Expert Edge Podcast

I didn't write a book for 17 years.
Not because I couldn't. Not because I didn't know how. Because I didn't have accountability and didn't actually value creating them. I only valued reading them.
Then I decided to change that. I published "One Presentation Away" in November 2025. And what happened next changed how I think about building authority in my business.
The ROI loop is long-18 months from start to finish. You're not making money in three weeks like you do with a presentation launch. But here's what I discovered: people who've never met me read the book and decide to join my programs. They buy courses. They invest in coaching. The book becomes the crown that says "I know what I'm talking about."
In a saturated market where everyone claims to be an expert, that crown matters more than you think.
This episode breaks down the entire process-why I waited so long, what finally made me do it, how to structure a book that actually works, and the practical tactics that got me from idea to published author.
Real Insights:
You don't need ability to write a book-you need accountability and a shift in how you value creating. Once I signed with a publisher (external accountability), everything changed.

The book structure is where most writers fail. You don't write linearly. You organize ideas into a hierarchy: parts (meta-context), chapters (mini-context), concepts (actual ideas). Then you fill those buckets with stories and examples.

Stories embed concepts deep into people's minds. That's why reading slow is better than skimming. Why 3-minute book summaries are useless. The stories are what people remember.

You can publish without writing the traditional way. Talk instead of type. Use Whisperflow (AI-powered transcription). Set a 60-90 minute timer and just go. That's how writers actually get books done.

A book is a long-game authority move. You won't make money on day one. But a year later, people you've never met are buying your programs because of it. That's compounding authority.

Books matter more in a saturated market-not less. Authority, credibility, and believability are what separate you from everyone else claiming to be an expert.

What You'll Learn:
Why you've been avoiding writing a book (and how to overcome it)
How to structure your ideas so they actually make sense
The real timeline and ROI of publishing a book
Practical tactics for actually getting it written (and not quitting halfway)
Grab Colin's book:
https://onepresentationawaybook.com/
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode344
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You know what's crazy? Most coaches are grabbing $1 bills while $100 bills are falling from the sky.
They're doing tasks that don't require their genius. Administrative work. Follow-ups. Systems management. Things that keep them busy but don't actually move the needle. And the biggest lie they tell themselves? "It's faster if I do it myself."
This week, Amber McCue came on the podcast to break down exactly how to clone yourself-multiply your output without multiplying your hours. She literally wrote a book on it. Then rewrote it during a two-week internet outage in Ethiopia. Then rewrote it again when AI changed the game entirely.
What she's figured out about systems, delegation, and training AI to work like an actual team member will completely change how you think about building a business that doesn't depend on you grinding 24/7.
What You'll Learn:
How to run a time audit and identify your $100 bill activities
The framework for capturing and systematizing your business processes
How to train AI (or hire people) to actually understand your business
The mindset shift from "I do everything" to "I own everything"
>>> GRAB THE BOOK: howtocloneyourself.com
Amber's book has checklists, templates, and frameworks you can actually use. This isn't theory. This is what she's tested building multiple businesses while raising kids and still having energy to light up a room.
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode343
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck.
The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about.
Colin's been running his coaching business for almost 18 years, and he's tested these strategies at every level-from side hustle to multi-million dollar operation. In this episode, he breaks down exactly how to layer all three together so you're not just making money once a year, you're building a consistent revenue machine.
Real Insights:
The Big Launch can generate 300K-500K in 4-5 days (one client did $3.2M in 4 days), but it requires "going pro"-serious planning, energy, and commitment, not a side project.

Most coaches only do one launch per year, which isn't enough to hit their revenue goals. You need multiple revenue streams working together.

The monthly workshop keeps money coming in consistently by being in front of cold-to-warm audiences, yet most coaches skip this step entirely.

Conversion events are the secret money maker-Colin made $40-42K on his first one with zero ad spend and 50% conversion from a warm audience.

You can run conversion events monthly because you're not burning through your list. You're only inviting the specific warm segment that needs that solution.

The power isn't in one strategy-it's in stacking all three. Big launches set you on the map, monthly workshops pay the bills, conversion events are pure profit.

