Motherhood Anthology: Photography Education for a Business You Love

What does it really look like to build a photography business entirely on your own terms? In this Coaching Week highlight, TMA mentor Shannon Griffin pulls back the curtain on how a crystal-clear why has shaped everything from her pricing and boundaries to the relationships that have generated sales of $10,000, $19,500, and $25,000 from single clients.

Topics Covered:

Why your why has to come before your brand, pricing, or portfolio

How Shannon structures her session fees and custom artwork ordering process

The nearly lost $10,000 sale and what it taught her about flexibility

How long-game relationship building on social media led to gallery placements, weddings, and consulting work

Why niching down deeply opens more doors than it closes

The mindset shift behind bold, high-ticket offers

and so much more!

Shannon's story is a reminder that a profitable photography business does not have to look like everyone else's. When your why is clear, your boundaries hold, and your voice is consistent, the right clients find you.

Check out Picture Perfect Rankings:

Group Coaching: ⁠⁠⁠⁠⁠https://pictureperfectrankings.com/found-booked/⁠⁠⁠⁠⁠

Learn more: ⁠⁠⁠⁠⁠https://pictureperfectrankings.com/⁠⁠

Connect with Shannon:

https://www.shannongriffin.com/shannon-griffin-photography

Connect with The Motherhood Anthology

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Your "why" isn't something you figure out once and file away. It's a living, evolving part of who you are as a photographer and a business owner. And understanding it more deeply changes everything, from the way you market your work to the way you show up for your clients. In this Coaching Week highlight, Suzy Brown brings that truth home with honesty, warmth, and practical wisdom that will stay with you long after you hit pause.

Topics Covered:

Why your "why" is a practice, not a destination

What your unique offering actually is

Devotion vs. discipline

Simple, sustainable ways to stay connected to yourself

Why being present in your life is part of the work

Navigating the ongoing journey of business ownership

Willow Canvas:

⁠⁠⁠⁠⁠http://willowcanvasbackdrops.com/

Connect with Suzy:

https://simplybysuzy.com

Connect with The Motherhood Anthology

Join TMA!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/

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If you've ever felt like you're chasing an impossible number or stuck on a hamster wheel wondering when you can finally slow down, this episode is for you. Shanna Skidmore joined us during our January Coaching Week to challenge the "more is always better" narrative and help us answer one critical question: what is enough for you?

Topics Covered:


Why "enough" is the most important financial number you'll ever calculate


Your three money moves: success currency, time bank, and freedom figure


How to reverse-engineer your freedom figure

The real reason 65% of businesses fail

And so much more

Shanna's approach is practical, honest, and refreshingly anti-hustle. If you're ready to define success on your own terms and build a business that actually fits your life, press play.

Connect with Shanna:

https://shannaskidmore.com

Check out Picture Perfect Rankings:

Group Coaching: ⁠⁠⁠⁠https://pictureperfectrankings.com/found-booked/⁠⁠⁠⁠

Learn more: ⁠⁠⁠⁠https://pictureperfectrankings.com/⁠⁠

Connect with The Motherhood Anthology

Join TMA!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/

Connect with TMA:

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Connect with Kim:

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What if one client invested $45,000 in your photography business? For Casia Fletcher of Fletcher & Co, this dream became reality. In this Messy Middle feature, Casia shares the strategic decisions, pricing shifts, and client experience philosophy that made this extraordinary sale possible.

Topics Covered:

Why diversifying beyond one photography division protects your business

The pricing pivot that changed everything

Building a motherhood membership that sells products, not just sessions

Why the design and ordering appointment is the secret to higher sales

Attracting clients who value your work over questioning your prices

Navigating the messy middle after 19 years in business

Willow Canvas:

⁠⁠⁠⁠http://willowcanvasbackdrops.com/

Connect with Casia:

https://fletcherandco.photo

https://www.instagram.com/fletcherandco/

Connect with The Motherhood Anthology

Join TMA!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/

Connect with TMA:

Website | Membership | Courses:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Connect with Kim:

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What does it mean to bring an editorial approach to family photography? In this episode, Kim and Ali sit down with Katie Ward, a New York-based photographer whose work has been featured in Vogue, Vice, and the Jewish Museum. Katie shares how she transitioned from corporate video production to full-time photography after an unexpected layoff—and how she built a thriving business that prioritizes creative fulfillment over volume. If you've ever wondered how to stand out in a crowded market or whether you really need social media to succeed, this conversation will challenge what you thought was possible.

Topics Covered:

How to build a portfolio from scratch

Doubling your prices without losing your business

Creating a client experience beyond the camera

Running a profitable photography business without social media

Finding your unique editorial voice

Connect with Katie:

https://www.katie-ward.com

Check out Picture Perfect Rankings:

Group Coaching: ⁠⁠⁠https://pictureperfectrankings.com/found-booked/⁠⁠⁠

Learn more: ⁠⁠⁠https://pictureperfectrankings.com/⁠

Connect with The Motherhood Anthology

Join TMA!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/

Connect with TMA:

Website | Membership | Courses:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Connect with Kim:

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