in ambiguity than explain herself into a single job title, believing people are too often afraid of mystery
Doubt, for her, never fully goes away — she's made peace with it being part of the process rather than a signal to stop
She and Radim riff on the idea of "living eulogies" — describing people by their values and qualities while they're still here to hear it
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with James Martin ~
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

James Martin — designer, educator, and now double author of No Bullshit Branding — joins Radim to unpack why perception so often outruns talent, and what to do about it. ~

The conversation moves from why James wrote a deliberately slow, research-heavy book in a fast-content world, into his central framework: the gap between evidence (everything you've actually done) and proof (what you show the world so people can believe it). 
Along the way, they cover the "hidden geniuses" of the creative industry, the effort heuristic, and why chasing social media visibility without asking where your actual clients are is quietly (well — loudly) burning people out.
Takeaways
Evidence and proof are not the same thing — evidence is everything you've done; proof is the fraction of it you make visible to people who don't yet know you
Perception can outweigh talent: the effort heuristic means people equate visible effort with value, regardless of skill
"Hidden geniuses" — highly skilled people with no visibility — lose opportunities to less-skilled people who are simply better perceived
A brand is a recognisable reputation, not a logo or a content calendar
The Five Idea Keys are sequential — you can't skip ahead without answering the question in front of you
Minimum Viable Brand borrows from lean startup thinking: build small, put it in the world, test, then improve
Ask existing clients how they actually found you before deciding where to spend your marketing time
Human biology drives us to conform (Hotelling's Law) — awareness of that pull is the first step to resisting it
A book (or any deliberate act of proof) can reset how you're perceived, separate from algorithmic visibility
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Marissa Garcia ~
Daring Forever. Podcast with Radim Malinic
daringcreativity.com |  desk@daringcreativity.com
Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)