The Creative One

In this episode of The Creative One, we explore one of the most overlooked yet powerful elements of storytelling: Sound

From film and television to music, live events, and digital content, immersive audio is transforming how audiences experience stories. As technologies like Dolby Atmos become more accessible, creators have an opportunity to move beyond simply hearing content to truly feeling it.

Guests: Jean-Michel Wickli & Rici Martins
METHOD x MADNESS – Johannesburg-based Dolby Atmos mixing studio and immersive audio company.

METHOD x MADNESS is helping shape the future of immersive audio in South Africa, working with leading artists including Uncle Waffles, DBN Gogo, MUZI, Solo Ntsizwa, Shamiso, Mateki2Shoes, Ross Learmonth, Shekhinah, and ZVRI, while also producing immersive listening experiences, educational workshops, and innovative brand activations.

In this conversation, we unpack:

* What Dolby Atmos is and why it's changing the way audiences experience content.
* How immersive audio is being adopted across music, film, television, live events, and streaming platforms.
* The current state of Dolby Atmos in South Africa and where the industry is heading.
* What creators, production companies, broadcasters, and audiences need to do to accelerate wider adoption.
* Why sound is one of the most important elements of storytelling and production.
* The importance of capturing exceptional audio during production - and why poor sound cannot simply be "fixed in post."
* Emerging audio technologies that are shaping the future of content creation.
* Practical advice for creators and production professionals looking to future-proof their productions.

Whether you're producing films, podcasts, commercials, branded content, music, or live experiences, this episode offers valuable insights into how audio is redefining creative production and why investing in sound is no longer optional - it's essential.

This isn't just a conversation about technology.

It's a discussion about the future of storytelling, audience experience, and how African creators can position themselves at the forefront of immersive content.

🎬 The Creative One is brought to you by **C-Major Productions
https://www.cmajorproductions.com
🎙 Hosted by: Peter Blasto Sibeko
🎥 Produced by: C-Major Productions

Watch and listen on YouTube, Spotify, and Apple Podcasts. Subscribe for more conversations at the intersection of creativity, media, technology, and business.

All third-party brands and artists referenced are discussed for educational, editorial, and analytical purposes. All original content remains the property of its respective owners.

Episode 27 explores how podcasts can evolve beyond content into platforms that build audiences, communities, and long-term business value.

Host Peter Blasto Sibeko is joined by Adelle Onyango - Kenyan media entrepreneur, storyteller, author, and founder of one of Africa’s leading podcast platforms. 

With over 300 podcast episodes, international tours, workshops, and a global listener base, Adelle shares her perspective on:
building meaningful audience connection
podcast distribution and growth
podcasting as a marketing strategy
monetisation and sustainability
creating platforms people return to

This episode is a conversation about podcasting, storytelling, and building something that lasts.

Produced by C-Major Productions.

In this episode of The Creative One, we move beyond inspiration and into real production intelligence.This conversation breaks down how high-impact African brand productions are conceived, structured, and executed creatively, technically, and operationally — within real-world constraints.🎙 Guest: Nana AsiheneCreative Director & ProducerUsing two major African campaigns as case studies, we unpack what actually drives production excellence:Guinness – “Black Shines Brightest”MTN – Pan-African Brand CampaignRather than surface-level reviews, this episode examines:
The creative and production decisions that shape impact
How visual language, direction, and execution work together
Budget trade-offs versus production value
What African organisations must do to deliver consistently strong work
Video producers and directors
Creative directors
Marketing and brand teams
Agencies and multimedia professionals
Clients who want to understand what quality production really takes
This episode is designed for:This is not theory.It’s a production-room conversation about best practice, systems, and execution in the African context.🔗 Referenced campaigns (for viewing):Guinness – Black Shines Brightest   • Guinness Nigeria Ad  MTN – Pan-African Brand Campaign   • MTN Business - The Journey of a Coffee Bean  🎬 The Creative One is brought to you by C-Major Productions🌍 https://www.cmajorproductions.com🎙 Hosted by: Peter Blasto Sibeko🎥 Produced by: C-Major ProductionsAll third-party content referenced is discussed for educational and analytical purposes. Original content remains the property of its respective owner.

What really goes into staging a cultural performance for the world’s most powerful leaders?

In this premiere episode of The Creative One – a G20 Behind the Curtain series, we go beyond politics and policy to uncover the hidden creative forces behind global summits.

Guest: Alan Gejtman
As Production Stage Manager and Artistic Producer of Argentum, the unforgettable gala night of the G20 Argentina 2018, Alan takes us behind the scenes of a show that featured 150 dancers, a live orchestra, and Argentina’s cultural soul — all staged at the iconic Teatro Colón for the world’s Heads of State.

We talk about:

The creative and logistical challenge of producing a national spectacle for a global audience

What it takes to balance diplomacy, culture, and performance at the highest level

Why these moments matter for soft power — and what Africa can learn (and lead)

This series explores the intersection of creativity, innovation, and leadership in global affairs — and how Africa’s voice fits into that story.

Hosted by Peter Blasto Sibeko, presented by C-Major Productions & SEAfrica
🔗 More: www.cmajorproductions.co.za/g20

Join us as we welcome  the phenomenal visual artist Nandipha Mntambo to the show! letting us in on her unique creative journey and her global mentorship plans.