Coaching Culture with Ben Herring

What if online coaching didn’t just deliver drills but built a real sense of belonging? We sit down with Ben John—ex-Ospreys center and the force behind The Rugby Trainer—to explore how a lockdown idea became a global coaching platform that helps players love the craft, master the details, and feel part of something bigger than themselves.

Ben shares the simple cornerstone of his method: a ten-minute habit and a skill flywheel. Players work a focused skill alone, try it at team training, then test it in games—looping back whenever the game reveals gaps. Along the way, he reframes “fun” as the engine of progress: not just laughter, but energy, variety, creativity, and competition that keep people engaged. He pushes against social media perfection by asking for three messy minutes instead of polished highlights, because mistakes are the most honest data a coach can use.

We dig into the off-ball toolkit that changes games at any level—move, scan, communicate—and how to teach presence with a simple switch on, switch off routine. Ben opens up about learning public speaking, using AI to triage questions while keeping feedback human, and running monthly webinars where players and parents talk about confidence and big-match prep. Even his occasional trick shots have intent: widen reach, get more people to pick up a rugby ball, and model the grind of learning through failure.

If you coach, parent, or play, you’ll leave with practical ways to build habits that stick, design sessions that feel alive, and teach athletes to coach themselves. Want more? Subscribe, share this with a teammate, and leave a review with the one idea you’ll try this week.
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Watching kids train can tell you everything about a coaching environment in minutes. Are they going through the motions, or are they lit up with purpose? We share a small, practical idea that creates a huge shift in youth rugby coaching: stop leaving parents on the sideline and bring them onto the field as part of the session. After seeing a junior team in Sydney’s inner west learn tackling technique by tackling their own dads, we break down why it worked so well, how it boosted confidence, and how it made safe body position and wrapping feel unforgettable. 

We also talk about motivation and standards in youth sports development, especially when it comes to fitness. The Bronco test is a simple way to track conditioning across a season, but we add a twist: the “Director’s Bronco,” where the coach runs the shuttle-run test alongside the players and the clock stops when the leader finishes. That one rule turns a routine fitness test into a challenge kids want to train for, because they have a clear target and a real reason to care. 

The bigger takeaway is leadership. Whether you’re a parent, coach, or director of rugby, your presence changes the vibe of training in ways you can’t always measure. When leaders sweat with the group, demonstrate effort, and share the work, their words carry more weight and the team’s culture strengthens fast. If you found this useful, subscribe, share it with a coach or parent, and leave a review. What’s one drill you could upgrade by bringing an adult onto the field?
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Winning teams aren’t built on slogans. They’re built on agreed standards lived every day, and Greg Cooper shows how to get there with clarity, compassion, and competitive edge. From record points as a player to head coaching across New Zealand, Japan, France, and the USA, Greg walks us through the culture mechanics that actually move the needle: listening first, understanding the region and its history, then building a leadership layer of “connectors” who represent workers, pros, imports, and young players. This isn’t about tactics; it’s about vibe, frictions, and real-life pressures that derail performance if leaders don’t catch them early.

Greg opens up about early coaching mistakes, like filling silence with certainty he didn’t have and designing drills that created practice illusions. The correction is simple and hard: flip your frame to the defense, get immediate feedback from the unit trying to stop you, and anchor sessions in reality, not theory. He’s equally candid on selection calls he’d change today, shifting toward people before player within consistent standards. He rejects the myth that a healthy squad is universally happy. In a 47-man group, he wants most content and the rest hungry but not angry, which demands transparent communication and fairness applied the same way for everyone.

The most powerful thread is mindset. Diagnosed with Ewing sarcoma at 15, Greg learned the psychological can shape the physiological. That insight forged habits—training through treatment cycles, stacking routines, and turning Sunday into the start of healing after losses. Talent wins moments; character and standards win seasons. If you lead teams in any domain, you’ll leave with practical ways to design culture, handle pressure, and coach the person without lowering the bar for performance.

If this conversation sharpened your craft, follow the show, share it with a coach who needs it, and leave a quick review to help others find us. What standard will you commit to this week?
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Pressure doesn’t have to create panic. Sometimes it can create your best performance, if you coach the week the right way. Today we reflect on two powerful lessons from Sam Vesty, head coach of Northampton Saints, shared in our new release How to Be a Great Coach: Lessons from the World’s Best Coaches, Volume 2. If you lead a team, coach athletes, or manage people in high-stakes moments, these ideas translate fast.

First, we unpack “joy and clarity” as a finals-week strategy. Sam’s goal is freedom, not fear: bring players back to the wide-eyed kid who fell in love with the game. From revealing the final team with childhood photos to asking a simple question (“What would your 10-year-old self want?”), the point is to shift attention away from the scoreboard and onto controllables like intent, effort, and playing with heads up. We also talk about keeping training normal and fun, addressing nerves early, then clearing mental clutter by introducing minimal new tactics.

Second, we dig into confident decision making and the line that stops people in their tracks: “Decisive and wrong is better than passive and right.” Sam explains why hesitation is the real enemy in rugby, how overcoaching can erode belief, and how psychological safety helps players learn faster. We finish with a practical lens for feedback: treat skill errors as learning and call out effort errors without crushing confidence.

If this helps you coach under pressure, subscribe, share the episode with a fellow coach, and leave a review so more people can find the show. What’s one thing you’ll change in your next big week?
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Purpose isn’t a slogan at Navy Rugby; it’s the engine. We sit down with head coach Gavin Hickey to trace his journey from Ireland and Leicester to Annapolis, where a career-ending injury became the start of purpose-driven coaching. Gavin opens the doors to a culture that welcomes spouses and kids, treats athletes like “another set of our children,” and uses rugby to develop decision-making under pressure—the very skill midshipmen will rely on in the fleet.

Across this conversation, we unpack how a clear why outperforms any playbook. Gavin explains how Navy turns squads full of newcomers into national contenders by anchoring everything in shared beliefs and peer accountability. Technical skills accelerate when players own the standards. We talk leadership you can see: modeling fitness, discipline, and honesty; choosing sobriety and high personal standards; and being able to look yourself in the mirror and tell the truth about effort and growth.

Gavin also shares how American rugby’s grassroots grit—love of the game over money—can reignite passion anywhere. We explore season-long themes drawn from military history, from Pacific island-hopping to trench warfare, and how players translate those battles into weekly focus and identity. The result is a team that plays with meaning, bonds through pressure, and carries those lessons into service and life. If you care about culture, character, coaching, and the growth of rugby in the United States, this one hits home.

If you enjoyed this conversation, follow the show, share it with a coach or teammate, and leave a quick review to help others find it.
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For all your sports equipment and some of the most innovative rugby products going around, head to silverfernsports.com.
If you want to chat directly or explore options for your school or club, flick an email to [email protected]
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How to be a great coach Book Vol 2 is out on Amazon now
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