Expert Edge Podcast

Online events tend to convert weak. Connection feels distant. People disappear after the training.
Then you run an in-person workshop. Same content. Same you. And something magic happens.
In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.
One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call.
Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer.
What you'll learn:
→ The 5 big reasons in-person events work (and why online can't compete)
→ Results - Information becomes implementation when people are in the room
→ Ascension - The magnetic pull of being physically present with the leader
→ Proof - Real footage of you on stage becomes your best marketing asset in an AI world
→ Community - Peer bonds that can't be created online
→ Stickiness - How in-person events keep clients longer and more committed
→ The three types of workshops - Implementation events, signature live events, intimate intensives
Real insights from the episode:
Why I spent $50K at a free event (the power of in-person)

The client transformation story: $15K to $90K through community and connection

How in-person creates proof through real footage (critical in the AI age)

Why online community can't replace physical proximity

The three event types explained (and which one to run first)

Why cutoff dates and early-bird bonuses drive registration

The follow-up sequence that keeps momentum after the event

Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California
Register here: https://training.colinboyd.co/ssa-live-event
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode334
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything.
In this episode, I walk you through the next level of conversation mastery:
How to instantly read the room and adjust your approach to create rapport quickly.

The power of asking the right questions to guide conversations toward genuine connection.

Why being intentional with your words (and silence) can dramatically improve your impact.

Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes-less awkward.
If you want to stop feeling like a deer in headlights when talking to strangers, this episode is for you. Let's take your conversation skills from awkward to amazing!
I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event

You'll walk away with: 
✔  Confident mindset   - Master and practice simple mindset strategies to feel confident every time you speak
✔  Live presentation building  - You'll craft your done-in-the-room presentation so that your content connects and converts every time.
✔  Story creation & delivery - Refine, deliver, and receive feedback on your signature story.
✔  Stage craft mastery -  up-level your stage delivery and presence.
✔  Get more stages - Create a strategy to get yourself on more stages than ever before.
✔  Personal feedback - Get real feedback so that you feel clear and excited about your delivery.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode333
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will.
In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact:
- How your body language shapes the way people perceive you before you even say a word.
- A subtle shift that creates deeper, more natural connections.
- The key to guiding conversations effortlessly, so they feel engaged instead of forced.
If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let's make conversations feel natural - and even enjoyable.
—---------------------
I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event

You'll walk away with: 
✔  Confident mindset   - Master and practice simple mindset strategies to feel confident every time you speak
✔  Live presentation building  - You'll craft your done-in-the-room presentation so that your content connects and converts every time.
✔  Story creation & delivery - Refine, deliver, and receive feedback on your signature story.
✔  Stage craft mastery -  up-level your stage delivery and presence.
✔  Get more stages - Create a strategy to get yourself on more stages than ever before.
✔  Personal feedback - Get real feedback so that you feel clear and excited about your delivery.
 
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode332
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You may be thinking your course is the problem. Or your offer. Or your pricing. Or your funnel.
But can I be real with you? None of those are the problem.
In this episode of The Expert Edge, I break down what people are actually buying when they purchase your program. Spoiler: it's not your course content.
They're buying something invisible. Something you can't see on the sales page or in your emails. Something that either exists or it doesn't.
They're buying certainty.
Not information. Not the methodology. Certainty that if they join, they're actually going to get the result you're promising.
Most coaches miss this completely. They build beautiful courses, launch with great copy, run solid ads. Then they wonder why nobody's buying when everything looks right.
Because certainty isn't about the offer. It's about three specific things your audience needs to feel before they click enroll. Get these three elements aligned and watch what happens: programs fill up, conversions increase, people stop questioning whether to buy and start asking when they can start.
What you'll learn:
→ What people are actually buying (it's not what you think)
→ Personal Certainty - Why your transformation story matters more than your credentials
→ Process Certainty - How to show the exact path people will take to get results
→ Proof Certainty - Why testimonials and case studies convert better than claims
→ How to tell your conversion story in a way that builds all three levels of certainty
→ The framework for crafting an offer that sells itself
→ Why missing one of these elements kills your conversions
 
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode331
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most people think the fear of public speaking means you're not cut out for it.
But that couldn't be further from the truth.
In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal.
Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak.
You'll learn:
Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence.
How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage.
The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it.
If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back.
Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode330
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/