Expert Edge Podcast

You know that thing you've been ignoring?
That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of?
Your intuition has been whispering. Then speaking. Now it's probably yelling.
In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it."
Her logical brain kicked in. "What will people think? This isn't in my scope of practice."
So she parked it. Meditated. Had a baby. Kept doing the "safe" thing.
Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build.
Her five-year vision happened in 18 months.
We dive deep into the cost of ignoring your intuition, why emotional work isn't just about feeling better, and how processing suppressed emotions can unlock everything from physical healing to business breakthroughs.
What you'll learn:
→ Your body is trying to tell you something - Jin tried pills, supplements, diet control, emotional therapies. Nothing worked until she stopped fixing externally and started listening
→ Emotional work creates space for courage - How Jin's emotional work gave her the courage to leave her job, move countries with a 20-month-old, and step into the unknown
→ You can't process your deepest emotions alone - Why navigating emotional work solo means you'll only work on the easy stuff, not what actually moves you forward
→ Pain is the gateway to liberation - How Jin's clients come wanting their pain to go away and end up with expanded lives, better relationships, business opportunities, and money flow
Real insights from the episode:
Why Jin's body forced her into her gift through skin conditions, autoimmune issues, and constant sickness

How suppressed emotions can bring up uncomfortable physical releases (and why that's actually your body feeling safe)

Why Jin works with people with chronic health conditions, cancer, autoimmune disease, and fertility issues at an emotional level

How Jin went from osteopath running clinics to helping people manifest incredible lives through emotional processing

The difference between fixing things externally vs listening to what your body is actually trying to say

Why ignoring your intuition shows up as stalled revenue, drained energy, or feeling off track

If you resonated with Jin's work and want to go deeper, check out her book Healing Beyond the Diagnosis. It's available on Amazon (ebook and paperback) or download chapter 3 for free at drjinong.com/hbd-book She also has an audiobook available on her website. The book includes 13 transformational client stories (real names, real results) showing how pain became the gateway to liberation.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode318
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas.
They weren't.
It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight.
That's what standards look like when you're a market leader.
In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week.
I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance.
What you'll learn:
→ Secret 1: Take courageous action - Focus on opportunity cost, not absolute cost (what does NOT taking action cost you?)
→ Secret 2: Lift your standards to the next level - What are your blue M&Ms? (the small indicators of excellence)
→ Secret 3: Amplify who you are even more - Play the whole keyboard, not just middle C (bring out all the authentic parts of you)
→ Secret 4: Decide you're a leader before you feel like one - Leadership doesn't happen TO you, you decide it first
→ Why the peloton metaphor explains everything about market leadership
→ How one client went from cupcake company employee to six figures in 2-3 months (and what she did differently)
Real insights from the episode:
Why leadership is you amplified, not you in a suit being stifled and professional

The moment Colin sat in a room with 4-5 market leaders and decided "I'm going to be a leader of market leaders"

Why going pro doesn't mean hiring a massive team - it means deciding what you'll show up for consistently

How Colin has delivered 317 podcast episodes and only missed 1-2 weeks in four years (that's a standard)

Why market leaders don't wait for the invitation - they send it

The difference between absolute cost and opportunity cost (and why market leaders focus on the latter)

Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode317
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

"Colin, how did you get connected to these big names you've collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?"
Here's the honest answer nobody wants to hear: I paid to be in the same room as them.
Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer.
In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it.
I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity.
What you'll learn:
→ Why you need to pay to be in the room (and why almost every major relationship requires investment)
→ How to come from abundance instead of scarcity (people can smell neediness from a mile away)
→ The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text)
→ The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats)
→ Why showing up as a fan kills your chance of becoming a peer or partner
→ The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities
→ How to transition from "person at the event" to "person they text when they're in town"
Real insights from the episode:
Why conferences should be 80% about meeting people and 20% about content

How to reach out to people in paid programs you're already in (the 15-minute catch-up framework)

Why market value and personal value are different (and how to leverage both)

The Instagram to WhatsApp to text progression for building relationship intimacy

Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with

Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode316
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

I was terrified to niche down. Genuinely terrified.
I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..."
You know what happened? Nothing. Crickets.
Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem.
My business tripled.
In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do.
I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business.
What you'll learn:
→ The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche)
→ Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why)
→ Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later)
→ Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money)
→ Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it)
→ The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples)
→ Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women"
→ The avatar upgrade: Time over money wins every time
Real examples from the episode:
How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded

Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium)

How I went from generic leadership coaching to "get clients every time you speak" and tripled my business

 
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode315
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

99% of AI use is making you less efficient, not more.
You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive.
You're not. You're procrastinating with a fancy tool.
In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem.
We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage.
Rick shares how his wife Amy gets better output from Claude than most developers - just by talking to it like a human and clearly articulating what she wants. He also reveals why most coaching chatbots are useless (just course material dumped into AI) versus ones that actually adapt and coach.
You'll discover:
Why asking "what can I do with AI?" is the fastest way to waste three hours

How to come to AI with a use case and problem instead of exploring possibilities

The difference between AI assistants and AI agents - and why agents are where the real business leverage lives

How to get amazing AI output without fancy prompts (just clearly articulate what you want)

What makes a coaching chatbot actually valuable vs. regurgitating course content

This conversation isn't about AI tips and tricks. It's about using AI efficiently - knowing the problem you're solving before you ever open the tool, building systems that do real work instead of just helping you think about work, and avoiding the rabbit holes that make you feel productive while accomplishing nothing.
If you've been using AI and feeling like it's not saving you time - or worse, it's creating more work - this episode will show you what you're doing wrong.
 
Connect with Rick Mulready:
Mine and Ricks favorite speak to text Ai tool: Wispr flow

YouTube Channel: Search "Rick Mulready" for AI use cases specifically for online business owners or Click Here to go to his channel

AI Playbook Community: Rick's membership community where he built the "Zone of Genius" app - an AI team that handles the 80% work so you can focus on your 20%

 
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode314
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/