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Available Episodes

5 of 327

322: Why We Need to Stop Running Our Clinics Like Clinics – And Start Running Them Like Brands with Emma Winen and Chloe Wilson from Shortcuts Australia
We’re told to focus on client experience, but the world’s top brands are focusing on client psychology.In this elevated and thought provoking episode, our host ABIC CEO, Stef Milla sits down with Emma Winen and Chloe Wilson from Shortcuts Australia to explore a radical shift: what if your software isn’t just a tool, it’s part of your brand?In an era where luxury is redefined by ease, intelligence, and emotional resonance, the most successful clinics aren’t run like clinics at all, they’re run like consumer brands.You’ll uncover how behavioural science, neuro-marketing, and intuitive technology are reshaping the client journey, and how your tech stack is silently influencing trust, prestige, loyalty, and even perceived clinical outcomes.Expect insights, science-backed strategy, and disruptive thinking that will leave you questioning everything from your online booking system to your post-treatment follow-up.If you’re ready to shift from being a service provider to becoming an unforgettable brand, this is the episode for you.This episode is brought to you by Shortcuts AustraliaThe ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
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321: Finding Your Voice in the Age of AI with Copywriter, Rachel Medlock
Welcome to the ABIC Podcast, where we bring you the conversations that shape the future of our industry. Today’s episode is all about voice, your voice and the authentic human voice and why it’s the most powerful tool you have in an era where artificial intelligence is everywhere.Here’s the truth: AI can write faster, but it can’t write you. It can’t capture the quirks, the soul, the lived perspective that makes words move people. And while every brand has a voice, not every brand knows how to use it. That’s where a professional copywriter comes in, someone who can shape the authentic human voice of your brand into words that build trust, spark emotion, and make you unforgettable.To explore this, I’m joined by Rachel Medlock, a professional copywriter in the beauty and aesthetic industry whose work is instantly recognisable for its sass, originality and substance. Together we’ll unpack why the authentic human voice, crafted by a professional, is the future, how you can protect and amplify it, and the science behind why humans still crave words written by humans.If you’ve ever wondered how to make your brand stand out in the age of AI, this conversation will show you why your voice, and your authentic human voice in the hands of a skilled copywriter, is your greatest competitive edge.The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
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320: The Forgotten Modality - Electrolysis, Education Gaps & the Future of Permanent Hair Removal with Kelly Dermody from Dermaskin Training
In today’s episode, we’re lifting the lid on one of the most misunderstood and underrepresented modalities in our industry, electrolysis.While laser and IPL dominate headlines and clinic menus, electrolysis remains the only truly permanent hair removal method. So why has it been left behind?We're joined by Kelly Dermody from Dermaskin Training, a passionate educator, practitioner and compliance expert with over 30 years of experience across clinical aesthetics, dermal therapies, and advanced skin education. Kelly’s also a national beauty trainer, clinic owner, and the founder of Mine Minerals, a cosmeceutical skincare and mineral makeup line developed directly from her work with real client skin.We explore how Australia’s education and regulatory systems are failing therapists when it comes to advanced modalities, why electrolysis matters now more than ever, and how Kelly is helping to bridge the gap between training, compliance and ethical, evidence-based care.If you’ve ever felt confused, underprepared, or overwhelmed by qualifications, standards or pathways for advanced treatments — this one is for you.This episode is brought to you by Dermaskin TrainingThe ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
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42:28
319: The Silent Architects of Aging: Bone, Fat & Hormones in Facial Structure with Dr. David Kosenko from Dermocosmètica
Today we’re exploring one of the most overlooked yet powerful forces behind facial ageing - the silent architects that shape how we look as the years go by: our bones, fat pads and hormones.Joining us is Dr. David Kosenko, Head of Medical and Clinical Training for Dermocosmètica and President of the Cosmetic Physicians College of Australasia.Together, we’ll unpack how menopause accelerates change, why bone and fat matter as much as skin, and how new regenerative treatments such as Profhilo Classic, Profhilo Structura, and Emepelle are reshaping the way we think about prevention and long-term care.If you’re a practitioner who wants to elevate your understanding of ageing, recognise the earliest signs of structural depletion, and discover how to move beyond filling space to restoring the environment, this conversation will give you fresh insights and practical strategies you can take straight back into clinic.The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
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49:57
318: Back Yourself - The Science of Resilience, Mindset & Building a Powerhouse Business with Nicola Le Lievre from Circadia Australia
What if the secret to success isn’t just hard work—but rewiring your brain to think differently? Today, we dive deep into the science of resilience, high performance, and self-belief with Nicola Le Lievre—an award-winning clinic owner, PR powerhouse, and co-author of Back Yourself.”We’re about to break down the neuroscience of self-doubt, how to train your mind for success, and the psychological strategies used by elite performers. This episode isn’t just inspiration—it’s science-backed transformation.This episode is brought to you by Circadia AustraliaThe ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
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