Expert Edge Podcast

Many coaches think their speaking problem is about confidence.
It's not.
You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from.
In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your feet to the crown of your head - and most people are stuck living in their throat.
Sally shares the difference between speaking with confidence and speaking your truth, why "sounding professional" usually means emotionally disconnected, and how to bring your voice, body, words, and intention into alignment so people actually feel something when you speak.
You'll discover:
The three vocal zones (head, heart, solar plexus) and why your calls to action aren't landing if you're in the wrong one

Why nervous speakers have their feet pointed at the exit and how to ground yourself

The science behind humming (it activates your vagus nerve and releases nitric oxide to fight off illness)

How authenticity is really just alignment and why most people don't have the vocal mastery to pull it off yet

Why vulnerability requires courage, and how climbing "Cringe Mountain" is the only way forward

This episode isn't about sounding better. It's about sounding real. And when you finally access the full channel of your voice, you don't just communicate more effectively you connect in a way that moves people.
If you've ever felt like something's off when you speak, even though you're saying all the right things… this conversation will show you exactly what it is.
Connect with Sally Prosser:
Instagram: @sallyprosservoice

Website: sallyprosser.com.au

Book: Voice Print (available on Amazon or at sallyprosser.com.au/book)




Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode309
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak.
But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need.
In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?"
We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage.
You'll discover:
Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast

The dangerous trap of selling so well that it masks your inability to actually deliver

How to increase lifetime value so you can outspend every competitor in your space

The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible

Why "What's next?" is the most profitable question in business

This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable.
If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing.
Andrew's links:
Website: smbteam.com (his company SMB Team)
Email: [email protected]
Instagram: andrew.stickel
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode308
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing.
That's exactly what happened for my student and podcast guest, Lindsay Williams.
Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell.
In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation.
If you've ever felt like you're working hard but your business isn't clicking yet, this conversation will hit home.
The Sell From Stage Implementation Program is currently open for a limited time.
 
Join here: https://colinboyd.co/join
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode309

The goal of almost every coach or course creator I've ever encountered is to build a highly lucrative and impactful expert business. It doesn't take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don't miss this episode!
 
During this episode you'll discover: 
 
The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)

The new beliefs you must adopt to command a live or virtual stage (they are very different to what you think)!

The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that's why they get average results).

 
And more!
 
Want to truly master the art of selling from live & virtual stages?  
 
Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages
 
Register here: https://colinboyd.co/stages
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode308
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it's relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I'll go over what to do in each scenario as well as: 
 
The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 

How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

 
And more!
 
Want to truly master the art of selling from live & virtual stages?  
 
Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages
 
Register here: https://colinboyd.co/stage
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode307
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/