The Creative One

In this episode of The Creative One, we move beyond inspiration and into real production intelligence.This conversation breaks down how high-impact African brand productions are conceived, structured, and executed creatively, technically, and operationally — within real-world constraints.🎙 Guest: Nana AsiheneCreative Director & ProducerUsing two major African campaigns as case studies, we unpack what actually drives production excellence:Guinness – “Black Shines Brightest”MTN – Pan-African Brand CampaignRather than surface-level reviews, this episode examines:
The creative and production decisions that shape impact
How visual language, direction, and execution work together
Budget trade-offs versus production value
What African organisations must do to deliver consistently strong work
Video producers and directors
Creative directors
Marketing and brand teams
Agencies and multimedia professionals
Clients who want to understand what quality production really takes
This episode is designed for:This is not theory.It’s a production-room conversation about best practice, systems, and execution in the African context.🔗 Referenced campaigns (for viewing):Guinness – Black Shines Brightest   • Guinness Nigeria Ad  MTN – Pan-African Brand Campaign   • MTN Business - The Journey of a Coffee Bean  🎬 The Creative One is brought to you by C-Major Productions🌍 https://www.cmajorproductions.com🎙 Hosted by: Peter Blasto Sibeko🎥 Produced by: C-Major ProductionsAll third-party content referenced is discussed for educational and analytical purposes. Original content remains the property of its respective owner.

What really goes into staging a cultural performance for the world’s most powerful leaders?

In this premiere episode of The Creative One – a G20 Behind the Curtain series, we go beyond politics and policy to uncover the hidden creative forces behind global summits.

Guest: Alan Gejtman
As Production Stage Manager and Artistic Producer of Argentum, the unforgettable gala night of the G20 Argentina 2018, Alan takes us behind the scenes of a show that featured 150 dancers, a live orchestra, and Argentina’s cultural soul — all staged at the iconic Teatro Colón for the world’s Heads of State.

We talk about:

The creative and logistical challenge of producing a national spectacle for a global audience

What it takes to balance diplomacy, culture, and performance at the highest level

Why these moments matter for soft power — and what Africa can learn (and lead)

This series explores the intersection of creativity, innovation, and leadership in global affairs — and how Africa’s voice fits into that story.

Hosted by Peter Blasto Sibeko, presented by C-Major Productions & SEAfrica
🔗 More: www.cmajorproductions.co.za/g20

Join us as we welcome  the phenomenal visual artist Nandipha Mntambo to the show! letting us in on her unique creative journey and her global mentorship plans.

Discover the secrets of art commerce in this episode, where we discuss tracking, and the logistics of exporting art globally with our guest from Belgium, Holly De Vries. Learn how to sell and showcase your work to reach a broader audience. Tune in for valuable insights into the art of exporting art!

In this illuminating episode, we take a deep dive into Johannesburg's vibrant transformation and how it has emerged as a beacon of arts and culture in Africa, earning global recognition for its dynamic offerings. Join Mr. Vuyisile Mshudulu, the Director of Arts, Culture and Heritage for the City as we explore its strategic positioning and innovative initiatives that continue to place it at the forefront of the continent's cultural landscape.