Can I Buy You a Coffee?

Today on the show, Ebony sits down with ⁠Genevieve Day⁠, founder of influencer talent agency Day Management, Forbes 30 Under 30, author, and one of the sharpest minds in the industry.

Genevieve fell into PR at just 18, and found herself on the front lines of influencer marketing before it was an established industry, hosting one of the first-ever "Insta Meets" back when brands were only starting to take creators seriously. Then at 24, with a bit of "blissful ignorance" and nothing to lose, she took the leap, backed herself, and started Day Management from her sharehouse bedroom. Eleven years on, Genevieve is now also an author, mum of two, and leading an agency with a freshly launched UK arm. In this jam-packed episode, she pulls back the curtain on building a business, breaking into talent management, and turning a personal brand into a career.

In this episode, we cover:
Backing herself at 24 to build an agency in a new industry
The counterintuitive advice that changed how she leads
What a day in talent management actually looks like
How to break into talent management, and why passion beats a degree
How to monetise your personal brand and knowing when to get a manager
Why you should be a "Foxy Hedgehog"

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In this episode of Can I Buy You a Coffee?, Ebony welcomes ⁠Hannah Neumann⁠, a beauty marketing leader and the woman who started it all for Ebony as her very first mentor. In a full-circle moment, the tables turn and Ebony finally gets to share Hannah's wisdom with the whole community.
Hannah's career has taken her from television at Channel Seven in Adelaide, to landing in London with no job and no plan, to falling head over heels for the beauty industry at one of the UK's biggest beauty retailers. After a stint at L'Oréal, she returned to Australia and now leads marketing at Hey Bud skincare, a role she absolutely adores. Equal parts brand lover and data devotee, Hannah is one of the most generous, switched-on people in the industry and a passionate advocate for building up the next generation of women in marketing.
In this episode, we cover:
What actually makes a great mentor, and how to be a mentee worth saying yes to

Why standing out in beauty isn't about the "Devil Wears Prada" glamour

How to break into the beauty industry 

Behind the scenes of building a skincare product

The career risks that didn't make sense on paper

When roles are actually worth taking a pay cut

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Follow Hannah on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ and Instagram.
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What if you could skip a few career mistakes and learn from people who've already been there?
In this special live episode of Can I Buy You a Coffee?, Ebony Coatsworth is joined by Rosie Chong and Elise Qualischefski in front of a live audience to share the career lessons they wish someone had told them before they landed their first marketing job.
Whether you're still studying, looking for your first role or already working in the industry, this episode is your reminder that no one has it all figured out and that sometimes one piece of advice can completely change the trajectory of your career.
Why building your personal brand early creates opportunities

The power of networking before you need something

How mentors can fast-track your career

Why every marketer should understand data and analytics

Taking initiative and becoming someone your manager can rely on

Why being a "try-hard" is actually your greatest advantage

If you enjoyed this episode, we'd love it if you left a review, shared it with a friend or tagged us on LinkedIn or Instagram with your biggest takeaway.
Thanks for joining us for a coffee ☕

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Connect with Elise, Ebony and Rosie on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.
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In this episode of Can I Buy You a Coffee?, Ebony welcomes back ⁠Stephanie Brown⁠, the marketing career coach and one of the very first guests to ever sit down on the show back in 2024. 
After eight years at Nike and a stint at Apple, Stephanie now coaches marketers all over the world. From London to Germany to her home base in New Zealand and her growing list of clients here in Australia, helping them land the roles they never thought were possible. In this episode, she shares the strategy, the mindset, and one career-defining piece of feedback that changed everything.
In this episode, we cover:
How to land the job that looks "impossible" on paper 

The power of playing the long game in a world that wants everything instantly

What AI actually means for marketing careers 

The honest truth about working for big global brands like Nike & Apple

Generalist vs specialist: which marketing path is right for you, and why the order matters

The brutal piece of feedback that almost cost Stephanie a Nike leadership role — and how she turned it around

How to separate hard feedback from your identity

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Follow Stephanie on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠.
Listen to Stephanie's first CIBYAC episode ⁠here⁠.
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In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos.
Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online.
In this episode, we cover:
What uni doesn’t teach you about social media marketing

What actually helps you stand out and get promoted in marketing

Why personal branding and posting on TikTok can help land your dream role

The future of paid content

The strategy behind creating viral campaigns

The day-to-day reality of working social media

Ashleigh’s best advice for aspiring marketers wanting to break into the industry

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Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠
Check out The Breakout Hack’s Viral Nicki Minaj TikTok Challenge here.
Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠
Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!