Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!
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7:43
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7:43
Wimbledon's Most Interesting (And Secretive) Details
Today’s podcast is a detailed breakdown of Wimbledon. I peel back the curtain on Wimbledon’s most interesting and secretive details, and cover everything you could possibly imagine about the most prestigious tournament in tennis. This includes a breakdown of Wimbledon’s revenue streams, a look at the 160 high-tech cameras used to broadcast the event, how the groundscrew prepares the courts each year, why no matches can be played after 11 pm, the club’s membership process, and so much more. Enjoy!
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20:02
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20:02
Inside Hollywood’s $200 Million Bet on Formula 1
Today's podcast goes behind the scenes of Hollywood's new "F1" movie starring Brad Pitt. I break down all the interesting details of the film, including its budget, the real sponsorships sold for the movie's fictional APXGP team, how the film crew captured footage at real F1 races, the state-of-the-art cameras embedded in the movie's cars, and so much more. Enjoy!
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10:37
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10:37
The Man Behind the NFL’s Media Empire Is Now Running the PGA Tour
Today's podcast breaks down the PGA Tour's hiring of longtime NFL executive Brian Rolapp as its first-ever CEO. I look at why Rolapp was chosen by the PGA Tour to lead its organization, what he accomplished in his time with the NFL, why he chose to leave the world’s most profitable sports league for one currently going through a civil war with LIV Golf, how the PGA Tour’s recent $3 billion fundraise impacted Rolapp's hiring, what his biggest priorities will be on day one, and much more. Enjoy!
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8:32
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8:32
Inside the Lakers Sale: How Jerry Buss Built a $10 Billion Dynasty
Today's podcast covers the recent $10 billion sale of the NBA's Los Angeles Lakers to LA Dodgers owner Mark Walter and how the late Jerry Buss helped turn the franchise into a massive empire. I cover the details behind Mark Walter's purchase of the Lakers from the Buss family, how Jerry Buss rose from extreme poverty to build a real estate empire, the historic deal that landed Buss the Lakers, the LA Kings, the Inglewood Forum and a 13,000-acre ranch, and how Buss' creation of the “Showtime” Lakers changed the NBA forever. Enjoy!
Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!
South Africa