Optimal Aging

• Capture Better Photos for Your Gym Events, with Jenni Girtman

  In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark.Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, her tips can help you create compelling images that attract and retain more clients.From creating a shot list to simple editing tricks, this conversation is packed with actionable tips anyone can use — whether you're shooting a gym anniversary party or a 5K event.👤 Guest Name: Jenni GirtmanBio: Jenni Girtman is a professional photographer with decades of experience, including photojournalism at major newspapers and corporate event coverage. She runs two Atlanta-based photography businesses — Atlanta Event Photography and Life on Film Photography — specializing in everything from Fortune 500 events to bar and bat mitzvahs.Links:Website: https://atlantaeventphotography.comLife on Film Photography: https://lifeonfilmphotography.com🎯 Episode OutlinePlanning Photos That Help Your BusinessWhy visuals matter for fitness marketingWhy most gyms fall short with event photographyPre-Event Strategy: Assign, Plan, ScoutAssigning a photographerBuilding a basic shot listUnderstanding your venue and lightHow to Shoot Like a Pro (Without Being One)Three pillars: fill the frame, clean background, strong subjectBeginning-middle-end storytellingTips for better smartphone settingsEditing and Posting for ImpactSimple edits you can do on your phoneCropping and filters to enhance usabilityMatching photo format to platform (IG, FB, website)Bonus: Jenni's Live Photo ReviewReal-time examples of good and bad shotsWhat to fix and how to fix it⏱️ Timestamps00:00 – Why photos are crucial for gym marketing 01:15 – Meet Jenni Girtman 04:50 – Common photo fails at gym events 06:45 – How to prep: assign, list, scout 09:45 – Capturing beginning, middle, and end of events 13:20 – 3 keys to better composition 20:10 – Smartphone camera settings for quality 28:00 – Easy editing tips for non-photographers 30:00 – Live photo examples from Jenni’s work 36:45 – Connect with Jenni online🎤 Host: Jay Croft Helping fitness professionals grow with content that connects to the over-50 market.🌐 Podcast Website: https://primefitcontent.com📬 Calls to Action:📘 Book a free strategy call: https://primefitcontent.com/contact📱 Follow on Instagram: https://www.instagram.com/primefitcontent💡 Loved this episode? Share it with a fellow fitness pro or tag us on socials using #OptimalAgingPodcast

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• 7 Holiday Fitness Messaging Strategies That Actually Work for Clients Over 50

  This holiday season, ditch the tired “burn off the pie” message.In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact messaging strategies for gym owners, trainers, and health coaches who serve the 50+ population. You’ll learn how to communicate with compassion—not guilt—while keeping your clients engaged and consistent through the holidays.From practical travel workout tips to mindful eating reminders and ways to foster deeper community, this episode is a complete framework for turning holiday chaos into authentic connection and retention.What You'll Learn:How to replace fear-based fitness messaging with hope and encouragementWhy older adults ignore shame-based calls to actionReal-world tactics to keep clients active during travelHow to highlight community and member wins to build your brandTimestamps:00:00 – The holiday fitness guilt trip: why it doesn’t work01:00 – People over 50 want support, not shame02:00 – Reflection, connection & gratitude as holiday fitness themes03:00 – Strategy 1: Reframe messaging with positive reinforcement04:00 – Using gratitude and consistency as motivators05:00 – Strategy 2: Promote meaningful self-care (not spa fluff)06:00 – Strategy 3: Smart travel fitness tips for staying active08:00 – Gear to pack + travel-friendly routines09:00 – Strategy 4: Mindful eating without restriction10:00 – Nutrition swaps, healthy recipes & realistic advice11:00 – Strategy 5: Stay visible with social + event content12:00 – Showcase member fun to boost retention and reach13:00 – Strategy 6: Holiday gift ideas + pre-sales that convert14:00 – Promote habits, not resolutions15:00 – Strategy 7: Build connection to build your business16:00 – Final thoughts + where to get more support🎤 Host: Jay Croft Jay helps fitness professionals grow their business by communicating effectively with the 50+ demographic.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: [email protected] 📘 Book: Selling Longevity on Amazonhttps://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL 📱 Instagram: @primefitcontent 🔗 LinkedIn: Jay Croft🎧 Related Resources:Prime Fit Content for Fit Pros → https://primefitcontent.comTravel Workouts PDF – Email Jay to request: [email protected]👍 Rate the show on Apple Podcasts 📬 Join the community newsletter → https://primefitcontent.comLove this episode? Share it with your team or tag us on social with #OptimalAgingPodcast.

