Expert Edge Podcast

Most people think the fear of public speaking means you're not cut out for it.
But that couldn't be further from the truth.
In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal.
Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak.
You'll learn:
Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence.
How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage.
The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it.
If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back.
Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode330
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went.
AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind.
But here's the truth nobody wants to hear: that's all white noise.
In this episode of The Expert Edge, I break down the two fundamental shifts that actually separate the winners from everyone else. These aren't about the latest AI hack or marketing angle or conversion optimization. They're about understanding what your clients actually want and whether you can rebound when you fail.
What you'll learn:
→ Stop selling information, start selling transformation - Why information is becoming worthless and what replaces it
→ Transformation comes from three currencies - Commitment (money, time, energy), community (people at the next level), and coaching (real human feedback)
→ Your internal work is your external advantage - Why becoming the version your prospects want to be matters more than any hook or angle
→ Emotional rebound is a learnable skill - The three Ps framework for getting back up after you've been knocked down
→ Doing the uncomfortable thing is the only real competitive advantage - Why every successful person shares this one trait
Real insights from the episode:
Why I lost $1,500 on a presentation, then made $22,000 on the next one
The woman with a massive following whose most attractive quality isn't her followers—it's her internal work
Why information age is over and transformation age has begun
How Verena went from $200K to over $1M in a year (and it wasn't about tactics)
The three Ps: it's not personal, not permanent, not pervasive (the framework that resets you)
Why cheaper programs create lower commitment (and how raising price actually increases transformation)
The difference between lying on the floor after a setback vs getting back up
How to build offers that include commitment, community, and coaching
Why the uncomfortable thing eventually becomes comfortable (then you level up again)
—-----------------------------------
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode329
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives.
But if you're honest, something feels disconnected.
You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment.
In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth.
Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them.
What you'll learn:
→ Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic
→ Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them)
→ Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point
→ Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M
→ The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life
Real insights from the episode:
Erin's journey from $2.1M in debt to seven figures (and what changed)
Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires
The difference between a person with negative net worth and a six-figure earner with debt
How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years)
Why working with Tony Robbins shaped her approach to coaching and events
The importance of staying connected to your mission and your clients
How to scale to $5-10M without losing the connection to what matters
The role of a community manager in keeping the pulse of your business
Why integrity with yourself shows up in every area of your life and business
Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting
—-----------------------------------
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode328
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Your bank account just sent you a distress signal.
Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling.
In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align.
Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week.
I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second.
What you'll learn:
→ Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy)
→ Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external)
→ Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast
→ The distinctions between "thinking" you're selling and actually being in sales mode
→ Why your to-do list is probably full of distractions that aren't making you money
→ How to reconnect with past clients without feeling pushy or salesy
→ The power of the messy Zoom session, the DM convo, the test-it-now offer
→ Why perfectionism is the enemy of cash flow
→ How to ride your business "bareback" - real, messy, and ready to serve
Real insights from the episode:
 
The difference between activity and sales (most coaches do lots of one, none of the other)
Why your past clients are your fastest path to revenue
The psychology of asking for the sale vs hoping for the sale
How to shift from "building" mode to "selling" mode in 24 hours
Why the scrappy approach often converts better than the polished funnel
The client who's been waiting for you to make another offer (and you don't even know it)
How to use your existing relationships to generate immediate cash
Why waiting for your "perfect funnel" is costing you thousands
The real reason most experts aren't making money (it's not the offer)
 
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode327
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Same presentation. Same offer. Same you.
$91,000 in sales.
Two weeks later with a different audience?
$4,000.
In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve.
This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package.
Same work. Different avatar. 100X different price.
Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have.
What you'll learn:
→ Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar
→ Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices)
→ Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster
→ Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses
→ Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things
Real insights from the episode:
The $91K vs $4K story - same presentation, same offer, different audience, wildly different results
Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices)
The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?"
Why you shouldn't focus only on the lowest common denominator (beginners)
The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar
Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership
The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue
Why premium clients are easier to work with - they're resourceful, know what they want, and take action
How to identify what problems your upleveled avatar actually has
Building specific products for different avatar levels (not everyone joins high-level programs)
If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Join our next Speak to Convert Masterclass.
In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.
https://colinboyd.co/speak
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode326
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/