Optimal Aging

• Starting Your Online Coaching Business for Older Adults, with Chris Liddle

  In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals can launch and grow an online business, particularly focused on serving adults over 50. Chris offers practical advice on getting started, choosing the right tools, and creating meaningful client relationships in a virtual environment.Chris shares how he transitioned from in-person training to a thriving online coaching model, including how his own parents in their 70s inspired him to refine his tech onboarding and communication style. The conversation covers why the older demographic is not only viable but ideal for online training—offering reliability, consistency, and a genuine desire to improve.This episode is packed with insights for any coach looking to grow sustainably and meaningfully. Jay and Chris dive into topics like using WhatsApp and YouTube for low-cost delivery, building trust with tech-hesitant clients, and using thoughtful onboarding to reduce friction. Chris also breaks down scalable coaching models, shares tips for pricing and retention, and discusses the mindset needed to succeed in today’s remote fitness landscape.If you’re a trainer who’s been curious about online coaching, or if you’ve struggled with finding the right market to serve, this conversation will shift your perspective and equip you with strategies to take action immediately.💼 Guest: Chris LiddleBio:Chris Liddle is a Canada-based online coach and educator who coaches the general population but also helps other trainers launch and grow their online coaching businesses through some of the work he does with BSimpson Fitness. He’s passionate about serving the older adult population and is known for simplifying tech, delivering customized programming, and building deep, supportive client relationships.Links:Instagram: https://instagram.com/christianliddle Podcast: https://podcast.invigoratetraining.com📌 Episode HighlightsWhy Online Coaching Still Matters Post-PandemicDemand for virtual fitness hasn’t faded. Chris explains how coaches can meet this need effectively, especially with older clients.Simplified Tech for SeniorsTools like WhatsApp, spreadsheets, and YouTube can go a long way. Chris explains how to keep your systems low-cost and accessible.Identifying the Right NicheWhy elite athletes aren’t the best target market—and why older adults are often your best long-term clients.Getting Started with No BudgetYou don’t need fancy apps. Chris shares how to begin with free tools and build a profitable model step by step.Should You Become an Online Trainer?Chris breaks down the traits of successful online coaches and how to know if this career path is right for you.📅 Timestamps00:00 Why online fitness is still growing01:15 Meet Chris Liddle04:00 How Chris got started in online training06:00 Coaching clients over 50 online08:00 Tech onboarding tips for older adults12:00 Helping trainers identify their ideal niche16:00 Simple tools to start coaching online20:00 WhatsApp, YouTube & spreadsheets: low-cost tools24:00 Group coaching and scalability26:00 Is online training right for you?30:00 Final thoughts & connect with Chris🎤 Host: Jay CroftJay helps fitness professionals grow their businesses by engaging clients over 50 with expert marketing strategies and storytelling.🌐 Podcast Website: https://primefitcontent.com✨ Calls to Action📥 Download our free guide for fit pros – https://primefitcontent.com📱 Follow on Instagram – https://instagram.com/primefitcontent🔍 Loved this episode? Share it with a friend or tag us on social using #PrimeFitContent

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• The Power of Positivity in Business, Health, and Leadership with Jay Clark

  In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive mindset is not just feel-good fluff — it’s a practical, powerful tool for overcoming adversity, improving your health, and growing your business.You’ll hear:How positivity fuels resilience and deeper client connectionsThe difference between “kumbaya” optimism and action-based faithWhy core values and knowing your “why” help prevent burnoutReal-world ways small business owners can implement positive leadershipHow storytelling creates magic in leadership and marketingJay also hosts the podcast Making Our World Better, where he highlights unsung heroes in the nonprofit sector. Don’t miss this inspiring conversation packed with actionable insights for fitness and wellness professionals over 50.Guest Name: Jay ClarkBio: Jay Clark is a John Gordon-certified Power of Positive Leadership trainer and the founder of JC Charity Services. He draws from a rich background in professional sports and nonprofit leadership to help individuals and organizations develop positive, resilient mindsets through workshops, coaching, and storytelling.Links:Website: https://jccharityservices.com/Podcast: Making Our World Better🎤 Host: Jay Croft Jay helps fitness professionals grow their businesses by serving people over 50 with clarity, purpose, and effective storytelling.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: [email protected] 📱 Follow on Instagram: https://www.instagram.com/primefitcontent 📥 Join the newsletter: https://primefitcontent.comLoved this episode? Share it with a friend or tag us on social media using #OptimalAgingPodcast.

