Expert Edge Podcast

The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money.
And they're right. Sort of.
But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs.
In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three.
This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot.
I walk through the five key principles of selling high-ticket one-on-one:
Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers)

How AI is making human interaction, accountability, and community premium-priced services

Why you must charge for the result, not the hour (and how to position transformation over time)

The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session

How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around)

This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure.
If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing.
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode312
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

You know how to create success. You're already doing it in at least one area of your life.
The question isn't whether you can build mastery - it's why you're not applying it everywhere.
In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come across.
Most experts have mastery patterns running in one area and dabbling patterns destroying another. Crushing it in business, health is a disaster. Amazing relationship, business is stalled. Built a beautiful family, bank account is embarrassing. And the wild part? The same framework that creates success in one area works in every other area. You just have to apply it.
You'll discover:
Why comfort doesn't create comfort - and how being comfortable with discomfort is the real unlock

The exact pattern that separates mastery from dabbling (and how to shift from one to the other)

Why you end up in Level Four when you keep choosing Level Three escapes

How to identify which areas of your life are running mastery vs. dabbling patterns

Why the people at the highest levels are willing to do what's uncomfortable to create what they actually want

This episode isn't about learning something new. It's about recognizing the patterns you're already running and deciding which ones you want to keep.
If you're not creating the results you want in an area of your life, you're probably running a dabbling pattern there. Time to shift it.
 
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE. 
If you're interested in finding out more information and applying.
https://colinboyd.co/elite
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode311
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%.
What just happened?
Your organic audience ran out of people. That's what happened.
In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it.
We talk about when to actually start running paid ads (hint: not on day one), why cold traffic becomes your biggest asset over time, and how to handle the inevitable haters that show up when you start paying for attention. Kerry also shares why some of the most successful experts watch their webinar get attended three times before someone buys - and why that's not a problem, it's the strategy.
You'll discover:
Why you need proof before you add paid ads (and what "proof" actually means)

How cold traffic compounds into warm audiences that eventually convert—and why most people quit too early

Why your organic audience can't keep up with your revenue goals (it's just math)

The mindset shift from letting data decide vs. letting one angry comment shut you down

Why negative comments are actually the cleanest indicator you're reaching new people

This episode isn't about abandoning organic content. It's about understanding that hope isn't a growth strategy. If you're doing $5K-$10K/month and wondering how to break through to the next level, this conversation will show you the lever you've been avoiding.
If you've been stuck at the same revenue ceiling month after month while the algorithm plays games with your reach... this episode is for you.
Connect with Kerry Egeler:
Free Strategy Call: paidadsplan.com




Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode310
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Many coaches think their speaking problem is about confidence.
It's not.
You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from.
In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your feet to the crown of your head - and most people are stuck living in their throat.
Sally shares the difference between speaking with confidence and speaking your truth, why "sounding professional" usually means emotionally disconnected, and how to bring your voice, body, words, and intention into alignment so people actually feel something when you speak.
You'll discover:
The three vocal zones (head, heart, solar plexus) and why your calls to action aren't landing if you're in the wrong one

Why nervous speakers have their feet pointed at the exit and how to ground yourself

The science behind humming (it activates your vagus nerve and releases nitric oxide to fight off illness)

How authenticity is really just alignment and why most people don't have the vocal mastery to pull it off yet

Why vulnerability requires courage, and how climbing "Cringe Mountain" is the only way forward

This episode isn't about sounding better. It's about sounding real. And when you finally access the full channel of your voice, you don't just communicate more effectively you connect in a way that moves people.
If you've ever felt like something's off when you speak, even though you're saying all the right things… this conversation will show you exactly what it is.
Connect with Sally Prosser:
Instagram: @sallyprosservoice

Website: sallyprosser.com.au

Book: Voice Print (available on Amazon or at sallyprosser.com.au/book)




Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode309
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak.
But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need.
In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?"
We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage.
You'll discover:
Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast

The dangerous trap of selling so well that it masks your inability to actually deliver

How to increase lifetime value so you can outspend every competitor in your space

The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible

Why "What's next?" is the most profitable question in business

This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable.
If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing.
Andrew's links:
Website: smbteam.com (his company SMB Team)
Email: [email protected]
Instagram: andrew.stickel
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode308
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/