Expert Edge Podcast

"Colin, how did you get connected to these big names you've collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?"
Here's the honest answer nobody wants to hear: I paid to be in the same room as them.
Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer.
In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it.
I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity.
What you'll learn:
→ Why you need to pay to be in the room (and why almost every major relationship requires investment)
→ How to come from abundance instead of scarcity (people can smell neediness from a mile away)
→ The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text)
→ The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats)
→ Why showing up as a fan kills your chance of becoming a peer or partner
→ The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities
→ How to transition from "person at the event" to "person they text when they're in town"
Real insights from the episode:
Why conferences should be 80% about meeting people and 20% about content

How to reach out to people in paid programs you're already in (the 15-minute catch-up framework)

Why market value and personal value are different (and how to leverage both)

The Instagram to WhatsApp to text progression for building relationship intimacy

Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with

Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode316
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

I was terrified to niche down. Genuinely terrified.
I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..."
You know what happened? Nothing. Crickets.
Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem.
My business tripled.
In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do.
I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business.
What you'll learn:
→ The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche)
→ Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why)
→ Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later)
→ Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money)
→ Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it)
→ The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples)
→ Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women"
→ The avatar upgrade: Time over money wins every time
Real examples from the episode:
How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded

Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium)

How I went from generic leadership coaching to "get clients every time you speak" and tripled my business

 
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode315
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

99% of AI use is making you less efficient, not more.
You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive.
You're not. You're procrastinating with a fancy tool.
In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem.
We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage.
Rick shares how his wife Amy gets better output from Claude than most developers - just by talking to it like a human and clearly articulating what she wants. He also reveals why most coaching chatbots are useless (just course material dumped into AI) versus ones that actually adapt and coach.
You'll discover:
Why asking "what can I do with AI?" is the fastest way to waste three hours

How to come to AI with a use case and problem instead of exploring possibilities

The difference between AI assistants and AI agents - and why agents are where the real business leverage lives

How to get amazing AI output without fancy prompts (just clearly articulate what you want)

What makes a coaching chatbot actually valuable vs. regurgitating course content

This conversation isn't about AI tips and tricks. It's about using AI efficiently - knowing the problem you're solving before you ever open the tool, building systems that do real work instead of just helping you think about work, and avoiding the rabbit holes that make you feel productive while accomplishing nothing.
If you've been using AI and feeling like it's not saving you time - or worse, it's creating more work - this episode will show you what you're doing wrong.
 
Connect with Rick Mulready:
Mine and Ricks favorite speak to text Ai tool: Wispr flow

YouTube Channel: Search "Rick Mulready" for AI use cases specifically for online business owners or Click Here to go to his channel

AI Playbook Community: Rick's membership community where he built the "Zone of Genius" app - an AI team that handles the 80% work so you can focus on your 20%

 
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode314
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Your course isn't the problem. Your offer isn't broken. Your pricing isn't off.
The problem is simpler - and harder to hear: People don't buy courses. They buy coaches.
In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you."
That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If you've been wondering why your offers aren't selling, it's probably not the offer. It's how you're perceived through the sales process.
You are the product. And if you don't realize that, you're missing something huge when it comes to running a coaching business.
I walk through four core principles of building a personal brand that attracts people to YOU, not just your stuff:
Amplify your quirks - Why vanilla doesn't sell and how to become a purple cow instead of a brown one

Take a stand on a value - What you stand FOR and what you stand AGAINST (and why people pop when they do this)

Elevate your aesthetics - Why fonts have feelings, blue sky makes videos pop, and cohesive branding matters more than you think

Build credibility that stacks - From personal results to character endorsements to celebrity testimonials

This episode isn't about creating a fake persona or manufacturing authenticity. It's about understanding that in the expert industry, people buy coaches, not courses. Your quirks, your values, your aesthetics, your credibility - that's what makes people want to work with YOU. The course is just the vehicle. You're the engine.
If your offers have been sitting there not selling and you keep thinking it's a positioning problem or a pricing problem... it's probably a personal brand problem.
 
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode313
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money.
And they're right. Sort of.
But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs.
In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three.
This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot.
I walk through the five key principles of selling high-ticket one-on-one:
Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers)

How AI is making human interaction, accountability, and community premium-priced services

Why you must charge for the result, not the hour (and how to position transformation over time)

The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session

How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around)

This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure.
If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing.
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode312
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/