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• Cutting Through the Supplement Confusion After 50 with Nikki Raymond

  Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to functional nutrition expert, emphasizing the critical role personalized bloodwork and supplements play in healthy aging.In this empowering conversation, you'll learn:Why supplements are essential (and how to pick the right ones)How understanding your personal bloodwork can dramatically improve health outcomesPractical tips for integrating better nutrition into busy lifestylesWhether you're optimizing your fitness or helping clients thrive as they age, Nikki provides clear, actionable insights for aging optimally.Guest Bio: Nikki Raymond is the owner of Xperience Health, a holistic health clinic in Atlanta specializing in functional nutrition, hormone optimization, and body composition analysis. She uses personalized testing to create tailored nutrition and supplement plans, empowering individuals to take control of their health at any age.🔗 Connect with Nikki:Website: https://www.nikkifitfitness.com/Website: https://www.xperience.health/Instagram: https://www.instagram.com/nikkifit_fitness🔗 Connect with Jay Croft:Email: [email protected]: https://www.instagram.com/primefitcontentLinkedIn: https://www.linkedin.com/in/croftjay👍 Enjoyed this episode? Rate us on Apple Podcasts and share it with a friend!📥 Resources Mentioned:Comprehensive Blood PanelsDEXA ScansGLP-1 and Peptide Therapies🌐 Podcast Website: https://primefitcontent.com

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• Elevating Your 50+ Clients to Superhero Status

  In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50.You’ll learn how to frame your clients as the heroes of their own fitness journeys (not you), why that subtle shift builds trust and credibility, and how to avoid the most common marketing mistakes that push people away.Whether you’re a gym owner, studio operator, or coach working with midlife and older adults, this episode is packed with actionable advice on messaging, member profiles, retention, and building community.🎧 What You’ll Learn:The “hero’s journey” and how it applies to your clientsWhy most fitness marketing misses the mark with older adultsHow to tell stories that inspire action (without selling)Real-world examples of member profiles that workThe retention benefits of client-centered contentPurchase recordings for the 2025 Virtual Functional Aging Summit:https://www.fbasucceed.com/faisummit📥 Download your free guide: How to Attract Clients Over 50 with Better Storytelling📘 Book a strategy call: https://primefitcontent.com/contact🧠 Connect with Jay: Instagram – @primefitcontent LinkedIn – Jay Croft⏱️ Timestamps: 00:00 – Real-life superhero story 01:30 – The hero’s journey explained 03:15 – Why older clients are overlooked 05:45 – Common marketing mistakes 09:20 – Client-focused storytelling 15:00 – Member profiles that resonate 25:00 – Success metrics for fitness pros 30:00 – Building community & retention 37:00 – Live Q&A on marketing strategies

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• How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty

  In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness.Alex shares how his struggle with self-esteem and identity led him to pursue a degree in psychology, which now underpins his coaching philosophy. You'll learn how he uses personality testing to meet clients where they are, especially those over 50 who may feel intimidated by change or doubt their ability to improve.Whether you're a fitness or wellness professional or someone navigating your own health journey later in life, this episode is filled with actionable insights. Alex explains how to help clients rewrite their internal stories, embrace behavior change at any age, and take manageable steps toward better health—without falling into the all-or-nothing trap.👤 Guest: Alex McBrairtyBio: Alex McBrairty is a personal trainer and psychology enthusiast who specializes in helping clients achieve lasting health transformations by combining mindset work with fitness strategy. His own journey of losing 100 pounds as a teenager deeply informs his coaching approach.Links:Substack Newsletter: https://ateamfit.substack.com🧠 Topics CoveredRewriting Your Health StoryHow Alex transformed from an overweight teen to a fitness coachThe role of self-perception in sustaining behavior changeThe Psychology of MotivationWhy external motivators can be powerful starting pointsUnderstanding the deeper "why" behind lasting changeUsing the Big Five Personality TraitsHow to tailor coaching using the OCEAN modelAdapting communication styles for different personality typesCoaching Over-50 ClientsWhy older adults often have more urgency—and more doubtsStrategies for simplifying nutrition and encouraging progress🎤 Host: Jay Croft Helping fitness professionals connect with people over 50 who want to stay healthy and engaged.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: [email protected]📢 Calls to Action:👍 Rate and review us on Apple Podcasts 📬 Subscribe to the email list – https://primefitcontent.com 📱 Follow on Instagram – @primefitcontent🫶 Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

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