What You'll Learn:
The 4 stages of executing a big launch and why most people underestimate what it takes
How to run a monthly workshop that generates consistent revenue with minimal overhead
The conversion event framework that converts 40-50% of warm audiences (zero ads)
How to layer all three strategies into one year for exponential growth
Register for The Conversion Events Workshop™
https://training.colinboyd.co/conversion-events
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode342
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You've got hundreds. Maybe thousands of people on your email list.
They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there.
I call it a clogged pipe.
In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million dollars, and it requires zero ad spend.
Here's the problem: your sales process is like an actual pipe. It gets really chunky at the front. People come in, they opt in, they buy the small thing. But only 1-3% actually upgrade to your premium offer. Meanwhile, you're over here spending money on ads trying to get new people when you've already got a warehouse full of warm people who already like you, already trust you, already bought from you.
A conversion event fixes this. Completely.
What you'll learn:
→ The clogged pipe problem - Why your warm audience isn't upgrading
→ What a conversion event actually is - High-value event for warm audience only
→ The three elements you need - Audience (you have this), event (easy to build), offer (logical next step)
→ Why zero ad spend is possible - You're working with people who already know you
→ The real numbers - 10K-30K in sales from conversion events with zero ads
→ The premium offer structure that feels logical
→ Why this works better than traditional webinars
Real insights from the episode:
My first conversion event story (and the results)
Why I moved people from $47 courses to 15K-20K offers in one event
The difference between a sales event and a conversion event
How to identify if you have a clogged pipe
Why 1-3% conversion from lead magnet to premium is normal (and fixable)
The visual metaphor of the pipe getting chunky at one point
Why you need at least 200 people in your database to make this work
The power of a narrow audience vs broad audience
How to bake conversion events into every offer you have
The promotional period (usually 2 weeks)
Why you don't pitch to people who don't show up live
Real examples: students doing 10K-30K in sales with zero ads
The exact components of the workshop you'll run
Register for The Conversion Events Workshop™
https://training.colinboyd.co/conversion-events
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode341
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

I watched a guy recently running a $20 million coaching business.
He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week.
I watched that story unfold and thought, "Yeah, no thank you."
In this episode of The Expert Edge, I'm breaking down something nobody talks about in the coaching industry: why bigger isn't always better, and why I've chosen to build a $2-3 million business instead of chasing $20 million or more.
Everyone's always talking about scaling. Hit seven figures. Hit eight figures. Build an empire. But at a certain point, you're not building a business anymore. You're building a job with 100 employees and compliance issues in multiple states.
Here's what I've learned after 17 years in this industry: there are two types of people. The entrepreneurs who want to build massive enterprises. And the artists who want to build profitable businesses that give them freedom to do work they love.
I'm the artist.
What you'll learn:
→ Why I don't want to build a $20 million coaching business (and the real cost of scaling that big)
→ The sweet spot for profit, freedom, and sanity (hint: it's $2-3 million)
→ Artist vs entrepreneur mentality - Which one are you?
→ Why simplicity beats complexity every single time
→ The real numbers nobody talks about (60% profit margins at smaller scale)
→ How to honor your limitations instead of pushing through everything
→ Why being connected to your craft matters more than empire building
→ The book that changed how I think about vocation
→ Why Instagram's "$7.4M in one week" posts are misleading
→ How to build a lifestyle business that actually feels like freedom
→ The difference between building a business vs building a job
Real insights from the episode:
The $20M guy who went down to $2M in weeks (and why)
Why I stopped traveling to speak when my kids were young
My journey from $800K with one staff member (60% profit) to my current model
What the "fun zone" actually looks like
Les McEwan's Seven Levels of Business Growth framework
Why infrastructure requirements change everything
The advantage of digital delivery vs physical products
How I stay deeply connected to my craft as a coach
What it means to be an artist first, entrepreneur second
How I think about team size (3-4 people max)
The maturity that comes with honoring your limitations
Parker Palmer's "Let Your Life Speak" - listening to your own vocation
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If you want to build a small, profitable, simple coaching business that gives you freedom, credibility, and profit, you're in the right place.
At the time posting this episode, we have ONLY 2 spots left!
Premium Private Client Experience. A cohort with limited spots. We're almost sold out on the founders version. This is how you attract, capture, and enroll premium private clients without building a one-on-one coaching business. Today might be the last day to enroll. 
>>> ENROLL NOW: colinboyd.co/ppc
------------
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode340
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/