Mitch Carson - Media Mastery: Crafting a One Sheet Media Pitch That Gets You Booked
Mitch Carson is a bestselling author, TV host for NBC in Las Vegas, and international speaker who specializes in helping people build their personal brands and increase their media exposure. With decades of experience in television and media, Mitch has mastered the art of getting authors and entrepreneurs featured on major platforms. He shares his expertise on creating compelling pitches, building credibility through strategic media appearances, and leveraging visibility to achieve greater success in business.In this episode:The importance of continuous marketing and "omnipresence"Creating a professional one-sheet to secure media appearancesHow to customize your pitch for different media outletsStrategies for approaching major networks like BBCUnderstanding editorial calendars and timely hooksThe value of matching testimonials to your target marketCase studies of successful clients who used media to grow their businessesFirst steps for authors with no existing media presenceThe crucial role of credibility in media bookingsResources mentioned:Get Interviewed Guaranteed programAuthor Speaker Summit (February event)LinkedIn as a primary platform for author visibilityBook Recommendations:"Think and Grow Rich" by Napoleon Hill"Atomic Habits" by James ClearConnect with Mitch Carson:Website: getinterviewedguaranteed.com/meet-with-mitchConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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45:30
Andrew Wallner & Phil Marshall of Spoken - Revolutionizing Audiobooks: How Spoken Combines AI Narration with Author Monetization
Andrew Wallner and Phil Marshall are co-founders of Spoken, an innovative platform that combines AI narration technology with a streaming network for audio content. Coming from backgrounds in healthcare technology where they developed conversational AI systems, they sold their company in 2021 before turning their attention to the audiobook market. Phil, as a sci-fi writer and audio-only reader, recognized the need for better tools to create, publish, stream, and monetize audio content, which became the genesis of Spoken.In this episode:Origins of Spoken from healthcare technology to audiobook innovationHow Spoken combines AI narration with streaming capabilitiesMulti-character and multi-voice narration optionsCreating custom AI voices designed exclusively for specific charactersUsing the "Speak It" feature for precise pronunciation and inflectionAutomatic analysis of characters to suggest appropriate voicesThe Unified Streaming Network monetization modelFree options for authors just getting startedHow authors retain their rights on the platformDIY audiobook creation in a single sittingUpcoming "Take It With You" feature for exporting audioResources mentioned:Spoken.press - https://www.spoken.press/ElevenLabs - https://elevenlabs.io/Worldcon - https://www.worldcon.org/Author Nation - Author conference where Spoken was presentedBook Recommendations:"Kill Your Darlings" - https://ihave.spoken.press/p/3SatPI7Y1iE"Welcome to the Audioverse" - https://drphilmarshall.com/spokenConnect with Andrew and Phil:Spoken.press - https://www.spoken.press/drphilmarshall.com - https://drphilmarshall.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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38:10
Johnathan McClain - Narrating 200+ Audiobooks: Secrets from an Award Winning Multi-Genre Voice Actor
Johnathan McClain is a multi-talented creative professional working as a screenwriter, narrator, actor, and novelist. With a background in theater and television, Johnathan transitioned to audiobook narration in 2012, coinciding with Amazon's acquisition of Audible when the demand for narrators exploded. His first major audiobook projects included narrating several Jack Reacher novels, and he has since recorded over 200 books across various genres including sci-fi, fantasy, lit-RPG, mystery thrillers, and romance.In this episode:Journey from child actor to audiobook narratorTheater experience as preparation for narrationTransition from TV to complete performance controlWhy voice quality alone isn't enoughAdapting narration style across genresPreparation process for fiction vs. non-fictionAuthor-narrator collaboration workflowBest practices for manuscript formattingChallenges of dual vs. duet narrationCommon narration mistakes and solutionsTips for DIY audiobook narrationResources mentioned:Audible/ACX - https://www.acx.com/Find A Way Voices - https://www.findawayvoices.com/iAnnotate - https://www.folia.com/iannotateAudio Technica 4040 - Microphone recommendation for home recordingFocusrite Solo - Preamp recommendation for home recordingBook Recommendations:"James" by Percival Everett - https://www.amazon.com/dp/0385550367?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Wealth of Shadows" by Graham Moore - https://www.amazon.com/dp/B0CG8G3NRT?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Johnathan McClain:Website: Available for contact through his personal website"Meet Your Maker" - Fantasy series co-written with Seth MacDuffie and published by Podium"Newtown" series - Popular lit-RPG series narrated by JohnathanConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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52:30
JD Barker - Co-Writing Thrillers with James Patterson and Indie vs Traditional Publishing
JD Barker is a New York Times bestselling author who has experienced various publishing paths including traditional, indie, and hybrid publishing. With a background as a book doctor and ghostwriter for over 20 years, JD transitioned to writing his own novels and has since collaborated with James Patterson among other notable authors. His unique publishing journey includes a special relationship with Simon & Schuster that combines the advantages of indie publishing with the distribution power of a major publisher. JD's expertise spans multiple genres within the thriller and suspense categories, and he has numerous works optioned for film and television.In this episode:JD's journey from ghostwriter to bestselling authorThe pros and cons of traditional vs. indie publishingHis unique partnership arrangement with Simon & SchusterCollaborating with James Patterson and other co-authorsHow outlining transformed his writing processCreative marketing strategies for book promotionTips for new authors on quality, consistency, and platform buildingThe challenges of adapting books for film and televisionUpcoming projects including a Flatliners reboot novelResources mentioned:Writers Ink podcast: https://writersinkpodcast.com/NetGalley: https://www.netgalley.com/Website: https://jdbarker.com/Book Recommendations:"On Writing" by Stephen King: https://www.amazon.com/dp/1439156816?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with JD Barker:Website: https://jdbarker.com/Books: https://jdbarker.com/books/"We Don't Talk About Emma"” https://jdbarker.com/books/we-dont-talk-about-emma/"The Writer" with James Patterson: https://jdbarker.com/books/the-writer/Upcoming Release: "Something I Keep Upstairs" (May)Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
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43:34
Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership
Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.In this episode:Why LinkedIn is valuable for authors, especially nonfiction writersHow fiction authors can also leverage LinkedIn effectivelyCreating a strategy to connect with niche audiencesOptimizing your LinkedIn profile to showcase your bookContent formats that drive engagement and visibilityNetworking techniques for building valuable connectionsTools and resources to streamline your LinkedIn marketingCommon mistakes authors make on the platformWorking with a LinkedIn marketing specialistResources mentioned:LinkedIn content creators to follow: Kate LaDawn and Holly KrashawLater: https://later.com/Loomly: https://www.loomly.com/Buffer: https://buffer.com/LinkedIn's native scheduler: https://www.linkedin.com/help/linkedin/answer/a1347212Author Nation conferenceBook Recommendations:"Own Your Influence" by Shereen Simon: https://www.barnesandnoble.com/w/own-your-influence-sherenne-simon/1146338027Connect with Aryn Van Dyke:Website: https://www.bookrockstar.com/LinkedIn: https://www.linkedin.com/in/aryn-van-dykeConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
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