Expert Edge Podcast

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives.
But if you're honest, something feels disconnected.
You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment.
In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth.
Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them.
What you'll learn:
→ Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic
→ Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them)
→ Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point
→ Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M
→ The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life
Real insights from the episode:
Erin's journey from $2.1M in debt to seven figures (and what changed)
Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires
The difference between a person with negative net worth and a six-figure earner with debt
How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years)
Why working with Tony Robbins shaped her approach to coaching and events
The importance of staying connected to your mission and your clients
How to scale to $5-10M without losing the connection to what matters
The role of a community manager in keeping the pulse of your business
Why integrity with yourself shows up in every area of your life and business
Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting
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If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode328
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Your bank account just sent you a distress signal.
Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling.
In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align.
Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week.
I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second.
What you'll learn:
→ Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy)
→ Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external)
→ Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast
→ The distinctions between "thinking" you're selling and actually being in sales mode
→ Why your to-do list is probably full of distractions that aren't making you money
→ How to reconnect with past clients without feeling pushy or salesy
→ The power of the messy Zoom session, the DM convo, the test-it-now offer
→ Why perfectionism is the enemy of cash flow
→ How to ride your business "bareback" - real, messy, and ready to serve
Real insights from the episode:
 
The difference between activity and sales (most coaches do lots of one, none of the other)
Why your past clients are your fastest path to revenue
The psychology of asking for the sale vs hoping for the sale
How to shift from "building" mode to "selling" mode in 24 hours
Why the scrappy approach often converts better than the polished funnel
The client who's been waiting for you to make another offer (and you don't even know it)
How to use your existing relationships to generate immediate cash
Why waiting for your "perfect funnel" is costing you thousands
The real reason most experts aren't making money (it's not the offer)
 
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode327
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Same presentation. Same offer. Same you.
$91,000 in sales.
Two weeks later with a different audience?
$4,000.
In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve.
This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package.
Same work. Different avatar. 100X different price.
Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have.
What you'll learn:
→ Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar
→ Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices)
→ Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster
→ Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses
→ Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things
Real insights from the episode:
The $91K vs $4K story - same presentation, same offer, different audience, wildly different results
Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices)
The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?"
Why you shouldn't focus only on the lowest common denominator (beginners)
The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar
Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership
The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue
Why premium clients are easier to work with - they're resourceful, know what they want, and take action
How to identify what problems your upleveled avatar actually has
Building specific products for different avatar levels (not everyone joins high-level programs)
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode326
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You're 15 minutes from the end of your presentation. And you're only halfway through your content.
That sick feeling your audience has? That's not inspiration. That's overwhelm.
In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-can-eat buffet and can't move.
Here's the brutal truth: teaching more doesn't make people buy from you. It actually loses the sale.
Most speakers don't realize the gap between what feels simple to them (because they're the expert) and what feels overwhelming to their audience (because they're experiencing it for the first time at your speed). This is the Expert's Dilemma. And it's costing you conversions.
I walk through four core concepts that will transform how you structure your presentations:
What you'll learn:
→ The Expert's Dilemma - Why what feels simple to you overwhelms your audience instantly
→ Stay above the Lose the Sale Line - The difference between concepts/stories (above) and tactics/how-tos (below) that kill conversions
→ Infusion selling beats content dumps - Why mixing speaking and selling together converts better than teaching for 45 minutes then selling for 5
→ Balance the Brain - Mix left brain (logic, frameworks, stats) with right brain (stories, metaphors, emotions) for maximum impact
→ Why step-by-step tactics make people think they can do it alone (and leave your offer)
Real insights from the episode:
The all-you-can-eat buffet metaphor that explains exactly how your audience feels when you overteach
How previous speakers going over time forced me to cut a 50-minute presentation by 20 minutes (and why this happens)
Why being helpful + trying to prove credibility = recipe for over-teaching
The imaginary "red line" that separates what sells from what loses the sale
How confusion actually builds more credibility than complexity
Why balance in your presentation design matters more than comprehensiveness
The difference between a well-structured meal and the all-you-can-eat buffet experience
How infusion selling lets your audience consume content without realizing you're selling
 
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode325
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit.
You're established. You're making good money. People know who you are.
And something feels off.
In this episode of The Expert Edge, I sit down with Dr. Larry Daugherty, a radiation oncologist who went from living his "dream career" at Mayo Clinic to realizing he was hollow inside. He made the radical pivot into his actual passion, monetized before it was perfect, and built a thriving community-based business that fulfills him.
This conversation is for the established expert who's wondering if there's more to the game. Why your courses aren't selling like they used to. Why community beats information. And how to build a business around what actually matters to you.
What you'll learn:
→ Monetize first, perfect later - Why action beats analysis every time (especially when you're already established)
→ Higher ticket clients are fundamentally different - The 6X difference in results when you serve premium clients who show up with commitment
→ Small cohorts demand ruthless selection - Why one person not taking action in a five-person group spreads like a disease (but goes unnoticed in larger groups)
→ Community is your moat now - Why information is commoditized and belonging is the new currency
→ The suppressed part of yourself - How successful experts often realize they've buried the part that actually comes alive
Real insights from the episode:
Larry's story: from Mayo Clinic dream job to feeling hollow inside despite everything he worked for
The moment an advertisement for a dog sled race above the Arctic Circle changed his entire trajectory
Why he pivoted from courses to building a premium community-based business
How he went from $3.5K to $5K to $30K offerings by monetizing before perfecting
Why higher ticket clients are easier to work with (and produce 6X better results)
The mistake of filling seats instead of selecting carefully in small cohorts
How AI has made courses commoditized (and what to do about it)
The shift from selling information to selling belonging and community
Why the highest level of success requires authenticity and vulnerability
 
If you're an established coach, consultant, speaker, or course creator who's wondering if there's more to this game, Larry's story is for you. He went from a six-figure career to pivoting into community-based business that actually fulfills him.
Check out his work at thefreedomphysician.com to see how he applied these principles.
The frameworks work across industries: monetize first, build community, and scale through belonging instead of information.
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode324
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/