Episode 142 - The Elizabeth Messina Process (Part 1)
In the first part of this riveting 2-part interview, photographer Elizabeth Messina shares how she evolved from being too shy for photos to confidently teaching others about her craft. She believes successful photography businesses start with creating excellent work you're proud of, not just clever marketing.
Key Takeaways:
Start with good work: Build your business on photography you actually love, not just marketing tactics
Growing confidence takes time: Overcoming shyness and learning to trust your vision
Balance art with client needs: Serve clients while still making time for your own creative work
Focus on what you control: During slow periods, improve your portfolio and skills instead of worrying about what's not working
Join us next week for Part 2!
Elizabeth Messina's sanctuary for creatives:
https://theartedept.com
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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BONUS REPLAY: The Secrets to True Light & Airy Photography: Creating Consistent, Cohesive Galleries with Katie Lamb
In this episode, Katie Lamb returns to dive deep into the elements that create a true light and airy photography style. With 17 years of experience as a light and airy photographer, Katie breaks down the key components of this popular aesthetic and dispels common misconceptions.
Episode Highlights:
The three key elements that define light and airy photography: soft neutral tones, clean creamy skin tones, and soft shadows
How to choose client wardrobes that enhance the light and airy style
What to look for in locations: great light, the right types of trees, open sky, and appropriate grass height
The difference between clean light vs. muddy light and how to identify both
Why overexposing doesn't equal light and airy (and can actually ruin your images)
Tips for metering properly for skin tones using spot metering
How to position yourself and clients to create soft light even in harsh lighting conditions
Use code TMA at checkout for exclusive podcast listener discounts on Katie's master level courses at katielamb.com.
Connect with Katie:
https://www.katielamb.com/
Master the Light and Airy Style Course:
https://www.katielamb.com/courses
(Don't forget the coupon code "TMA" - our exclusive discount stacks when she's running a special!)
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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Episode 141 - The Messy Middle: Navigating Your Way to a Profitable Photography Business (Pt 1)
Welcome to the messy middle! In this new monthly segment, Ali from the TMA team is bringing us conversations about what the messy middle looks like when it comes to building a photography business you love. In this first episode of the messy middle, Ali is sharing a glimpse into her own personal messy middle of moving to a new area and playing the long game of building meaningful relationships that ultimately have helped her kickstart this new chapter of her business.
Join the e-mail list:
https://membership.themotherhoodanthology.com/membership-waitlist
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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Episode 140 - From 20% to 70% Open Rates: The Email Secrets Photographers Need to Know
In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers.
Topics Covered:
Email deliverability fundamentals: why consistency beats surprises and how to avoid the spam folder
List management strategies: cleaning unengaged subscribers, segmentation, and focusing on quality over quantity
Improving email performance: subject lines, personal storytelling, technical setup, and understanding key metrics
Building authentic connections through targeted campaigns and personal newsletters that drive real business results
And so much more!
Connect with Dawn:
Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6
Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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Episode 139 - Why Email Marketing Actually Works for Photographers (Real Results + Templates)
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings.
Key Themes:
Own your audience instead of renting it - Why email is safer than social media for reaching your clients
Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services
Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails
Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders
Create an email routine that works - How to send emails regularly without it feeling like a chore
Turn everyday life into email content - Easy ways to write interesting emails that show your personality
Getting started with email marketing - What platform to choose and how to set up your first email list
Connect with Shannon:
https://www.theemailclub.co
https://www.instagram.com/mrs.vondy
Free Welcome Email Template:
https://www.theemailclub.co/free-email-template2025
Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast
14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
About Motherhood Anthology: Photography Education for a Business You Love
Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.
Listen to Motherhood Anthology: Photography Education for a Business You Love, 99% Invisible and many other podcasts from around the world with the radio.net app
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