Most coaches think scaling is about finding the perfect funnel, running the right ads, or tweaking their webinar script until it’s flawless. But here’s the truth: growing to a million isn’t about hacks, it's about climbing the right ladder, one phase at a time. In this episode of The Expert Edge, I break down the Million Dollar Scaling Ladder the exact journey I took from 120 hours of free coaching to running a multi-seven-figure business (without burning out). You’ll learn: The four distinct phases of business growth and what to focus on at each one so you don’t waste time or stall out. When to hire your first team member (and when to stop doing everything yourself). The identity shift you must make to break through the $500K–$1M ceiling and step into true CEO leadership. If you’ve been hustling to grow but feel like you’re spinning your wheels or stuck at the same revenue level, this episode will show you what’s missing and how to climb to the next step without skipping the ones that matter most. Listen now and discover how to make your next presentation not just good but magnetic. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode286 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
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37:34
The Million Dollar Leap
What actually creates million-dollar growth? In this episode, Colin reveals the invisible shift that happens before the revenue spikes. It’s not a funnel tweak or a flashy new strategy—it’s an identity-level change. You’ll discover the key mindset pivots that separate entrepreneurs who stay stuck from those who scale. Whether you’re aiming for your first 6-figures or stepping into 7-figure territory, this short solo episode will help you see what needs to shift in you before it can shift in your business. Inside, you’ll learn: Why doing more won’t scale your business (and what will) The power of moving from operator to true owner How your internal identity shapes your external results If you’re ready to make your next leap, this episode is your starting point. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode285 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
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37:44
I didn't see this coming! Personal update
In this vulnerable solo episode, Colin opens up about a personal shift he hasn’t shared publicly to this point. If you’re a coach or course creator feeling pulled in a new direction or even just questioning what’s next this episode will speak to you. Colin unpacks the internal shifts that often precede external growth, and the invisible strategies that are just as important as your marketing tactics. You’ll hear how he’s adjusting in real-time and what it means to lead with alignment rather than hustle. This is an episode about growth, identity, and listening to the whispers before they become wake-up calls. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode284 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
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36:00
The One Conversion Strategy All Coaches & Creatives Need
If you had to rebuild your business from scratch… what’s the one strategy you’d keep? For Colin, it’s simple: a high-converting presentation. In this solo episode, Colin breaks down the most powerful and underrated marketing asset a coach or course creator can have and why most people are using it wrong. Whether you're launching a new offer, running webinars, or speaking from stage, this episode will help you turn your presentation into a true conversion machine. You’ll learn: Why using your course content in your presentation is killing your sales How to build your list by presenting, not waiting until you have one Why you don’t need confidence to get started you need a framework If you want your next webinar, workshop, or virtual talk to move people to action (and not just applause), this episode is your roadmap. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode283 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima
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33:23
How To Create Bigger Stage Presence
Want to sell more from stage before you even start speaking? In this episode of the Expert Edge, I break down the invisible (but powerful) element behind high-converting presentations: stage presence. Whether you’re speaking live or virtually, your ability to hold attention and build trust starts before your first slide. It’s not just about having a polished deck or a strong pitch, it's about the energy, confidence, and clarity you bring into the room. Here’s what we cover: How to use The Emotional Calibration Technique to go from squirrel brain to fully present in under 60 seconds Why intentional silence is one of your most persuasive tools How body language, tone, and pacing instantly shift audience trust If you’ve ever watched someone totally captivate a room and wondered, “How do they do that?” This episode unpacks the how, the why, and the actionable tools to help you do the same. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode282 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima
The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.