Expert Edge Podcast

I just coached someone to $3.2 million in a launch.
Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face.
In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing.
Over 17 years, I've built multiple revenue streams: courses (14,000 people through Conversion Story Formula), group coaching, masterminds, and advisory boards. But premium private clients sit at the tip of the spear. I've made $300K-$600K per year from premium clients while only working with 15 total clients per year. Right now, two clients just signed this week for $62,000-that's for about 10 coaching sessions.
Here's the shift: the price of your coaching isn't determined by your current audience. It's determined by who buys it.
What you'll learn:
→ Price is determined by the person, not your current audience - Why context changes everything
→ Solve urgent, important problems - The "broken tooth" problem that demands premium pricing
→ Be a stallion whisperer - Why you don't have to have done it to coach someone through it
→ Why one-on-one coaching at premium rates isn't the same as a one-on-one coaching business
→ How to attract the right premium clients without changing what you teach
→ The structure of premium private client offers ($3K-$10K/month models)
→ Why scarcity in premium clients actually increases the value of everything else you offer
Real insights from the episode:
Why I charge $3,800/hour now when I used to charge $125/hour
The manny example: same job, $40-55K for a regular family vs $150-200K for a high-net-worth family
How executive families will pay premium rates for parenting coaching when the stakes involve billion-dollar deals
Why Olympic coaches didn't all win gold medals themselves
The difference between building a one-on-one coaching business vs adding premium private clients
How 15 clients per year can generate $300K-$600K in revenue
Why 3-4 month engagements work better than long-term coaching relationships
The Kajabi feature that brought 14,000 people through Conversion Story Formula
How premium pricing affects perception and scarcity of all your other offerings
Premium Private Client Masterclass:
I'm hosting a live masterclass on building premium private clients-everything from positioning and messaging to structuring your offers and attracting the right clients. Discover how to add $10-20K/month in new revenue by working with just 3-6 premium clients per year. Go to colinboyd.co/premium to register. It's completely free and I'll be answering questions live.
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode338
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Right now, there is somewhat of an existential crisis going on. People are questioning: What value do I bring to the world? How can I, if I'm not smarter than AI, really add value? Where is my business and career direction going? I also think there is a strong movement towards people wanting authentic connection and an incredible opportunity right now for you to stand out in the marketplace as you.
In this podcast, we unpack how to capitalize on the human advantage that is right now. With three big ideas, we explore:
The use of sprinkling in some sweat so that you can connect with your current clients.
Connecting with your audience more authentically so that they feel connected to you and want to buy from you.
Why creating real-time interaction with your audience is one of the most profitable strategies right now
I also announced that we are hosting another implementation workshop for premium private clients. This experience sold out last time, and Colin Boyd will be hosting it personally. To put down your name to get on the waitlist, to be the first to find out, click the link below:
Get on the VIP waitlist here: https://learn.colinboyd.co/high-ticket-interest
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode337
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing.
But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage.
In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing.
Here's what most creatives don't realize: being good at your craft isn't enough. A photographer can take stunning photos. A designer can create beautiful work. An agency owner can deliver incredible results. But when it comes to pricing, selling, marketing, and building systems? Most creatives freeze.
We talk about how Laura got the "niche slap" early on, shifted her entire positioning, and built a tiered system that serves creatives at every stage-from beginners to six-figure earners making $150K/month.
What you'll learn:
→ Get the niche slap - Why serving everyone means helping no one (and how narrowing down changes everything)
→ Solve for what they don't want - Why negative positioning attracts better clients than positive promises
→ Build a tiered approach - How to serve different avatars at different revenue stages with different offers
→ Promise identity, not income - Why shifting from "make $30K/month" to "become this version of yourself" keeps clients longer
→ The creative business problem - Why photographers, designers, and agencies stay booked but broke
→ How to position yourself as the expert in the creative space
→ The benchmark that works (and why it matters for your pricing)
Real insights from the episode:
Laura's journey from starting a creative business at 23 with no idea how to sell
The moment Colin told her "you're serving too many people" (the niche slap)
How she started with a $9 product (Fully Booked) to filter for the right people
Why her original promise of "$5K to $30K/month" had people leaving when they hit $30K
How shifting to a $10K/month benchmark changed her entire business
The difference between marketing to income vs identity
Why some clients want $30K/month with 20 hours of work, others want $150K/month with a small team
How creatives lose their creativity when they scale (and how to prevent it)
The role of messaging when different people have different goals
Why "what they don't want" matters more than "what they do want"
Connect with Laura on Instagram @laurahiggins (it's aura, not laura, because she's Australian). DM her, tell her you listened to The Expert Edge. She's crushing it in the creative space and if you're a photographer, designer, web designer, or agency owner looking to scale without losing your mind, check out her work. She also has a podcast called My Business Playbook if you want more from her every week.
Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California
Register here: https://training.colinboyd.co/ssa-live-event
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode336
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

I've run close to a thousand workshop days over 17 years.
And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing.
In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part 1, this is how to actually run them.
Get these five ideas right and people walk out with finished products, deeper connections, and they'll be begging to buy your next offer. Get them wrong and you'll have an expensive gathering with no results.
What you'll learn:
→ Go from warm to cold in your marketing - Why starting with your warmest audience gets butts in seats
→ Focus on finishing - Why people want to leave with a finished product, not notes
→ Set up expectations with pre-framing - How 20-30 minutes of framing changes the entire engagement level
→ Fill out boxes to break down complexity - How to turn complex concepts into simple fillable templates people actually complete
→ Design the room for discussion - Why roundtables convert better than U-shapes or classroom setups
→ The psychology of immersion - Why two days in a room changes more than months of online content
→ How to structure activities that actually stick - Breaking the complex into simple, fillable boxes
→ Why AI-generated content overwhelms people (and how to fix it)
→ The role of logistics in transformation - How room setup determines engagement level
Real insights from the episode:
Why I don't try to fill rooms with cold traffic (warm is where the magic happens)

The Bonjoro approach to personal outreach (and why it works)

How to design activities with five fillable boxes (story mapping example)

The pre-framing that makes everyone feel like friends immediately

Why finish-focused workshops convert better than content-dump workshops

The mini U-shaped roundtable setup that beats all other configurations

How to handle people facing backward in roundtables (without awkwardness)

Why one big influencer was SMSing old clients to fill their event

The immersion principle from Anthony Robbins (and why it works)

How to set expectations so people show up ready to engage

The difference between knowledge and knowing (and why it matters)

 
Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California
Register here: https://training.colinboyd.co/ssa-live-event
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode335
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Online events tend to convert weak. Connection feels distant. People disappear after the training.
Then you run an in-person workshop. Same content. Same you. And something magic happens.
In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.
One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call.
Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer.
What you'll learn:
→ The 5 big reasons in-person events work (and why online can't compete)
→ Results - Information becomes implementation when people are in the room
→ Ascension - The magnetic pull of being physically present with the leader
→ Proof - Real footage of you on stage becomes your best marketing asset in an AI world
→ Community - Peer bonds that can't be created online
→ Stickiness - How in-person events keep clients longer and more committed
→ The three types of workshops - Implementation events, signature live events, intimate intensives
Real insights from the episode:
Why I spent $50K at a free event (the power of in-person)

The client transformation story: $15K to $90K through community and connection

How in-person creates proof through real footage (critical in the AI age)

Why online community can't replace physical proximity

The three event types explained (and which one to run first)

Why cutoff dates and early-bird bonuses drive registration

The follow-up sequence that keeps momentum after the event

Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California
Register here: https://training.colinboyd.co/ssa-live-event
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode334
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/