Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't k...
Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1
What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives.New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy living -- and they want to make the most of their lives, regardless of age.We talk about changing hormones, prostate health, sex, Botox -- and, yes, the importance of staying physically fit. It's a helpful conversation and provocative in the best way. I hope you enjoy it. And please subscribe to Optimal Aging, leave a review, recommend us to a friend. ResourcesModern Urologist, the doctor's practicePrime Fit Content, my site to help gyms reach more people over 50
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26:22
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.
Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group training is a win-win for trainers and clients alike, offering financial benefits and unique advantages tailored to an older demographic. You’ll walk away with actionable strategies for creating a cohesive training environment that keeps clients coming back, including those in the coveted "older" market, over 40 or 50 years old.Online ResourcesGet Vince's latest book here for free, "The Ultimate Guide to Small Group Personal Training"Vince Gabriele's websitePrime Fit Content – Engage the over-50 market
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32:00
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva
Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining.Now, at 60, Jill has a new passion: Powerlifting.Jill’s is the kind of story you need to be sharing with your prospects, clients, and communities. It’s relatable and inspiring. She says she feels, moves, and looks great, and she’s finding new confidence — even a little swagger, if you ask me. “I might never be that skinny young thing again, but that’s OK,” she says. “I’m strong, I feel great, and I won’t need to use a walker when I’m 80.”Find Jill Silva on LinkedInPrime Fit Content
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It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)
I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand. It reminded me that the messages about fitness over 50 are still unfamiliar to most people. I think about them so much that I forget that not everyone else does so, as well.It made me wonder if gym owners and others in health and fitness make the same mistake.And it reminded me of a podcast episode I recorded a while back about the topic, so I decided to re-publish it this week. It was interesting how the topics circled back — providing a good lesson for me as a communicator and for anyone trying to convince people to get fit after 50. Here it is.Online ResourcesPrime Fit Content – Engage the over-50 market
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How to Measure and Improve Mobility after Age 50? There's an App for That
Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the concept of movement as a vital sign and the paramount importance of addressing asymmetry to stave off injuries. This conversation is brimming with actionable insights for both fitness enthusiasts and professionals eager to maximize their potential and well-being.We also trace the fascinating evolution of motion tracking technology, from the cumbersome days of Xbox Kinect to today's sleek, software-driven solutions. Andrew shares how strategic partnerships with fitness pioneers like TRX and Stretch Lab helped refine Physmodo's cutting-edge technology, making it accessible for fitness chains and small gyms alike. The pandemic-driven shift from a hardware-software hybrid to a purely software approach is particularly noteworthy, demonstrating adaptability and innovation. Tune in to learn how the Physmodo app can be seamlessly integrated into your fitness regime or professional practice, and how it stands to transform the landscape of personal training and health optimization.Online ResourcesPhysmodoAndrew Menter on LinkedInPrime Fit Content – Engage the over-50 market
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.