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• GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group

  In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mission is to bridge the gap between medicine, wellness, and fitness, creating a more integrated and accessible approach to health—especially for people over 50.They dive deep into the controversy around GLP-1s like Ozempic and Wegovy. Rather than viewing them as shortcuts or “cheating,” Dave urges fitness professionals to see these tools as gateways for deconditioned people to finally walk into the gym. This is a forward-thinking episode for anyone in fitness who wants to grow their reach and impact.Guest Name: Dave AppelBio: Dave Appel is Chief Health and Fitness Officer of KORB Health Group, where he leads the integration of GLP-1s, hormone therapy, and telehealth solutions into fitness environments. A former PE teacher and gym owner, Dave has decades of experience building programs that meet people where they are and help them transform their lives.Links:Website: https://korbhealth.comTopics CoveredGLP-1s Are Tools, Not CheatingWhy the fitness industry needs to stop judging people using medical help to get started.Dave’s Journey into Integrated HealthFrom PE teacher to CrossFit owner to health-tech innovator.KORB’s Mission and ModelHow KORB is bridging medicine, wellness, and fitness in gyms nationwide.The Business Case for Gym OwnersWhy GLP-1s can grow your membership and your bottom line.Serving the Over-50 PopulationMaking fitness more inclusive, accessible, and sustainable through tech and telehealth.🎤 Host: Jay Croft Jay helps fitness professionals grow their businesses by reaching more people over 50 through Prime Fit Content.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: [email protected] 📱 Instagram: https://www.instagram.com/primefitcontent👍 Rate the show on Apple Podcasts  📥 Join our email list – https://primefitcontent.com 📢 Share this episode with a fitness pro who needs to hear it!

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• From Alaska to The Golden Bachelor: Diane Firmani on Living Boldly at 71

  In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging.You’ll learn why movement matters, how friendships support longevity, and what The Golden Bachelor gets right about older adults. Diane also opens up about her training routines, motivation after loss, and why looking good is still a valid goal.🏒 Guest: Diane FirmaniBio: Diane Firmani is a 71-year-old athlete and Alaskan native who competes in triathlons, plays women’s hockey, and recently appeared on The Golden Bachelor. She embodies what it means to age boldly and actively.🔹 Episode OutlineSign Up and Show UpDiane's motto for life and staying active in Alaska’s cold, dark wintersBehind the Scenes of The Golden BachelorWhy she auditioned, how she got picked, and what filming was really likeFitness, Friendship, and MotivationThe role of like-minded women in keeping each other accountable and movingCompeting in HawaiiHow she trains for triathlons year-round despite harsh weather20 Years of Women’s HockeyOrganizing the annual Sea Cup tournament and staying competitive at 70+Representing Alaska on National TVHow her appearance resonated with audiences — and what she told the Bachelor himself!📚 Resources Mentioned:Prime Fit Content: https://primefitcontent.com🎤 Host: Jay Croft Jay helps fitness professionals reach the over-50 market with content that connects and converts. Learn more at https://primefitcontent.com📱 Follow Jay:Instagram: https://www.instagram.com/primefitcontentLinkedIn: https://www.linkedin.com/in/croftjay📥 Contact: [email protected]👍 Rate the show on Apple Podcasts  📬 Join the email list – https://primefitcontent.comLoved this episode? Share it with a friend or tag us on socials using #OptimalAging.

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• How to Host a Fitness Event That Converts Over-50 Prospects

  Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season.You’ll learn:Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clients without being pushyHow to make the most of your event with content, follow-up, and partnershipsJay also breaks down a simple five-step action plan to help you pick a date, choose a topic, and start generating new leads this week.If you serve the 50+ market, this is your playbook for ending the year strong—and heading into 2026 with momentum.📝 Episode Highlights🎯 Why Host a Fitness Event Now?The holidays create urgency and reflection for your over-50 audience.Events offer trust-building opportunities that discounts can’t.📆 Planning Your EventPick a topic with seasonal relevance and strong appeal (e.g., “Stay Strong Through the Holidays”)Make it experiential: mix teaching, light participation, and Q&ACollaborate with local health professionals to boost reach📣 Promotion TipsTreat it like a campaign: email, social posts, flyers, personal invitesOffer an exclusive, low-barrier next step (e.g., a “Holiday Tune-Up” package)🛠️ Post-Event Follow-UpSend personalized emails to attendeesRepurpose photos, video, and quotes into evergreen contentBuild an event cadence (quarterly rhythm)🎤 Host: Jay Croft Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast. He helps fitness professionals grow their businesses by connecting with the over-50 market through powerful storytelling and authentic content.🌐 Podcast Website: https://primefitcontent.com 📬 Contact Jay: [email protected] 📱 Follow on Instagram: @primefitcontent 🔗 LinkedIn: Jay Croft👍 Rate the show on Apple Podcasts  📥 Join the email list – https://primefitcontent.comLoved this episode? Share it with a friend or tag us using #OptimalAgingPodcast.

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