Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't k...
Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina
Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging?These are topics I discuss on this episode with Atlanta dermatologist Dr. Mary Alice Mina. You know, it’s funny. We don’t think anything about working out and looking better… but we raise a skeptical glance at the possibility of Botox, fillers, or peels. What’s the difference between them and, say, dying your hair?I find Botox to be an entry topic for the more relevant subject of skin health, cancer screenings, and the like. I'd been hoping to have a dermatologist on the show for a while. I know you'll enjoy this conversation.
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Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit
It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50.So what does the new year hold for all of this?Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health & Fitness Summit, which is planned for February in Los Angeles.The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and technology at its core. We’re driving the next wave of innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.”It’s interesting stuff, and I know you’ll enjoy this look head. ResourcesConnected Health & Fitness Summit 2025Cara Fautley on LinkedInDiscount Code to Summit: PODCAST10 for 10% off individual admissionPrime Fit Content
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Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1
What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives.New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy living -- and they want to make the most of their lives, regardless of age.We talk about changing hormones, prostate health, sex, Botox -- and, yes, the importance of staying physically fit. It's a helpful conversation and provocative in the best way. I hope you enjoy it. And please subscribe to Optimal Aging, leave a review, recommend us to a friend. ResourcesModern Urologist, the doctor's practicePrime Fit Content, my site to help gyms reach more people over 50
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Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.
Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group training is a win-win for trainers and clients alike, offering financial benefits and unique advantages tailored to an older demographic. You’ll walk away with actionable strategies for creating a cohesive training environment that keeps clients coming back, including those in the coveted "older" market, over 40 or 50 years old.Online ResourcesGet Vince's latest book here for free, "The Ultimate Guide to Small Group Personal Training"Vince Gabriele's websitePrime Fit Content – Engage the over-50 market
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From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva
Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining.Now, at 60, Jill has a new passion: Powerlifting.Jill’s is the kind of story you need to be sharing with your prospects, clients, and communities. It’s relatable and inspiring. She says she feels, moves, and looks great, and she’s finding new confidence — even a little swagger, if you ask me. “I might never be that skinny young thing again, but that’s OK,” she says. “I’m strong, I feel great, and I won’t need to use a walker when I’m 80.”Find Jill Silva on LinkedInPrime Fit Content
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
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