Expert Edge Podcast

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will.
In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact:
- How your body language shapes the way people perceive you before you even say a word.
- A subtle shift that creates deeper, more natural connections.
- The key to guiding conversations effortlessly, so they feel engaged instead of forced.
If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let's make conversations feel natural - and even enjoyable.
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I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event

You'll walk away with: 
✔  Confident mindset   - Master and practice simple mindset strategies to feel confident every time you speak
✔  Live presentation building  - You'll craft your done-in-the-room presentation so that your content connects and converts every time.
✔  Story creation & delivery - Refine, deliver, and receive feedback on your signature story.
✔  Stage craft mastery -  up-level your stage delivery and presence.
✔  Get more stages - Create a strategy to get yourself on more stages than ever before.
✔  Personal feedback - Get real feedback so that you feel clear and excited about your delivery.
 
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode332
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You may be thinking your course is the problem. Or your offer. Or your pricing. Or your funnel.
But can I be real with you? None of those are the problem.
In this episode of The Expert Edge, I break down what people are actually buying when they purchase your program. Spoiler: it's not your course content.
They're buying something invisible. Something you can't see on the sales page or in your emails. Something that either exists or it doesn't.
They're buying certainty.
Not information. Not the methodology. Certainty that if they join, they're actually going to get the result you're promising.
Most coaches miss this completely. They build beautiful courses, launch with great copy, run solid ads. Then they wonder why nobody's buying when everything looks right.
Because certainty isn't about the offer. It's about three specific things your audience needs to feel before they click enroll. Get these three elements aligned and watch what happens: programs fill up, conversions increase, people stop questioning whether to buy and start asking when they can start.
What you'll learn:
→ What people are actually buying (it's not what you think)
→ Personal Certainty - Why your transformation story matters more than your credentials
→ Process Certainty - How to show the exact path people will take to get results
→ Proof Certainty - Why testimonials and case studies convert better than claims
→ How to tell your conversion story in a way that builds all three levels of certainty
→ The framework for crafting an offer that sells itself
→ Why missing one of these elements kills your conversions
 
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode331
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most people think the fear of public speaking means you're not cut out for it.
But that couldn't be further from the truth.
In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal.
Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak.
You'll learn:
Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence.
How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage.
The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it.
If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back.
Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode330
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went.
AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind.
But here's the truth nobody wants to hear: that's all white noise.
In this episode of The Expert Edge, I break down the two fundamental shifts that actually separate the winners from everyone else. These aren't about the latest AI hack or marketing angle or conversion optimization. They're about understanding what your clients actually want and whether you can rebound when you fail.
What you'll learn:
→ Stop selling information, start selling transformation - Why information is becoming worthless and what replaces it
→ Transformation comes from three currencies - Commitment (money, time, energy), community (people at the next level), and coaching (real human feedback)
→ Your internal work is your external advantage - Why becoming the version your prospects want to be matters more than any hook or angle
→ Emotional rebound is a learnable skill - The three Ps framework for getting back up after you've been knocked down
→ Doing the uncomfortable thing is the only real competitive advantage - Why every successful person shares this one trait
Real insights from the episode:
Why I lost $1,500 on a presentation, then made $22,000 on the next one
The woman with a massive following whose most attractive quality isn't her followers—it's her internal work
Why information age is over and transformation age has begun
How Verena went from $200K to over $1M in a year (and it wasn't about tactics)
The three Ps: it's not personal, not permanent, not pervasive (the framework that resets you)
Why cheaper programs create lower commitment (and how raising price actually increases transformation)
The difference between lying on the floor after a setback vs getting back up
How to build offers that include commitment, community, and coaching
Why the uncomfortable thing eventually becomes comfortable (then you level up again)
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If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode329
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives.
But if you're honest, something feels disconnected.
You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment.
In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth.
Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them.
What you'll learn:
→ Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic
→ Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them)
→ Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point
→ Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M
→ The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life
Real insights from the episode:
Erin's journey from $2.1M in debt to seven figures (and what changed)
Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires
The difference between a person with negative net worth and a six-figure earner with debt
How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years)
Why working with Tony Robbins shaped her approach to coaching and events
The importance of staying connected to your mission and your clients
How to scale to $5-10M without losing the connection to what matters
The role of a community manager in keeping the pulse of your business
Why integrity with yourself shows up in every area of your life and business
Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting
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If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode328
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/