Scaling Success Through Partnerships with CEO Jed Ayres
Where do CEOs develop their appreciation for partnering? Why do some CEOs fully embrace partnering as a core business strategy while others take a fair-weather nice-to-have view? In this episode, you’ll meet a CEO who gets it. Jed Ayres, CEO of ControlUp, talks about his unique career path and insights on channel partnerships. Jed shares […]
The post Scaling Success Through Partnerships with CEO Jed Ayres first appeared on Channel Journeys.
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42:40
Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April
Where do you go for advice on how to navigate the evolving technology and partner landscape? There’s a new player in town that offers some unique benefits for partners and partner managers. For this episode, I sit down with MJ Shoer, Chief Community Officer, and Carolyn April, Head of Research at the new Global Technology […]
The post Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April first appeared on Channel Journeys.
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51:56
10 Steps to Maximize Your Partnering ROI with Harald Horgen
Are you feeling the heat to justify your investment in partnering? Do you know what return on investment (ROI) you’re getting? Many partnering leaders are fighting for investment and having to answer difficult questions from their CFO and CEO to substantiate the value of partnering. I recently had the pleasure of meeting someone who has […]
The post 10 Steps to Maximize Your Partnering ROI with Harald Horgen first appeared on Channel Journeys.
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55:37
Unlocking the Power of Ecosystems with Bob Moore
What are you doing in your company to drive partner ecosystem-led growth? In this episode of Channel Journeys, I sit down with Bob Moore, CEO of Crossbeam, to discuss the transformative power of ecosystems in the tech and SaaS industry. We talk about Bob’s book, Ecosystem-Led Growth and get a behind-the-scenes look at Crossbeam’s merger […]
The post Unlocking the Power of Ecosystems with Bob Moore first appeared on Channel Journeys.
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55:29
The Top 5 Trends Shaping Partner Programs with Margaret Adam
It’s always a good idea to look at the latest trends in partnering to make sure your strategy and programs are keeping up with the times. In this episode, I’m speaking with Margaret Adam, a former industry analyst and head of ecosystems research, about her five channel predictions for 2025. Margaret is now the Director […]
The post The Top 5 Trends Shaping Partner Programs with Margaret Adam first appeared on Channel Journeys.
Welcome to Channel Journeys, THE podcast for channel sales and marketing professionals that will enable and inspire you to create your best channel journey ever. Meet and learn from channel experts who share their channel journeys and lessons they’ve learned along the way. We’ll cover a wide range of topics to address challenges including how to make your channel team more effective, how to reach more customers by finding the right partner, and how to make your own channel journey more successful.
South Africa