Expert Edge Podcast

What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you're bringing and the version of yourself you're willing to let the world see. This isn't a tactical episode about funnels, fonts, or posting more content. It's a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you're willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you'll want to listen to on a walk, a drive, or when you've got space to really think. If you've felt like you're close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode301 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That's part of it - but it's not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You'll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn't an episode about chasing trends or gaming platforms. It's about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you're not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode300 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It's communication. In this week's episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these "birds," you'll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and responds to coaching. If you've ever had a client who overwhelmed you with details, ghosted you when it got emotional, or bulldozed through every call… you're going to feel very seen. Inside the episode, you'll learn: Why some clients light up your coaching calls and others drain the life out of you. How to adjust your delivery on the spot to create instant connection and trust. The personality types that make buying decisions fast… and the ones who need a completely different approach. How to use the 4 Birds System to write better copy, close more sales, and run smoother group programs. Whether you're coaching, presenting, or simply trying to understand the humans living in your house, this system will make your life easier—and your business more profitable. Listen now to transform how you communicate forever. Take Merrick's free DISC personality test: https://MerrickRosenberg.comLearn more about the 4 Birds training and tools: https://TakeFlightLearning.com Merrick's Books: The Chameleon Which Bird Are You? (Both available at the links above.) If you want to coach better, sell better, and understand people at a whole new level, this episode is for you. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode299 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You'll hear: Why trust has become the new currency online The hidden shift happening in the coaching + course industry How to build credibility when your audience is overwhelmed and skeptical The surprising reason high-touch is outperforming high-tech How to lead your team (and your home) during chaotic seasons The difference between needing a new strategy… and needing rest How to get your life back on track when everything feels like "too much" It's honest. It's practical. It's vulnerable. And it might be the perspective shift you need before stepping into a new year. Share your feedback for future episodes: colinboyd.co/feedback   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode298 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most business owners move from one year to the next like they're jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it's this one. In this episode, Sarah and I sit down for our annual "State of the Union" conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You'll hear: • The patterns we noticed across hundreds of clients that point to a major shift happening in the expert industry. • The identity work we relied on personally to navigate uncertainty, pressure, and unexpected curveballs. • The mindset traps that quietly drained our momentum and the small internal tweaks that changed everything. • Why reflection is one of the most strategic (and underrated) tools for growth… and how to do it without judgment. • The questions we're asking ourselves to set up 2026 with more clarity, alignment, and grounded confidence. This isn't a highlight reel. It's the real reel. If you want to start 2026 from a place of intention-not panic, pressure, or "new year, new panic buying"-this episode will give you the perspective and practices to do exactly that.   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode297 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Give Colin some feedback about the podcast here: https://colinboyd.co/feedback