Global Coach of the Year as Presented by the Duchess of York, Shani Taylor & one of Australia’s youngest CEO’s, George Mattar, CEO of LAB Group Australia, prese...
The conversation revolves around business experiences andthe concept of the "dog eat dog" world. George discusses a failed collaboration with a brand wheretheir promotional efforts were not matched, leading to a negative ROI. Despite investing $1,000 in discounted services, the partnership failed due to lack of reciprocal promotion. He emphasises the importance of mutual effort inpartnerships and the necessity of reviewing investments after 30 days. The discussion also touches on personal anecdotes, including slow service experiences with Uber Eats and the importance of moving with purpose in business and life.For further information head to https://linktr.ee/Businessbanterbythebasin
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14:19
Ep 16: Demon Clients: When The Good Turn Bad
The discussion centres on the concept of "demonclients," who initially praise but later demonize service providers. Shani shares a quote by Betty Davis, "In this business,until you're known as a monster, you're not a star," highlighting the paradox of client behaviour. They discuss a client who achieved a 129% revenue increasebut later complained about invoicing, despite no changes. This behaviour is attributed to clients' internal psychological dynamics and the tendency to idolise and then criticise. The conversation also touches on the importance ofcontinuous education and the challenges of managing client expectations and extreme reactions.For further information head to https://linktr.ee/Businessbanterbythebasin
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Ep 15: Scaling: The 30/20/10 Rule
In this conversation, Shani and George discuss the critical aspects of scaling a business using the 30-20-10 rule, emphasising the importance of understanding unit economics. They share insights on how to maintain healthy profit margins and the real-life implications of these principles in the salon industry. The discussion highlights the necessity of aligning pricing strategies with the level of service provided and the importance of financial literacy in business growth.For further information head to https://linktr.ee/Businessbanterbythebasin
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12:03
Ep 14: Don’t Recruit Another Employee Until You Listen to This
In this episode, Shani and George discuss the intricacies of recruitment, emphasising the importance of crafting effective job ads and hiring based on traits rather than just skills. They share personal anecdotes and insights from his experience in the recruitment industry, highlighting the challenges and strategies for finding the right candidates. The conversation also touches on the impact of AI on the hiring process and the significance of understanding what potential employees want from a job.Takeaways• Recruitment is not just about hiring staff, but also about attracting clients.• Effective job ads should focus on what's in it for the candidate.• AI can be a double-edged sword in recruitment; it can help but also mislead.• Hiring should prioritize traits like integrity and work ethic over just skills.• The recruitment process can make or break a business's success.• Job ads often fail because they are too generic and do not stand out.• Using video applications can provide better insights into candidates.• Networking and referrals can be more effective than traditional job ads.• Salary plays a crucial role in attracting the right talent.• Real-life experiences in hiring can provide valuable lessons for future recruitment.Sound Bites• "What's in it for me?"• "You want to get them on a video"• "I don't care what was your experience"• "I had to set up for tea with milk"Chapters00:00The Importance of Recruitment09:50Crafting Effective Job Ads20:03Hiring for Traits vs. Skills24:46Real-Life Recruitment ExperiencesFor further information head to https://linktr.ee/Businessbanterbythebasin
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Ep 13: The Copy Cat
In this conversation, George and Shani discuss the growingtrend of copycat behaviour in business, particularly in the coaching industry. They emphasise the importance of understanding themotivation behind this trend and the necessity of foundational skills in achieving success. The conversation highlights the pitfalls of seekingshortcuts and the value of authenticity and hard work in building a sustainable business.TakeawaysPeople are copying messages andcontent in business.The motivation behind copyingoften stems from a desire for quick success.Foundational skills are crucialbefore seeking advanced mentorship.Jumping levels in business canlead to bad habits and lack of understanding.Experience is key to solvingproblems in business.Branding is meaningless without afunctioning business.Authenticity and hard work cannotbe copied.Success requires commitment andconsistency.Shiny objects won't lead to realsuccess without foundational knowledge.You can't bypass the necessarysteps to achieve your goals. For further information head tohttps://linktr.ee/Businessbanterbythebasin
Global Coach of the Year as Presented by the Duchess of York, Shani Taylor & one of Australia’s youngest CEO’s, George Mattar, CEO of LAB Group Australia, present Business Banter by the Basin!
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