Birds Eye

SickBird Productions
Birds Eye
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5 of 9
  • The State of Content in 2026: Winners, Losers & The New Rules
    Welcome back to Birds Eye, today’s solo episode is a full breakdown of what actually mattered in content, business, and culture this year… and what you should pay attention to going into 2026. I’m walking you through: The 2025 Winners, IRL events making a comeback, personal branding becoming non-negotiable, why podcasting is quietly doing numbers, and why Snapchat is still the slept-on money printer. The 2025 Losers, rigid thinkers, broken visa systems, the end of “girlboss” culture, and why not every TikToker needs a podcast (trust me). My TBD List, remote work’s real future, work-life cycles, and where creative culture is shifting next. My 2026 Predictions, creators becoming small businesses, mid-form content rising, live experiences becoming the new algorithm, higher salaries for high performers, and why portfolios are replacing résumés. If you’re a young woman building a career, a creator brand, or your first business — this episode will give you the clearest roadmap for what to lean into, what to avoid, and what the next year is truly going to reward. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • The REAL Reason It’s So Hard to Work in Music (Especially in Canada)
    In this episode of Birds Eye, Jade sits down with music executive and founder Tyler Tasson for one of the most honest conversations about the music industry you’ll hear this year. Tyler breaks down how she built a multi-hyphenate career across corporate and independent spaces, why breaking into music is harder in Canada, and what young people actually need to know before entering the industry. She opens up about burnout, choosing the wrong path early on, finding your voice, and reinventing yourself mid-career. Whether you’re trying to work in music, pivot industries, or figure out how to juggle multiple passions without losing your mind, this episode is packed with insight, candor, and real talk you can use today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook
    In this week’s episode, Jade sits down with her longtime friend and Toronto based creator–producer Sarah Jenkins — a woman who has built a career that didn’t exist a decade ago. Sarah breaks down how she went from losing her job (twice) to posting over 5,000 TikToks, building a loyal audience, becoming a creator coach for elite athletes, producing podcasts, and producing digital content at the Olympics. They unpack the real skills needed to thrive in today’s content landscape, why athletes are the next wave of creators, how to price your work, and why “cringe is the price of admission.” Sarah also shares the truth behind growing an authentic audience, the emotional rollercoaster of going freelance, and the moment she realized she had finally “made it.” If you’re building a creative career, reinventing yourself, or figuring out how to turn your skills into a business — this episode is a blueprint. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Real vs Fake Science in a TikTok World with Dr. Raven Baxter
    Dr. Raven Baxter — better known online as Raven the Science Maven is a molecular biologist, science educator, and one-woman campaign to make science feel joyful, accessible, and actually relevant to your life. After working in drug discovery (including helping build the first protocol used in Parkinson’s research), she left the lab to focus on science communication, earning a PhD in science education and building a culturally responsive framework for how we talk about science online. In this episode, Jade and Raven get into how to think like a scientist in a world of TikTok “experts,” why most of our DNA is actually ancient viruses, what’s really happening inside your cells (yes, there is a literal trash can), and how representation and relatability change who feels like they belong in science. They also talk about leaving misaligned careers, staying fully yourself in rooms that want you to shrink, and why knowledge can genuinely calm your anxiety. Raven now lives in Washington, D.C., runs her own brand as The Science Maven, sits on boards advocating for better science communication, and is building her nonprofit, The Science Haven — all while proving that a woman in heels and a hoodie set can be the most credible person in the room. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • From Banker to Founder: Cate Luzio on Self-Funding & Redefining “Girlboss”
    Today’s guest is Cate Luzio, the founder and CEO of Luminary, one of the most respected global communities for women and allies in business — built entirely without outside funding. Before launching Luminary, Cate spent nearly two decades in banking and corporate leadership, working at institutions like J.P. Morgan and HSBC. When she realized she wanted to create more impact, she walked away from a comfortable executive life to start something from scratch. In this episode, Jade and Cate unpack what it really takes to build a self-funded global business, why she believes in empowering the power middle (the 80% of the workforce often overlooked), and how the return-to-office movement is reshaping culture, ambition, and connection in today’s workplaces. They also talk about the evolution of the “girlboss” era, how to rebuild confidence and self-advocacy in your career, and why men need to be part of the conversation for real change to happen. Cate shares the business plan that started it all, her exact approach to pricing and scaling Luminary, and why she believes that true success comes from community, not capital. Follow Cate & Luminary: LinkedIn: Cate Luzio Instagram/TikTok: @weareluminary weareluminary.com Follow the show: @BirdsEyePod — new episodes every week on YouTube, Spotify, and Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Birds Eye

Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.

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