Optimal Aging

• Cutting Through the Supplement Confusion After 50 with Nikki Raymond

  Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to functional nutrition expert, emphasizing the critical role personalized bloodwork and supplements play in healthy aging.In this empowering conversation, you'll learn:Why supplements are essential (and how to pick the right ones)How understanding your personal bloodwork can dramatically improve health outcomesPractical tips for integrating better nutrition into busy lifestylesWhether you're optimizing your fitness or helping clients thrive as they age, Nikki provides clear, actionable insights for aging optimally.Guest Bio: Nikki Raymond is the owner of Xperience Health, a holistic health clinic in Atlanta specializing in functional nutrition, hormone optimization, and body composition analysis. She uses personalized testing to create tailored nutrition and supplement plans, empowering individuals to take control of their health at any age.🔗 Connect with Nikki:Website: https://www.nikkifitfitness.com/Website: https://www.xperience.health/Instagram: https://www.instagram.com/nikkifit_fitness🔗 Connect with Jay Croft:Email: [email protected]: https://www.instagram.com/primefitcontentLinkedIn: https://www.linkedin.com/in/croftjay👍 Enjoyed this episode? Rate us on Apple Podcasts and share it with a friend!📥 Resources Mentioned:Comprehensive Blood PanelsDEXA ScansGLP-1 and Peptide Therapies🌐 Podcast Website: https://primefitcontent.com

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• Elevating Your 50+ Clients to Superhero Status

  In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50.You’ll learn how to frame your clients as the heroes of their own fitness journeys (not you), why that subtle shift builds trust and credibility, and how to avoid the most common marketing mistakes that push people away.Whether you’re a gym owner, studio operator, or coach working with midlife and older adults, this episode is packed with actionable advice on messaging, member profiles, retention, and building community.🎧 What You’ll Learn:The “hero’s journey” and how it applies to your clientsWhy most fitness marketing misses the mark with older adultsHow to tell stories that inspire action (without selling)Real-world examples of member profiles that workThe retention benefits of client-centered contentPurchase recordings for the 2025 Virtual Functional Aging Summit:https://www.fbasucceed.com/faisummit📥 Download your free guide: How to Attract Clients Over 50 with Better Storytelling📘 Book a strategy call: https://primefitcontent.com/contact🧠 Connect with Jay: Instagram – @primefitcontent LinkedIn – Jay Croft⏱️ Timestamps: 00:00 – Real-life superhero story 01:30 – The hero’s journey explained 03:15 – Why older clients are overlooked 05:45 – Common marketing mistakes 09:20 – Client-focused storytelling 15:00 – Member profiles that resonate 25:00 – Success metrics for fitness pros 30:00 – Building community & retention 37:00 – Live Q&A on marketing strategies

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• How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty

  In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness.Alex shares how his struggle with self-esteem and identity led him to pursue a degree in psychology, which now underpins his coaching philosophy. You'll learn how he uses personality testing to meet clients where they are, especially those over 50 who may feel intimidated by change or doubt their ability to improve.Whether you're a fitness or wellness professional or someone navigating your own health journey later in life, this episode is filled with actionable insights. Alex explains how to help clients rewrite their internal stories, embrace behavior change at any age, and take manageable steps toward better health—without falling into the all-or-nothing trap.👤 Guest: Alex McBrairtyBio: Alex McBrairty is a personal trainer and psychology enthusiast who specializes in helping clients achieve lasting health transformations by combining mindset work with fitness strategy. His own journey of losing 100 pounds as a teenager deeply informs his coaching approach.Links:Substack Newsletter: https://ateamfit.substack.com🧠 Topics CoveredRewriting Your Health StoryHow Alex transformed from an overweight teen to a fitness coachThe role of self-perception in sustaining behavior changeThe Psychology of MotivationWhy external motivators can be powerful starting pointsUnderstanding the deeper "why" behind lasting changeUsing the Big Five Personality TraitsHow to tailor coaching using the OCEAN modelAdapting communication styles for different personality typesCoaching Over-50 ClientsWhy older adults often have more urgency—and more doubtsStrategies for simplifying nutrition and encouraging progress🎤 Host: Jay Croft Helping fitness professionals connect with people over 50 who want to stay healthy and engaged.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: [email protected]📢 Calls to Action:👍 Rate and review us on Apple Podcasts 📬 Subscribe to the email list – https://primefitcontent.com 📱 Follow on Instagram – @primefitcontent🫶 Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

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• Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market

  The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.comIn this episode of the Optimal Aging Podcast, host Jay Croft talks with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, who previews the upcoming event and shares compelling reasons why fitness professionals should be targeting the active aging market.Dan and Jay explore how this growing demographic presents not just a meaningful mission but also a strategic business opportunity—with higher client retention, deeper impact, and long-term sustainability. You'll also hear about the advantages of a virtual summit, how you can still access all the sessions even if you miss it live, and the type of career-changing content you can expect.It’s a no-brainer. Start learning here.https://functionalagingsummit.comGuest: Dr. Dan RitchieDr. Dan Ritchie is the co-founder of the Functional Aging Institute and a recognized leader in fitness for older adults. He holds a doctorate in Health and Physical Education and has helped countless fitness professionals elevate their careers by better serving clients over 50.🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com 📬 Contact Jay: [email protected] 🌐 More from Jay: https://primefitcontent.com 📱 Follow Jay: Instagram: @primefitcontent LinkedIn: Jay Croft

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• Why Now Is the Best Time to Serve the Aging Fitness Market with Dr. Dan Ritchie

  In this episode of the Optimal Aging Podcast, host Jay Croft reconnects with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, to preview this year’s Functional Aging Summit and explore the booming business opportunity of serving clients over 50.Jay and Dan discuss why the mainstream fitness industry still overlooks this demographic—and why that’s a massive mistake. You’ll learn how training older adults isn’t just rewarding, it’s smart business: longer client retention, deeper impact, and a growing market driven by global aging trends.Dan also shares details about the upcoming virtual summit, which makes it easier than ever for fitness professionals worldwide to access high-quality education, business training, and powerful networking opportunities.Whether you're new to this niche or already serving older adults, this episode will reinvigorate your mission and offer practical insight to help you grow.Guest: Dr. Dan RitchieDr. Dan Ritchie is the co-founder of the Functional Aging Institute and a leading voice in fitness for older adults. With a doctorate in Health and Physical Education, Dan has dedicated his career to helping fitness professionals serve aging populations with skill, empathy, and smart business acumen.🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com 📬 Contact Jay: [email protected] 🌐 More from Jay: https://primefitcontent.com 📱 Follow Jay: Instagram: @primefitcontent LinkedIn: Jay Croft

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